NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue.

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

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Online Video Advertising Networks 2007 – 2010: Emerging and Surging

Open marketplace to help advertisers get better results and help publishers maximize their revenue

Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.
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DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering.

AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.
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Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key role in driving PubMatic’s sales and dedicated team service among the premier publisher community, while expanding the company’s international presence.
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Blink Logic Responds to Advertisers Requests for Consolidated Data and Better Analytics and Reporting

SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
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ShopAds™ Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to Consumers

SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit. Adgregate Markets’ ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. ShopAds™ allow brands to build a network of syndicated e-commerce partners through paid media and social networks.
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NEW YORK – Mojiva announced that it has expanded its premium publisher network to include several mobile content sites published by Nielsen Business Media, a part of The Nielsen Company including The Hollywood Reporter, Billboard, Adweek, and Brandweek.

“There is growing excitement around the increasing inventory in mobile, and people are using mobile more and more to interact with the music and entertainment scene,” says Dave Gwozdz, Mojiva’s CEO and one of the founding members of DoubleClick. “Nielsen Business Media has high value content in this arena, which they have an opportunity to monetize. And we’re in a position to help them maximize revenues from these great mobile properties.”
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Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings

ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President

NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.

“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, President of Platform-A. “In January, Platform-A reached more than 174 million unique visitors*, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”
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