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Category: MediaMind Eyeblaster
New Research shows Entertainment Banners Impact Box Office Revenues
Joint Study from MediaMind and comScore Study Ad Effectiveness and User Behavior in Entertainment Verticals New York, New York - MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in [...]
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
Flash and Rich Media Ads Represent 40 Percent of US Online Display Ad Impressions
JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]
Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue
DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]
Leading Mobile Advertising Players Join Forces to Support Relief Efforts in Haiti
Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader [...]
New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but [...]
8th Annual Eyeblaster Awards Unveils Winners for 2009
Global competition recognizes best campaigns of the year in cross channel and digital advertising New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this [...]
Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]
Doner Picks Eyeblaster’s MediaMind as Preferred Ad Serving Solution
New platform boosts digital media efficiency by 30% New York, New York —Doner announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the [...]
MediaCom Taps Eyeblaster as New Ad Serving Provider
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
Eyeblaster and TNS Study Confirms Hunger for Cross Channel Advertising
A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online. The survey polled 400 senior marketing executives across the globe citing that marketers [...]
Eyeblaster Lights Up the Web with Silverlight
Ad Campaign Manager serves up first Microsoft Silverlight banner campaign New York, New York (April 7, 2009) — Eyeblaster today announced its support for Microsoft’s Silverlight technology. Through Silverlight, Eyeblaster empowers advertisers and marketers to deliver more effective campaigns, enhancing the end user’s experience with new levels of engagement. Silverlight delivers high-fidelity, cross-platform interactive experiences [...]
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