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Category: DoubleClick DFP

Ad Ops Daily Briefs: December 9 2008

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible [...]

Google AdSense and DoubleClick Integration: Google Ads Now Served Through DoubleClick (beta)

Otilia Otlacan | December 8, 2008 | 1 Comment

I’ve been repeatedly asked over the past several days what is going on in regard to the eagerly awaited Google AdSense – DoubleClick DFP integration, particularly since a number of people have noticed Google ads that appear to be served through DoubleClick. Here’s an updated summary for all of you interested in the matter: 1. [...]

Brightcove Extends Online Video Platform with Global Partner Ecosystem

Otilia Otlacan | December 8, 2008 | 0 Comments

Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]

Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

Otilia Otlacan | November 26, 2008 | 1 Comment

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They’re commonly created using the reserved key “ptile” in DoubleClick DFP (DART for Publishers), however, there are [...]

Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP

Otilia Otlacan | November 24, 2008 | 0 Comments

Although not widely used (yet), Tristitials may be something you’re bound to bump into if you spend enough time in an Ad Ops position. We’ve previously discussed what Tristitials are (in our newly launched “Ad Products” section) so I’m not going to reiterate everything here: instead, I’d recommend you review the ad product brief if [...]

AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

Otilia Otlacan | October 30, 2008 | 0 Comments

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. [...]

Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers

Otilia Otlacan | October 29, 2008 | 0 Comments

WOBURN, Mass. – Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments. “Our [...]

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

Otilia Otlacan | October 28, 2008 | 0 Comments

NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools [...]

DoubleClick DART for Publishers (DFP) 2008 Fall Release: Still No AdSense Integration

Otilia Otlacan | October 21, 2008 | 1 Comment

An email I received yesterday announced the availability of the 2008 Fall Release of DART for Publishers (DFP). Most of you have probably waited for it with great excitement, since the pre-release announced that AdSense integration with DoubleClick DFP will be made available. You’ll be then disappointed to find out that, once again, AdSense in [...]

DG FastChannel® Names Former DoubleClick/Google Executive, Richard Kidd, Managing Director Europe

Otilia Otlacan | October 13, 2008 | 0 Comments

DALLAS – DG FastChannel, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising and broadcast industries, announced today that Richard Kidd has been named Managing Director Europe. In his new role at DG FastChannel, Richard Kidd will be responsible for overseeing the European operations of DG FastChannel’s Unicast Internet Marketing and [...]

Collective Media Works with DoubleClick Seeking to Optimize Rich Media Campaign Performance Beyond the Click

Otilia Otlacan | October 9, 2008 | 0 Comments

Optimization Not Just for Direct Marketers Anymore NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking [...]

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

Otilia Otlacan | October 3, 2008 | 0 Comments

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & [...]