Today, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program.
The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified ad serving consultant.
Here’s what an earlier message sent out to Ad Manager users says:
Read the full story
Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads
INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.
The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.
Read the full story
An earlier email from the folks over in Google Ad Manager announces a new release for the now very popular ad serving platform. There are tons of minor features and fixes, but the most important are:
Save, schedule, and share reports - With the ability to save, schedule, and share reports, you can now easily save any reports that you frequently run, quickly share your reports with your users or advertisers, and schedule your reports to automatically generate and be shared.
Read the full story
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) today announced financial results for the quarter ended September 30, 2008.
“We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising remain key assets for Google,” said Eric Schmidt, CEO of Google. “While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas such as enterprise, mobile, and display.”
Q3 Financial Summary
Google reported revenues of $5.54 billion for the quarter ended September 30, 2008, an increase of 31% compared to the third quarter of 2007 and an increase of 3% compared to the second quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2008, TAC totaled $1.50 billion, or 28% of advertising revenues.
Read the full story
An earlier blog post from the Google AdSense team announces that Google’s free ad serving platform, Ad Manager, is now freely available to all AdSense publishers.
While this is good news for all small and mid-sized publishers who cannot afford the ad serving fees of DoubleClick DFP or another professional ad serving solution, the AdSense team does not address two very important aspects in their announcement: all publishers can now have their Google ads open in a new window and can have Google ads displaying in more than 3 ad units.
A new release of the Google Ad Manager has been pushed live today. The new additions are not many, but they’re very useful. I was particularly happy to see that I can now set unlimited flight dates for the remnant inventory and for the house ads.
Here is the list of all that’s new in today’s release:
Yesterday’s release of the Google Ad Manager announces support for 25 languages to Ad Manager, with more languages to be rolled out in the following weeks.
Additionally, the new release includes a number of updated features and improvements:
Creative Ratios/Weights – AdManager previously optimized all line items that had multiple creatives so the creative with the highest CTR would be shown more often. Now, if your line item contains multiple creatives, you may specify how often each creative is shown. You can choose between:
- Even: creatives rotate evenly.
- Optimized: creative with the highest CTR will be shown more often.
- Manual: creatives rotate at a frequency you specify.
In an email sent out an hour ago to AdManager users, Google announces a number of features and improvements:
- Automatic Macro Insertion – Ad Manager will automatically detect the ad tags from several popular 3rd party vendors when you paste them in as new creatives. When properly detected, the click-tracking and cache-busting macros will be inserted automatically.
- Competing Line Item Report – The quantity booked, amount delivered, and the current delivery status have all been added as new columns to the competing line items report.
- Overbook Details – When warned about possible overbooking, you now have the option to book only the inventory that is available. A new link to a “Detailed Inventory Check” will also provide quick access to more information.
