Category Page for: Ringleader Digital

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the Mobile Ecosystem

» by Otilia Otlacan November 17th, 2008 at 9:00 am » Comments (0)

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI while Enhancing the Mobile User Experience NEW YORK - Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media Stamp technology provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to ...more »

Ringleader Digital Selected to Power Ads for go2 Media’s Mobile Content Network

» by Otilia Otlacan November 4th, 2008 at 10:30 am » Comments (0)

Ringleader Digital’s Mobile Third-Party Ad Serving Platform Enables go2 Media to Expand its Mobile Site Business and Network Partnerships NEW YORK - Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any ...more »

Ringleader Digital Appoints Mark Herman as Chief Financial Officer

» by Otilia Otlacan September 22nd, 2008 at 12:10 pm » Comments (0)

Senior Financial Executive Brings Demonstrated Success Guiding Growth and Expanding Business Operations at Emerging Technology Companies NEW YORK -- Ringleader Digital, the only mobile third-party ad serving network, today announced it has appointed Mark Herman as Chief Financial Officer. Mr. Herman brings more than 25 years of financial and accounting experience to Ringleader Digital. He has an extensive background directing growth at emerging technology companies, specifically global financial management, strategic planning, managing venture capital funding, initial public offering (IPO), and merger and acquisition (M&A) activities. In his role as Ringleader Digital CFO, Mr. Herman will work with the management team to ...more »

Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network

» by Otilia Otlacan September 15th, 2008 at 10:14 am » Comments (0)

Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY, Sep 15, 2008 - Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital's On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader's On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without ...more »

Ringleader Hires New VP of Product Management

» by Otilia Otlacan July 21st, 2008 at 11:17 am » Comments (0)

Seasoned Executive Brings Background in Interactive Rich Media and Emerging Industries to Drive Ringleader Roadmap and Growth NEW YORK - Ringleader Digital, the only third-party ad serving network for mobile devices, today announced it has hired Sonjoy Ganguly as Vice President of Product Management. Ganguly brings 15 years of product management experience to Ringleader. His directives will include setting product strategy, defining the roadmap of major corporate initiatives, and managing the ad operations and marketing strategies for the organization. "Mobile is at the forefront of digital advertising - it is the only medium where relevant ads can be positioned in front of ...more »

Ringleader Digital to Deliver Mobile Ads for IAC Advertising Solutions

» by Otilia Otlacan June 17th, 2008 at 10:20 am » Comments (0)

Next Generation Third-Party Ad Network Helps Fills Mobile Site Inventory for IAC Ad Solutions' Portfolio of Industry-leading Brands. NEW YORK - Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world. "We're committed ...more »

HopStop Chooses Ringleader to Serve Location-Based Ads to Mobile Users

» by Otilia Otlacan June 10th, 2008 at 10:23 am » Comments (0)

Advertisers Now Benefit from Hyper-Targeting Capabilities Offering Metro-Area HopStop Consumers Localized Promotions of Immediate Interest NEW YORK - Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that HopStop has selected Ringleader to serve ads over its mobile Web site. Ringleader's third-party ad serving platform enables HopStop advertisers to hyper-target advertisements via user location without the need for gathering GPS data from mobile carriers. As a result, the success potential for mobile advertising campaigns on HopStop increases by ensuring ads and correlating promotional campaigns are delivered to users when and where they are most likely to benefit ...more »

Ringleader Digital Launches New Blog for the Mobile Advertising Industry

» by Otilia Otlacan June 9th, 2008 at 9:30 am » Comments (0)

"Ringside" Offers Insider Views on the Hottest Industry News and Trends NEW YORK - Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will offer insider perspectives on issues relating to mobile advertising, while also providing an opportunity for visitors to comment. Ringside's target audience includes the complete mobile industry, such as publishers, agencies, enthusiasts and brands. The Ringleader bloggers will examine a range of topics including mobile campaigns, technology advances and breaking news, and will address how these ...more »

Local Solutions Network Chooses Ringleader to Serve Ads To Millions of Users on the Nation’s Largest Mobile Network of Local Media Content

» by Otilia Otlacan March 26th, 2008 at 10:33 am » Comments (0)

NEW YORK - Ringleader Digital, the only third party ad serving network for mobile devices, today announced that Local Solutions Network (LSN) Inc. has selected Ringleader Digital to help deliver ads on its Local Wireless([R]) network. Local Wireless is the nation's largest mobile network of local media content. Its addition to Ringleader's third-party ad network makes an additional 50+ million impressions per month available to premium brands seeking mobile advertising. Users on LSN's Local Wireless([R]) network can access news, streaming video, weather, finance, sports and more from more than 140 local affiliates by accessing www.localwireless.com through their mobile devices. "With Ringleader Digital's ...more »

Ringleader Digital’s Viral Click-to-Call Campaign Captures Attention of Mobile Device Owners

» by Otilia Otlacan March 21st, 2008 at 9:36 am » Comments (0)

Mobile Ad Company "Signals" Movie Goers to Experience the Fear NEW YORK - Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures' latest horror movie, "The Signal." By using the one feature every phone has, the ability to make and receive phone calls, Ringleader's viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear "The Signal." Approached by Magnolia Pictures' media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, ...more »