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Tumri’s Customers Are Smarter Than Yours

» by Otilia Otlacan June 16th, 2008 at 9:50 am » Comments (0)

If you ever wondered how intelligent your customers are and concluded they are, of course, the brightest bunnies in the pack, you may want to re-think that and lower your head in shame. Tumri, an ad serving company located in Mountain View (*cough*) is out there to shame us all and prove that mere knowledge of ad operations and online media is not enough to understand and accede to their services. I invite you to check out the graphs Tumri uses to entice customers: http://www.tumri.com/technology/ and http://www.tumri.com/technology/matching-engine.html would be good examples to start. Take your time to stare at the math formulas ...more »