Leading Technology, Distribution and Solution Providers Join Brightcove Alliance

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
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New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version of its Rich Media Manager (RMM) platform for publishers. CheckM8’s RMM is an advanced rich media system that enables online publishers to produce their own sophisticated rich media formats in-house, without relying on third party vendors.

With RMM, online publishers can create virtually unlimited varieties of unique ad formats to engage viewers, no longer restricting publishers to a finite set of formats that are essentially the same as what their competitors’ offer. The 3.6 version of RMM contains new features for novel format capabilities and content controls including a content analysis engine for contextual ad formats that can animate targeted words or trigger rich experiences related to keywords; dynamic control and sequence of video ad overlays on Flash and Streaming Video content players; and skinned video ad delivery to any page location. New content controls include automated pausing and hiding of increasingly popular and disruptive video players and Flash objects for full-page ad experiences such as prestitial Welcome Ads.

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