Category Page for: Revenue Science

ValueClick Sues Tacoda Over Behavioral Targeting Patents

» by Otilia Otlacan August 5th, 2008 at 12:55 pm » Comments (0)

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick's patents on behavioral targeting platforms - only a couple days after announcing the launch of their new predictive behavioral targeting platform. Wendy Davis of MediaPost reports that "In the lawsuit, quietly filed two weeks ago in federal court in Los Angeles, ValueClick alleges that Tacoda's core business--profiling users based on their Web activity and serving them targeted ads--infringes on two patents dating back to ...more »

Revenue Science Launches New Back to School Segments to Target Shopping Needs for the Fall Semester

» by Otilia Otlacan July 29th, 2008 at 8:05 pm » Comments (0)

During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of three new behavioral segments designed to target shoppers for back to school necessities in the months leading up to the start of the fall semester. These segments, "Fall Clothing Shoppers," "Back to School Clothing and Supply Shoppers" and "Back to School Computer and Gadget Shoppers," help advertisers take advantage of the late summer/early fall necessity shopping period and find the exact consumers in the market for their particular ...more »

Behavioral Targeting Making Massive Strides Due to Richer Segmentation, Higher Engagement and Increased Audience Fragmentation

» by Otilia Otlacan July 9th, 2008 at 7:37 pm » Comments (0)

Publishers, Advertisers, Agencies and Luminaries Discuss Hot Topics in BT at Revenue Science Partner Summit Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to recent Jupiter Advertiser Executive studies, 49 percent of advertisers surveyed plan to use behaviorally targeted ads in 2008, and 31 percent claimed that determining where/how to reach their target audience will present the greatest challenge to planning and implementing online advertising in 2008. With the number of ...more »

Cofina Media Brings Revenue Science To Portugal

» by Otilia Otlacan March 4th, 2008 at 8:00 pm » Comments (0)

Behavioral Targeting Media Giant Extends European Presence to 8 Countries NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Cofina Media, one of Portugal's largest online publishers, to provide their behavioral targeting technology. Cofina offers a wide range of content, spanning automotive, travel, fashion and technology interests, broadcast across a network of sites reaching many demographics. The partnership with Revenue Science is groundbreaking because it will be the first opportunity for advertisers to effectively target Portuguese behavioral audience segments. "Until now, ...more »

White Spider Media Partners With Revenue Science To Provide Advanced Financial Services Targeting

» by Otilia Otlacan February 28th, 2008 at 7:57 pm » Comments (0)

Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider's ever-expanding publisher network. Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers in the financial intermediary sector with publishers using Revenue Science behavioural targeting services. Clients such as Neptune, Barings and Scottish Widows Investment Partnership have used White Spider's growing reputation in online advertising to find bespoke solutions in all matters financial. "Revenue Science has the network we need and ...more »

Revenue Science to Sponsor Consortium on Behavioral Targeting Standards

» by Otilia Otlacan February 11th, 2008 at 7:37 am » Comments (0)

NEW YORK (February 11, 2008) — At today’s OMMA Behavioral Summit in New York City, Revenue Science, Inc., offering the most widely-adopted, powerful, and flexible targeting platform for digital media, announced plans to sponsor the Behavioral Targeting Standards Consortium. The objective is to form an association of diverse key industry players who will drive development of universal standards for behavioral targeting. Revenue Science encourages all interested parties to visit the initiative’s website www.btstandards.org to join the organization. The consortium’s inaugural meeting will be held at OMMA Hollywood in March. “With over 48 networks now claiming some degree of behavioral targeting capabilities, ...more »