Bluestreak 5.0 Ad Server Platform Enhances Digital Campaign Performance and Insights

Watertown, Mass. November 3, 2008 – Bluestreak, a marketing technology company and division of Aegis Media, today announced the availability of Bluestreak 5.0 as an enterprise-class ad serving platform specifically designed to deliver, measure, de-duplicate and report anonymous consumer-level marketing activity across multiple digital media channels. “For interactive advertisers and agencies, the new version of Bluestreak relieves a significant frustration many marketers face by offering a convenient solution to integrate and evaluate display, rich media and search data,” said Art Muldoon, SVP of sales and marketing.
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Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced.

Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then trafficked in DoubleClick DFP as Rich Media creatives. You will then need to add the %n and %c macros to minimize caching and ensure clicks are counted correctly.

Your initial Bluestreak ad code may look like:

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Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business.

The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms of online advertising, particularly rich media advertising (Bluestreak’s specialty). The plans are to integrate the newly-acquired ad serving technology into Isobar – Aegis’ digital network, which includes Carat Fusion.

There’s no doubt that the data collected through Bluestreak’s ad serving platform will have a further use in developing future product offerings, probably focusing on demographic and behavioral targeting.

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