NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Patrick Schoonveld, a former product operations manager with Google Inc., has joined Undertone as product manager. Working with Undertone’s leadership team, Schoonveld will drive the company’s product strategy from ideation through delivery. This includes defining product roadmaps for the company’s primary audiences: agencies and brand marketers as well as premium publishers. This hire is the latest addition to Undertone’s growing products and technology team, which has more than doubled in the last 12 months.

As product operations manager at Google, Schoonveld led the strategy, development and launch of the DoubleClick Network Builder, while also contributing to the success of the Google Exchange. Previously, he was general manager of development and ad operations director at Sourceforge, Inc., where he managed the development of the internal ad server and launched new ad products, including RSS advertising and microsites. He earned a bachelor’s degree in computer science from Hope College.

“This hire is the latest evidence of our commitment to building products and technology that meet marketer and publisher needs both today and in the future,” said Alan Schanzer, Chief Strategy Officer at Undertone. “We see the opportunity to use technology, combined with human power to further revolutionize the way the media marketplace works during the next 24 months. Patrick’s previous experience at Google and DoubleClick will be invaluable in continuing to establish technology as yet another point of marketplace differentiation for Undertone and another competitive advantage for its customers.”

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.

“Better technology can help make display advertising work better for all involved,” said Neal Mohan, Vice President of Product Management at Google. “We’re focused on growing the display advertising pie for everyone. The DoubleClick Ad Exchange is a major part of that goal.”

The new DoubleClick Ad Exchange has been rebuilt using Google’s technology and infrastructure. It contains a wide variety of key features that will help improve returns for advertisers and enable publishers to get the most value out of their online content.

On the “sell side”, participation in the new Ad Exchange is designed for major online publishers. It already includes a wide variety of large premium publishers including newspapers, large portals, entertainment and branded sites. In addition, ad space on Google’s third party AdSense publisher sites, representing over 76% of U.S. online audiences and 73% of global online audiences1, is being made available through the new Ad Exchange. This will increase the volume of quality display advertisers available to Google’s AdSense publishers.

On the “buy side”, the new Ad Exchange is designed for ad networks and agency networks – companies that connect web sites with advertisers. It already includes over 40 ad networks across North America and Europe, including most of the 25 largest ad networks in the US2, with more now to be added. Additionally, AdWords advertisers will be able to run ads on sites in the Ad Exchange, using their existing AdWords interface.

Features of the new Ad Exchange include a completely new interface; a “real-time bidding” feature to allow ad networks to use their own technology to bid on an impression-by-impression basis; a “dynamic allocation” system, which automatically generates online publishers the highest return for every impression by allocating ads to the highest-paying sales channel, based on real time data; more granular publisher and advertiser controls; payments and clearing managed by Google; and a new API to allow ad networks to extend the functionality of the Ad Exchange.

Key benefits for sellers include:

* Real-time dynamic allocation to maximize yield. Publishers can automatically generate the highest return for every impression, using real-time data and bids to allocate ad space to the sales channel that pays the most at that second.
* Access to many more advertisers. The Ad Exchange offers publishers access to new buyers, including AdWords advertisers, bringing higher quality ads and more competition for ad space on their sites.
* Hassle-free payments managed by Google. We manage the billing and payments from networks so publishers get one monthly payment and minimize having to manage multiple relationships.
* Greater controls. Publishers can decide what advertisers, networks, ad formats, and bid types to allow.
* New easy to use interface with enhanced reporting. We use the simplicity of Google’s user design principles to help publishers easily find out how their sites are performing, to help them make the right decisions about their ad space.

Key benefits for buyers include:

* Access to more publishers and more ad space. Hundreds of thousands of AdSense publisher sites are now available on the Ad Exchange to Google-certified ad networks. And as more publishers join the Ad Exchange to take advantage of its yield management capabilities, more high quality inventory is being added all the time.
* Real-time bidder. The Ad Exchange has a new real-time bidder feature that allows buyers to use their own data, optimization and ad serving technologies to bid on their desired inventory on an impression-by-impression basis, choosing only the sites, audiences, or particular type of ad space they want to reach.
* New easy to use interface with enhanced buyer reporting capabilities. Redesigned reports are simple to use and understand, so buyers can easily see how their campaigns are performing to help them make the right decisions.
* More control and precision. Buyers control where their ads appear and don’t appear. They can use frequency capping, pacing and other features to precisely control ad delivery.
* Centralized clearing system. Google makes all payments to publishers, reducing complexity with a single billing and payment point. Buyers benefit from managing one business relationship instead of many.
* A new API – Ad networks and agency networks will have access to an API which enables them to integrate their own functionality and systems when working with the Ad Exchange.

AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

This report provides a concise and highly impactful analysis of AdMob’s business prospects, competitive analysis, SWOT analysis and proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.

Key Findings:

This report finds that AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players like Third Screen Media and Doubleclick.

What differentiates AdMob from other networks is its unique marketing analytics and dashboarding capabilities that provide advertisers with real-time access to campaign metrics. AdMob could do more in the mobile marketplace to promote this capability that empowers advertisers with cost-cutting, game-changing mobile Web analytics.

In only three years, AdMob has amassed a network of thousands of mobile sites and developed substantial backbone server technology, advanced algorithms, and data analytics capabilities that enables it to produce a robust set of solutions for clients to reach today’s mobile network user.

AdMob is at a critical juncture in its short life due to the increasing maturity of the mobile marketing and advertising space that is resulting in big payoffs for brand managers, particularly those selling to a local consumer market.

Target Audience

Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing Departments: Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.

Mobile advertising networks: The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.

Mobile search and content aggregators: Many are chasing Google but the smaller vendors offer localized search capabilities.

Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.

Mobile platform developers: These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.

Traditional media outlets: Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content

Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible

Key Topics Covered:

Executive Summary

Company Overview

Products and Services

Company News

Competitive Analysis

DoubleClick

Millennial Media

Greystripe

Third Screen Media

AOL’s Platform A

Mobile Advertising Network Vendor Landscape

Strengths, Weaknesses, Opportunities and Threats Analysis

Admob Strengths

Admob Weaknesses

Admob Opportunities

Admob Threats

Summary and Recommendations

Demand Customization

Create Realistic Measurement Plans

Optimize Direct Response and Local Search

For more information visit http://www.researchandmarkets.com/research/e3f5d0/admob_company_anal

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key role in driving PubMatic’s sales and dedicated team service among the premier publisher community, while expanding the company’s international presence.

Andrew Rutledge joins the PubMatic team as Vice President of Publisher Sales and head of its expanding New York office. Andrew is a nine year interactive media veteran in the U.S. and Europe, coming from Google where he was Director of DoubleClick’s agency and advertisers sales, responsible for 300+ agency and marketer clients and $75 million in technology revenue. Over Andrew’s tenure at DoubleClick, he held several management roles including, Vice President, National Marketer Sales and Regional Director of UK and Northern Europe overseeing all agency and publisher relationships. As PubMatic’s Vice President of Publisher Sales, Andrew will oversee all global sales initiatives with large-scale, premium publishers.

Josh Wetzel has been appointed to Vice President of Publisher Services. Josh has over twelve years of experience building distributed content and commerce businesses in the online arena. In his previous role at eBay, Josh was responsible for building the distributed commerce business for Shopping.com into its primary revenue stream with strategic partners including Amazon, AOL, CNET, IAC, and MSN. At PubMatic, Josh will be responsible for scaling the services team that supports the needs of the world’s largest online publishers.

“Andrew is one of the most respected veterans in online display advertising and he will be a great asset to PubMatic and the premier publishers we work with,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Josh will continue to make working with PubMatic a great experience for publishers that need to increase revenue, protect their brands, and simplify ad network management in this volatile economic environment. These two key executives truly take PubMatic to the next level.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.

Dealing with multiple data sources can be a challenging and cumbersome process. This issue often plagues organizations of all kinds. Companies have been limited by traditional business intelligence (BI) tools that are expensive and difficult to use.

Advertising and marketing executives feel this pain acutely. A myriad of data sources from campaigns, media, and customer sales data have to be combined, analyzed, and shared with clients. Analysts are an overburdened and expensive resource for this task. Additionally, many companies neither have nor want to support the internal IT infrastructure needed to streamline these efforts.

“With Blink Logic’s new advertising focused solution, executives can now concentrate on improving results and strengthening client relationships, rather then having teams devoted to day-to-day reporting,” says David Morris, President and CEO of Blink Logic. “Built from the ground up with the advertising world in mind, Blink Logic is focused around industry standards such as DART and Google analytics, but has the flexibility to accommodate integration with other platforms and data.”

The value add from Blink’s new offering is simple and two-fold; greater efficiency (less man hours needed to generate reports) and presentation (“sexier” reports and easy client access). With Blink Logic’s new offering agencies and marketers are presented with an easy choice in today’s tough economic environment.

About Blink Logic Inc.

Blink Logic Inc. (OTCBB:BLKL) partners with ISVs to deliver SaaS Business Intelligence (BI) solutions to business executives in companies and agencies of all sizes. With the Blink Logic platform, ISVs can enhance their customer offerings to include powerful, yet easy-to-understand, reporting and analytics. Executives can leverage a full range of BI capabilities and actionable information to enable them to make better, faster, more informed decisions, in order to continuously increase revenue, customer satisfaction and profitability. Blink Logic is provided as a secure internet-based solution. By sharing the software, hardware, maintenance and support costs across tens of thousands of customers, Blink Logic delivers tremendous capability to its partners and their customers at a low monthly subscription price. For more information, please visit www.blinklogic.com.

SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit. Adgregate Markets’ ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. ShopAds™ allow brands to build a network of syndicated e-commerce partners through paid media and social networks.

Adgregate Markets’ ShopAds™ will become an innovative addition to DoubleClick’s service offering. Poised to revolutionize the landscape of online display advertising, ShopAds™ transform traditional banner ads into fully transactional e-commerce ad units. Customers can securely purchase any product from within ShopAds™, without ever needing to click away to another website. By teaming with Adgregate Markets, DoubleClick will have access to a comprehensive platform that allows their advertisers to expand their e-commerce strategy beyond the reaches of existing online retail channels.

“Adgregate Markets’ ShopAds are a great solution for direct response and brand response advertisers, and we are excited to work with them to bring this cutting edge technology to our clients,” said Ari Paparo, Google’s Group Product Manager.

“Teaming up with Google and DoubleClick makes a lot of sense for us. As an industry leader, DoubleClick understands the needs of agencies and marketers who will no doubt embrace our ShopAds technology,” stated Adgregate Markets’ CEO Henry Wong. “We know our technology is game changing and that DoubleClick is positioned to help us deliver this innovation to their customers.”

For more information about Adgregate Markets, visit http://www.adgregate.com.

About Adgregate Markets

Adgregate Markets is pioneering the world’s first fully transactional performance ad network, one that brings a frictionless shopping experience to consumers. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad widget. ShopAds™ are easily distributed through ad networks, blogs, and social networking communities simply by copying and pasting the widget code into any web environment. Adgregate Markets enables distributed commerce by helping advertisers easily turn banner ads into ShopAds™. Publishers can leverage Adgregate to enhance their advertising offering or become an affiliate by simply grabbing transactional ShopAds™ to publish on their sites. Adgregate Markets is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information, please visit www.adgregate.com.

“There is growing excitement around the increasing inventory in mobile, and people are using mobile more and more to interact with the music and entertainment scene,” says Dave Gwozdz, Mojiva’s CEO and one of the founding members of DoubleClick. “Nielsen Business Media has high value content in this arena, which they have an opportunity to monetize. And we’re in a position to help them maximize revenues from these great mobile properties.”

Earlier this month, Mojiva launched its Premium Mobile Marketing Network, which lets premium brands advertise on premium publishers such as NBC local, Star Tribune, iSports, HopStop, and other top mobile sites.

Mojiva also announced that it has delivered 2 billion ads to mobile consumers in its first ten months of operation. This milestone comes just eight weeks after Mojiva topped the 1 billion ads served mark, solidifying Mojiva’s position as one of the fastest growing mobile advertising platforms in industry history.

ABOUT MOJIVA

Mojiva’s powerful advertising platform makes it simple for marketers to reach customers via the growing mobile web. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. Founded in May 2008, Mojiva is backed by Bertelsmann Digital Media Investments. The company can be found on the Web at www.Mojiva.com.

ABOUT NIELSEN BUSINESS MEDIA

Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face.

With more than 30 publications, over 135 trade shows and conferences, and 200+ digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President

NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.

“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, President of Platform-A. “In January, Platform-A reached more than 174 million unique visitors*, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”

“Bringing our ad serving technology in-house was one of the most complex technological challenges we’ve undertaken, and now that our project is complete, our systems can deliver ad campaigns faster than our former DoubleClick solution,” said Freytag. “Even in a turbulent economy, ADTECH’s business continues to grow, which is a testament to the brand value that ADTECH brings to online advertisers. ADTECH is committed to being a business partner for our customers. We don’t deliver a technology – we deliver solutions that ultimately help drive revenue for digital advertisers.”

In conjunction with today’s announcement, Platform-A also announced that Freytag has been promoted to Senior Vice President of Platform-A, in addition to his role as CEO of ADTECH. Since taking the position of CEO in 2005, Freytag has overseen the growth of ADTECH’s business in Europe and the United States. He joined ADTECH in 2000 as VP of Corporate Communications and in two years rose to become Chief Operating Officer. AOL acquired ADTECH in May 2007 with the strategic goal of leveraging its flagship product, the Helios IQ ad serving platform, to enable web publishers to manage, serve, and evaluate virtually any kind of digital advertising campaign.

Platform A was established by integrating AOL’s advertising business, Advertising.com, ADTECH, Quigo, TACODA and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.

* January 2009 comScore Media Metrix

About Platform-A

Platform-A, AOL’s advertising business, reaching 91%* of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North America, the UK and Australia. Coupled with the Atlanta office opening, the talent additions will help drive VideoEgg’s aggressive growth plans for 2009 and beyond.

In 2008, the company achieved domestic revenue growth of 171 percent in North America. This increase is reflected in the expanding reach of VideoEgg’s network, which recently hit the milestone of 100 million uniques, up from 85 million in November 2008. VideoEgg has now delivered more than 1,200 campaigns for more than 300 leading brands.

“As media buyers and advertisers face increased pressure to deliver ROI, they’re re-examining every dollar in their digital spend and becoming laser focused on value,” said Matt Sanchez, CEO for VideoEgg. “As a result, we’re seeing a drastic shift to performance-based advertising to drive demand and awareness. Our remarkable growth in a flat market reflects the clear need for accountability and value in today’s media buy. VideoEgg is uniquely positioned to deliver an innovative approach that lets advertisers engage with consumers in a valuable and measurable way.”

The opening of VideoEgg’s seventh North American office in Atlanta reinforces the company’s sales footprint and provides a more comprehensive connection between its rich media ad solutions and VideoEgg’s client base. The expansion also builds off VideoEgg’s recently announced European headquarters and lays the groundwork for continued global sales team growth.

As part of its current expansion, VideoEgg adds executives Sean Cauley in Chicago, Katie Barrett in New York and Daryl Faulkner in Montreal. Increasing its Southeast presence, the company also introduces Shelley Gosney to lead the new Atlanta office.

Shelley Gosney joins VideoEgg as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney has over 12 years experience in interactive media sales, previously as the strategic sales director for Endemic Media, the online advertising sales firm for American Express Publishing. Gosney was also the strategic sales manager for DoubleClick’s Online Media Sales Division where she opened and managed the company’s regional sales office in Texas.

“VideoEgg is incredibly excited to increase our presence not only internationally but also with Shelley Gosney in the Southeast, as her vast experience while working for Endemic Media and Double Click perfectly fits our goal of delivering high-value rich media solutions to brand marketers,” added Hess. “All our new executives have incredibly relevant experience in the online media sales arena and extensive contacts with leading global brands. We are well poised for continued growth.”

VideoEgg is a unique advertising network enabling marketers to create rich media experiences that guarantee and deepen engagement across top social, video and gaming environments. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with an ASPY award for its innovative cost-per-engagement (CPE) pricing approach and accountable brand advertising platform. Puma, Coca-Cola, Unilever and Mercedes Benz have all used VideoEgg to increase the amount of time users spend with their brand content.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream iMedia Research.

The report, Online Video Applications and Platforms: 2007–2010, unites the spectrum of extant video applications and platforms, and aligns them in relevant product category groupings.

Product groups include video overlay applications, advertising platforms, CMS platforms, platforms with inventory sales, search with inventory sales, integration services, indexing and metadata libraries with media sales.

Each product category is analyzed by business model (or models), entrants, revenue, participation structure, gross media spend delivered by platform, trends, account totals and media suite capabilities.

VASPs are integrated product packages with business units built to achieve profitability through scale, rapid response and increasingly, automation.

The top four VASPs are in-banner video advertising platforms (including Eyewonder, Eyeblaster, Pointroll and DoubleClick), and as a category generated an estimated $225 million in net revenue in 2008.

The following ten VASP providers had combined revenue estimated at $194.3 million, and include industry leaders such as Brightcove, Tremor Media, BBE, Worldnow, thePlatform and Internet Broadcasting.

An additional nineteen providers analyzed in the report generated 2008 revenue estimated at $74.4 million.

The VASP market is evolving, however. Video advertising platform total share is forecast to decline from 45.6% in 2008 to 35.6% in 2010.

Video services (including transcoding, custom player design and widgets) are forecast to grow from an 8.5% share in 2008 to 10.7% in 2010. Video indexing and metadata support is forecast to grow from 3.9% share in 2008 to 9.3%.

“VASPs are selling an ROI model in 2009, which plays well in a tight economy by focusing on ways to save clients money,” commented research director Paul A. Palumbo.

“Whether that’s more efficient allocation of marketing spend supporting strategic video publishing online or increasing paid media placement, VASPs are betting with their business models they can deliver better content performance.”

AccuStream Research (http://www.accustreamresearch.com) is a video, audio, download, subscription, VASP application and broadband advertising research firm.

- Acumium Acquires Search-Friendly GravityMarket Ecommerce Platform
Dan Costello, founder of Acumium, Madison-based internet technology firm, announced the acquisition of the GravityMarket ecommerce platform from Netconcepts, natural search marketing agency.
“We are happy to add GravityMarket to our suite of ecommerce and content management solutions,” said Costello. “GravityMarket complements our own expertise in online retail best practice and search marketing.”
First developed by Netconcepts in 2001, then re-architected and again released in 2007, the GravityMarket platform includes search engine friendly features like text-based, optimized URLs, unique title tags and keyword-rich content. According to Netconcepts, most clients moved to GravityMarket because their previous websites were virtually invisible to the search engines, making it an expensive proposition to drive online traffic.

Here’s an updated summary for all of you interested in the matter:

1. The integration AdSense – DoubleClick was originally scheduled to be included in the DoubleClick DFP fall release 2008 – there’s been even a premature announcement from DoubleClick concerning this. However, the release did not include support for AdSense.

2. Currently, AdSense integration is mentioned in DFP as being in “beta”, see screenshot below.

There are also a number of entries in DoubleClick DFP (DART for Publishers) help center in regard to the integration with Google AdSense, and publishers can even select “AdSense” as a topic when escalating issues to DoubleClick through their customer resource center (see below).

3. Some of you have noticed Google ads that appeared to be served through DoubleClick, since googleads.g.doubleclick.net was part of their URL (as opposed to googlesyndication.com that is associated with ads served through the AdSense program into the Google content network). I can confirm that this is indeed the case, see screenshot below taken just a few minutes ago:

Additionally, my AdSense account displayed doubleclick.net as having served ads – I have now added this domain to the list of domains permitted to serve ads through my account.

Conclusions? For now, just a couple:

- the Google AdSense – DoubleClick integration is NOT finalized yet;

- if you use both DoubleClick DFP and Google AdSense, continue trafficking the Google ads as custom rich media ads;

- DO add doubleclick.net in your Google AdSense account’s list of allowed sites (you can do so by accessing the “Allowed Sites” page under the “AdSense Setup” tab);

- wait for a formal announcement from DoubleClick that the integration has been completed and available to publishers (check back here on www.AdOperationsOnline.com, I’ll make sure to report this as soon as possible).

Questions, comments, ideas, thoughts? Post them below and I’ll be happy to answer them to the best of my knowledge!

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

They’re commonly created using the reserved key “ptile” in DoubleClick DFP (DART for Publishers), however, there are certain situations when you need to look for workarounds. For example, if you have already used a “tile” key, you cannot use a “ptile” in the same time.

Scenario: you use a “tile” key-value on a web page with multiple ad slots to prevent competing ads from displaying. Later, you find out that you will need to traffic companion ads on that page: several banners to rotate in a 468×60 ad slot, and each banner has a companion 120×90 button ad and a companion ad 160×600 skyscraper. You would normally traffic such an arrangement using “ptile”; however, you cannot use the “ptile” and “tile” key-values together on the same page.

Solution: each 468×60 banner must be booked as a separate Ad in DFP, as master ad. Each creative should be set as Rich Media type (even if the creative is a standard image) with the following example code:

<a href=”%c%u” target=”%t”>
<img src=”%h/advertiser_ID/creative_file_name.ext” border=”0″ width=”468″ height=”60″>
</a>
<script language=”JavaScript”>
adid=”%eaid!”;
</script>

where the following macros are (optionally) used:
%c = DART click-through tracking url.
%u = Is replaced with the click-through entered for the creative placement.
%h = DART host name.
%e = DART expand macro. Is replaced by the Ad ID of the ad within which this creative is booked.
%t = Replaced with the DART site’s click-through target window setting. Usually _top or _blank.

The JavaScript statement: adid=”%eaid!”; will pass the Ad ID of the 468×60 banner creative through to the 120×90 and 160×600 ad tags on the page to use as a targeting value in calling the companion partner ad. (You can give the adid variable a different name; however, it must be matched exactly in both the 120×90 and 160×600 ad tags.)

Each 120×90 and 160×600 creative must also be booked in separate ads. These creative are booked “As fast as possible” with a priority higher than default (eg, for standard ad type default is 8, set to 6). On the Content tab of each companion ad, you must target it to the key-value with the exact Ad ID from the companion 468×60 banner ad. If the companion banner ad has an Ad ID of 12345678, the key-value targeting for the companion ads would look like: comp=12345678.

The 468×60 DFP tag implemented on the web page will not be altered from your usual tag structure. But the 120×90 and 160×600 ad tags must be modified to have the comp key inserted, and the “adid” value called:
src=”http://ad.doubleclick.net/adj/site/zone;comp=’ + adid + ‘;sz=120×90;tile=2;ord=’ + rand + ‘?

Just as the rand value is dynamically populated with a random number, the adid value will be dynamically populated with the Ad ID 12345678 (or whatever Ad ID corresponds to the decision-making banner that was displayed in the 468×60 ad tag).

How to declare the adid variable: you must declare the adid JavaScript variable on the web page above/before the first ad tag (preferably in the <head> section of the webpage) to avoid receiving JavaScript error messages in instances where an ad is served to the page without the adid=”%eaid!” statement. Here’s an example:

<html>
<head>
…
<script language=”JavaScript”>
adid=”";
</script>
…
</head>
<body>
…

Important: it is recommended that this solution only be used with JavaScript ad tags. You should ensure that, in this example, the 468×60 banner tag is the first among the three ad tags to display on the page, otherwise the companion ads will not serve. Given this condition, it is recommended that you use the integrated DFP Roadblock feature that serves companion ads.

Below are the steps to get the Tristitial up and running on your site, using DoubleClick DART for Publishers (DFP).

1. Start by uploading 3 clear GIFs to DFP while treating each clear GIF as if it were a regular ad. These clear GIFs would represent a separate banner (or advertiser*) in the same Tristitial.

2. Export the static URL of each of these clear GIFs (also known as the standard ad request within DFP).

3. Export the click command for each clear GIF.

4. Send the following information/data to snap2eyes:
a. 3 banner images, each between 12KB to 20KB in size, depending on the dimensions of the Tristitial to be created, which banners should each ideally conform to IAB size guidelines;
b. a set of 3 click-through tag names applicable to DoubleClick or to the rich media code that is used in conjunction with DFP. For example, clickTAG1, clickTAG2, and clickTAG3;
c. 3 click commands (1 for each preloaded clear GIF) to be used as a default click-through URL;
d. 1 standard ad request for each of the preloaded clear GIFs;
e. optional 3 standard ad requests for the 3 preloaded Flash creatives to be downloaded at run-time (in case of an Enhanced Tristitial).
f. the order in which the 3 banners should appear and the order in which the standard ad request/click command pair should refer to each banner;

5. Upload the Tristitial supplied by snap2eyes in DFP .

6. Modify the Rich Media source code used to serve the particular Tristitial so that it supports 3 click-through tags (by adding the following query string to the SWF file request: ?clickTAG1=[click command 1]&clickTAG2=[click command 2]&clickTAG3=[click command 3].

Note: apply these changes to both <object> and <embed> tags in order to support both Internet Explorer and Firefox.

Validate the functionality of the deployed Tristitial.

* You should not include multiple advertisers within a Tristitial unless clearly agreed to do so with the advertisers. Using Tristitials is not a way to triple your ad impressions and ad inventory.

PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue.

During the one-day summit taking place November 14th in San Francisco at the Golden Gate Club, attendees are invited to meet with leading technology entrepreneurs, executives, established media and industry thought leaders from Adify, Avenue A / Razorfish, ContextWeb, Draper Fischer Jurvetson, Forrester Research, Google / DoubleClick, NBC Universal, Quantcast, and other innovators in the industry.

PubMatic executives, along with some of the online advertising industry’s most prominent thought leaders, will deliver unparalleled insight to online publishers, ad networks and exchanges, online advertising analysts and application developers looking to improve their ad revenue.

Forrester Research analyst Barry Parr will open the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be followed by multiple expert panels on digital advertising monetization.
Distinguished speakers at AdRevenue ’08 include:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chris Moore, General Partner, Redpoint Ventures
* Geoff Katz, Director of Advertising Services, Avenue A / Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

“In today’s online environment, 70% of ad inventory goes unsold. With the uncertainty of the economy and its possible impact on the digital advertising industry, companies and independent publishers should re-evaluate their ad monetization strategies to ensure maximum yield,” said Rajeev Goel, Co-Founder and President of PubMatic. “As PubMatic continues to evolve and create solutions that support intelligent ad inventory strategies, we are pleased to take part in such an unprecedented event that finally addresses the needs of the industry.”

As identified in PubMatic’s latest AdPrice Index, online ad prices continue to remain stagnant and reflect a weak economy. Never before has the need been so great to address how the online advertising industry can increase ad pricing levels while other segments continue to decline. Tickets are limited, and this is an event no one in the online advertising industry can afford to miss.

To register and view the full conference agenda, please visit: www.adrevenue08.com

What: AdRevenue 2008 – PubMatic’s Conference Dedicated to Improving Unsold Ad Inventory Strategies
When: Friday, November 14, 2008
Where: The Golden Gate Club 135 Fisher Loop San Francisco, CA 94129
For additional venue details and directions click here

About PubMatic
PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com

“Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash the full value of their video libraries.”

Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater advertising control and flexibility. For example, Gotuit customers can set ad request logic based on a viewer’s session time and/or the number of scenes watched, across the entire library. As a result of the new mid-roll ad opportunities, Gotuit-enabled publishers have far greater ad inventories than those limited to pre- and post-roll options. The scene definitions also allow the viewer to easily personalize their viewing experience and get directly to what is most interesting.

In addition, the ads served can be targeted based on the scene metadata such as Character, Player, Topic, Keyword, etc. When making the ad request, the Gotuit scene metadata can be sent to DoubleClick for delivery of the most appropriate and valuable advertisement.

The solution is currently live with Sports Illustrated’s 2008 Heisman Watch video portal, powered by Gotuit, with advertising served by DoubleClick.

For more info

Gotuit – www.gotuit.com

Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.

“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges — trusted and respected digital marketing professionals — for diligently selecting this year’s winners. The competition is more intense every year.”

The ClickZ 2008 Marketing Excellence Awards winners are as follows:

Ad Management: DART for Advertisers (Finalists: Atlas Solutions; Open AdStream by 24/7 Real Media)

Judge’s comment: “DFA remains the industry gold standard for ad serving and ad management. This is the technology that’s behind the majority of the more notable and impressive campaigns we see and a sure bet for any advertiser on the fence about which company can offer the most seamless, streamlined campaign solutions.”

Analytics Platform: Omniture SiteCatalyst (Finalists: Google Analytics; WebTrends Analytics)

Judge’s comment: “Hands down the most innovative, ever-expanding platform in the space. Omniture has done an excellent job listening to the customers’ needs and building the functionality to serve such. Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions.”

E-mail Marketing Tool: Responsys Interact (Finalists: Lyris HQ EmailLabs; MailChimp; MailerMailer)

Judge’s comment: “A full-service solution, Responsys has been the market leader for over a year. Their products work, with a superior work flow interface. One of the important criteria for many of the people I spoke with is the ability of Responsys to easily integrate with other best-of-breed solutions.”

Mobile Marketing Tool: DoubleClick Mobile (Finalists: BluFi from TELiBrahma)

Judge’s comment: “It is critically important for the mobile advertising (buyable off-the-shelf solutions) to have a standard serving and reporting platform. The DoubleClick mobile product enables digital buyers and planners to have consistency in reporting and publishers the ability to sell through integrated mobile packages.”

Search Ad Management: Marin Search Marketer (Finalists: Acronym Media; Clickable)

Judge’s comment: “Ease of implementation and flexibility are key in today’s fast paced search world, and Marin seems to excel in both areas. Often the software can be up and running in a day, and you aren’t tied down to year-long contracts. The fact that 90 percent of those that trial the software end up using it speaks for itself. One of the strengths of this offering is for those companies that also want to keep control of their search expertise in house.”

Social Media Marketing Platform or Tool: Bazaarvoice Ask & Answer (Finalists: Clearspring Technologies; NetworkSense Mapping by iCrossing; Vovici Community Builder)

Judge’s comment: “User-generated content is the killer app for all Web sites, and Bazaarvoice is the hands-down leader in driving innovation in this space. Social networking is only viable for the few. Rating, reviews, and comments are there for all to capitalize on, and Bazaarvoice has made it easy for all to get in the game.”

Video Ad Format or Platform: DoubleClick HD Video (Finalists: Acudeo by Tremor Media)

Judge’s comment: “You want the creative and content you develop for your brands to look great. But, unfortunately, video placements in general have suffered from low-bandwidth specifications and site-publisher limitations. So any media partner that can make your content look its best, and that won’t degrade your original vision, is a partner worth having.”

“The new DoubleClick HD looks great. And if your content already has a compelling idea and creative execution behind it, HD quality is really the icing on top.”

For the complete list of winners, visit http://www.clickz.com/showPage.html?page=awards.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, The ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

You’ll be then disappointed to find out that, once again, AdSense in DFP will be available soon, but just not yet. “Please be on the lookout for an e-mail announcing the availability of AdSense in DFP soon”, is what the official release letter says. “We have decided to delay the release to further enhance both the trafficking and yield management aspects of the integration. These additional enhancements will ensure that all of our customers can get the most out of this new feature from the start.” – in layman language, this translates to “it’s still too bugged to be released, we’ll do it when we think we can get away with it”.

Enough, with the bickering though, let’s see what the new DFP release is bringing to the table:

Efficiency & Visibility

- Local Time Zone Trafficking. New UI enhancements allow for trafficking any ad in any time zone. Also, values for CPD campaigns will be calculated and validated using the chosen time zone, instead of Eastern Time. Please contact support to have the feature enabled.
- Create and Manage Boomerang Lists. You can now create and manage Boomerang Lists via DFP without contacting DoubleClick Services. With this ability at your fingertips, you’ll be able to leverage retargeting to increase CPMs and more easily use those lists as a buyer within the Advertising Exchange. Please contact support to have the feature enabled.
- Cost Per Day for Sponsorship and Weight-Based Bulk. You can now use CPD pricing for weight-based ad types.
- Dashboard: Save preferences, column chooser, and export data. Save sort order, filter selection, rows per page automatically and export widget data to Excel or CSV for the DART Adapt, delivery, my orders, and watch list widgets.
- Dashboard: 3 new filters for Delivery widget. Ad slot size, ad type, and red light/green light status. (Feature available on November 1.)
- Decision Support (AF): Column chooser and save preferences. Select only the columns of data about the contending ads you wish to use. Selections are saved automatically for this and other user settings on the page, including number of contending ad rows and collapsing of sections.

Small Enhancements and Bug Fixes:

- Login to Boomerang List Editing from DFP, without reentering your credentials
- Flat Fee and CPD Ads: Change start and end dates for CPD and Flat Fee ads after they’ve been submitted, up until 30 minutes before they start
- CPD Ads: Change the end date after the ad has started running
- Filter zone by creation type (auto-created or manual)
- Decision Support (AF): Targeting criteria in ad properties pop-up
- Decision Support (AF): Sponsorship forecasts with Keyvalue or Keyword wildcards result in a warning
- Change Order total quantity on the fly
- Added Time-Based Bulk to the Pending Ads Report
- Advertiser Name limit increased from 64 to 128 characters
- New icon for creative status
- Show / don’t show salespeople in the sales dropdown
- Fix: Forecasted OSI properly calculated.
- Fix: Improved forecasting on geotargeted Roadblocks
- Fix: Google Toolbar now completely compatible with DFP5
- Fix: Correct priority displayed for Ad Exchange ads
- Fix: Target special German characters accurately in keywords and keyvalues
- Fix: Content Category filter in Inventor Manager report much faster, fewer timeout

In his new role at DG FastChannel, Richard Kidd will be responsible for overseeing the European operations of DG FastChannel’s Unicast Internet Marketing and Advertising Technology Group. Unicast empowers media agencies, creative agencies, online publishers and advertisers to deliver rich media for online and mobile advertising. Richard Kidd will report directly to DG FastChannel Executive Vice President Derek Smith.

Richard Kidd was previously Senior Director Rich Media EMEA at DoubleClick/Google, responsible for the suite of rich media tools and ad serving solutions for agencies and publishers. Kidd also held management positions with Volkswagen in both the United Kingdom and Germany and with Regus Business Centres and CKS Marketing in Hamburg overseeing business development. As managing director of Flycast Deutschland GmbH/Engage Technologies GmbH, Richard Kidd was responsible for founding one of the largest online marketing networks in Germany/Europe, after which he established his own sales training and consultancy company in Hamburg.

Derek Smith commented, “DG FastChannel brings the world’s most esteemed brands integrated advertising solutions for the transition from traditional analog processes to digital media solutions. Richard has succeeded in establishing and building digital media businesses in Europe, with a particular focused on rich media capabilities. His expertise in digital advertising and his knowledge of the digital advertising market will be invaluable to Unicast. Our goal is to expand our business base in the United Kingdom and establish offices in Hamburg, Germany. We anticipate growth throughout Europe.”

About DG FastChannel

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is also a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.com.

NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client.

DoubleClick’s DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.

“We’ve worked with Collective on a number of advertising initiatives for our clients, and in each case, DART Adapt has provided significant lift in a variety of key metrics, including interaction-rate,” says Sara Hall, OMD San Francisco. “It’s great to see how optimization tools can make sense for brand advertising, not only direct marketing.”

“Collective and DoubleClick worked together to customize DART Adapt to capitalize on the unique audience and inventory characteristics of the Collective Network,” said Joe Apprendi, chief executive officer of Collective Media. “In addition to the work we did for this particular client, the lift we’ve seen using DART Adapt has been measurable and actionable, giving our customers greater insight on campaign performance beyond click and conversion rates, including the audience engagement metrics that matters most to our brand advertisers.”

Since implementing DoubleClick’s automatic optimization tool, Collective Media has delivered significant lift in all key return on investment (ROI) metrics: click-rate, conversion-rate (post-impression and post-click) and interaction-rate for its advertisers. “In the most recent quarter, DART Adapt drove an average click-through lift of more than 30% with many advertisers experiencing a lift greater than 100%.”

“When we launched DART Adapt a year ago we wanted to enable publishers to improve campaign performance while generating more revenue from their ad inventory,” said Brad Bender, vice president of optimization solutions for DoubleClick. “This particular implementation demonstrates DART Adapt’s flexibility in optimizing against a variety of user actions, enabling clients to partner with advertisers to help drive ROI based on specific campaign objectives.”

About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 120 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of entertainment, sports and health sites. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Chicago and Detroit. Learn more at http://www.collective-media.com.

About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1300 people and delivers billions of digital communications every day. Learn more at http://www.doubleclick.com.

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1) Create a custom video player using the KickApps Widgets and Video Player Studio

2) Select from a list of modules of ad networks or pre- and post-roll

3) Provide the ad network’s publisher ID number or the URL of a Flash video file

“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”

Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks – thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”
Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks — thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

Still, Google Chrome in itself is not what I wanted to bring your attention to: it’s the window (pun intended!) of opportunity it opens for Google in regard to gathering even more data on users and their behavior. In today’s ever tightening world of online advertising, with rapidly dropping CPM levels and advertisers pressuring for accurate targeting, the ones able to fine-tune ad targeting will be the winners. Google has already enough information coming from all those using Google accounts and applications such as the toolbar – with Chrome, they have just taken a bigger bite from the pie and one step forward in user targeting.

The Google Chrome privacy policy states that it will log the IP addresses of whoever downloads the browser and all URLs or other queries typed into Chrome’s address bar will be sent to Google, which will use that information to make suggestions to users.

The browser will also retrieve and process information received from its users but doesn’t specify if it will retain the data or for how long: “Information that Google receives when you use Google Chrome is processed in order to operate and improve Google Chrome and other Google services,” the policy states. Since Google AdWords, AdSense, Ad Manager and DoubleClick are all providing “Google services” now, it’s really not difficult to see how this browser may greatly leverage Google’s advertising capabilities. Fair or not? Let’s sit back and see reactions from the market – I’m sure it won’t take long before we hear back!

For your reading pleasure, see below the full press release for Chrome’s launch.

MOUNTAIN VIEW, Calif. (September 2, 2008) – Google Inc. (NASDAQ: GOOG) today launched Google ChromeTM, a new open source browser intended to create a better web experience for users around the world. Available in beta in more than 40 languages, Google Chrome is a new approach to the browser that’s based on the simplicity and power that users have come to expect from Google products.

In the early days of the Internet, web pages were frequently little more than text. But today the web has evolved into a powerful platform that enables users to collaborate with friends and coAd Operations Online › Create New Post — WordPresslleagues through email and other web applications, edit documents, watch videos, listen to music, manage finances and much more. Google Chrome was built for today’s web and for the applications of tomorrow.

“We think of the browser as the window to the web – it’s a tool for users to interact with the web sites and applications they care about, and it’s important that we don’t get in the way of that experience,” said Sundar Pichai, Vice President of Product Management, Google Inc. “Just like the classic Google homepage, Google Chrome has a simple user interface with a sophisticated core to enable the modern web.”

Making the web experience better for users
Google Chrome was designed to make it easy for users to search and navigate the web for the content they’re looking for.

* A combined search and address bar quickly takes users where they want to go, often in just a few keystrokes.
* When users open a new tab in Google Chrome, they’ll see a page that includes snapshots of their most-visited sites, recent searches and bookmarks, making it even easier to navigate the web.

Google Chrome was engineered to deliver a seamless web experience for users. At its core is a multi-process platform that helps provide users with enhanced stability and security.

* Each browser tab operates as a separate process; by isolating tabs, should one tab crash or misbehave, others remain stable and responsive, and users can continue working without having to restart Google Chrome.
* Google also built a new JavaScript engine, V8, which not only speeds up today’s web applications, but enables a whole new class of web applications that couldn’t exist on today’s browsers.

Contributing to the innovation of browsers through openness
“While we see this as a fundamental shift in the way people think about browsers, we realize that we couldn’t have created Google Chrome on our own,” said Linus Upson, Director of Engineering, Google Inc. “Google Chrome was built upon other open source projects that are making significant contributions to browser technology and have helped to spur competition and innovation.”

To further advance the openness of the web, Google Chrome is being released as an open source project under the name Chromium. The intent is that Google will help make future browsers better by contributing the underlying technology in Google Chrome to the market, while continuing to develop additional features.

How to get Google Chrome
Google Chrome can be downloaded at www.google.com/chrome. It is being released in beta for Windows in over 100 countries in the following languages: Chinese (Traditional), Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese (Portugal), Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Turkish, English (US), English (UK), Arabic, Czech, Danish, Hebrew, Hindi, Norwegian, Polish, Swedish, Indonesian, Ukrainian, Bulgarian, Catalan, Croatian, Filipino, Finnish, Greek, Hungarian, Latvian, Lithuanian, Romanian, Serbian, Slovakian, Slovenian, Thai, Vietnamese, and Estonian.

Google Chrome for Mac and Linux users will be available in the coming months. For more information on the open source project, Chromium, visit www.chromium.org.

EDITOR’S NOTE: For screen shots or b-roll, visit www.google.com/chrome/press.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base doesn’t seem to include any new entries about streaming Silverlight. I’ll let you enjoy the feature announcement in full, below.

MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.

With this new feature of DoubleClick In-Stream, DoubleClick clients such as NBC Universal Digital Media are able to monetize video content played within the Silverlight 2 player. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to open Silverlight 2 content up to advertisers with DoubleClick In-Stream. The solution carves out new video inventory across 2,500 hours of video content running as part of NBC’s Olympics coverage.

“Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to deliver great user experiences. With Silverlight, we’ve extended that commitment to the advertising space,” said Scott Guthrie, Corporate Vice President, .NET Developer Division. “We’re pleased to see the investment DoubleClick has made to enable customers such as NBCOlympics.com to take advantage of Silverlight to offer compelling packages to their advertisers.”

DoubleClick In-Stream is a video ad serving solution used by online publishers to deliver exciting new advertising experiences into Flash, Real Media, Windows Media and now Silverlight 2 video players. As part of the DoubleClick Revenue Center, the product is completely integrated into DoubleClick’s core ad serving platform, DART for Publishers. The combined DoubleClick solution enables trafficking, targeting forecasting and reporting for video advertising. By working with DoubleClick to serve ads into Silverlight 2, NBCOlympics.com is able to leverage their existing ad operations workflow and staff to package video ads with other opportunities, such as online display and mobile ads. One platform for online display, video and mobile has made it possible for NBC to create compelling cross-channel packages for advertisers who want to reach the Olympics-viewing audience.

“With hundreds of advertisers, multiple platforms and large site traffic spikes, we needed to work with a partner that could provide an integrated, scalable, robust solution,” said Steven Gold, Vice President, Sales Planning and Operations, NBC Universal Digital Media. “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”

“DoubleClick’s vision is to help publishers grow their revenues by creating great user experiences and providing compelling value to advertisers,” said Google Group Product Manager Ari Paparo. “By expanding the capabilities of DoubleClick In-Stream to work with Silverlight 2, we can make it possible for clients to create unique entertainment and advertising experiences without increasing their workload or creating new complex processes.”

For more information on DoubleClick In-Stream, please visit http://www.doubleclick.com/instream

To learn more about the entire DoubleClick Revenue Center, please visit http://www.doubleclick.com/revenuecenter

About DoubleClick
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG). Learn more at www.doubleclick.com.

Therefore, whenever you visit a site carrying AdSense ad slots, your browser will likely be served yet one more cookie, taking it to new heights of glycaemia. This is, of course, for your own benefit {insert irony here}… to see more relevant, more targeted ads.

In Google’s own words:

“How does Google use DoubleClick cookies to serve ads?

Google uses the DoubleClick DART cookie on our Google content network to serve more relevant ads across the web and limit the number of times you view an ad. When you visit a website and view an ad or click on an ad supported by Google’s advertising services, we may set a cookie on your browser. This advertising cookie will appear in your browser as .doubleclick.net.

When the cookie is set on your browser, it allows Google to gather information about your browser’s interaction with a given ad. This information gets recorded in a log that looks something like this:

time: 06/Aug/2008 12:01:32
ad_placement_id: 105
ad_id: 1003
userid: 0000000000000001
client_ip: 123.45.67.89
referral_url: “http://youtube.com/categories”

The “time” field reflects the time the ad was displayed. The “ad placement id” and “ad id” identify the advertising campaign and the specific ad served. The “userid” is the display ad cookie that identifies the browser. The “client IP” reflects the user’s Internet Protocol (IP) address. A “referral URL” indicates the URL of the page where the ad was served. Our logs also record whether a user’s browser clicks on or interacts with an ad.”

What is unclear yet, and I’m going to test it soon, is what happens when the AdSense JavaScript code is not directly displayed in one’s browser and is executed through an ad server instead. Will be back with the test results soon!

P.S. Haven’t I told you that the AdSense – DoubleClick integration is about to happen any minute?

Take, for example, DoubleClick – I am particularly disappointed and frustrated at the scarcity of information they publish in regard to new initiatives, product updates, studies, guides etc. When you’re one of the biggest players – if not the biggest – on the ad serving and online advertising market, how can you not have something to tell your customers on frequent basis? How can you not engage with your audience more frequently than once in a blue moon, be it current customers, prospective ones, industry professionals or simply the media following you?

I’m checking their PR and News pages obsessively almost, hoping they will come to better feelings for the information-hungry ones, but:

- their press releases page was last updated on October 2007 (http://www.doubleclick.com/about/press.aspx)

- their news page was updated ONCE SINCE DEC. 2006 (http://www.doubleclick.com/about/news.aspx).

Their guides are not doing much better, as most of them are outdated and no sign of new ones being released. In the meantime, once can only resort to sending them support tickets.

You’d think that in the past two years they’ve done nothing worth being mentioned, which is, of course, not true. This lack of interest in communication from DoubleClick is just not understandable… are they so busy making money that everyone over there is doing account management and nobody was left to look after corporate communications?

If all this is confusing to you, you may want to read the official release from Publicis, below. Juicy.

Paris, June 25, 2008 Publicis Groupe, today announced the creation of a new technology platform as part of its just launched VivaKi Nerve Center that will deliver the largest Audience on Demand Network in the digital advertising industry. The Audience on Demand Network will build upon Microsoft, Google, Yahoo! and Platform-A tools to enable clients to connect with precisely defined global audiences —e.g. moms, travellers, dog owners—in a single campaign buy across the multiple networks. To date, agencies and clients have had to work through a highly fragmented media environment of ad networks, exchanges and direct publisher relationships.

“Our Nerve Center has orchestrated an open source solution across the world’s largest digital media companies to integrate global audiences while also providing diversity, liquidity and transparency of content. We don’t believe that digital media companies are aiming to disintermediate, we believe they are providing the industry with the technology to help us, plan and execute campaigns more efficiently,” said David Kenny, managing partner of Publicis Groupe’s VivaKi. “Our intention is to provide access to an audience of this scale through a single point of entry, with optimized pricing”

This is a first step in bringing more scale to the overall digital ecosystem with potential to extend to other platforms.

Using the DoubleClick adserving platform, Publicis Groupe will now extend a custom technology layer across all clients that will make it easier to connect to other publishers, networks and exchanges through a single interface. It will also allow clients to leverage their data to find additional audience across the partners collaborating in this initiative. As part of the VivaKi Nerve Center, the partnership will deliver additional audience trough the DoubleClick exchange. DoubleClick will also extend its Studio product to facilitate easier creative versioning to match messages to audiences across the multiple platforms.

The VivaKi Nerve Center will also work to integrate with Yahoo!’s Right Media Exchange, the first and largest open exchange platform featuring over 50,000 buyers and sellers, including advertisers, agencies, publishers and networks, that trade over six billion impressions a day. Yahoo! will enable Publicis Groupe clients to apply deep insights to their Exchange buys for precision targeting. Publicis Groupe also intends to leverage the capabilities of AMP! from Yahoo!, the company’s forthcoming advertising management platform designed to significantly simplify the process of buying and selling ads online.

“The VivaKi Nerve Center believes that creating open technology solutions in the marketplace will make it easier for clients to scale digital marketing, reaching vast but keenly defined audiences through a simple, one-stop buying process,” said Curt Hecht, President of VivaKi’s Nerve Center. “The development of this new capability will allow our clients to connect with specific audiences using one core ad-serving platform, DoubleClick, across the world’s four largest audience networks. This will ultimately improve ROI for our clients and enhance the overall workflow process and bring greater innovation to the industry.”

“Yahoo! believes that the industry’s next phase of growth will be driven by collaboration and through platforms that enable a more open approach to the way online advertising is bought and sold online,” said Hilary Schneider, Executive Vice President, Global Partner Solutions, Yahoo!. “Publicis’ Audience On Demand Network is a logical extension of what we will enable with AMP! from Yahoo! so that advertisers can find the audiences they most want to reach in the most efficient, effective and creative way possible.”

The VivaKi Nerve Center will work with Platform-A, connecting audiences across AOL’s leading media properties and the thousands of websites participating in the Advertising.com network. “We’re delighted that Platform-A will be a part of the Publicis Groupe solution that lets clients easily purchase audience on demand in an open architecture,” said Platform-A President Lynda Clarizio. “Platform-A is the industry’s largest ad platform, with a comprehensive suite of global marketing solutions powered by the Web’s best advertising technologies. The reach and global audience that we can offer through Platform-A will be valuable to marketers and ultimately consumers, who will receive advertising that is more relevant to their needs and interests.”

Microsoft will also work with VivaKi Nerve Center to help Publicis Groupe clients reach one of the largest and highest converting consumer audiences on the internet, through its online network of sites, including MSN, Windows Live, Microsoft Office Live, Xbox LIVE and more than 500 publisher sites via DRIVEpm, its premium ad network. DRIVEpm has been a leader in adding value to publisher inventory to precisely target ads using demographic, geographic and contextual information to help reduce the amount of under-performing ad inventory. This partnership is a natural fit in that Publicis Groupe works with some of the most well-known advertising brands in the world and MSN and DRIVEpm have some of the most desirable audience segments on the internet – this combined network will ultimately benefit consumers who are looking to engage with more relevant and meaningful advertising.

About Publicis Groupe
Publicis Groupe is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications,
corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site: www.publicisgroupe.com

DoubleClick’s new proposal exchange platform is built upon application agnostic standards, which will ultimately allow for broader integration with other advertising technology solutions. The company has worked closely with the IAB in their efforts to establish a consistent standard for electronic order exchange across the online advertising industry. Establishing a common proposal exchange standard will also allow for better automation of discrepancy reconciliation – another key challenge for buyers and sellers of digital media.

In a 2007 survey of its ad agency clients, DoubleClick confirmed that the majority of the media RFP and contract process is still handled manually—via the exchange of emails, spreadsheets and faxes. Respondents also named lack of internal coordination at publishers and inaccurate proposal responses as top concerns. More than 70% of agencies responding said that a publisher’s use of an automated proposal tool would positively influence their decision to send that publisher an RFP. By digitizing and standardizing the RFP process, publishers are also expected to benefit from increased operational efficiency and accuracy, while advertisers will enjoy faster response times and more accurate proposals.

With DoubleClick’s new electronic order exchange feature, agencies can select DSM-enabled publishers directly from the MediaVisor planning tool. Selected publishers receive an electronic request for proposal directly within the DSM interface and can check inventory, build a proposal, and respond electronically. Once approved, the proposed media package can be trafficked by the publisher directly into DART for Publishers. Previously, publishers had to manually enter their proposals within MediaVisor for each advertiser in addition to their own system, often a time consuming and error-prone process. Currently, more than 20 publishers are testing the new order exchange platform including BabyCenter.com and Mansueto Ventures.

Also announced today was the release of a Salesforce.com adapter that allows DART Sales Manager to exchange data with this leading customer relationship management solution to deliver increased transparency throughout the ad sales cycle. The new adapter synchronizes opportunities and proposal information as well as sales data between the two systems, creating a more seamless end-to-end media sales solution.

“DoubleClick’s vision is to help digital advertising scale by developing platforms that bring advertisers and publishers together,” said Group Product Manager Jonathan Bellack. “Our new proposal exchange platform reduces operational friction by eliminating error-prone manual data entry. In addition, our tight integration with Salesforce.com continues to develop DART Sales Manager’s mission to enable an integrated quote to cash solution for publisher sales teams.”

About DART Sales Manager (DSM)
DART Sales Manager (DSM) is an end-to-end workflow and financial management solution for publishers.With over a dozen timesaving features for sales teams and six financial reports, DSM is a best-of-breed tool for media sellers with sales teams of all sizes. DSM is part of DoubleClick’s Revenue Center, a comprehensive suite of solutions for media sellers designed to maximize revenue and minimize operational friction throughout the digital ad sales process.

DART Sales Manager reduces the burden of manual data entry and improves the accuracy and transparency of the entire sales and service process. The result is increased visibility, including enhanced real-time inventory access for sales and additional pipeline and revenue forecasting capabilities for sales management.

For more information about DART Sales Manager please visit http://www.doubleclick.com/dartsalesmanager
To learn more about the entire DoubleClick Revenue Center please visit: http://www.doubleclick.com/revenuecenter

About DoubleClick
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG) Learn more at www.doubleclick.com

Additionally, the new release includes a number of updated features and improvements:

Creative Ratios/Weights – AdManager previously optimized all line items that had multiple creatives so the creative with the highest CTR would be shown more often. Now, if your line item contains multiple creatives, you may specify how often each creative is shown. You can choose between:
- Even: creatives rotate evenly.
- Optimized: creative with the highest CTR will be shown more often.
- Manual: creatives rotate at a frequency you specify.

Reports by Creative Size – Pretty straightforward, you can now report on all of your leaderboards and skyscrapers for example, by segmenting your reports by creative size.

Link to Reports from Orders – Quickly run a report from within any order by selecting ‘Run Report’.

These additions to the AdManager are very welcome and I can say the product is clearly going the right way, at least feature-wise. A question still remains: is there a planned capping on adding new features and capabilities to the AdManager, to avoid possible future competition with DoubleClick DFP?

The document, a .doc file, is available from the NY Times site. See below a screenshot of the search results featuring the document:

The document seems to have been written by a certain ‘gregsi’ and the company associated with it is… Microsoft, according to the .doc file properties.

These are the suggested remedies “that address harm to competition that will result should the merger be allowed to close”.

1. Divest DART for Publisher (DFP) businesses to an independent and viable purchaser
2. Open access for competing ad networks
3. Open Access to AdSense/AdWords for competing tool vendors
4. Elimination of restrictive API practices and “fair” access to AdWords
5. Prohibit exclusive dealings, the “tying” of AdSense and DFP/DFA, and the tying of any Google products as a condition to obtaining its dominant AdWords package for advertisers
6. Erect firewalls and other safeguards so that the Google commercial organization cannot see or use competitively sensitive flowing through DoubleClick’s ad-serving tools.

These are, as expected, in line with remedies required by other organizations (such as the EPIC letter to the FTC), only much clearer in explaining the facts.

We all know what came of the merger and, as you can see from a previous post of mine, Google is now stronger than ever in terms of access to quality placements.

Still, what’s this document doing on the NY Times server? Could I just point out the irony in it, as NY Times is a premium Google AdSense publisher?

We’ll be having a press conference at our Dublin offices later today (noon GMT) that may or may not be followed by a party – keep your ears open if you’re around, cause we do know how to party!

If you’re an artist or a music fan, here’s what MUZU.TV has for you: an extensive library of music related video content, as MUZU has signed a deal with major record label Sony BMG and also over 200 international labels which include Defected Records, Cherry Red Records, and Eagle Rock to name a few. MUZU TV protects the rights of music on the site and generates income by a shared advertising revenue with the music content owners including unsigned artists.

MUZU TV Features:

FAN TV – With a profile on MUZU.TV, a fan has the ability to upload videos onto the artists page. These videos can be from live performances, TV footage, or personal footage with the band or of songs from the band / artist.

CHANNELS – You can create channels in your personal profile of your favorite songs and videos and add them to your player. You can create as many channels as you want to be featured on your profile.

EMBED PLAYER – The player that is featured on each profile can be embedded into an artist or a fans personal website by using the embedding code from the player. Any changes that a person makes to the player within their MUZU.TV player – those changes will update on the player where it has been embedded.

I know, you’re on a blog about online advertising, so chances are you’d want to know how MUZU.TV is monetized: we’re mostly relying on direct sales and employing Google AdSense to cover the remnant inventory. In parallel, we’re working at the moment on a number of deals with video and rich media ad networks in order to make the most of our rapidly expanding video inventory.

The ad serving platform we’re using is DoubleClick DFP, and we’re also employing Fivia’s excellent AdFront solution for smooth integration of the ad operations with Sales and Finance.

Advertising opportunities on MUZU.TV

- TV Player and Channel: to showcase brand-owned music video content and a selection of artist’s content from within the MUZU TV site
- Embed your Music TV player into brand’s site with a selection of content from MUZU TV and brand’s own content
- Interactive Video Product Placement: Interactively authored objects within video, with clickable product that pauses content, and allows the user to get info & / or purchase. Agreement with Artist / label required
- In Stream Video ad formats: Interstitial sting, Rich media Ticker, Expandable Ticker, post roll video / clickable sting
- Standard Rich Media formats: Button, MPU, Skyscraper, Leaderboard, Supersizes, Expandable, Overlay, Roadblock, Advanced video, Transitional
- Integrated Co-branded competitions for User / Artist Generated Content: incentives to specific users to contribute to a brand’s Channel
- Branded Live Streams: from branded events or the MUZU TV studio
- Sponsored Content: (On a select basis)
- Campaign targeting to specific User’s demographics, Genres, Artists, Festivals, Venues and more…

If you are a member of the press and would like to get in touch with us, please email Debra Johnson at Taylor Herring PR: debra.johnson@taylorherring.com

If you would like to discuss about advertising opportunities, please contact advertising@muzu.tv or call us at + 353 1 487 7740.

For any other enquiries, shoot us an email at info@muzu.tv and one of us will get back to you right away!

P.S. I’ve just noticed this is my 100th blog post! One more reason to celebrate today

Here’s a screenshot of the feature:

I have asked DoubleClick support for details on the subject (is it available in closed beta, and if so how would one work it since I haven’t found any way to add an AdSense publisher ID or code?). The answer came back very quick and… the feature should not be visible in the user interface yet

Guess the wheels started moving and we can soon have AdSense as an option for the remnant inventory: nice move from Google who will then have access to premium ad slots and expand their content network to major publishers and placements.

Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then trafficked in DoubleClick DFP as Rich Media creatives. You will then need to add the %n and %c macros to minimize caching and ensure clicks are counted correctly.

Your initial Bluestreak ad code may look like:

<SCRIPT LANGUAGE=’JavaScript’ SRC=http://s0b.bluestreak.com/ix.e?jss&s=123456&u=&n=Insert_Time_Stamp_Here&cltk=Insert_Click_Track_URL_Here>
</script>

<noscript>

<a href=’http://s0b.bluestreak.com/ix.e?hr&s=123456′ target=_top>

<img src=’http://s0b.bluestreak.com/ix.e?ir&s=123456′ border=0></a>

</noscript>

As you may have guessed already, Insert_Time_Stamp_Here this should be replaced with %n and Insert_Click_Track_URL_Here this should be replaced with %c – the good folks at Bluestreak make this really easy.

Your new Bluestreak ad code, ready to be trafficked in DFP should then look like:

<SCRIPT LANGUAGE=’JavaScript’ SRC=http://s0b.bluestreak.com/ix.e?jss&s=123456&u=&n=%n&cltk=%c>
</script>

<noscript>

<a href=’%chttp%3a%2f%2fs0b.bluestreak.com/ix.e?hr&s=123456′ target=_top>

<img src=’http://s0b.bluestreak.com/ix.e?ir&s=123456′ border=0></a>

</noscript>

Regardless of the complexity of the ad tags you may receive through Bluestreak, the placeholders for the macros will always be clearly marked – they’re really the easiest tags to work with!

- simple redirects for image and click only
To traffic these in DART, treat them as Redirect creatives.

- IFRAME tags for Rich Media creatives.
To traffic these, treat them as Rich Media creatives.

- SCRIPT tags for Rich Media creatives.
To traffic these, treat them as Rich Media creatives.

Still, there are a few aspects to look after: adding cachebusting (%n) and ensuring that DFP will correctly counts the clicks (%c).

Simple Redirect tags

The look and format of such tags will be something along the lines of:

View URL = http://view.atdmt.com/HRV/view/mnysptpf01234567hrv/direct/01/
Click URL = http://click.atdmt.com/HRV/go/mnysptpf01234567hrv/direct/01/

Cachebusting: add %n to the end of each of the tags, then traffic as a Redirect creative, using View URL as the Image Redirect and Click URL as the click through.
Click counting: is not needed for a Redirect creative.

The tags to be trafficked will be:

View URL = http://view.atdmt.com/HRV/view/mnysptpf01234567hrv/direct/01/%n
Click URL = http://click.atdmt.com/HRV/go/mnysptpf01234567hrv/direct/01/%n

IFRAME tags

If your tags are IFRAME tags, they will look like the example below:

<iframe src="http://view.atdmt.com/UMC/iview/abcdefgh0123456umc/direct/01/?click=" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="300" height="250">
<script language="JavaScript" type="text/javascript">
document.write('<a href="http://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/" target="_blank"><img src="http://view.atdmt.com/UMC/view/abcdefgh0123456umc/direct/01/"/></a>');
</script><noscript>
<a href="http://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/" target="_blank">
<img border="0" src="http://view.atdmt.com/UMC/view/abcdefgh0123456umc/direct/01/"></a>
</noscript></iframe>

These tags will be trafficked in DFP as Rich Media creatives:
- copy and paste the tags into a Rich Media creative;
- add %n for cache busting, on all URLs, right after /01/
- add %c to count clicks, at the very end, after click= , and in front of the A HREF URL.

The new tags will become:

<iframe src="http://view.atdmt.com/UMC/iview/abcdefgh0123456umc/direct/01/%n?click=%c" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="300" height="250">
<script language="JavaScript" type="text/javascript">
document.write('<a href="%chttp://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/%n" target="_blank"><img src="http://view.atdmt.com/UMC/view/abcdefgh0123456umc/direct/01/%n"/></a>');
</script><noscript>
<a href="%chttp://click.atdmt.com/UMC/go/abcdefgh0123456umc/direct/01/%n" target="_blank">
<img border="0" src="http://view.atdmt.com/UMC/view/frsrkmcs0123456umc/direct/01/%n"></a>
</noscript></iframe>

SCRIPT tags

There are 2 types of script tags, please refer to the examples below.

SCRIPT tag version 1:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/tlgrfc2n0010000009out/direct/01?click="></script>
<noscript><a href="http://clk.atdmt.com/OUT/go/tlgrfc2n0010000009out/direct/01/" target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/tlgrfc2n0010000009out/direct/01/" /></a></noscript>

These tags will be trafficked in DFP as Rich Media creatives:
- copy and paste the tags into a Rich Media creative;
- add %n for cache busting, on all URLs, right after /01/
- add %c to count clicks, at the very end, after click= , and in front of the A HREF URL.

New SCRIPT tag version 1:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/tlgrfc2n0010000009out/direct/01/%n?click=%c"></script>
<noscript><a href="%chttp://clk.atdmt.com/OUT/go/tlgrfc2n0010000009out/direct/01/%n" target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/tlgrfc2n0010000009out/direct/01/%n" /></a></noscript>

Script tag version 2:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/ndpntcuk0010000007out/direct;vt.1/01?buster_url=&pub_view_url=&pub_click_url="></script>
<noscript><a href="http://clk.atdmt.com/OUT/go/ndpntcuk0010000007out/direct/01/ target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/ndpntcuk0010000007out/direct/01/"/> </a>
</noscript>

These tags will be trafficked in DFP as Rich Media creatives:
- copy and paste the tags into a Rich Media creative;
- add %n for cache busting, on all URLs, right after /01/
- add %c to count clicks, at the very end, after click= , and in front of the A HREF URL.

Script tag version 2:
<script language="JavaScript" type="text/javascript" src="http://view.atdmt.com/OUT/jview/ndpntcuk0010000007out/direct;vt.1/01/%n?buster_url=&pub_view_url=&pub_click_url=%c"></script>
<noscript><a href="%chttp://clk.atdmt.com/OUT/go/ndpntcuk0010000007out/direct/01/%n" target="_blank"><img border="0" src="http://view.atdmt.com/OUT/view/ndpntcuk0010000007out/direct/01/%n"/></a>
</noscript>

Additionally, you may want to take a look at the trafficking instructions provided by Atlas whenever the tags are generated and sent. The following is an excerpt that Atlas normally includes in the tag generation message:

‘The redirects are unique for each placement. Please note that you must use our redirects for both the image and the click.

Atlas DMT recommends that cache-busting tags (a time/date stamp or random number generating tag to defeat proxy caching) be applied to these redirects. Please ensure that this tag does not include a question mark (“?”) character; this character can cause problems for sites using Active Server Pages.

Please test these code fragments before entering them into your system. If you do not see an image during your test, it is possible that the ad serving scheduler has not updated yet. The scheduler update occurs every 30 minutes. Please test your redirects at least 30 minutes after you have assigned ads to placements.

It is no longer necessary to encode the :// in http:// before all url strings.’

Note: for some strange reason, the DoubleClick DFP help center does not return any result if you look up ‘Atlas tags’. The keyword to use if you wish to dig for more information is ‘adtmt‘ – this will pull whatever knowledge base entries are available on Atlas.

Here’s a quick list of supported ad servers and partners:

North America: Ad servers

- Atlas (www.atlassolutions.com)
- DoubleClick (www.doubleclick.com)
- Eyeblaster (www.eyeblaster.com)
- Mediaplex (www.mediaplex.com)
- Tumri (www.tumri.com)

North America: Rich media

- DoubleClick (www.doubleclick.com)
- Eyeblaster (www.eyeblaster.com)
- EyeWonder (www.eyewonder.com)
- Interpolls (www.interpolls.com)
- Pointroll (www.pointroll.com)
- Unicast (www.unicast.com)

North America: Research

- Dynamic Logic/Safecount (www.safecount.net)
- Factor TG (www.factortg.com)
- IAG (www.iagr.com)
- InsightExpress (www.insightexpress.com)

Interesting choice of ad servers, with Tumri in but many major ones missing – it is unclear yet if it is because deals with other major ad serving companies aren’t in place yet but they’re being worked on, or it’s simply a business decision from Google not to work with them at all.

New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

With widgets becoming an integral part of every web publisher and marketer’s arsenal for driving audience growth, the industry is turning its focus to widgets as a platform for advertising. With over 24,000 publishers using KickApps to create and deploy widgets, including some of the world’s largest media & entertainment companies, the company recently launched an internal initiative around the development of WidgeADsTM, KickApps’ new industry standard format for widget advertising. Using Clearspring’s WidgetMedia services, the companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers. Clearspring is the No. 1 widget platform in the U.S. tallying 47.5 million unique widget viewers in April 2008, according to comScore’s Widget Metrix report.
“Widgets have proven to be a very effective vehicle for distributing content and marketing messages in a highly viral manner,” said Alex Blum, CEO of KickApps. “As we’ve done with social networking, user-generated content and video players, we’re reducing the barriers to entry for publishers and Madison Ave to begin monetizing widgets using WidgeADs. Our partnership with Clearspring brings together the core pieces that will define this new market opportunity.”

Like next-generation banner ads, widgets are interactive Web applications that contain dynamically updated content, keeping them fresh and relevant to viewers, and driving traffic back to the publisher’s web site. Consumers can easily grab and post widgets that interest them to their own websites, social networking site, personal homepage, blog or desktop. Posted widgets retain their viral capability and can be shared time and again.

“Our vision is to deliver an end-to-end solution enabling marketers and publishers to reap the benefits of the emerging widget channel,” said Hooman Radfar, founder and CEO of Clearspring. “We have created innovative solutions for distribution, tracking, and monetization and we are well on the way to creating the Web’s most efficient widget ad network. In partnering with KickApps we deliver a one-stop shop for any publisher or marketer to create and distribute widgets.”

Clearspring’s advertising solutions are fully integrated with the top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers a full set of analytics and reporting tools so advertisers can monitor activity as WidgeADs traverse the Web and can manage media placements in response to each widget’s viral performance.

About Kickapps

KickApps provides on demand social media applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, viral Widgets and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: ABC Family, CW Television, Guinness World Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and over 21,000 other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

About Clearspring

Clearspring is the market’s leading widget syndication, tracking and monetization service, used by the world’s largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.

The lack of integration between DoubleClick and Google, which I briefly touched in a previous post, makes trafficking Google ads a little difficult but not impossible. As you probably know already, Google ads are served through an iframe with a JavaScript code. In order to traffick such ads, you will need to think of them as rich media ads and proceed accordingly:

- create a new order (for your in-house advertiser, for example);

- create, one by one, ads for each format and/or AdSense channel you will be using;

- set delivery to ‘time-based bulk’ and priority to ‘default’, which would be the appropriate one in most cases of remnant inventory;

- assign a rich media creative, where you have copied the JavaScript ad code generated from the AdSense account, not forgetting to remove the <!– and the //–> bits (these will prevent correct execution if left in the code).

Of course, you would first need to think of the structure and different channels you would like to use in order to distinguish between different content categories and ad slots, and create them in the AdSense account. After you generate the ad code and adapt it to be trafficked in DFP, it should look like this:

<script type="text/javascript">
google_ad_client = "pub-xxxxxxxxxxxxxxxx";
/* Ad Slot 120x600 */
google_ad_slot = "xxxxxxxxxx";
google_ad_width = 120;
google_ad_height = 600;
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

In case you are using the ‘allowed sites’ feature in your AdSense account (you should, really), do not forget to ad dfp.doubleclick.com in the list.

If your experience differ or have any suggestions to share, please leave a comment – discussions are always welcome.

It is well-known that the majority of very large content owners do not use Google’s AdSense program as their primary monetization source. In most cases, the publishers’ salesforce is able to sell ad space at quite high CPMs, and AdSense would be employed for those hard-to-sell, low-performance ad slots.

Google AdManager is built around AdSense and greatly facilitates the use of AdSense as a backup for the remnant inventory, making it obvious that Google’s goal was to gain access to premium placements.

However, it is unclear whether DoubleClick will be developed in the future to better support Google AdSense. Currently, one can traffic Google ads through DoubleClick’s DART for Publishers (DFP) but the two aren’t integrated in any way. This makes forecasting and reporting a nightmare and certainly works against AdSense. One would expect a quick integration between the two but there is are no signs of it happening yet.

I think it would make sense for Google to better position AdSense into DFP and gain even more access to premium placements of truly large publishers, but ultimately it goes down to the plans of positioning AdManager and DoubleClick on the ad serving market.

“As there’s a great deal of activity in the industry with mergers, acquisitions and IPO’s, at PointRoll, we remain focused on constant innovation and working closely with advertisers, agencies and publishers to enable creativity and results,” said Jason Tafler, CEO of PointRoll. “We’re sticking to our core competencies and are adding to our team as we continue to drive the future of online advertising.”

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because they proactively offer best-in-class solutions that enable more engaging, effective online advertising, but also because they consistently outmatch the competition with their full-service approach and ability to solve complex problems for clients.

“As the rich media industry continues to grow at a fast pace, we are always looking for the best of the best,” continued Tafler. “What we’ve learned over our eight years in business is that a resume doesn’t always tell the full story. We look at the person behind the resume and that has helped us build a team of incredibly knowledgeable, dedicated and long-term employees who have pride in PointRoll. As other companies in the industry shake up their teams, we’ll be taking resumes.”

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness—without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new Widget Ad rich media format. Widget Ads enable media and creative agencies to integrate a viral component into any campaign to allow consumers to “snag” or “grab” the ad onto their personal homepage or social network page. Widget Ads allow brands to move beyond strictly paid media and help them to build an ongoing interactive and engaging relationship with consumers.

Widget advertising is a growing trend, especially within social networks. According to eMarketer, 22 percent of marketers surveyed used widgets as a social media marketing application last year. They predict that this year, the number of marketers who plan to use widgets will double to 47 percent (Source: December 2007, “Social Network Marketing: Ad Spending and Usage).

“Widgets are part of a fundamental change within the online marketing arena,” said Ari Paparo, vice president of advertiser products for DoubleClick. “Widget Ads provide audiences with the ability for self-expression and identification with well-loved brands while providing marketers the benefits of virality and engagement along with the measurability of traditional online channels.”
Interactive agencies and marketers often look to Widget Ads for easy integration of viral distribution options into any online campaign. Widget Ads are developed using the same creative process and applications as DoubleClick Rich Media ads. In addition, Widget Ads are created with a customizable Sharing Component to support virality.

“Since DoubleClick’s Widget Ads follow the same creative workflow as rich media ads, incorporating widgets into a campaign is straight-forward for our creative developers,” said Laura Primack, creative producer of Avatar Labs. “From a creative standpoint, we can build the most exciting and engaging viral content, seamlessly include the Sharing Component, then configure it to support our preferred social networks.”

The sharing component is powered by Gigya, a leading provider of tools and technologies for distributing widgets. Gigya’s Wildfire technology installs hundreds of thousands of widgets per day to more than 50 of the leading social networks, blogs and bookmarking platforms.

“Incorporating viral functionality helps give advertisers the ability to tap into the incredible power of potential brand evangelists,” said Ben Pashman, vice president of business development with Gigya. “The combination of DoubleClick’s leading rich media advertising technologies, world-class analytics, and our proven Wildfire widget sharing tools are now enabling great creative to enter a user’s social circle, where it may become an even more powerful, user-endorsed ad unit.”

Widget Ads may be distributed in a multitude of ways including branded websites, word-of-mouth outreach and even through another rich media ad. In addition, integration with the industry-standard DART platform allows for valuable Widget Ad metrics including impressions, interactions, video metrics, viral “grabs” for different social networks, and reach and frequency, all easily managed with DART for Advertisers (DFA). These metrics help provide insight into viral distribution patterns and the effect of widgets on conversion, as well as the option for refreshable content and message control.

About Gigya
Gigya delivers innovative discovery and monetization solutions to the social media ecosystem, connecting brand advertisers, content publishers and an enormous audience of active social media users. Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking. Gigya’s Wildfire technology installs hundreds of thousands of widgets per day and tracks over three billion impressions per month. Learn more at www.gigya.com.

About DoubleClick Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.

New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new Widget Ad rich media format. Widget Ads enable media and creative agencies to integrate a viral component into any campaign to allow consumers to “snag” or “grab” the ad onto their personal homepage or social network page. Widget Ads allow brands to move beyond strictly paid media and help them to build an ongoing interactive and engaging relationship with consumers.

Widget advertising is a growing trend, especially within social networks. According to Prospero, 22 percent of marketers surveyed used widgets as a social media marketing application last year. They predict that this year, the number of marketers who plan to use widgets will double to 47 percent (Source: eMarketer, December 2007, “Social Network Marketing: Ad Spending and Usage”).

“Widgets are part of a fundamental change within the online marketing arena,” said Ari Paparo, vice president of advertiser products for DoubleClick. “Widget Ads provide audiences with the ability for self-expression and identification with well-loved brands while providing marketers the benefits of virality and engagement along with the measurability of traditional online channels.”

Interactive agencies and marketers often look to Widget Ads for easy integration of viral distribution options into any online campaign. Widget Ads are developed using the same creative process and applications as DoubleClick Rich Media ads. In addition, Widget Ads are created with a customizable Sharing Component to support virality.

“Since DoubleClick’s Widget Ads follow the same creative workflow as rich media ads, incorporating widgets into a campaign is straight-forward for our creative developers,” said Laura Primack, associate creative director of Avatar Labs. “From a creative standpoint, we can build the most exciting and engaging viral content, seamlessly include the Sharing Component, then configure it to support our preferred social networks.”

The sharing component is powered by Gigya, a leading provider of tools and technologies for distributing widgets. Gigya’s Wildfire technology installs hundreds of thousands of widgets per day to more than 50 of the leading social networks, blogs and bookmarking platforms.

“Incorporating viral functionality helps give advertisers the ability to tap into the incredible power of potential brand evangelists,” said Ben Pashman, vice president of business development with Gigya. “The combination of DoubleClick’s leading rich media advertising technologies, world-class analytics, and our proven Wildfire widget sharing tools are now enabling great creative to enter a user’s social circle, where it may become an even more powerful, user-endorsed ad unit.”

Widget Ads may be distributed in a multitude of ways including branded websites, word-of-mouth outreach and even through another rich media ad. In addition, integration with the industry-standard DART platform allows for valuable Widget Ad metrics including impressions, interactions, video metrics, viral “grabs” for different social networks, and reach and frequency, all easily managed with DART for Advertisers (DFA). These metrics help provide insight into viral distribution patterns and the effect of widgets on conversion, as well as the option for refreshable content and message control.

About Gigya
Gigya delivers innovative discovery and monetization solutions to the social media ecosystem, connecting brand advertisers, content publishers and an enormous audience of active social media users. Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking. Gigya’s Wildfire technology installs hundreds of thousands of widgets per day and tracks over three billion impressions per month. Learn more at www.gigya.com.

About DoubleClick Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.

Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About DoubleClick, Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.

NEW YORK – March 5, 2008 – As new Web sites continue to emerge at a rapid pace, publishers are faced with fragmentation of audience and traffic. To meet this need, DoubleClick, a premier provider of digital marketing technology and services, today announced that it has created a new team focused on providing technology and services dedicated to addressing media fragmentation. This team will focus on creating solutions for publishers to enable them to scale their business by growing the inventory they have available to sell through working with partner sites. The initial solution, planned to launch in the second half of 2008, will provide a new partner management platform for publishers.

According to ComScore, in addition to visiting brand-name Web sites, consumers are spending more time on long-tail sites such as blogs, niche publishers and social networks. As a result, advertisers are focusing more attention on these long-tail sites in order to reach niche audiences. To that end, traditional publishers face increased competition for marketing dollars and need to find new ways to remain competitive, expand inventory and meet revenue goals.

Publishers have begun to leverage their brands to form high-quality vertical networks of like-minded sites to supplement their premium content and create expanded inventory options and increased reach. These new vertical networks enable publishers to gain immediate access to new inventory that can be sold through their direct sales forces or other channels.

To help publishers grow revenues by making it easier to aggregate and sell inventory, the new partner management solution will enable DoubleClick clients to build their own vertical networks integrated with DART® for Publishers or DART Enterprise. As part of DoubleClick’s Revenue Center, the company’s comprehensive suite of solutions for media sellers, the solution will seamlessly combine tools for network management and financial reporting with a full-featured portal for partner sites, providing a powerful network management solution for premium publishers and networks.

The solution will help clients aggregate partner inventory into their existing pool. They will have the ability to determine how they want to sell each impression, either through direct sales on a premium basis, or through indirect sales channels, such as ad networks or exchanges like the DoubleClick Advertising Exchange.

“Because the new partner solution will be fully integrated with the DoubleClick Revenue Center, publishers will be able to easily aggregate inventory into their existing processes and sales teams,” said Jonathan Bellack, vice president, publishers core products at DoubleClick. “For our customers, this will be a natural extension to their existing system that takes advantage of all their current ad serving capabilities.”

About The DoubleClick Revenue Center
The DoubleClick Revenue Center is a comprehensive suite of solutions for media sellers designed to maximize revenue and minimize operational friction throughout the digital ad sales process. Over the past three years, DoubleClick has worked to help customers achieve the Revenue Center vision with a succession of new capabilities. Today’s DoubleClick Revenue Center starts with DoubleClick’s DART ad serving platform, and can be expanded to include automated optimization technology, support for rich media and emerging platforms like video and mobile, sales and financial workflow tools, and an advertising exchange. Leading publishers are adopting these solutions to maximize yield on their inventory and increase the efficiency and visibility of their sales process.

For more information about The DoubleClick Revenue Center, please visit www.doubleclick.com/revenuecenter.

About DoubleClick Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.

ALEXANDRIA, Va. – February 12, 2008 – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler ad serving and management offering. AdJuggler 6 provides intuitive, easy-to-view software designed to simplify the process of online ad operations.

“AdJuggler 6 represents a huge step forward in our product development, allowing us to bring to market an offering that can compete directly with the largest players in ad serving, yet it’s affordable for the mid market. We believe that effective ad serving and management can be available to any organization with ad serving needs – from small Web sites to very large advertising networks,” said Jonathan Rivers, executive vice president for AdJuggler.

AdJuggler 6 was built for advertising network owners and publishers to help them maximize profits and efficiency while also providing enhanced reporting and statistics back to their advertisers. The system helps determine which ads are served up on a Web site based on business rules related to ad position, frequency and profitability. With the new dashboards built into AdJuggler 6, organizations can easily view a snapshot of campaign status and access reports about revenue, click-throughs, etc. Businesses can use this information to better determine campaign success, available inventory and more accurately forecast revenue.

AdJuggler 6 includes all of the functionality that comes standard for market-leading ad servers, including the ability to:

* Upload advertisements, video and other rich media
* Traffic ads according to defined business rules, such as capping the frequency of an ad’s exposure based on a certain period of time.
* Tune and optimize ad serving based on results/goals.
* Target ads to users based on dynamic criteria such as cookies, key words and/or geo-targeting.
* Report impressions, clicks and interaction metrics.

The enhancements in AdJuggler 6 deal primarily with data presentation and navigation. Significant feature enhancements include:

New “Home” Dashboard

When AdJuggler 6 users log into the system, they will immediately see a new dashboard that presents a customizable set of graphs and charts that they can use to visualize their AdJuggler data. After selecting from the available graphical charts and grids that represent different aspects of the data, they can set their default homepage to serve up the same information each time they log in.

The whole interface, like the rest of the system, has received a “face lift” to match the product’s technical sophistication with an equally appealing design that includes easy-to-understand graphical representations of data.

Improved Navigation

AdJuggler 6 now makes it possible to access all advertiser and publisher accounts through a new navigation on the left side of the screen. Regardless of which interface a user is viewing, they can get into any advertiser or publisher account in less than two clicks of a mouse. This is particularly important for large advertising networks that simultaneously manage thousands of publishers and hundreds of advertisers.

New “Advertiser” Tab Options

From the left-hand navigation now added to all AdJuggler 6 screens, users can view a hierarchical list of advertisers. The list is fully navigable and searchable. Under each listed advertiser, system users will also be able to view a list of the advertiser’s campaigns and ads. The user can add new ads and campaigns for the advertising tab without having to log into a separate page for the advertiser. It is as simple as clicking on the “add new” button and filling out the relevant fields.

If changes need to be made to the advertiser’s account settings, AdJuggler 6 users simply hold their mouse over the advertiser name and a “manage” button will appear to the right of their name. By clicking the button, a screen will pop up that provides the interface for managing account details.

When a user clicks on the “campaigns” button under the advertiser, AdJuggler 6 will present a list of all campaigns, including their real-time statistics, rules about when the ads will be served, what the campaign start and stop dates are, and other campaign-specific information.

New “Publisher” Tab Options

The left hand navigation on all AdJuggler 6 screens also includes “publisher” navigation. Just as with the advertisers, clicking on the “publishers” tab presents a list of publishers that is navigable and searchable. From this tab, the user will be able to view all settings associated with the publisher, manage the accounts, view publisher-specific advertising data and business rules, and generate reports relevant to the publisher.

Generating and Viewing Inventory Reports

AdJuggler 6 includes new inventory report options. The report can be as complex or simple as a viewer desires. The simplest report only requires the end user to select a start and end date. The system then serves up a list of campaigns, project impressions and the “shortfall” number as well as the “on track” percentage. The system also includes color coding to highlight whether or not campaigns will deliver everything they are supposed to in a specified time period.

Improved Administration

Among the numerous improvements to the system’s administration is the ability for the administrator to define which features will and will not be available in the system. This allows the administrator to create a more streamlined AdJuggler experience for end users if so desired. Administrators can easily determine which users have access to specific features.

In addition, AdJuggler 6 includes the ability to limit the access rights of administrators. The organization can decide who has access to which sections of the system and whether they can edit or only view those sections. For example, an organization could set up administrator rights so that a specific administrator has read-only access to advertisers and full read/modify access to publishers. Organizations can also determine if an administrator should only have access to specific advertisers or publishers within the system.

AdJuggler 6 is now generally available. To see the product in action, visit www.adjuggler.com and fill in the fields on the home page to request the free demo.

About Thruport Technologies, Inc.

Thruport Technologies, Inc. (www.thruport.com) develops and maintains the industry-leading online ad management system, AdJuggler® and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. Thruport supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. Thruport also develops and maintains the award-winning virtual office suite HotOffice. Thruport’s world-class data center and network operations are located in Alexandria, VA. Thruport Sales can be contacted at 1-888-358-3400 or sales@thruport.com.