Category Page for: Smart AdServer

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

» by Otilia Otlacan November 21st, 2008 at 10:45 am » Comments (0)

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the "Google Content Network" as well as on YouTube. Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by ...more »

Smart AdServer Optimises Its Advertisement Campaign Management and Broadcasting Tool

» by Otilia Otlacan June 27th, 2008 at 10:19 am » Comments (0)

Launch of Smart AdServer version 2.1 Paris, June 27, 2008 – Only two months after having launched a new version of its new advertisement campaign management interface, Smart AdServer, a major role player in adserving and digital marketing in Europe, announced the implementation of its new version, Smart 2.1. It is enriched by the addition of two new innovations that will be implemented on all Smart AdServer’s clients and will enable them to enjoy improved optimisation of their advertising inventory and the development of new offers with great added value. Smart AdServer develops and markets an advertisement campaign management tool for agencies, ...more »

Smart AdServer Crosses the Threshold of 100 Clients in France

» by Otilia Otlacan June 25th, 2008 at 10:16 am » Comments (0)

Paris, June 25th 2008 – Smart AdServer, a major player in Europe in the field of adserving and digital marketing, is proud to announce that it just crossed the symbolic number of 100 French clients. Smart AdServer develops and markets an advertisement campaign management tool for agencies, advertisement departments and publishers. Created in 2001 by the AuFéminin group, the company has rapidly grown to become an important player on the French adserver market. Since the beginning of June, Smart AdServer serves 120 clients, 100 of which are in France. Half of the company’s turnover comes from agencies, the other half comes ...more »

Smart AdServer Selects Limelight Networks to Power Advanced Online Video Advertising Capabilities

» by Otilia Otlacan June 18th, 2008 at 9:38 am » Comments (0)

Limelight Networks Enables Major European Online Advertising Campaign Management Company to Deliver Targeted Campaigns Reliably TEMPE, AZ – 18 June 2008 – Limelight Networks, Inc. (Nasdaq: LLNW) today announced that Smart AdServer will use the LimelightDELIVER object delivery service to increase the quality of service SmartAdServer provides to international clients, manage peaks of online demand, and decrease the cost of bandwidth. Smart AdServer is a large European provider of adserving and digital marketing services to media agencies, ad networks and publishers. Since its founding in 2001, the company has quickly become a key player in France and is growing its business rapidly ...more »

First UK contract for Smart AdServer with DNX

» by Otilia Otlacan June 5th, 2008 at 9:35 am » Comments (0)

DNX Marketing becomes a customer of Smart AdServer, thus continuing its development in Europe Paris, 5 June 2008 – Two months after the opening of its English subsidiary in London, Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of its first UK contract with DNX, a multi-channel marketing agency. A British company founded in 2000, DNX provides a full range of online, offline and trade marketing. With fifteen local and international customers including WebEx, Sun Microsystems and Timberland, the company wished to benefit from an adserving tool which was both simple and high performing. ...more »

Smart AdServer Signs a New Contract with a German Agency

» by Otilia Otlacan May 13th, 2008 at 9:32 am » Comments (0)

The French adserver thus confirms its European ambitions Paris, 13 May 2008 - Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of a new contract with a German agency, DIEMEDIAFABRIK, a specialist in media planning, consulting and buying of advertising space. Founded in 1997, the DIEMEDIAFABRIK grew rapidly in Germany and posted turnover of €76.1M in 2007. Today it has 60 customers including Berlin GmbH (Exhibition Centre in Berlin), VNG Verbundnetz Gas AG, the political party SPD Bundesvorstand and the environment ministry, Bundesministerium für Umwelt. DIEMEDIAFABRIK is currently the representative of the Media Mondiale Network ...more »

Excellent Q1 2008 for Smart AdServer

» by Otilia Otlacan April 24th, 2008 at 9:22 am » Comments (0)

Paris, 24 April 2008 - Smart AdServer, a leading player in Europe in adserving and digital marketing, has had an excellent first quarter in 2008. Turnover increased by more than 44% compared with the same period of 2007, reaching €956K for the quarter. These excellent results were achieved thanks to increased levels of business with existing customers, coupled with growing their share of the market. With 16 new contracts signed in the quarter, Smart AdServer has accelerated its sign-up rate, with especially strong growth from its international offices, which represented almost half of all new customers in the period. more »

Smart&Co chooses Smart AdServer for Europe

» by Otilia Otlacan April 22nd, 2008 at 9:29 am » Comments (0)

Smart AdServer has been signed by Smart&Co to manage and optimise the sale of its advertising space Paris, 22 April 2008 - Smart AdServer, a major player in Europe in the field of adserving and digital marketing, has announced the signing of a new European contract with Weekendesk, now called the Smart&Co Group, the specialist in leisure services for yourself or for gifts. Founded in 2003, and with turnover of €160M in 2007, the Smart&Co Group specialises in the organisation and design of trips, leisure activities and original gifts. It has introduced to France a concept already familiar to Belgium and the ...more »

Launch of the new Smart AdServer 2.0. interface

» by Otilia Otlacan April 15th, 2008 at 9:15 am » Comments (0)

Paris, 15 April 2008 - Smart AdServer, a leading European player in adserving and digital marketing, announces the launch of a new, completely remodelled version of its online advertising management tool. With a wealth of new modules and functionalities and a totally new look, this new interface enables better management and optimisation of online advertising campaigns. Likewise, it includes more detailed analysis and reporting of the performance of these campaigns, in particular thanks to its new campaign balance sheet module. Even more intuitive, it combines simplicity, effectiveness and productivity. The new features include: more »