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Category Page for: AdConductor

Burst Media’s AdConductor Platform to Power MTV Networks’ “Tribes”

» by Otilia Otlacan September 19th, 2008 at 9:00 am » Comments (0)

Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services. more »

Burst Media Announces Growing Ad Managament Client Base as Publishers Continue to Select AdConductor to Drive Ad Delivery and Management

» by Otilia Otlacan September 8th, 2008 at 10:44 am » Comments (0)

Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, announced that eleven new customers have signed on to use AdConductor Desktop for their ad serving needs. Additionally, nine existing customers have renewed their contracts. AdConductor provides clients with the technology platform, processes, and support to sell, serve, manage and bill advertising that appears on their websites. "AdConductor has been a part of our advertising operations for years," said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed ...more »

Reed Business Information Renews Contract for AdConductor Ad Management Platform

» by Otilia Otlacan July 8th, 2008 at 12:58 pm » Comments (0)

AdConductor Continues to Drive Advertising Delivery for RBI’s Extensive Business Publication Network Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales. Reed Business Information provides a range of communication and information ...more »