Through Alvenda’s use of Akamai, 1-800-FLOWERS.COM realized a 41 percent increase in sales per impression and a 10.5 times increase in interaction rates
CAMBRIDGE, Mass. & MINNEAPOLIS – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, and Alvenda, the only ecommerce-enabled advertising network, announced that they delivered the industry’s first online interactive ecommerce-enabled advertising campaign for 1-800-FLOWERS.COM during the recent Mother’s Day holiday. Akamai was chosen to accelerate performance of the Shoplets™ (shop-able advertisements) application, improve response time and reduce application load.
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