Category Page for: Google AdManager

Google Announces Third Quarter 2008 Results

» by Otilia Otlacan October 20th, 2008 at 11:00 am » Comments (1)

MOUNTAIN VIEW, Calif. - Google Inc. (NASDAQ:GOOG) today announced financial results for the quarter ended September 30, 2008. “We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising remain key assets for Google,” said Eric Schmidt, CEO of Google. “While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas ...more »

Google Ad Manager out of Beta; All AdSense Publishers Can Use It

» by Otilia Otlacan August 27th, 2008 at 10:47 am » Comments (1)

An earlier blog post from the Google AdSense team announces that Google's free ad serving platform, Ad Manager, is now freely available to all AdSense publishers. While this is good news for all small and mid-sized publishers who cannot afford the ad serving fees of DoubleClick DFP or another professional ad serving solution, the AdSense team does not address two very important aspects in their announcement: all publishers can now have their Google ads open in a new window and can have Google ads displaying in more than 3 ad units. more »

Google Ad Manager New Release August 1 2008: New Look, Extra Languages, Unlimited Flight Dates

» by Otilia Otlacan August 1st, 2008 at 7:02 pm » Comments (0)

A new release of the Google Ad Manager has been pushed live today. The new additions are not many, but they're very useful. I was particularly happy to see that I can now set unlimited flight dates for the remnant inventory and for the house ads. Here is the list of all that's new in today's release: more »

Google AdManager New Release: Multiple Languages Support, Updated Features and Improvements

» by Otilia Otlacan July 18th, 2008 at 2:24 pm » Comments (0)

Yesterday's release of the Google Ad Manager announces support for 25 languages to Ad Manager, with more languages to be rolled out in the following weeks. Additionally, the new release includes a number of updated features and improvements: Creative Ratios/Weights - AdManager previously optimized all line items that had multiple creatives so the creative with the highest CTR would be shown more often. Now, if your line item contains multiple creatives, you may specify how often each creative is shown. You can choose between: - Even: creatives rotate evenly. - Optimized: creative with the highest CTR will be shown more often. - Manual: creatives rotate ...more »

New Features and Improvements in Google AdManager

» by Otilia Otlacan July 1st, 2008 at 11:56 am » Comments (1)

In an email sent out an hour ago to AdManager users, Google announces a number of features and improvements: - Automatic Macro Insertion - Ad Manager will automatically detect the ad tags from several popular 3rd party vendors when you paste them in as new creatives. When properly detected, the click-tracking and cache-busting macros will be inserted automatically. - Competing Line Item Report - The quantity booked, amount delivered, and the current delivery status have all been added as new columns to the competing line items report. - Overbook Details - When warned about possible overbooking, you now have the option to book ...more »

List of 3rd Party Ad Vendors in the Google Content Network

» by Otilia Otlacan June 13th, 2008 at 9:47 am » Comments (0)

This is an addition to my previous post on 3rd party ads being allowed now to serve on the Google content network, through the Google AdSense program. Here's a quick list of supported ad servers and partners: North America: Ad servers - Atlas (www.atlassolutions.com) - DoubleClick (www.doubleclick.com) - Eyeblaster (www.eyeblaster.com) - Mediaplex (www.mediaplex.com) - Tumri (www.tumri.com) more »

Google AdSense, Ad Manager and DoubleClick

» by Otilia Otlacan May 11th, 2008 at 9:02 am » Comments (1)

This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and position themselves. It is well-known that the majority of very large content owners do not use Google's AdSense program as their primary monetization source. In most cases, the publishers' salesforce is able to sell ad space at quite high CPMs, and AdSense would be employed for those hard-to-sell, low-performance ad slots. Google AdManager is built around AdSense and greatly facilitates the use of AdSense as a backup for the remnant inventory, making it obvious that Google's goal was ...more »