Category Page for: ADTECH

Platform-A’s ADTECH Provides Ad-Serving for React2Media

» by Otilia Otlacan September 22nd, 2008 at 10:06 am » Comments (0)

AOL’s ad-serving division continues to build momentum in the United States NEW YORK - AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an independently operated unit within AOL’s Platform-A digital advertising business. React2Media will utilize ADTECH’s HeliosIQ solution to provide ad-serving for its network of more than 150 exclusive Web sites, including the QuikZilla search portal and CookingTown.com. The React2Media migration follows ADTECH’s major ad-serving deal with Gannett Co., Inc., ...more »

Gannett is Thirsty for Video Ad Inventory, Drinks some Mogulus

» by Otilia Otlacan July 29th, 2008 at 9:51 am » Comments (0)

Giant media holding Gannett seems to have carefully paved its road to even more ad inventory - only this time it's going to be the most sought-after type, video inventory. It's only been two weeks since Gannett made public their partnership with Platform-A's ADTECH and have their content network monetized through Helios IQ. At the time, the move went almost unnoticed because, well, companies do tend to switch ad serving providers every now and then. However, what was really cooking behind the scenes was the funding of Mogulus, a company who's got what Gannett is currently after: video inventory, with a marginal ...more »

Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving

» by Otilia Otlacan July 15th, 2008 at 1:34 pm » Comments (0)

New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, www.platform-a.com, AOL’s digital advertising business. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. ADTECH has been an established ad serving leader in Europe for the past ten years. ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper ...more »

ADTECH Wins More Than 50 Customers in Q1 2008

» by Otilia Otlacan May 27th, 2008 at 10:11 am » Comments (0)

New York, NY – May 27, 2008. ADTECH announced that the company signed deals with more than 50 new customers during the first quarter of 2008. ADTECH, a leading provider of ad-serving technology, is an independently operated unit within AOL’s Platform-A advertising business. Over the past three years, ADTECH has seen its client base increase by more than 50%, with more than 350 active customers using ADTECH’s ad management solutions to optimize their digital marketing initiatives. "In the past several months, we’ve seen a steady increase in the demand for mobile, video and online ad management solutions, especially in our ...more »

.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery

» by Otilia Otlacan May 8th, 2008 at 9:00 am » Comments (0)

ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly owned subsidiary of News Corporation. ADTECH is part of AOL’s Platform-A advertising business. ADTECH will replace the incumbent online advertising platform with Helios IQ for delivery of all premium inventory across multiple platforms. Set up will take place across 20 countries over the next six weeks, ...more »

ADTECH Signs Exclusive Agreement with InteractiveMedia for Digital Ad Serving

» by Otilia Otlacan April 28th, 2008 at 8:53 am » Comments (0)

New York, NY - April 28, 2008 – ADTECH has been selected by InteractiveMedia, the ad network of Deutsche Telekom, as its exclusive provider in Germany for online ad serving. ADTECH is a business unit within the Platform-A online advertising business. Under terms of the agreement, InteractiveMedia will migrate its entire portfolio of digital properties, including Germany’s largest general-interest portal, www.t-online.de, to ADTECH's ad serving solution in order to expand its reach into display, video, and mobile advertising. more »

ADTECH US Continues Growth, Signing Four New Clients to Ad Management Agreements

» by Otilia Otlacan April 2nd, 2008 at 10:56 am » Comments (0)

New York, NY - April 02, 2008 - ADTECH US, one of the leaders in providing integrated ad management solutions, announced today that it has signed four new clients to its rapidly growing United States branch. The new clients include online Worth International, Wi-Fi Guys, Oddcast and Fixion Media and join a stable that includes A&E Television Network, photo blogging site Fotolog and interactive marketing agency Artyso. • Worth International (www.worthit.com) is a leading publisher of both print and online publications. Worth has a forty year track record, producing publications to such varied industries as travel and tourism, culture and the ...more »

Operative Extends Portfolio to Include Online Advertising Capabilities from ADTECH

» by Otilia Otlacan March 3rd, 2008 at 11:01 am » Comments (0)

Strategic partnership streamlines integrated ad management and process panagement for digital publishers New York, NY - March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management. This alliance will enable digital publishers to leverage best of breed integrated ad management technologies and operational support services through one touch point. Through the partnership, customers of ADTECH and Operative can tap into Operative’s ad trafficking and campaign management expertise, as well as competitive ad serving rates utilizing ADTECH. Publishers will benefit from Operative’s robust Managed Services team to help users ...more »

AdJuggler Releases AdJuggler 6, Dramatically Enhancing Presentation and Usability of Ad Server Product Line

» by Otilia Otlacan February 12th, 2008 at 3:54 pm » Comments (0)

New Version Competes Head-to-head with DoubleClick, Atlas and 24/7 on Functionality, Yet Comes with a Much More Attractive Price Tag ALEXANDRIA, Va. – February 12, 2008 – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler ad serving and management offering. AdJuggler 6 provides intuitive, easy-to-view software designed to simplify the process of online ad operations. “AdJuggler 6 represents a huge step forward in our product development, allowing us to bring to market an offering that can compete directly with the largest players ...more »