Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.
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Jesse Hurwitz Brings Proven Expertise to Address Industry’s Ad Serving Needs

NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that Jesse Hurwitz has joined Ringleader Digital as Director of Business Development. Hurwitz joins Ringleader Digital after spending three years with the mobile advertising division of AOL where he managed top mobile publishers. In his new role at RLD, Hurwitz will focus on business development while bringing nearly 10 years of experience working with major mobile players, understanding their ad serving needs for both their direct sales force and through partner networks.
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Collaboration to Provide Enhanced Targeting Advertising Capabilities for Customers

NEW YORK – Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ PlaceWhere™ Platform which reduces costs, time to market and complexity in launching location-aware products.
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Open Platform Enables Advertising from Numerous Ad Networks, and Direct-Sourced Inventory
CTIA Wireless 2009

LAS VEGAS – AdMarvel, a leading provider of mobile advertising mediation services, announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.
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Mobile Advertising Technology Platform Optimizes Online Customer Campaign Performance

NEW YORK – Ringleader Digital, RLD, announced the refining of its strategy to focus on the core competencies of the company’s technology platform. The shift is a result of the industry’s demand for a stand-alone technology solution as well as the evolution of RLD’s experience as the world’s premier ad serving solution provider.

Under the new strategy, Ringleader exclusively licenses the RLD platform and its solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users – in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.
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- Ringleader Digital Shifts Focus From Ad Network To Technology
Mark Walsh explains how the NY-based company is concentrating their efforts on technology rather than advertising – read it all on MediaPost here.

- Wendy Goldberg Named Vice President of Business Development and Strategy for Hearst Entertainment & Syndication
Goldberg has more than 15 years of experience in providing management and strategic counsel to companies and executives, including America Online and AOL Time Warner, Six Flags and the Pilot Group, a New York-based private equity firm. In this new role she will be involved in all aspects of developing and expanding new and existing business within Hearst Entertainment & Syndication, the operating group responsible for Hearst’s interests in cable television networks, including ESPN, Lifetime, A&E and History; television production and distribution; newspaper syndication; and merchandise licensing.

Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.
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20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.
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