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Former Google Innovator Joins Product Team at Undertone Networks
Addition of Digital Media Technology Veteran Patrick Schoonveld; Underscores Company’s Continuing Investment in Technology and Services NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Patrick Schoonveld, a former product operations manager with Google Inc., has joined Undertone as product manager. Working [...]
Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue
DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]
Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]
Google Opens the New DoubleClick Ad Exchange
Open marketplace to help advertisers get better results and help publishers maximize their revenue Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated [...]
AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership
DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering. AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.
Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization
Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a [...]
Blink Logic Announces Solution to Help Advertising Agencies Report and Analyze KPIs From Google Analytics, DART Data Sets
Blink Logic Responds to Advertisers Requests for Consolidated Data and Better Analytics and Reporting SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
Adgregate Markets Brings e-Commerce Transactions to Google’s DoubleClick Rich Media
ShopAds™ Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to Consumers SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and [...]
Mojiva Adds Nielsen to its Publisher Network, Continues Fast Growth Reaching 2 Billion Mobile Ads Served
NEW YORK – Mojiva announced that it has expanded its premium publisher network to include several mobile content sites published by Nielsen Business Media, a part of The Nielsen Company including The Hollywood Reporter, Billboard, Adweek, and Brandweek. “There is growing excitement around the increasing inventory in mobile, and people are using mobile more and [...]
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]
VideoEgg Expands Operations to Keep Pace with Tremendous Company Growth
Opens New Office and Hires Experienced Advertising Sales Talent SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North [...]
AccuStream Research: Online Video Apps and Platforms Score $494.7 Mil. in ’08 Revenue
MARINA, Calif. – Online video applications, platforms, advertising networks and related services tallied $494.7 million in 2008 revenue, up 86.7% over 2007. VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream [...]
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