Category Page for: DoubleClick DFP

Ad Ops Daily Briefs: December 9 2008

» by Otilia Otlacan December 9th, 2008 at 11:00 pm » Comments (0)

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast, as well as delivering cross-platform digital marketing campaigns and world-class client service. Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix, a digital measurement and ...more »

Google AdSense and DoubleClick Integration: Google Ads Now Served Through DoubleClick (beta)

» by Otilia Otlacan December 8th, 2008 at 4:44 pm » Comments (0)

I've been repeatedly asked over the past several days what is going on in regard to the eagerly awaited Google AdSense - DoubleClick DFP integration, particularly since a number of people have noticed Google ads that appear to be served through DoubleClick. Here's an updated summary for all of you interested in the matter: 1. The integration AdSense - DoubleClick was originally scheduled to be included in the DoubleClick DFP fall release 2008 - there's been even a premature announcement from DoubleClick concerning this. However, the release did not include support for AdSense. 2. Currently, AdSense integration is mentioned in DFP as being ...more »

Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

» by Otilia Otlacan November 26th, 2008 at 9:00 am » Comments (0)

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They're commonly created using the reserved key "ptile" in DoubleClick DFP (DART for Publishers), however, there are certain situations when you need to look for workarounds. For example, if you have already used a "tile" key, you cannot use a "ptile" in the same time. Scenario: you use a "tile" key-value on a web page with multiple ad slots to prevent competing ads from ...more »

Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP

» by Otilia Otlacan November 24th, 2008 at 9:30 am » Comments (0)

Although not widely used (yet), Tristitials may be something you're bound to bump into if you spend enough time in an Ad Ops position. We've previously discussed what Tristitials are (in our newly launched "Ad Products" section) so I'm not going to reiterate everything here: instead, I'd recommend you review the ad product brief if this is the first time you work with Tristitials. Below are the steps to get the Tristitial up and running on your site, using DoubleClick DART for Publishers (DFP). 1. Start by uploading 3 clear GIFs to DFP while treating each clear GIF as if it were ...more »

AdRevenue ‘08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

» by Otilia Otlacan October 30th, 2008 at 6:19 pm » Comments (0)

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue '08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue. During the one-day summit taking place November 14th ...more »

Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers

» by Otilia Otlacan October 29th, 2008 at 10:15 am » Comments (0)

WOBURN, Mass. - Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments. “Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash ...more »

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

» by Otilia Otlacan October 28th, 2008 at 10:15 am » Comments (0)

NEW YORK - The ClickZ Network (www.ClickZ.com), the world's largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising. “In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, ...more »

DoubleClick DART for Publishers (DFP) 2008 Fall Release: Still No AdSense Integration

» by Otilia Otlacan October 21st, 2008 at 10:03 am » Comments (1)

An email I received yesterday announced the availability of the 2008 Fall Release of DART for Publishers (DFP). Most of you have probably waited for it with great excitement, since the pre-release announced that AdSense integration with DoubleClick DFP will be made available. You'll be then disappointed to find out that, once again, AdSense in DFP will be available soon, but just not yet. "Please be on the lookout for an e-mail announcing the availability of AdSense in DFP soon", is what the official release letter says. "We have decided to delay the release to further enhance both the trafficking and ...more »

DG FastChannel® Names Former DoubleClick/Google Executive, Richard Kidd, Managing Director Europe

» by Otilia Otlacan October 13th, 2008 at 10:45 am » Comments (0)

DALLAS - DG FastChannel, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising and broadcast industries, announced today that Richard Kidd has been named Managing Director Europe. In his new role at DG FastChannel, Richard Kidd will be responsible for overseeing the European operations of DG FastChannel’s Unicast Internet Marketing and Advertising Technology Group. Unicast empowers media agencies, creative agencies, online publishers and advertisers to deliver rich media for online and mobile advertising. Richard Kidd will report directly to DG FastChannel Executive Vice President Derek Smith. more »

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »