Category: Ad Serving
Interview: Epom CEO Adam Jablonski Talks About the Ad Servers Market and the New Epom Solutions
Established in 2011, Poland, Epom Ltd. (www.epom.com) is a company with innovative vision, providing creative solutions for publishers, advertisers and networks, namely the integrated platform for fast and convenient digital ad-campaign management. Despite the fact that the enterprise is relatively new on the market, Epom has already got a lot of business partners, including major media [...]
OpenX Hosts Inaugural Publisher Conference – Accelerating Revenue – in New York City
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced that it will host its inaugural publisher conference – Accelerating Revenue – on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.
OpenX Becomes First Ad Exchange to Support the Interactive Advertising Bureau’s “Rising Stars” Ad Units
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.
Aggregated Media, Emerging Channels to Benefit from Media Shift in 2012: Top Advertisers & Agencies
ValueClick, Inc. (NASDAQ:VCLK) announced results from the 2012 ValueClick Media Advertiser Survey. This annual survey tracks the perceptions, thoughts and actions of agencies and brand marketers, including their views on advertising budgets, reasons for selecting media partners and digital marketing trends. Nearly 300 digital marketers and agency professionals participated in the survey, conducted in December 2011.
YuMe Introduces First-Ever Placement Quality Index to Maximize Impression Value and Ensure Optimal Ad Performance
YuMe, the operating system for TV 2.0, today announced a first for the video advertising industry: the YuMe Placement Quality Index (PQI), a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties. In this age of site list parity, media buyers need a better way to evaluate expected performance for their campaigns. Not all impressions are created equal, and the PQI ensures that campaigns deliver the best possible performance and maximum impression value to align with brand marketing objectives.
OpenX Acquires Breakthrough Supply-Side Platform LiftDNA
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced that Supply-Side Platform (SSP) LiftDNA will officially become part of OpenX. With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX’s premium ad server and its ad exchange into one seamless platform. Since LiftDNA’s solution is already integrated with OpenX’s platform, LiftDNA by OpenX™ is available immediately. The announcement was made at the Interactive Advertising Bureau’s Annual Leadership Meeting.
Local Corporation Releases In-Ad Polling Functionality for RAMP Rich Media Ads
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.
SocialVibe Doubles Number of Engagement Ads Served in 2011
SocialVibe, a digital advertising technology company, announced new milestones that further establish the company as the leader in the engagement advertising market. To date, the company has powered more than 500 opt-in engagement campaigns for more than 200 of the world’s leading brands including Toyota, Pepsi, GE and Disney. SocialVibe delivered advertisers more than 1.7 billion seconds of consumers’ active attention in 2011 by leveraging its unique engagement advertising technology platform and its network of premium publisher sites.
SAS Acquisition Brings Advanced Analytics to Digital Advertising Industry
SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides cloud-based ad server technology to help publishers sell and manage online ad inventory. SAS’ advanced analytics combined with aiMatch’s technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue. Current aiMatch customers include APN Digital, Photobucket, Pinger and Popcornflix.
IAB Releases Guidelines for the Conduct of Ad Verification
The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ – VPAID v2.0
The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition” (VPAID) for public comment. An advanced communication protocol between video players and ad units, VPAID was initially released in 2009, offering cross-platform support for rich in-stream video ads. Extending and enhancing those original specifications, VPAID v2.0 provides in-stream video ad designers even greater interactive capabilities and support for improved reporting.
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