Category Page for: BlackArrow

BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video

» by Otilia Otlacan November 27th, 2008 at 10:15 am » Comments (1)

Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in and around video content. The AdMap suite extends BlackArrow’s advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5 compliant video on demand (VOD) environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats ...more »

Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution

» by Otilia Otlacan November 25th, 2008 at 10:15 am » Comments (0)

ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. - ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part of TM Forum’s Content Encounter 3, which takes place at the Management World Orlando conference. The Content Encounter initiative at the TM Forum encourages companies to collaborate on solutions that address the creation, delivery and monetization of digital media services. The Personalized Advertising for Cable and IPTV ...more »

BlackArrow Integrates Ad Management System with the Akamai Media Framework

» by Otilia Otlacan October 20th, 2008 at 10:15 am » Comments (0)

Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for ...more »

BlackArrow Secures $20 Million in Additional Funding

» by Otilia Otlacan October 14th, 2008 at 9:00 am » Comments (1)

Latest Round to Expand Product Development and Distribution Platform Support; Bolster Sales and Marketing Efforts SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has secured $20 million to further product development, expand distribution platform support and increase worldwide sales and marketing efforts. Participating in the round are BlackArrow’s existing investors: Cisco Systems, Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners. To date, BlackArrow has raised a total of $38 million in private financing. more »