New York, New York -  MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in the entertainment vertical.

The new research, which will also be presented at the iMedia Entertainment Summit, shows that Entertainment consumption continues to be one of the most popular activities on the Web. According to comScore Media Metrix, Entertainment sites reached 99% of the US population in May 2010. Visitors also displayed strong engagement with these sites, with an average Internet user frequenting the Entertainment site category 21 times during the month while spending 12 percent of their online time consuming Entertainment-related content.

An analysis of billions of impressions from MediaMind shows that a higher share of consumers spend time with entertainment ads compared to any other vertical. Of those who spend meaningful time with ads, the vast majority – 95% – completed the experience on-banner without clicking through to the advertiser site. The data further reveals that entertainment ads with video performed significantly better than those without video.

“Entertainment marketing gives consumers an immediate opportunity to keep up with pop culture,” said Gal Trifon, CEO and co-Founder at MediaMind. “As clicks become increasingly irrelevant in entertainment verticals, it’s imperative to deliver and measure a full brand experience wherever the users choose to engage with the brand.”

The research also shows the link between box office revenues and engagement with online display ads.  A statistical modeling of comScore’s AdEffx Action Lift shows that online activity is linked to offline sales and movies’ gross revenues.  “A user’s behavior is tied directly with the user experience,” said Erin Hunter, comScore Executive Vice President. “This new study provides important insights for advertisers looking to increase brand awareness and take the necessary steps to plan a smarter campaign that will result in a stronger ROI.”

For more information on MediaMind, visit http://www.MediaMind.com and comScore, visit http://www.comScore.com

About MediaMind
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance.  Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns.
The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.
Headquartered in New York, MediaMind has over 35 representation offices across all major markets worldwide.  In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.MediaMind.com.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing solutions in the measurement and evaluation of online audiences, advertising effectiveness, social media, search, video, mobile, e-commerce , and a broad variety of other emerging forms of digital behavior. comScore’s capabilities are based on a global panel of approximately 2 million Internet users who have given comScore explicit permission to confidentially capture their browsing and purchase behavior. These data can also be combined with census-level Web site or telecom carrier data to provide the most comprehensive and unified measurement of digital activity. comScore’s recent acquisition of ARSgroup adds one of the industry’s most validated measurement of the persuasive power of advertising in TV and multi-media campaigns. comScore services are used by more than 1,300 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, Facebook, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!. For more information, please visit www.comScore.com

New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell Rate and a high Conversion Rate. The full benchmark report is available from http://bit.ly/EB_Benchmark_Q1_Q4_09.

MediaMind analyzed the results of more than 13 billion rich media impressions served in 2009 and directly compared the relationship between Dwell and Conversion Rate.  Results show that when more consumers engage with an ad for more time (i.e. Dwell), they are more likely to end up converting.  On average, increasing Dwell from 5% to 15%, increases conversion rate by 45%, from 0.4% to 0.6%. Thus, ads that allure users to engage are more effective in generating conversions.

Furthermore, a recent research by Microsoft Advertising, comScore and MediaMind also confirms that digital campaigns with high Dwell are more effective for branding.  The study compared users who were exposed to campaigns with low Dwell and users who were exposed to campaigns with high Dwell. The results indicate that campaigns with a high Dwell triple brand related keyword search, increase traffic by 69% and increase brand engagement—number of page viewed and time spent on the advertiser’s site.

“It’s encouraging to see the same metric applicable to different marketing objectives” said Gal Trifon, CEO and co-founder at MediaMind. “The connection between engagement and conversions emphasizes the value of digital display as a response medium, while the joint research with Microsoft Advertising shows clear branding correlation.”

For more information on MediaMind’s latest benchmark report, visit www.mediamind.com. To download research, see http://bit.ly/EB_Benchmark_Q1_Q4_09.

About MediaMind
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns.
The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of display ads being used by advertisers on publisher sites. The report showed that JPEG display ads led the market with more than 42 percent of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size.

“We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise,” said Jeff Hackett, comScore senior vice president. “One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed. We are excited to provide our clients with greater visibility into the use of different ad formats and sizes with the new comScore Ad Metrix Creative Summary report.”

The new report is now available to subscribing clients via the comScore MyMetrix interface with the release of May 2010 Ad Metrix data. The data set is available for the U.S., Canada, U.K, Germany and France.

Display Ad Creative by Format
In April, nearly 60 percent of U.S. display ad impressions were of the standard GIF/JPEG variety. JPEGs accounted for 42.4 percent of ad impressions, while GIFs accounted for 14.1 percent. Flash and rich media ads combined to represent 40.3 percent of all display ads viewed.

_________________________________________________________________________
Display Advertising Creative by Format
May 2010
Total U.S. – Home & Work Locations
Source: comScore Ad Metrix
_________________________________________________________________________
Total Display Ad     Share of Publisher
Impressions (000)      Ad Impressions
Total Internet            408,621,155            100.0
Standard GIF/JPEG         243,560,459             59.6
JPEG                  173,318,428             42.4
GIF/Animated GIF       57,729,402             14.1
PNG                    12,512,629              3.1
Flash + Rich Media*       164,546,498             40.3
Other Types                 4,364,312              1.1
_________________________________________________________________________
* Flash Ads can include animation, click-through functionality, and various levels of interactivity. Rich Media Ads offer high interactivity and in-page video units, expandable/retractable units, floating units or between-the-page units. Includes Pointroll, EyeBlaster, EyeWonder, Unicast, Interpolis, Motif/DoubleClick.

Display Ad Creative by Size
The display ad market has similar representation among the most common ad formats, with banners accounting for 23.1 percent of impressions, followed closely by rectangles (22.7 percent) and non-standard units (22.1 percent). The most common specific ad sizes were medium rectangles (300 x 250 in dimension) at 18.6 percent, leaderboards (728 x 90) at 18.3 percent, and buttons (120 x 90) at 14.7 percent. Interestingly, pop-ups and pop-unders now represent less than 1 percent of all display ad impressions, most likely a function of the pop-up blockers now standard in most browsers. Finally, new OPA ad formats, such as the 970 x 418 pushdown and 468 x 648 XXL box, are just beginning to gain adoption and currently account for only 0.1 percent of impressions.

_________________________________________________________________________
Display Advertising Creative by Size
May 2010
Total U.S. – Home & Work Locations
Source: comScore Ad Metrix
_________________________________________________________________________
Total Display Ad      Share of Publisher
Impressions (000)       Ad Impressions
Total Internet                408,621,155             100.0
Banners                        94,296,399              23.1
Rectangles                     92,646,426              22.7
Non-Standard                   90,466,905              22.1
Buttons                        84,667,578              20.7
Skyscrapers                    43,475,848              10.6
Pop-Ups and Pop-Unders          2,810,584               0.7
OPA Ad Formats                    257,415               0.1
_________________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.

These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign. The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.

“We are thrilled to be a part of this campaign and supporting the American Red Cross relief efforts,” said Charles Johnson, general manager of mobile advertising at Microsoft. “By offering consumers the opportunity to donate to the relief fund via mobile advertising and text messaging campaigns, we believe we are enabling a faster and more direct option for consumers to donate to help those in time of need.”

The mobile campaign was designed exclusively for the convenience of consumers to donate via the device they carry with themselves at all times – their mobile phone. In fact, Gartner, Inc. recently reported that by 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and be greater than the installed base of PCs. This statistic highlights the increase in consumer use of the mobile medium to perform multiple tasks, including donating to a charitable cause.

“Through this targeted mobile advertising campaign, consumers are able to immediately act upon their will to donate via the same device they are using to keep up-to-date on the events in Haiti,” said Andrew Frank, research vice president at Gartner. “By providing consumers with a convenient avenue to donate to this cause, this campaign is aiding in the relief effort via a medium that continues to grow as the dominant avenue when accessing the Web.”

“When I heard about all of the struggles currently underway in Haiti I knew that I wanted to help out any way possible,” said Peggy Traut of North Andover, MA. “Through this mobile campaign, I was able to immediately act upon my will to donate via the same device that I was using to keep me updated on the events in Haiti. It is this convenience that will help continue to drive additional consumer support.”

The mobile advertising campaign is currently underway and will run over the next several weeks. This timeframe will provide consumers with the opportunity to continue to help donate to those impacted by the disaster.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

About Eyeblaster

In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com\.

About Jumptap

Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the highest performance for advertisers and the best monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Jumptap operates the largest independent premium mobile advertising network in North America and Europe and has the largest unique user footprints with a penetration of approximately 44 million unique visits a month in the US alone. Jumptap’s proprietary technologies, which leverage search-based algorithms, understand the content of pages, resulting in dramatically increased revenues. Jumptap’s self-service marketplace, tapMatch, reduces operating costs and boosts price points through competition in its auction-based system. In addition, Jumptap’s tapLink software allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide best ROI for advertisers. For more information, visit www.jumptap.com or contact: Julie.ginches@jumptap.com 617-460-2330.

About mGive and Mobile Accord

Mobile Accord is the innovator and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 200 leading U.S. philanthropic organizations and has raised more 95% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord.

About Millennial Media, Inc.

Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named the winner of the AlwaysOn “OnMedia Top 100” best private companies in digital advertising in 2010. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but lags in social networks and gaming environments.

The study also confirms that video advertising boosts engagement—doubling Dwell Time and increasing Dwell Rate by 20%. As a result, video yields double the ROI of non-video Rich Media.  Download the complete study, Online Video Advertising:  Doubles Engagement, Boosts ROI, at http://bit.ly/EB_Research_OnlineVideo.

As marketers increasingly leverage online video, this new research, analyzing billions of impressions, provides insight into what, where, when and why video advertising engages users online. An examination of users’ behavior by frequency of exposure shows that campaigns with video advertising achieve better results with fewer exposures when compared to rich media campaigns without video.  For example, users exposed to an ad with video twice achieve the same Dwell Rate of users exposed to a non-video ad three times.

“When it comes to online advertising, savvy marketers are using video to work both ends of the consumer funnel to drive results,” said Gal Trifon, CEO and Co-founder at Eyeblaster.  “Online video advertising provokes engagement and Eyeblaster’s data demonstrates that users are more compelled to play with an ad that contains video.  A blend of In-Stream, In-Banner and Floating ads allows advertisers to engage their target audience regardless of where they spend their time online.”

In the last four years, the growth of video impressions has outpaced rich media growth by 60%. Eyeblaster’s data suggests that since the beginning of 2006 to Q2 2009, video impressions have increased more than seven times in the US market and tenfold worldwide.

Key highlights from the video report include:

* In-Stream video ads have the highest proportion of ads fully played compared to any other format.
* Creative decisions play a significant role in ad performance: Rollover user-initiated video performs best followed by auto-initiated video; click user-initiated performs worst.
* Weekdays from 9 am to 5 pm is users’ preferred time to watch In-Banner and Floating video ads.
* Relatively few users un-mute video ads; auto-initiated video has the highest un-mute rate.
* An increase of video length by five seconds reduces Video Fully Played rate by 2.8%, on average.

For a complete list of video best practices and a deeper analysis of video environments and ad performance, download the complete research report here: http://bit.ly/EB_Research_OnlineVideo.

*The Dwell metric measures key interactions including time the mouse was over an ad, user-initiated video duration, user-initiated expansion duration and any other custom interaction duration. Unintentional dwell instances lasting less than one second are excluded in the calculation. Dwell Rate is the cumulative instances of where a user interacted with the ad divided by served impressions.

About Eyeblaster

In 1999, Eyeblaster was the pioneer in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management.  As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online.  The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers.

MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide.  This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics.  The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines:  ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide.  Learn more at: http://www.eyeblaster.com.

New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this year’s competition. The campaigns represented the best in digital advertising which crossed channels, borders, and formats, including long form video, homepage takeovers, and social media integration.

The North America People’s Choice Award and the North America Judge’s Award went to Creative Agency Bridge Worldwide and Media Agency Starcom for the Pringles Can Hands campaign. This campaign ran in multiple markets worldwide.

Both Creative Agencies from the UK, Hi-ReS! and Feed, along with Media Agency MEC Global (Paris) were recognized with the International People’s Choice Award for Chanel No.5’s global homepage takeover, while the International Judge’s Choice Award was awarded to Creative Agency MediaFront and Media Agency Mediacom (Norway) for IKEA Set the Table .

“It is always rewarding to get recognition for our work and its extra special to receive this award when you look at the high quality of the Eyeblaster campaigns around the world,” said Sverre Stabell, interactive director at MediaFront. “We feel that the banner ad is underestimated, and we always aim to bring more into the banner. In the case of IKEA, we wanted to give the users the ability to set the table themselves and get inspiration, directly in the banner – without having to go to a campaign site. And, of course, display all the varieties and options that IKEA has to offer.”

R/GA was honored as the winner of the 2009 Cross Channel Effectiveness Award for its Dear Mr. President Campaign, which combined social media with online display advertising.

“To celebrate President Obama’s inauguration, R/GA and Pepsi created ‘Dear Mr. President,’ a campaign that was a mash-up of social media and breakthrough ad technology. People across the nation recorded, submitted and shared their own video messages to the President directly from online ad units,” said Michael Lowenstern, group director of digital advertising at R/GA. “We’re excited that the technology, innovation and passion that drove this campaign has been recognized by the Eyeblaster awards.”

To check out additional innovative cross channel campaigns from 2009, visit http://creativezone.eyeblaster.com/.

About Eyeblaster
In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.
Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance, and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video, and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com .

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

New York, New York —Doner announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the ground up. Eyeblaster unveiled MediaMind on Sept. 21 at OMMA Global in New York.

The Doner and Eyeblaster pact comes at a critical time as marketers move more of their media dollars online.  The complexity of the business is accelerating daily and is fueled by changing publisher business models, creative with advanced consumer interactions, issues around data control, and overall, outdated solutions.

“Clients can’t afford to miss opportunities to reach their customers because the available technology isn’t moving fast enough to effectively use digital,” said Greg Clausen, executive VP–chief media officer at Doner.

“In our Eyeblaster beta, we saw a 30% efficiency improvement in digital media campaign management. We believe Eyeblaster’s MediaMind tool will give clients a competitive advantage.”

After more than two-and-a-half years of development, hundreds of agency interviews, and millions of dollars in R&D, MediaMind by Eyeblaster is the sole solution designed to simplify the process of digital campaigns and alleviate daily challenges for agencies to efficiently serve and manage campaigns globally.

“Our industry is choking on data, and that’s a problem when every day data is more and more central to our marketing strategy,” said Todd Riley, senior VP- digital media and integrated strategies at Doner. “Ad serving is the backbone of delivering messages to our consumers and Eyeblaster’s products allow us to better analyze performance and optimize in real-time. We’re both independent companies, and I love the fact that they can move so quickly and are pushing as hard as we are to find better solutions.”

“With Atlas and DoubleClick distracted by other endeavors, we see an opening in the market to focus exclusively on helping agencies provide more value to clients,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We wanted to build a platform that caters to agency needs and enables them to create and manage campaigns that scale with the complexity of today’s digital marketplace.”

“Creatives also are excited about the potential for their work to become more contextually relevant,” said Mr. Riley. “Eyeblaster’s Mac friendly development platforms along with automated content version tools solve the context problems as media gets more targeted and audiences more fragmented.”

For more information on MediaMind by Eyeblaster, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components. Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide.  This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics.  The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com.

About Doner

Doner, based in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $2 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, The UPS Stores, The Coca-Cola Co., Serta, ADT, Choice Hotels International and HGTV. A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ business. For more information, visit www.donerus.com.

NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to ensure the delivery of digital advertising inventory across channels, and bring better accountability and scalability to integrated campaigns.

“As the industry matures, our clients’ digital initiatives are becoming more complex and multi-platform. By partnering with Eyeblaster, we feel we are better able to provide our clients with seamless, verifiable reporting for the customized, integrated digital solutions provided through Lifeline,” said Lowell Simpson, Sr. Partner, Media Systems and Technology. “We feel Eyeblaster shares our commitment for innovation and accountability, which allows us to better deliver the efficient and accurate reporting that our clients demand.”

According to a recent study from Eyeblaster and TNS on the state of digital advertising, nearly 12% of media and advertising agency executives already compare cross channel performance data, while about 50% of marketers cite that they’d like to do it more often, but rarely do because of related complexities in the process as well as a general lack of confidence in the numbers and metrics.

“Technology can play a much more substantial role in addressing today’s advertising challenges,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We are excited to be working with Mediacom on improving cross-channel communication and meeting the growing demand for better ROI.”

The research conducted around the state of digital shows that marketers expect total digital marketing spending to grow by 30% in the next two years with a third of the market experiencing growth over 50%.

For more information, visit www.mediacom.com or www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s leading Media Communication Specialists, with U.S. billings exceeding $7.5B (RECMA, projected 2008). Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers –at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: Media Strategy and Planning, Media Buying, Consumer Insights and Analytics, Business Science, MediaCom ESP (Entertainment, Sports, Partnerships), Branded Entertainment, Retail, Direct Marketing and MediaCom Multicultural. In addition, MediaCom Interaction – the digital power behind MediaCom – is positioned to help our clients successfully compete in a digitally-driven world. Our diverse client portfolio includes Allergan, Audi, ConAgra Foods, Dell (in conjunction with WPP), Diageo, Glaceau, GlaxoSmithKline, Hasbro, JetBlue, LVMH, Michelin, Nokia, Royal Dutch Shell, Royal Bank of Scotland, Staples, Volkswagen of America, Warner Bros. and Warner Bros. Home Video, among other notable marketers.

MediaCom is wholly owned by WPP and part of WPP’s GroupM, the world’s largest and leading full-service media investment management group. For further information, visit www.mediacom.com.

The survey polled 400 senior marketing executives across the globe citing that marketers are indeed looking for cross channel data and reporting. Evidence also points out that marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%. Highlights include:

- Nearly 67% of respondents cite that they already are running cross channel campaigns; yet only 12% are actually integrating cross channel performance data

- Marketers note the following as the barriers to cross channel adoption: 44% blame lack of suitable metrics to measure impact and ROI, 37% note lack of case studies to prove cross channel effectiveness & 34% cite lack of technology

- 51% of marketers are currently analyzing display with search on a PC – 38% would like to

- 22% are currently analyzing TV with PC or PC with mobile – 61% would like to

- 7-8% currently analyze TV to mobile and outdoor to mobile – 65% would like to

Looking ahead, respondents expect mobile and TV to be the top channels for branding and response as well as the go to channels for brands response synergy.  To download the complete TNS/Eyeblaster white paper, click here.

New York, New York (April 7, 2009) — Eyeblaster today announced its support for Microsoft’s Silverlight technology. Through Silverlight, Eyeblaster empowers advertisers and marketers to deliver more effective campaigns, enhancing the end user’s experience with new levels of engagement.

Silverlight delivers high-fidelity, cross-platform interactive experiences using animation, graphics, audio and a new generation of high-quality and high-definition video capabilities. Eyeblaster’s first implementation of Silverlight technology is a banner ad that features Microsoft Visual Studio product which ran on three Japanese publishers. In total, 12 key Japanese publishers announced they will support Silverlight technology served by Eyeblaster.

“The collaboration strengthens Microsoft and Eyeblaster’s relationship and demonstrates ongoing commitment to leadership and innovation around the use of key technologies such as Silverlight,” said Gal Trifon, co-founder and CEO of Eyeblaster. “Bringing the power of Eyeblaster to dedicated Silverlight environments will allow advertisers to translate their advertising into the digital realm seamlessly.”

The additional functionality provided by Silverlight technology served through Eyeblaster’s Ad Campaign Manager (ACM) ad serving platform creates even more engaging banner ads for end users. Research recently published by Eyeblaster illustrates the power of Rich Media banners, showing that users convert five times higher in Rich Media than standard banners. View research here: http://tinyurl.com/ConversionsPaper.

“Eyeblaster is a proven leader in online advertising, and Microsoft is excited to work with them to deliver Silverlight-based solutions to advertisers, agencies and publishers around the world,” said Brian Goldfarb, director of the developer platform group at Microsoft Corp. “Silverlight-powered applications represent next-generation technology to deliver engaging, effective online advertising, and we highly value partners like Eyeblaster that bring this groundbreaking technology to market.”

With one in four consumer computers worldwide using the browser, Silverlight is on track to become one of the fastest-growing browser plug-ins in the history of the Internet.
For more information on Eyeblaster, visit http://www.eyeblaster.com

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.

With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.

“We are always looking for ways to boost the relevancy of our campaigns, and Smart Versioning makes that possible,” said Chris Kerrigan, vice president of marketing at ReelzChannel. “The ability to quickly produce multiple creative versions and make changes on the fly drives better results and saves us time and money, improving our ROI.”

Smart Versioning is an effective solution for any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.

“Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Smart Versioning offers the means to maximize budgets and obtain the absolute best performance through improved relevancy, without incurring costs or delays.”

Currently in beta, Smart Versioning joins Eyeblaster’s set of advertising tools designed to increase effectiveness and provide seamless campaign management across digital channels.

For more information, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream iMedia Research.

The report, Online Video Applications and Platforms: 2007–2010, unites the spectrum of extant video applications and platforms, and aligns them in relevant product category groupings.

Product groups include video overlay applications, advertising platforms, CMS platforms, platforms with inventory sales, search with inventory sales, integration services, indexing and metadata libraries with media sales.

Each product category is analyzed by business model (or models), entrants, revenue, participation structure, gross media spend delivered by platform, trends, account totals and media suite capabilities.

VASPs are integrated product packages with business units built to achieve profitability through scale, rapid response and increasingly, automation.

The top four VASPs are in-banner video advertising platforms (including Eyewonder, Eyeblaster, Pointroll and DoubleClick), and as a category generated an estimated $225 million in net revenue in 2008.

The following ten VASP providers had combined revenue estimated at $194.3 million, and include industry leaders such as Brightcove, Tremor Media, BBE, Worldnow, thePlatform and Internet Broadcasting.

An additional nineteen providers analyzed in the report generated 2008 revenue estimated at $74.4 million.

The VASP market is evolving, however. Video advertising platform total share is forecast to decline from 45.6% in 2008 to 35.6% in 2010.

Video services (including transcoding, custom player design and widgets) are forecast to grow from an 8.5% share in 2008 to 10.7% in 2010. Video indexing and metadata support is forecast to grow from 3.9% share in 2008 to 9.3%.

“VASPs are selling an ROI model in 2009, which plays well in a tight economy by focusing on ways to save clients money,” commented research director Paul A. Palumbo.

“Whether that’s more efficient allocation of marketing spend supporting strategic video publishing online or increasing paid media placement, VASPs are betting with their business models they can deliver better content performance.”

AccuStream Research (http://www.accustreamresearch.com) is a video, audio, download, subscription, VASP application and broadband advertising research firm.

New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers.

Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels.

The solution adds simplicity, accountability and reliability to mobile advertising, and removes barriers to adoption for agencies by providing them with tools widely used already in online channels. With the new solution, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization.

“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”

“Mobile technology is the optimal medium to keep up with today’s digital consumers and, for the industry to move on to the next level, agencies have to embrace more efficient ways of buying mobile media,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re excited that the Nokia Media Network is the first network to be part of this ground breaking project.”

According to Sam Taylor Head of Advertising and Sponsorship at T-Mobile, “As a mobile brand it is only natural that we harness mobile advertising for our marketing needs. It’s great to see MediaCom using the highest level of technology available in the sector to make it happen for us.”

Channel Connect for Mobile, currently in beta testing, joins Channel Connect for Search and Channel Connect for In-stream in Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$17 billion and 111 offices in 86 countries around the globe. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: Beyond Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, one of the world’s largest marketing communications companies, and is a part of Group M, WPP’s media agency group which is the largest worldwide. For further information, visit www.mediacom.com

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.

“We have seen a surge of interest in this product since it went to market 6 weeks ago. Traditional TVC advertisers such as Coca-Cola, Mercedes and ING have embraced Eyeblaster TV because it simply makes sense to take an ad already running on TV and run it online as well. It’s a cost effective seamless process that gets their product out to more consumers.”

The Eyeblaster TV video unit will appear at the top right of a user’s monitor running 30 or 60-second TV commercials. Eyeblaster TV is particularly attractive for ad campaigns that consumers are accustomed to viewing on television in longer time frames, such as movie trailers. The online format can take this interaction one step further by engaging the consumer using interactive features such as clicking on the ad to view in full screen High Definition, collecting data capture, or pulling in dynamic content from the advertiser’s website allowing the user to immediately receive more information about the product and indicate purchase intent.

For businesses wanting to tap into the burgeoning online ad market, Eyeblaster TV allows them to increase the usability of their TVC’s, which are costly to generate, through a literally ‘cut and paste’ process. This seamless transition means that there is no longer a need to shoot video specifically for online ads because Eyeblaster TV extends the reach of an advertisers existing creative – translating into savings along the bottom line.

Advertisers using Eyeblaster TV include Visa Entertainment for the James Bond Quantum of Solace trailer through Sensis, MCN and Fairfax.

Managing Director of Fairfax Digital – Media, Pippa Leary says, “FDTV, which uses Eyeblaster’s new TV ad format, allows our advertisers to access the 14 million-strong monthly unique browsers on the Fairfax Digital network by targeted demographic.

“Encouraged by technology innovations like FDTV and the growing consumption rates of online video in Australia, we are seeing more categories, including FMCG, move their brand advertising online. Marketers are harnessing the incremental reach garnered through a predominantly light commercial TV viewing audience on our network.

FDTV allows advertisers to develop new creative video advertising formats for online audiences, combining the strength of video commercials with a rich media ad unit to a focused demographic, as well as extending the life and reach of their TVCs using existing creative.”

To see all Eyeblaster TV previews visit http://tinyurl.com/6zj4ox

About Eyeblaster Australia
Eyeblaster is the global leader in integrated digital marketing services and was the first company to bring third party video advertising technology to the Australian and New Zealand markets. Eyeblaster Australia services a range of marketing and online advertising agencies on behalf of numerous blue chip clients including Optimedia for 20th Century Fox, The Media Store for Toyota-Lexus, Initiative Media for Revlon, and Carat for Adidas. Eyeblaster’s impressive client list is a reflection of the personalised easy to use service as well as its innovative and ground breaking approach to digital technology.

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites.

The Tomb Raider: Underworld takeover uses an ad unit to re-skin web pages within IGN’s network by combining full page high-definition video with interactivity. Creative features include Lara Croft rappelling across homepages, sending content crashing and bringing the “Underworld” experience directly to online users with full page HD video.

“JVST developed an innovative and strategic campaign for the next generation of the Tomb Raider franchise, and needed partners with both creative sensibilities and the technical expertise to help us deliver,” said James Song, Executive Creative Director and Partner at JVST. “We selected Eyeblaster and IGN based on their understanding of our objectives and ability to think outside the box. Metrics for this campaign have already exceeded industry standards.”

“We are proud to work closely with JVST and Eyeblaster to create this unique execution and expose our millions of users to the Lara Croft brand in a new way,” said Charlie Barrett, SVP of Sales for IGN. “As the Web’s leading entertainment and videogame destination, IGN is always striving to not only deliver leading content to gamers, but also to create the Web’s most engaging marketing solutions for brand advertisers.”

JVST is using Eyeblaster’s Ad Campaign Manager (ACM) to serve and measure the campaign throughout its lifetime, and to carefully monitor the campaign as it rolls out additional ads with the IGN Network.

“Collaboration, partnership and change continue to be the driving forces within digital marketing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “As breakthrough creative emerges, better products and enhanced technology will raise the bar online, affecting all players within digital advertising.”

The Tomb Raider: Underworldtm campaign kicked off the HD video takeovers this week on IGN.com and will run until the end of December. To view the campaign visit, http://xbox360.ign.com/?special=tombraider or http://creativezone.eyeblaster.com for other homepage takeovers.

About Eyeblaster: In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

About IGN Entertainment: IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of July 2008, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (IGN.com, GreenPixels, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web’s leading videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About JVST: JVST Inc. is a full–service advertising and design agency based in San Francisco specializing in innovation and high-impact creative work tailored to inject brands into the cultural currents. JVST prides itself on being media and technologically ambidextrous, culturally edified and out to shape what’s next.

New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation.

Agencies and campaigns receiving this year’s top honors include:

North America People’s Choice
HP TouchSmart by Goodby Silverstein & Partners

International People’s Choice
Springfield by OnTwice Interactive (Spain)

North America Judge’s Choice
San Diego Zoo by M&C Saatchi LA

International Judge’s Choice:
Non-stop Fernando by Lean Mean Fighting Machine (UK)

North America Cross Channel Effectiveness Award:
The CW Network, by OMD LA

Using search vs. display, CW’s online campaign used cross channel integration to drive awareness and increase viewership for both Beverly Hills 90210 and America’s Next Top Model. Results from both search and display were analyzed together, showing that the cross channel impact for CW’s campaigns achieved the highest amount of conversions.

International Cross Channel Effectiveness Award:
Nike Football, by AKQA (London)

As part of a multi-faceted and global campaign, AKQA delivered one of the largest video widget campaigns ever attempted, which ran across more than ten countries to raise the profile of the Nike Football web site. Leveraging the European Soccer Championship, AKQA designed the Nike widget to showcase video of well known sporting and media celebrities to deliver Nike branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“We’re thrilled to have HP TouchSmart’s campaign recognized,” said Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners. “It’s an example of technology, creativity and strategy coming together in a campaign to leverage a brand online and positively effect conversion in multiple channels.”

For more information on Eyeblaster, visit: http://eyeblaster.com

About the Eyeblaster Awards

Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. For more information on this year’s Eyeblaster awards, visit:

http://beta.eyeblaster.com/awards/2008/

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

There are many interesting findings, and metrics that you wouldn’t find anywhere else but in the Eyeblaster’s Analytics Bulletin – we will discuss them over the next week in details, but for now let’s see the key findings and highlights:

- In the first three quarters of 2007, users spent an average of 111 seconds per page. In Q4, that average time spiked to 136.8 seconds. Peaking in December at over 146 seconds.

- Users give up to 2.5 minutes of their time on average to look at page content, and naturally longer to view ads placed on the page.

- Video ads reach almost 50% of users during the holiday season, and out of those who do, 54% view the ad all the way through.

- During the holiday season, online media gives you twice as much the time of a TV ad to get your message through.

- According to eMarketer, almost 70% of internet users in the US will buy online this year, while in the UK the numbers are past 75%. 37% of all Q4 2007 sales in the US were in December. Even consumers who like to see and feel before they buy usually start their shopping journey online: 66% of UK consumers and 57% of US consumers researched products online before conducting an in-store purchase.

More key metrics and insights to follow next week!

New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4.

“Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them to unleash their creative potential and change the rules of engagement.”

“Improved collaboration and production capabilities are essential to giving agencies the ability to work seamlessly with each counterpart and focus on what matters most,” said Alison Hamon, Vice President and Creative Director for Liquid Advertising, Inc. “The integration of Eyeblaster tools and Adobe’s new CS4 truly empower the creative process, and will make it easier to execute robust digital campaigns.”

As today’s digital landscape evolves, products like Creative Suite 4 and Eyeblaster’s suite of tools and services enable creative professionals to dream big and harness every aspect of their digital campaigns for seamless integration across platforms, maximum reach and enhanced interactivity.

For more information about Eyeblaster or their products visit the official website at www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media.

“Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads,” says Harry Case, Director of Media Analytics and Technology at Mindshare. “In the end, it provided us with a more comprehensive overview of user behavior.”

In extensive beta testing with leading brands worldwide, Channel Connect for Search demonstrated a substantial lift in search keyword performance by display advertising. It also showed the contribution of different publishers to cross channel conversions. Channel Connect for Search offers advertisers the flexibility to integrate any search marketing tool, revealing important information about the user’s path to conversion and the consumer experience.

“Last click, single channel methodologies are a misrepresentation of the consumer experience,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “The need for better touch points between various digital elements makes Channel Connect for Search a vital solution for marketers.”

About Channel Connect for Search

Channel Connect for Search produces a clear picture for advertisers, agencies and brands that show how one channel affects another. The path to conversion analysis takes into account all publishers in the user’s path, looking way beyond the last click and allowing marketers to diagnose how different digital channels influence each other. Channel Connect for Search supports the existing SEM tools and native search engines, proving to be easily adoptable for customers using different vendors and quick and simple to use.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York City on Wednesday, November 5th at the Eyeblaster Awards bash, the most prestigious and longest running celebration of digital excellence in advertising. New to this year’s roster will be the first award given for the best cross-channel campaign – the campaign that exemplifies excellence across multiple digital channels.

Drumroll, please…this year’s line-up for People’s Choice Awards includes:

North American Nominees:

HP Touchsmart, Goodby Silverstein & Partners
Buckleys, Saatchi
British Columbia Dairy, Tribal DDB, Vancouver
San Diego Zoo, M&C Saatchi LA
Sheraton, AvenueA Razorfish

International Nominees:

Non-Stop Fernando, Lean Mean Fighting Machine
Mini R55 Launch, Glue London
Springfield, OnTwice Interactive
Texas Poker, Ogilvy & Mather
Cacique, Doubleyou ES

All members of the advertising and digital industry are invited to cast their vote at: http://beta.eyeblaster.com/awards/2008/index.asp?id=nominees. Voting ends October 17.

“Interactive has become a necessary component of overall advertising strategy across categories,” said Vice President, Creative Director Miguel Gonzalez, of Draftfcb (Chicago). “Digital work is more compelling and more original than ever, and this year’s Eyeblaster Award nominees reflect that new dynamic.”

This year’s panel of judges includes Miguel Gonzalez along with Ashley Ringrose, Soap Creative, Co-founder, Patou Nuytemans, EAME Digital Director, Ogilvy Group UK, John Morton, Creative Director, Principal, jmx2, Daniele Fiandaca, CEO (Europe), Profero & Founder Creative Social and Steve Rappaport, Director of Knowledge Solutions at the ARF and author of the Online Advertising Playbook.

About the Eyeblaster Awards
Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. The Eyeblaster Awards bash will kick off on Wednesday, November 5 at Arena in New York City and feature guest comedian Andrew Kennedy from Comedy Central.

Fore more information on this year’s Eyeblaster Awards, visit: http://beta.eyeblaster.com/awards/2008/

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:

Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the style of well-known PSA campaigns, warning advertisers of the “dangers of unsupervised media.” The campaign promises to give marketers the tools to get more deeply involved with their digital campaigns, “change the rules of engagement“ and make their media dollars work harder.

“Responsible cross-channel marketing begins with people who understand its true potential,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “Eyeblaster’s newly launched ad campaign is designed to encourage marketers to think beyond the click and inspire the online industry to take control and get more involved in their campaign’s life-cycle.”

With so many ways to express a brand’s attributes online, from static banners to full-motion video to mash-ups, search and widgets, today’s campaigns are “not necessarily bad, just misunderstood.” Eyeblaster’s “PSA” campaign asks a series of pointed questions designed to help marketers identity a troubled media mix:

- Is your media running with the wrong crowd?
- When was the last time you and your digital campaign truly connected?
- Search and display not getting along?

Supporting copy warns readers of “…keywords hanging around search engines waiting for some action” and offers to “help digital media be so much more.”

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Learn more at http://www.eyeblaster.com.

While there’s nothing spectacular in running synchronized ads (master – companion ads), I’m sure you’ve all seen good and bad executions: strange positioning of ad slots, poorly designed creatives that do not serve the purpose of a master – companion ad etc. I really think the Speed Racer example below is an example of a good, solid implementation, with a consistent message across the two ads.

Ad Details:

Campaign: Speed Racer
Creative Agency: Eyeblaster UK Creative
Advertiser: Warner Bros
Ad Format: Synchronized Ad Banner
Vertical: Entertainment
Country: EMEA

You can preview this ads directly from Eyeblaster’s creative zone site at http://creativezone.eyeblaster.com/?ItemName=Speed%20Racer%20Synch

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.

Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals, designing an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.

“The company’s focus is empowering media buyers including media agencies, creative agencies and advertisers to plan, create, serve, manage and measure online campaigns,” said Nielsen Norman Group. “Eyeblaster aims to provide advanced management tools, and Campaign Monitor does just that.”

Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI.

“To be recognized by Nielsen Norman Group as one of the top user interfaces of 2008 exemplifies our commitment to our agency customers and our goal to provide solutions for holistic campaign management that delivers true transparency, relevance and ROI,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “We understand the importance of connecting with our clients and we’re thrilled to receive this honor.”

By providing a consolidated, bird’s-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

For more information on Campaign Monitor, visit http://www.eyeblaster.com/products/campaign_monitor.asp

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Below is an example of an Eyeblaster fullscreen video ad developed for the movie “13th Street”, ad that ran in the Netherlands.

http://creativezone.eyeblaster.com/#ItemName=13th%20Street

It would’ve been nice if the ad stayed in its expanded window and not open a new browser window on its own, without user interaction.

Ad details:

Campaign: SCIFI – NBC Universal – May 07
Creative Agency: Easyconcepts NL
Media Agency: Mediaedge:cia NL
Advertiser: NBC Universal
Ad Format: Full Screen Video
Vertical: Entertainment
Country: Netherlands

Still, every now and then we come across creatives that are really worth the buzz and deserve to be showcased, which is why I created this new category of ‘Ad Creatives Showcase’.

The first I’m inviting you too take a look at and comment is a rather amusing one for Hewlett Packard, an overlay to banner created through Eyeblaster. Check it out at:

http://creativezone.eyeblaster.com/?ItemId=4023#ItemId=3826

Ad details:
Campaign: HP – Mouse
Creative Agency: Modem Media UK
Advertiser: HP
Ad Format: Overlay to banner
Vertical: CPG
Country: UK

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”
NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“NIKE’s new campaign breaks the traditional online advertising model,” said Chris Hancock of AKQA. “We wanted to invent a way to push content out to users. Using Eyeblaster, we designed a campaign that uses advertising space on websites as a channel to distribute video from a site in conjunction with the added ability for consumers to ‘grab’ the content.”

“The widget represents fresh thinking that adds value to consumers’ experiences of the brand. It allows us to sustain a 3-way dialogue between Nike and consumers and amongst themselves, throughout the campaign and beyond, by continually refreshing our messaging and the functionality of the widget,” added Hani Mahdi, account director at MindShare WorldWide.
To maximize ad spend and add a viral aspect to the campaign, AKQA integrated seeding technology with the video widget. The seeding technology is powered by Gigya in cooperation with Eyeblaster. Users can “grab” the widget from the website they are looking at and install it on their social networking page. This opens a direct, permanent communication channel with users where NIKE can update video content at anytime.

“NIKEFootball’s new widget campaign revolutionizes the way any brand has ever used ad serving technology,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster makes it possible to fully execute MindShare’s and AKQA’s creative strategy and we are confident that the campaign will generate great results.”

The campaign is being served and measured using Eyeblaster’s Ad Campaign Manager (ACM) platform. With ACM, AKQA and Nike can access data consolidation and manage geo targeting, dynamic content and global distribution from one platform.

You can get the widget at: http://demo.eyeblaster.com/AKQA/NIKE/NIKEFOOTBALL_Widget.html

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:
Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

• Ad Campaign Measurement and Audit Guidelines

• Broadband Video Commercial Measurement Guidelines

• Rich Media Measurement Guidelines

Eyeblaster is also the first partner to demonstrate compliance for rich media ad serving, further cementing Eyeblaster’s leadership role in the digital marketing industry and commitment to bringing a new level of accountability and transparency to digital advertising metrics. Ad Campaign Manager (ACM), Eyeblaster’s collection of tools for end-to-end campaign management, integrates metrics for display, rich media and digital video commercials under industry standards for these types of impressions.

“As digital mediums start to mature, it is imperative that we have standardization of specs and metrics across an aggregate of delivery platforms in order to show clients the true value of digital mediums,” said Mike Racic, senior vice president and director of digital media for Universal McCann in New York. “Eyeblaster’s platform enables us to show the value of digital experiences as a whole – incorporating results for display, video and rich media as part of an integrated campaign.”

“Reliable metrics is an ongoing concern as the online advertising industry grows,” said Gal Trifon, co-founder and chief executive officer at Eyeblaster. “To provide the most powerful consumer experience, our clients must fully engage all the tools available. This broad IAB guideline compliance ensures client confidence in the accuracy and reliability of the data, encouraging an integrated approach to their whole campaign.”

“As a partner of Eyeblaster, we are pleased that they have taken this step so that we as an agency can increase our accountability to our clients,” said Amy Auerbach, vice president, director of phdiq east. “In this new age of ad server mergers and acquisitions, it is extremely important for us to have a reliable, independent third party ad server to ensure the integrity of our clients’ data and execute their campaigns flawlessly. Having a single serving and reporting source for all types of digital creative that is fully compliant reduces friction in an already labor intensive process.”

According to Randall Rothenberg, president and chief executive officer of the IAB, “We applaud Eyeblaster on its recent achievement, and we encourage any organization to follow its lead. This effort by Eyeblaster is a welcome step in advancing the state of the industry as we strive for the highest levels of transparency and validity.”

The IAB Rich Media Ad Impression Measurement Guidelines establish the minimum acceptable counting procedures for these types of advertising impressions and are focused specifically on the actual revenue event. Using a certified vendor helps to align the advertiser, agency, publisher and provider, maximizing budget efficiency and ensuring consistent and reliable data.