Category Page for: Atlas

Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network

» by Otilia Otlacan September 18th, 2008 at 11:05 am » Comments (0)

Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY - Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration. more »

Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network

» by Otilia Otlacan September 15th, 2008 at 10:14 am » Comments (0)

Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY, Sep 15, 2008 - Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital's On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader's On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without ...more »

Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP

» by Otilia Otlacan June 23rd, 2008 at 10:17 am » Comments (0)

When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: - simple redirects for image and click only To traffic these in DART, treat them as Redirect creatives. - IFRAME tags for Rich Media creatives. To traffic these, treat them as Rich Media creatives. - SCRIPT tags for Rich Media creatives. To traffic these, treat them as Rich Media creatives. Still, there are a few aspects to look after: adding cachebusting (%n) and ensuring that DFP will correctly counts the clicks (%c). more »

Microsoft’s Atlas Publisher Suite Adds Nine New Clients

» by Otilia Otlacan June 20th, 2008 at 10:10 am » Comments (1)

A recent Microsoft press release announces 9 high-profile publishers to start using the Atlas Publisher Suite for their ad serving operations. They are Antevenio, El Confidencial, Gaming Portals, LevelField, Moneyfacts.co.uk, Publiseis, ThinkDigital, We7 and Web Financial Group. "We are extremely pleased with how quickly the market has embraced Atlas as part of Microsoft and the value provided by the Atlas Publisher Suite,” said Richard Dunmall, Senior Vice President and Managing Director, Microsoft Advertiser and Publisher Solutions. “Publishers are voting with their finances in mind. They are choosing Atlas because it can create quantifiable value, more control and increasingly effective ways for ...more »

Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping

» by Otilia Otlacan February 25th, 2008 at 11:57 pm » Comments (0)

New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. REDMOND, Wash. — Feb. 25, 2008 — Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. For the last decade, virtually all ad campaign reporting methodologies associate sales, leads and Web traffic simply to the last click or ad exposure. Engagement Mapping takes into account for the first time all the various online touchpoints and interactions a consumer experiences before an eventual ...more »