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NDS and BlackArrow Announce Strategic Alliance to Develop Joint Solutions for Advanced TV Advertising
NDS and BlackArrow to jointly develop advanced advertising solutions to enable the expansion and further monetisation of advertising infrastructures for platform operators and programmers; Integration of the two companies’ technologies and expertise to culminate in an end-to-end solution that enables placement, execution and measurement of advanced TV advertising; Leverages NDS’ proven world-class system integration expertise [...]
TVN Entertainment and BlackArrow Partner to Enable Dynamic VOD Advertising Workflow
Joint Offering to Resolve Challenges Inherent in Asset- and Campaign-Management to Accelerate Deployment of Dynamic VOD Advertising LOS ANGELES & SAN MATEO, Calif. – TVN, the world’s largest television on-demand company, and BlackArrow, the independent provider of advanced advertising solutions for new television platforms, announced an integrated solution to address and overcome the obstacles inherent [...]
BlackArrow Extends Executive Team with New President, Nick Troiano
Executive Appointment to Accelerate Market Adoption of Advanced Advertising Technology for New Television Platforms; Company Also Adds New Sales VP, Keith Kryszczun SAN MATEO, Calif. – BlackArrow, the provider of advanced advertising technology for new television platforms, announced Nick Troiano has joined BlackArrow as company president. Troiano augments the BlackArrow executive team with proven management [...]
BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video
Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in [...]
Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution
ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part [...]
BlackArrow to Enable Ad Revenue and Brand-Building Opportunities Within Adobe Media Player
Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. [...]
BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)
NEW YORK – October 30, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, will support the Interactive Advertising Bureau’s (IAB) “Digital Video Ad Serving Template” (VAST), an XML-based solution released earlier today that is designed to standardize communication between video players and ad servers. BlackArrow’s video advertising system helps video [...]
BlackArrow Integrates Ad Management System with the Akamai Media Framework
Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development [...]
BlackArrow Secures $20 Million in Additional Funding
Latest Round to Expand Product Development and Distribution Platform Support; Bolster Sales and Marketing Efforts SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has secured $20 million to further product development, expand distribution platform support and increase worldwide sales and marketing efforts. Participating in the [...]
Kabillion to Implement Innovative BlackArrow Video Advertising System Across Multiple Platforms
Kids Network Will Enable Advertisers to Benefit from New Creative Options, More Effectively Reach Audiences Across Multiple Viewing Environments Los Angeles and San Mateo, Calif. – October 7, 2008– BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a deal with Kabillion, the Emmy® Award-winning multi-platform kids’ entertainment [...]
ARRIS and BlackArrow Deliver Dynamic VOD Advertising
SCTE 130 Standards-Based Solution Enables Cable and IPTV Operators to Speed VOD Deployments and Generate New Ad Revenues Suwanee, GA – June 25, 2008: ARRIS (Nasdaq: ARRS) and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. [...]
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