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Bluestreak Launches New Ad Serving Solution for Advertisers and Agencies
Bluestreak 5.0 Ad Server Platform Enhances Digital Campaign Performance and Insights Watertown, Mass. November 3, 2008 – Bluestreak, a marketing technology company and division of Aegis Media, today announced the availability of Bluestreak 5.0 as an enterprise-class ad serving platform specifically designed to deliver, measure, de-duplicate and report anonymous consumer-level marketing activity across multiple digital [...]
Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP
Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced. Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then [...]
Aegis Media Moves into Ad Serving by Acquiring Bluestreak
Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms [...]
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