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DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index

Otilia Otlacan | September 29, 2010 | 0 Comments

Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]

Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue

Otilia Otlacan | May 27, 2010 | 4 Comments

DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]

ValueClick Sues Tacoda Over Behavioral Targeting Patents

Otilia Otlacan | August 5, 2008 | 0 Comments

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick’s patents on behavioral targeting platforms – only a couple days after announcing the launch of their new predictive [...]

Revenue Science Launches New Back to School Segments to Target Shopping Needs for the Fall Semester

Otilia Otlacan | July 29, 2008 | 0 Comments

During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of three new behavioral segments designed to target shoppers for back to school necessities in the months leading up to the start of [...]

Behavioral Targeting Making Massive Strides Due to Richer Segmentation, Higher Engagement and Increased Audience Fragmentation

Otilia Otlacan | July 9, 2008 | 0 Comments

Publishers, Advertisers, Agencies and Luminaries Discuss Hot Topics in BT at Revenue Science Partner Summit Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to [...]

Cofina Media Brings Revenue Science To Portugal

Otilia Otlacan | March 4, 2008 | 0 Comments

Behavioral Targeting Media Giant Extends European Presence to 8 Countries NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Cofina Media, one of Portugal’s largest online publishers, to provide their behavioral targeting technology. Cofina [...]

White Spider Media Partners With Revenue Science To Provide Advanced Financial Services Targeting

Otilia Otlacan | February 28, 2008 | 0 Comments

Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider’s ever-expanding publisher network. Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers [...]

Revenue Science to Sponsor Consortium on Behavioral Targeting Standards

Otilia Otlacan | February 11, 2008 | 0 Comments

NEW YORK (February 11, 2008) — At today’s OMMA Behavioral Summit in New York City, Revenue Science, Inc., offering the most widely-adopted, powerful, and flexible targeting platform for digital media, announced plans to sponsor the Behavioral Targeting Standards Consortium. The objective is to form an association of diverse key industry players who will drive development [...]