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Category: Google AdManager
Google Introduces Google Ad Manager Consultants Certification and Services
Today, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program. The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified [...]
ExactTarget Honored with Upshot50 Marketing Technology Leaders Award
Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award. The Upshot50 Awards recognize marketing technology providers offering the [...]
Google Ad Manager – February 09 New Release
An earlier email from the folks over in Google Ad Manager announces a new release for the now very popular ad serving platform. There are tons of minor features and fixes, but the most important are: Save, schedule, and share reports – With the ability to save, schedule, and share reports, you can now easily [...]
Google Announces Third Quarter 2008 Results
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) today announced financial results for the quarter ended September 30, 2008. “We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising [...]
Google Ad Manager out of Beta; All AdSense Publishers Can Use It
An earlier blog post from the Google AdSense team announces that Google’s free ad serving platform, Ad Manager, is now freely available to all AdSense publishers. While this is good news for all small and mid-sized publishers who cannot afford the ad serving fees of DoubleClick DFP or another professional ad serving solution, the AdSense [...]
Google Ad Manager New Release August 1 2008: New Look, Extra Languages, Unlimited Flight Dates
A new release of the Google Ad Manager has been pushed live today. The new additions are not many, but they’re very useful. I was particularly happy to see that I can now set unlimited flight dates for the remnant inventory and for the house ads. Here is the list of all that’s new in [...]
Google AdManager New Release: Multiple Languages Support, Updated Features and Improvements
Yesterday’s release of the Google Ad Manager announces support for 25 languages to Ad Manager, with more languages to be rolled out in the following weeks. Additionally, the new release includes a number of updated features and improvements: Creative Ratios/Weights – AdManager previously optimized all line items that had multiple creatives so the creative with [...]
New Features and Improvements in Google AdManager
In an email sent out an hour ago to AdManager users, Google announces a number of features and improvements: – Automatic Macro Insertion – Ad Manager will automatically detect the ad tags from several popular 3rd party vendors when you paste them in as new creatives. When properly detected, the click-tracking and cache-busting macros will [...]
List of 3rd Party Ad Vendors in the Google Content Network
This is an addition to my previous post on 3rd party ads being allowed now to serve on the Google content network, through the Google AdSense program. Here’s a quick list of supported ad servers and partners: North America: Ad servers – Atlas (www.atlassolutions.com) – DoubleClick (www.doubleclick.com) – Eyeblaster (www.eyeblaster.com) – Mediaplex (www.mediaplex.com) – Tumri [...]
Google AdSense, Ad Manager and DoubleClick
This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and position themselves. It is well-known that the majority of very large content owners do not use Google’s AdSense program as their primary monetization source. In most cases, the publishers’ salesforce is [...]
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