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Ad Operations Interactive (AOI) is the Exclusive Global Reseller of the New Ad-Juster 3rd Party Reporting Tool
Ad-Juster solves two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification. Jesse Poppick, President of AOI, is looking forward to bringing Ad-Juster to the market place: “AOI is in a unique position to provide digital publishers with access to Ad-Juster. We see Ad-Juster as a step towards an ad [...]
Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network
Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand [...]
Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network
Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging [...]
Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP
When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: – simple redirects for image and click only To traffic these in DART, treat them as Redirect creatives. – IFRAME tags for Rich Media creatives. To traffic these, treat them [...]
Microsoft’s Atlas Publisher Suite Adds Nine New Clients
A recent Microsoft press release announces 9 high-profile publishers to start using the Atlas Publisher Suite for their ad serving operations. They are Antevenio, El Confidencial, Gaming Portals, LevelField, Moneyfacts.co.uk, Publiseis, ThinkDigital, We7 and Web Financial Group. “We are extremely pleased with how quickly the market has embraced Atlas as part of Microsoft and the [...]
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. REDMOND, Wash. — Feb. 25, 2008 — Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. [...]
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