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Category: Mediaplex
Mediaplex Announces Site Analytics for Agencies and Marketers
Only Third Party Ad Server to Deliver Both Site Analytics and Cross-Channel Campaign Tracking on a Single Platform WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced it has released its site analytics reporting suite for agencies and marketers. With the new release, Mediaplex is now the only third-party ad server to deliver [...]
Mediaplex Releases Dynamic Behavioral Targeting Suite
Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients [...]
Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP
Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The [...]
ValueClick to Announce Third Quarter 2008 Results on October 29
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET. At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results. Analysts [...]
Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package
Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined [...]
Mediaplex Research Reveals 70% of Conversion Events Influenced by Multiple Channels Prior to Converting
WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–June 11, 2008–ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence of channels such as display, email and search in driving overall conversions. In analyzing aggregated results from campaigns conducted for clients over the past seven months, Mediaplex found that 70% of [...]
Kickapps and Clearspring Partner to Accelerate Widget Creation, Distribution and Advertising
Companies Collaborate on Advancing KickApps’ WidgeADTM Format and Clearspring’s Widget Ad Network New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. [...]
IAB’s New Document to Help Reduce Discrepancies in Online Media Buys
The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of interactive advertising campaigns and reduce discrepancies in online media buys. The document comes under the form of a whitepaper and is titled ‘Interactive Campaign Setup Best Practices’. Not to badmouth the [...]
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