Category Page for: Ad Serving

imeem Launches Mobile Advertising Platform, Giving Advertisers a New Way to Tap into the Social Music Experience

» by Otilia Otlacan December 4th, 2008 at 10:15 am » Comments (0)

Kia Motors Signs on as Inaugural Brand Sponsor of imeem for Android; New Version of Popular Social Music Application Now Available SAN FRANCISCO - imeem, the leading social music service, announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile consumers through imeem for Android, imeem's popular social music application for the Android mobile platform. Kia Motors America (KMA) is the first brand advertiser to leverage imeem's new platform, using it to promote the Kia Soul, an all-new compact SUV launching next spring in the U.S. As part of a cross-platform advertising campaign, Kia Soul will ...more »

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

» by Otilia Otlacan December 4th, 2008 at 9:00 am » Comments (0)

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace. On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories ...more »

LeWeb ‘08 Conference: Solutions and Optimism in the Face of Adversity

» by Otilia Otlacan December 3rd, 2008 at 9:00 am » Comments (0)

1200 people from 30 countries have already put their names down for the LeWeb Conference scheduled for 9 and 10 December in Paris. Players in the Internet industry will take advantage of the conference to brainstorm solutions to ride out the recession. LOVE - the underlying theme of this year's LeWeb - will help them find the right dose of optimism. PARIS - This is the second crisis to hit the web industry, yet the context is completely different to the Y2K crisis. The "LeWeb" conference, now in its 5th year, has grown over the years to become the "WEF" for web ...more »

VideoEgg Extends Engagement-Based Solution to Mobile

» by Otilia Otlacan November 28th, 2008 at 9:00 am » Comments (0)

Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone SAN FRANCISCO - VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers. The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party ...more »

BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video

» by Otilia Otlacan November 27th, 2008 at 10:15 am » Comments (1)

Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in and around video content. The AdMap suite extends BlackArrow’s advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5 compliant video on demand (VOD) environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats ...more »

Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

» by Otilia Otlacan November 26th, 2008 at 9:00 am » Comments (0)

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They're commonly created using the reserved key "ptile" in DoubleClick DFP (DART for Publishers), however, there are certain situations when you need to look for workarounds. For example, if you have already used a "tile" key, you cannot use a "ptile" in the same time. Scenario: you use a "tile" key-value on a web page with multiple ad slots to prevent competing ads from ...more »

Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution

» by Otilia Otlacan November 25th, 2008 at 10:15 am » Comments (0)

ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. - ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part of TM Forum’s Content Encounter 3, which takes place at the Management World Orlando conference. The Content Encounter initiative at the TM Forum encourages companies to collaborate on solutions that address the creation, delivery and monetization of digital media services. The Personalized Advertising for Cable and IPTV ...more »

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008

» by Otilia Otlacan November 25th, 2008 at 9:30 am » Comments (0)

U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month. “The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of ...more »

Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

» by Otilia Otlacan November 25th, 2008 at 9:00 am » Comments (2)

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The tags should arrive with detailed instructions as to where to insert these elements. In DFP, you will need to traffic these tags as custom rich media creatives: once you have created the campaign, create a new ad and select "Standard" as product type, fill in the ad ...more »

Lara Croft Returns in First Full Page North American HD Video Takeover

» by Otilia Otlacan November 24th, 2008 at 10:00 am » Comments (0)

IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites. The Tomb Raider: Underworld takeover uses an ...more »