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IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences
People Reached by Vertical Ad Networks Exhibit Substantially Higher Engagement With Site Category Content than Average Visitors RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world released the results of a study of vertical ad networks, which target ads to specific audiences online according to demographic or category content. Vertical [...]
Twitter Profiles List – Ad Operations and Online Advertising
Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed [...]
Premium Network, Inc. Launches 45 Vertical Networks Under PremiumChannels.com Advertising Sales Portal
Out of Box Campaigns, Exceptional Reach With Little Duplication and Full Transparency Provide Efficient Media Buying and Cost Savings SAN FRANCISCO – Ken Margolis, CEO of Premium Network, Inc. today announced the launch of Premium Channels (http://www.premiumchannels.com). “Premium Channels delivers unique targeted audiences with exceptional reach, little duplication and 100% transparency,” said Margolis. Premium Channels [...]
Adify Video Empowers Online Publishers to Create and Monetize Video Ad Networks
Open Video Ad Server Enables Contextual Publisher and Blog Networks to Easily Integrate With Rich Media Advertising Partners of Their Choice SAN BRUNO, CA–(Marketwire – November 17, 2008) – Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify [...]
AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies
Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. [...]
Caring.com Launches First Ad Network to Reach Family Caregivers
The Caring Alliance Leverages the Adify Platform to Aggregate Leading Sites That Reach Over One Million Baby Boomers Caring for Aging Parents San Mateo, Calif., October 27, 2008 – Caring.com, a comprehensive online resource for people caring for aging loved ones, has launched the Caring Alliance, the first vertical ad network to reach baby boomers [...]
POLITICO Launches Network to Share Content and Ad Revenue with Nationwide Media Outlets
ARLINGTON, Va., Sept. 9, 2008 — POLITICO (www.politico.com), one of the top news websites covering national political, congressional and lobbying news, has partnered with Adify, the premier vertical ad network management company, to launch the POLITICO Network (www.politiconetwork.com). Under the new network, media organizations selected by POLITICO’s editors will have access to POLITICO’s top stories [...]
Adify and the Culture Pundits Vertical Network Draw Select Advertisers to Coveted Arts Audience
Vertical Ad Network Helps Advertisers Target the Creative Class and Ensures Culture Bloggers Maximize Online Earning Potential SAN BRUNO, CA–(Marketwire – September 8, 2008) – Adify, the premier vertical ad network management company, Tristan Media LLC, and Mathes Grant LLC announce the launch of the Culture Pundits Vertical Network, the vertical ad network for arts [...]
Adify and Chef Benjamin Christie Cook Up First Australian Food Vertical Ad Network
Gourmet Ads Targets the Growing Food, Wine and Beer Audience SAN BRUNO, CA–(Marketwire – August 24, 2008) – Australian Chef Benjamin Christie today launched Gourmet Ads (www.gourmetads.com), the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts. Gourmet Ads is powered by Adify (www.adify.com), the premier vertical [...]
IDG & Adify Launch UK’s First Technology Vertical Media Network
IDG today announced the launch of the IDG TechNetwork in the UK. The IDG TechNetwork is a partnership between IDG and a range of small and medium sized IT and Tech related sites. This allows online advertisers to extend traditional advertising campaigns to give a wider and deeper reach to IT and tech buyers. Using [...]
Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success
New Inventory Management Module Helps Vertical Ad Network Builders Adjust Inventory Availability and Pricing Based on Supply and Demand SAN BRUNO, CA June 25, 2008 — Adify, the premier vertical ad network management company, today announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across [...]
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