Category Page for: PubMatic

AdRevenue ’08 Explores Online Ad Strategies for New Economic Reality

» by Otilia Otlacan November 14th, 2008 at 9:30 am » Comments (0)

PubMatic-Sponsored Summit Assembles Media and Advertising Thought Leaders to Address How to Maximize Ad Revenue PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco. What: AdRevenue ’08 (www.adrevenue08.com) is a one-day summit that brings together leading media executives, analysts, and other innovators in the media and online advertising industry to deliver insight and proven strategies to help publishers, ad networks, and ad exchanges increase ad revenue. Forrester Research analyst Barry Parr jump starts the event with a keynote ...more »

PubMatic Expands Advisory Board and Management Team

» by Otilia Otlacan November 7th, 2008 at 9:45 am » Comments (0)

PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced the appointment of two new advisory board members, Greg Coleman, CEO of NetSeer and Justin Kuykendall, founder and CEO of Pulpo Media. Mr. Coleman and Mr. Kuykendall will join current advisory board members Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB), and Munjal Shah, serial entrepreneur and CEO of Like.com. Mr. Coleman possesses 25 years of experience in the media and publishing industries. Before joining the executive team at NetSeer, he served as Executive Vice President of Global Sales at Yahoo!, where he ...more »

AdRevenue ‘08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

» by Otilia Otlacan October 30th, 2008 at 6:19 pm » Comments (0)

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue '08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue. During the one-day summit taking place November 14th ...more »

PubMatic AdPrice Index Shows U.S. Economic Slowdown Continuing to Affect Display Advertising

» by Otilia Otlacan October 23rd, 2008 at 10:15 am » Comments (0)

Online Ad Prices Declined 27% in 2008; Downward Trend Drives the Need for More Accountability and Measurability PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today unveiled the PubMatic AdPrice Index for Q3 2008 (www.pubmatic.com/adpriceindex), a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but these price levels have been ...more »

PubMatic Launches Campaign Fulfillment Service for Ad Networks

» by Otilia Otlacan October 7th, 2008 at 9:00 am » Comments (0)

AdFlex Delivers on Demand Publisher Inventory in a Flexible Way PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex (www.pubmatic.com/adflex), the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from certified inventory provided by online publishers using PubMatic’s ad optimization platform. The AdFlex fulfillment service is built for ad networks to instantly deliver inventory based on specific targeting requirements such as contextual, geographic, demographic, frequency, or ...more »

News and Technology Sites Maintain Online Ad Pricing Levels While Other Segments Decline

» by Otilia Otlacan August 21st, 2008 at 10:58 am » Comments (1)

Publisher Ad Revenue Optimization Company PubMatic Issues August Ad Pricing Index PALO ALTO, Calif.--(BUSINESS WIRE)--PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced its monthly PubMatic AdPrice Index (www.pubmatic.com/adpriceindex), an industry-wide measure of online ad network pricing for publishers. The index for August indicated that News and Technology-focused online publishers were able to sustain ad pricing levels compared to the previous month while the rest of the industry showed significant decline. Both the News and Technology site categories maintain some of the highest average online advertising prices at $0.48 and $0.61 eCPMs, respectively. Key Findings: more »

Online Ad Prices Remain Stagnant for Third Month Straight

» by Otilia Otlacan July 15th, 2008 at 10:20 am » Comments (0)

Online Ad Optimizer PubMatic Issues July Ad Pricing Index that Mirrors Economy's Holding Pattern PALO ALTO, Calif. – July 15, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its fourth monthly PubMatic AdPrice Index (www.pubmatic.com/adpriceindex), an industry-wide measure of online ad network pricing for publishers. For the third month in a row, the index shows very little movement in the average price of online advertising from the previous month, lending credibility to the argument that the slowness in the US economy continues to affect online ad pricing. Key Findings: more »

Online Ad Prices Continue to Reflect Weak Economy

» by Otilia Otlacan June 17th, 2008 at 9:26 am » Comments (0)

PubMatic Ad Network Pricing Index Shows Monetization Flat in May; Social Networking and Gaming Sites Show Promise PALO ALTO, Calif. – June 17, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. The index indicates that the economic slowdown in the U.S. continues to affect the online advertising industry, with overall monetization dropping by 0.7 percent from last month after the previous month’s 23 percent drop. The PubMatic AdPrice Index is based on ...more »

PubMatic Launches Default Optimization Service to Recapture $1 Billion in Lost Advertising Revenue

» by Otilia Otlacan May 28th, 2008 at 10:29 am » Comments (0)

Using New Service, Movie Fan Site Flixster Significantly Increases Online Advertising Revenue PALO ALTO, Calif. – May 28, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today launched a new service for Web publishers that helps them recapture revenue that would normally be lost to default or blank ads. The new default optimization service allows publishers to monetize 100 percent of their ad inventory at the highest possible price by eliminating wasted default impressions and reselling those impressions to the highest paying ad network. In private testing with several dozen large ...more »

Online Advertising Impacted by U.S. Economic Slowdown

» by Otilia Otlacan May 13th, 2008 at 10:32 am » Comments (0)

PubMatic Ad Network Pricing Index Shows 23 percent Drop in Ad Rates PALO ALTO, Calif. – May 13, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. The index indicates that the economic slowdown in the U.S. is beginning to impact the online advertising industry, with overall monetization dropping by 23 percent. The PubMatic AdPrice Index is based on data from over 3,000 publishers and billions of ad impressions. The PubMatic AdPrice Index revealed ...more »