Category Page for: Adify

AdRevenue ‘08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

» by Otilia Otlacan October 30th, 2008 at 6:19 pm » Comments (0)

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue '08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue. During the one-day summit taking place November 14th ...more »

IDG & Adify Launch UK’s First Technology Vertical Media Network

» by Otilia Otlacan July 15th, 2008 at 1:58 pm » Comments (0)

IDG today announced the launch of the IDG TechNetwork in the UK. The IDG TechNetwork is a partnership between IDG and a range of small and medium sized IT and Tech related sites. This allows online advertisers to extend traditional advertising campaigns to give a wider and deeper reach to IT and tech buyers. Using the Adify vertical ad network platform, online campaigns, branding and content will be syndicated across a range of sites previously restricted in accessibility and by their ability to deliver online marketing campaigns. IDG TechNetwork Ad Director Dan Shaw explained, “ Today around 30% of UK IT ...more »

Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success

» by Otilia Otlacan June 25th, 2008 at 2:08 pm » Comments (0)

New Inventory Management Module Helps Vertical Ad Network Builders Adjust Inventory Availability and Pricing Based on Supply and Demand SAN BRUNO, CA June 25, 2008 — Adify, the premier vertical ad network management company, today announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across the premier publishers in their networks. With multiple algorithms, Adify’s Inventory Forecasting module addresses the variability in inventory levels that occur with vertical ad networks – allowing Network Builders to best serve both the advertiser and publisher communities. Inventory Forecasting strengthens Adify’s already comprehensive solutions that ...more »

Adify Achieves 120 Premium Vertical Ad Network Milestone

» by Otilia Otlacan June 25th, 2008 at 2:07 pm » Comments (0)

Partnerships with SOAPNet, Forbes.com and Six Apart Solidify Adify’s Position as the Partner of Choice for Media Owners and Entrepreneurs SAN BRUNO, CA, June 25, 2008 - Adify, the premier technology and media company focused on vertical online advertising, today announced the 120th premium vertical ad network on its platform. With the launch of SOAPNet and the Forbes Business and Financial Blog Network recently, Adify is the leading and preferred partner for network builders extending their reach online. These networks have become the online destination of choice for brand marketers looking to leverage deep relationships media organizations have with various target ...more »

Adify Widget Share Powers Content Syndication for Publisher Networks

» by Otilia Otlacan March 25th, 2008 at 3:00 pm » Comments (0)

New Widget Platform Allows Media Owners to Distribute Content of Any Type to Spread and Elevate Brand Quality Among In-Network Publishers SAN BRUNO, CA, March 25, 2008 - Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the brand quality of in-network sites by securely syndicating exclusive content of any type (RSS, video, Flash games, etc.) via widgets within an editorially selected community of publishers. Through a new, highly configurable widget distribution and tracking platform, Adify Network Builders will be able to increase the ...more »