Ad Operations | Ad Networks and Platforms | Ad Serving | Ad Trafficking | Groups and Agencies | Creatives Showcase | Advertise Here | Contact Us

Category Page for: Bluestreak

Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

» by Otilia Otlacan July 2nd, 2008 at 11:58 am » Comments (1)

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced. Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then trafficked in DoubleClick DFP as Rich Media creatives. You will then need to add the %n and %c macros to minimize caching and ensure clicks are counted correctly. Your initial Bluestreak ad code may look like: more »

Aegis Media Moves into Ad Serving by Acquiring Bluestreak

» by Otilia Otlacan June 26th, 2008 at 10:45 am » Comments (1)

Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms of online advertising, particularly rich media advertising (Bluestreak's specialty). The plans are to integrate the newly-acquired ad serving technology into Isobar - Aegis' digital network, which includes Carat Fusion. There's no doubt that the data collected through Bluestreak’s ad serving platform will have a further use in ...more »