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	<title>Ad Operations Online &#187; Acudeo</title>
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		<title>Tremor Media Introduces Acudeo Plug-in for the Open Source Media Framework for Adobe Flash Platform</title>
		<link>http://www.adoperationsonline.com/2010/05/21/tremor-media-introduces-acudeo-plug-in-for-the-open-source-media-framework-for-adobe-flash-platform/</link>
		<comments>http://www.adoperationsonline.com/2010/05/21/tremor-media-introduces-acudeo-plug-in-for-the-open-source-media-framework-for-adobe-flash-platform/#comments</comments>
		<pubDate>Fri, 21 May 2010 06:00:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Acudeo]]></category>
		<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[charles parra]]></category>
		<category><![CDATA[Jason Glickman]]></category>
		<category><![CDATA[media player architecture]]></category>
		<category><![CDATA[open source media framework]]></category>
		<category><![CDATA[scott wellwood]]></category>
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		<category><![CDATA[video advertising network]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=7275</guid>
		<description><![CDATA[Tremor Media&#8217;s Ad Monetization Technology Acudeo Built into Media Player Architecture NEW YORK &#8211; Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it will be among the first online video advertising network providers for the Open Source Media Framework (OSMF). OSMF simplifies the development of media players by allowing developers to assemble [...]]]></description>
			<content:encoded><![CDATA[<p>Tremor Media&#8217;s Ad Monetization Technology Acudeo Built into Media Player Architecture</p>
<p>NEW YORK &#8211; Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it will be among the first online video advertising network providers for the Open Source Media Framework (OSMF). OSMF simplifies the development of media players by allowing developers to assemble components to create high-quality, full-featured video playback experiences based on the Adobe® Flash® Platform. Tremor Media has developed a plug-in version of Acudeo®, its ad management technology, for OSMF. The plug-in will allow web video publishers that are using OSMF to easily utilize all of the video monetization features available through Tremor Media’s Acudeo platform.<br />
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<p>“OSMF provides online video publishers with a powerful new open framework so they can create customized video applications for the Adobe Flash Platform,&#8221; said Charles Parra, vice president of product management at Tremor Media. &#8220;The open architecture gives developers the ability to take full advantage of the advanced functionality and ease of use of Tremor Media’s Acudeo ad management framework, thus enhancing publishers’ ability to fully monetize their video content.&#8221;</p>
<p>With OSMF-Acudeo integration, companies with premium online video can manage advertising policies, integration with multiple advertising networks, ad formats, delivery and inventory fulfillment in a single, easy-to-use interface through the Acudeo console. The Acudeo plug-in works through a simple, one-line integration.</p>
<p>“The Acudeo plug-in for OSMF provides key components for online advertising and video monetization, which can dramatically save media companies time so they don’t have to start the process from scratch,” said Scott Wellwood, director of business development for Dynamic Media at Adobe. “By providing an open framework for media players based on the Adobe Flash Platform, content owners can easily integrate best-of breed components and reach the largest possible online audience as they bring their OSMF-based video players to market.”</p>
<p>&#8220;The Open Source Media Framework will be an essential technology for developers and video publishers looking to provide engaging, rich online video experiences that leverage the strength of the Flash platform,&#8221; said Jason Glickman, CEO of Tremor Media. &#8220;As a leader in the video monetization space it was important for us to create a plug-in that works for the Adobe Flash Platform, the number one video delivery format on the web today.&#8221;</p>
<p>In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.</p>
<p>About Tremor Media</p>
<p>Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 192.5 million uniques, reaching 90.4% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.</p>
<p>In addition, Tremor Media’s Acudeo technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major online video platforms, video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.</p>
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		<title>Tremor Media Selects ADTECH for Ad Serving Solutions</title>
		<link>http://www.adoperationsonline.com/2009/01/26/tremor-media-selects-adtech-for-ad-serving-solutions/</link>
		<comments>http://www.adoperationsonline.com/2009/01/26/tremor-media-selects-adtech-for-ad-serving-solutions/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 09:33:28 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Acudeo]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2535</guid>
		<description><![CDATA[NEW YORK &#8211; ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1530" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/adtechlogo.gif" alt="" width="184" height="29" /></a>NEW YORK &#8211; ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the <strong>Acudeo Video Monetization Platform</strong>. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com.</p>
<p>Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.<br />
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<p>“By selecting ADTECH, Tremor Media will leverage an integrated solution that simplifies the management and control of video advertising in a variety of formats,” said Dirk Freytag, CEO of ADTECH. “Tremor Media has a history of working with advertisers across multiple advertising categories, and ADTECH’s technology will increase Tremor Media’s ability to achieve higher click-through rates, more efficient delivery, and increase overall ROI for video advertising as it becomes a more dominant, effective form of reaching consumers.”</p>
<p>“ADTECH’s ad serving capabilities provide us with a reliable back-end solution for delivering the wide array of ad formats offered by Tremor Media,” said Andrew Reis, Chief Operating Officer, Tremor Media. “We are pleased to take advantage of ADTECH’s scalable solutions and advanced feature set.”</p>
<p>Since January 2008, 170 new ad networks, publishers and agencies worldwide have opted to use Platform-A’s ADTECH for digital ad serving, including major companies such as U.S. media giants Gannett and .Fox Networks, German Interactive Media, as well as Aftonbladet and Nettavisen. In late 2007, Platform-A was established by combining AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to make it easier for marketers to build their audiences, drive scale and achieve growth in a fragmented market.</p>
<p>To date, Platform-A has fully integrated its sales forces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches that include Spot Marketplace, which enables advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.</p>
<p>About ADTECH</p>
<p>ADTECH is a leading international supplier of digital marketing solutions. The company&#8217;s flagship product is an integrated ad serving platform. It enables networks, web publishers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH&#8217;s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like BSKY, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A and is Platform-A&#8217;s ad serving platform for reserved ad placements. Visit www.adtech.com for more information.</p>
<p>About Tremor Media</p>
<p>Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month.</p>
<p>Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor&#8217;s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com</p>
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		<title>Brightcove Extends Online Video Platform with Global Partner Ecosystem</title>
		<link>http://www.adoperationsonline.com/2008/12/08/brightcove-extends-online-video-platform-with-global-partner-ecosystem/</link>
		<comments>http://www.adoperationsonline.com/2008/12/08/brightcove-extends-online-video-platform-with-global-partner-ecosystem/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 11:59:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2406</guid>
		<description><![CDATA[Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-399" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/brightcovelogo.gif" alt="" width="260" height="63" /></a>Leading Technology, Distribution and Solution Providers Join Brightcove Alliance</p>
<p>CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.<br />
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<p>&#8220;Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,&#8221; said Jeremy Allaire, Brightcove chairman and chief executive officer. &#8220;Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.&#8221;</p>
<p>Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.</p>
<p>The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.</p>
<p>In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.</p>
<p>Alliance Partner Support</p>
<p>&#8220;Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.&#8221;<br />
Rob Davis, leader of the interactive video practice at OgilvyInteractive</p>
<p>&#8220;24/7 Real Media&#8217;s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle &#8211; a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.&#8221;<br />
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media</p>
<p>&#8220;Brightcove&#8217;s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We&#8217;re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we&#8217;ve already had with Brightcove at Denuo to other Publicis Groupe agencies.&#8221;<br />
Tim Hanlon, executive vice president and managing director of Publicis Groupe&#8217;s VivaKi Ventures and advisor to Brightcove</p>
<p>&#8220;Nielsen&#8217;s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove&#8217;s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.&#8221;<br />
Charley Shoemaker, director, product management, Nielsen Online</p>
<p>&#8220;Platform-A and ADTECH&#8217;s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A&#8217;s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today&#8217;s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.&#8221;<br />
Dirk Freytag, CEO, ADTECH</p>
<p>Brightcove Platform Customer Support</p>
<p>&#8220;As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.&#8221;<br />
Kevin Loftis, senior vice president, interactive technology, Discovery Communications</p>
<p>&#8220;Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.&#8221;<br />
Gene Pao, FOXs FUEL TV vice president of new media and international development</p>
<p>&#8220;TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We&#8217;re excited about the possibilities offered by Brightcove&#8217;s network of partners and the opportunities to grow our business.&#8221;<br />
Bill McCandless, general manager, multimedia, for TheStreet.com</p>
<p>&#8220;We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We&#8217;ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.&#8221;<br />
Karen Galatis, senior director of integrated marketing, Sun Microsystems</p>
<p>&#8220;Tremor&#8217;s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove&#8217;s network of partners like Tremor is crucial as we continue to expand our online video operations.&#8221;<br />
David Katz, executive director, digital media, Starz Media</p>
<p>&#8220;Red Star 18&#8242;s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.&#8221;<br />
Paul FitzGerald, account director at Air Canada</p>
<p>Companies participating in Brightcove Alliance launch include:</p>
<p>Advertising and Monetization<br />
24/7 Real Media<br />
Ad Delivery Solutions<br />
Adap.tv<br />
ADTECH<br />
Asterpix<br />
BrightRoll<br />
CheckM8<br />
DoubleClick*<br />
evenhere<br />
Eyeblaster<br />
FreeWheel<br />
Google Adsense for Video<br />
HIRO-Media<br />
InSkin Media<br />
JD Project<br />
LiveRail<br />
Panache<br />
Platform-A<br />
ScanScout<br />
Smart AdServer<br />
Smartclip<br />
SpotRails<br />
SpotXchange<br />
Tremor Media<br />
Utarget.FOX<br />
YuMe</p>
<p>Distribution<br />
AnySource Media<br />
AOL Video<br />
Bebo<br />
Glam Media<br />
Metacafe<br />
Preview Networks<br />
TubeMogul<br />
Veoh Networks<br />
Mobile<br />
AtomiZ<br />
Azuki Systems<br />
Nellymoser<br />
Transpera<br />
vtap<br />
Yospace</p>
<p>Reporting and Analytics<br />
GlanceGuide<br />
Nedstat<br />
Nielsen Online<br />
Omniture<br />
Quantcast<br />
Snoobi<br />
TubeMogul<br />
Visible Measures</p>
<p>Search and Discovery<br />
Blinkx<br />
Cooliris<br />
EveryZing<br />
Lingospot<br />
Loomia<br />
Taboola<br />
Vibrant Media</p>
<p>Social Media<br />
Automattic Inc.<br />
Clearspring<br />
Gigya<br />
IntenseDebate<br />
iWidgets<br />
JS-Kit<br />
Meebo<br />
Pluck<br />
Six Apart<br />
Slide<br />
Sprout<br />
Viewer Experience<br />
Audible Magic<br />
dotSUB<br />
Limelight Networks<br />
PLYmedia<br />
Quova</p>
<p>Solution Partners<br />
Adjust Your Set<br />
Best Before Media<br />
Blonde<br />
Cantos<br />
Code and Theory<br />
Cynergy<br />
HubSales<br />
IDINI Consulting Group<br />
Maverick Television<br />
Method<br />
myvideorights.com<br />
NBTV Studios<br />
Oasis Technology Partners<br />
OgilvyInteractive<br />
Red Star 18<br />
Schematic<br />
Serranetga<br />
Simply Media<br />
Slamcore<br />
StoryWorks Media<br />
StudioNow<br />
Thinkdigital<br />
Twin Technologies<br />
VivaKi<br />
xif<br />
* DoubleClick is a trademark of Google Inc.</p>
<p>About Brightcove<br />
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.</p>
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		<title>ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion&#8217;s Share</title>
		<link>http://www.adoperationsonline.com/2008/10/28/clickz-2008-marketing-excellence-awards-winners-announced-doubleclick-takes-lions-share/</link>
		<comments>http://www.adoperationsonline.com/2008/10/28/clickz-2008-marketing-excellence-awards-winners-announced-doubleclick-takes-lions-share/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 09:15:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[Acudeo]]></category>
		<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
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		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Events]]></category>
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		<category><![CDATA[DoubleClick DFP]]></category>
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		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Anna Maria Virzi]]></category>
		<category><![CDATA[Apax Partners]]></category>
		<category><![CDATA[Atlas Solutions]]></category>
		<category><![CDATA[attention products]]></category>
		<category><![CDATA[buyable off-the-shelf solutions]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1413</guid>
		<description><![CDATA[NEW YORK &#8211; The ClickZ Network (www.ClickZ.com), the world&#8217;s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK &#8211; The ClickZ Network (www.ClickZ.com), the world&#8217;s largest resource for digital marketing news, advice, commentary, and reference, announced the <strong>winners of the 2008 ClickZ Interactive Marketing Excellence Awards</strong>.</p>
<p>Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.</p>
<p>“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges &#8212; trusted and respected digital marketing professionals &#8212; for diligently selecting this year’s winners. The competition is more intense every year.”</p>
<p>The ClickZ 2008 Marketing Excellence Awards winners are as follows:<br />
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<p><strong>Ad Management</strong>: DART for Advertisers (Finalists: Atlas Solutions; Open AdStream by 24/7 Real Media)</p>
<p>Judge&#8217;s comment: &#8220;<em>DFA remains the industry gold standard for ad serving and ad management. This is the technology that&#8217;s behind the majority of the more notable and impressive campaigns we see and a sure bet for any advertiser on the fence about which company can offer the most seamless, streamlined campaign solutions.</em>&#8221;</p>
<p><strong>Analytics Platform</strong>: Omniture SiteCatalyst (Finalists: Google Analytics; WebTrends Analytics)</p>
<p>Judge&#8217;s comment: &#8220;<em>Hands down the most innovative, ever-expanding platform in the space. Omniture has done an excellent job listening to the customers&#8217; needs and building the functionality to serve such. Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions.</em>&#8221;</p>
<p><strong>E-mail Marketing Tool</strong>: Responsys Interact (Finalists: Lyris HQ EmailLabs; MailChimp; MailerMailer)</p>
<p>Judge&#8217;s comment: &#8220;<em>A full-service solution, Responsys has been the market leader for over a year. Their products work, with a superior work flow interface. One of the important criteria for many of the people I spoke with is the ability of Responsys to easily integrate with other best-of-breed solutions.</em>”</p>
<p><strong>Mobile Marketing Tool</strong>: DoubleClick Mobile (Finalists: BluFi from TELiBrahma)</p>
<p>Judge&#8217;s comment: &#8220;<em>It is critically important for the mobile advertising (buyable off-the-shelf solutions) to have a standard serving and reporting platform. The DoubleClick mobile product enables digital buyers and planners to have consistency in reporting and publishers the ability to sell through integrated mobile packages.</em>&#8221;</p>
<p><strong>Search Ad Management</strong>: Marin Search Marketer (Finalists: Acronym Media; Clickable)</p>
<p>Judge&#8217;s comment: &#8220;<em>Ease of implementation and flexibility are key in today&#8217;s fast paced search world, and Marin seems to excel in both areas. Often the software can be up and running in a day, and you aren&#8217;t tied down to year-long contracts. The fact that 90 percent of those that trial the software end up using it speaks for itself. One of the strengths of this offering is for those companies that also want to keep control of their search expertise in house.</em>”</p>
<p><strong>Social Media Marketing Platform or Tool</strong>: Bazaarvoice Ask &amp; Answer (Finalists: Clearspring Technologies; NetworkSense Mapping by iCrossing; Vovici Community Builder)</p>
<p>Judge&#8217;s comment: &#8220;<em>User-generated content is the killer app for all Web sites, and Bazaarvoice is the hands-down leader in driving innovation in this space. Social networking is only viable for the few. Rating, reviews, and comments are there for all to capitalize on, and Bazaarvoice has made it easy for all to get in the game.</em>”</p>
<p><strong>Video Ad Format or Platform</strong>: DoubleClick HD Video (Finalists: Acudeo by Tremor Media)</p>
<p>Judge&#8217;s comment: &#8220;<em>You want the creative and content you develop for your brands to look great. But, unfortunately, video placements in general have suffered from low-bandwidth specifications and site-publisher limitations. So any media partner that can make your content look its best, and that won&#8217;t degrade your original vision, is a partner worth having.</em>&#8221;</p>
<p>&#8220;The new DoubleClick HD looks great. And if your content already has a compelling idea and creative execution behind it, HD quality is really the icing on top.”</p>
<p>For the complete list of winners, visit <a rel="nofollow" href="http://www.clickz.com/showPage.html?page=awards" target="_blank">http://www.clickz.com/showPage.html?page=awards</a>.</p>
<p>About The ClickZ Network</p>
<p>The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.</p>
<p>About Incisive Interactive Marketing LLC &#8212; A Division of Incisive Media PLC</p>
<p>Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company&#8217;s activities are currently built around ten core industry sectors &#8211; mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels&#8211;in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.</p>
<p>Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, The ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.</p>
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		<title>24/7 Real Media Announces Agreement with Realogy to Deliver New Advertising Offering Across Its Real Estate Networks</title>
		<link>http://www.adoperationsonline.com/2008/07/22/247-real-media-announces-agreement-with-realogy-to-deliver-new-advertising-offering-across-its-real-estate-networks/</link>
		<comments>http://www.adoperationsonline.com/2008/07/22/247-real-media-announces-agreement-with-realogy-to-deliver-new-advertising-offering-across-its-real-estate-networks/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 14:46:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[Acudeo]]></category>
		<category><![CDATA[Ad Operations]]></category>
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		<category><![CDATA[Ari Bluman]]></category>
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		<category><![CDATA[Cathy Hoag]]></category>
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		<category><![CDATA[Parsippany]]></category>
		<category><![CDATA[Real Estate Networks]]></category>
		<category><![CDATA[Real Media Inc.]]></category>
		<category><![CDATA[Realogy Corporation]]></category>
		<category><![CDATA[relocation services]]></category>
		<category><![CDATA[search marketing technology]]></category>
		<category><![CDATA[technology capabilities]]></category>
		<category><![CDATA[The Corcoran Group]]></category>
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		<category><![CDATA[title services]]></category>
		<category><![CDATA[video and other custom solutions]]></category>
		<category><![CDATA[www.247realmedia.com]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=257</guid>
		<description><![CDATA[NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation, a global provider of real estate and relocation services, to provide advertisement management for Realogy’s participating network of residential real estate Web sites. The network includes premier brands in the real [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation, a global provider of real estate and relocation services, to provide advertisement management for Realogy’s participating network of residential real estate Web sites. The network includes premier brands in the real estate industry including CENTURY 21, Coldwell Banker, ERA, and OpenHouse.com, among others.</p>
<p>Realogy is now able to serve targeted ads and online displays to valuable home buying and selling audiences, and enable each participating site to view measurable analytics around the success of campaigns. The advanced targeting capabilities of 24/7 Real Media will enable advertising agencies and advertisers to reach specific targets among Realogy’s over 5 million monthly unique users for the first time.</p>
<p>“We chose 24/7 to deliver this new advertising capability for our Web sites because of its proven experience and targeting capabilities,” said Cathy Hoag, Realogy vice president of marketing. “This partnership combines our leading online real estate destination sites, with 24/7’s reach and digital marketing expertise, to provide advertisers and agencies with a powerful marketing vehicle.”</p>
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<p>Realogy will utilize the full extent of 24/7’s advertising operations, including ad serving, data analysis and ad representation, to form relationships with top-tier brands seeking engagement with its extensive audience of home buyers and sellers.  Customization based on content, geography, demographics, psychographics and consumer interaction will enable advertisers to maximize reach to focused audiences.  In addition, co-branded and integrated relationships, content sponsorships, video and other custom solutions will also provide advertisers with a variety of advertising opportunities and flexibility for simple implementation of any digital format.</p>
<p>“Our new relationship with Realogy strengthens our media network and vertical market offering, and gives advertisers exclusive access to exceptional residential real estate brands with extraordinary reach,” said Ari Bluman, Senior Vice President of North American Sales and Operations for 24/7 Real Media.  “We look forward to delivering significant cost efficiencies and measurability for advertisers through these real estate properties, and will demonstrate the benefit of 24/7’s unique targeting and technology capabilities.”</p>
<p>For more information on 24/7’s media network, visit www.247realmedia.com.</p>
<p>About Realogy Corporation<br />
Realogy Corporation, a global provider of real estate and relocation services, has a diversified business model that also includes real estate franchising, brokerage, relocation and title services. Realogy’s world-renowned brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group. Headquartered in Parsippany, N.J., Realogy (<a rel="nofollow" href="http://www.realogy.com" target="_blank">www.realogy.com</a>) has approximately 13,000 employees.</p>
<p><strong>About 24/7 Real Media, Inc.</strong><br />
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI.  Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.  The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.  For more information, please visit <a rel="nofollow" href="http://www.247realmedia.com" target="_blank">www.247realmedia.com</a>.<br />
24/7 Real Media: The Science of Digital Marketing.</p>
<p>24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: <a rel="nofollow" href="http://www.networkadvertising.org" target="_blank">www.networkadvertising.org</a>.</p>
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		<title>Tremor Media Launches Acudeo &#8211; the Next Generation Online Video Monetization Platform</title>
		<link>http://www.adoperationsonline.com/2008/04/15/tremor-media-launches-acudeo-the-next-generation-online-video-monetization-platform/</link>
		<comments>http://www.adoperationsonline.com/2008/04/15/tremor-media-launches-acudeo-the-next-generation-online-video-monetization-platform/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 07:31:39 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Acudeo]]></category>
		<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[video advertising revenue]]></category>
		<category><![CDATA[video applications]]></category>
		<category><![CDATA[video publishing systems]]></category>
		<category><![CDATA[www.tremormedia.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=52</guid>
		<description><![CDATA[New York – April 15, 2008 – Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization Platform. Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility [...]]]></description>
			<content:encoded><![CDATA[<p>New York – April 15, 2008 – Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization Platform.</p>
<p>Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Acudeo allows publishers to schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources through one central console, maximizing ad delivery opportunities and revenue.</p>
<p>Acudeo is built to allow publishers to leverage their existing ad operations and technology infrastructure with minimal operational effort. The Acudeo platform integrates with content management systems and playlists as well as multiple ad servers, giving publishers the power to implement the optimal video monetization strategy and user experience. Acudeo’s support for multiple ad formats and sources enables publishers to easily add additional sources of revenue as their needs grow, extending their own ad sales efforts through Tremor Media as well as additional ad networks and sources.</p>
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<p>“We believe Acudeo will do for video advertising what the advent of third party ad serving did for online display advertising,” said Jesse Chenard, Chief Strategy Officer, Tremor Media. “Giving publishers the ability to deliver ads from multiple sources without swapping out multiple players is a dramatic shift in video ad serving operations.” Chenard continued, “The launch of the Acudeo Monetization Platforms allows publishers of all sizes to maximize their available streaming video inventory and fill it with various ad formats from their own sales team, Tremor Media or other ad networks. Our component based technology also enables publishers to continue using their own video publishing systems while still leveraging the power of Acudeo.”</p>
<p>Working with hundreds of online publishers, Tremor Media repeatedly encountered a lack of standards in online video advertising that prevented sites from maximizing their video inventory. As leaders in the video advertising industry and members of the Interactive Advertising Bureau’s Digital Video Committee, Tremor launched Acudeo to be the first platform that ensures compliance with the newly-released IAB Digital Video Ad Format Guidelines. This will help publishers simplify the process, standardize their workflow and operations for efficiency and implement industry best practices for delivery and playback, measurement, ad tracking, billing and reporting.</p>
<p>“Tremor’s Acudeo Monetization Platform gives us the flexibility we need to maximize our in-stream ad sales efforts,” said Neal Weinberg, President, Sales and Marketing, Top TV Bytes. “Acudeo’s support for pre-roll and overlay formats allows us to monetize each stream we deliver without interrupting the user’s enjoyment of our content, and still give them the opportunity to interact with our advertisers’ messages when they choose to.” “The integration of Acudeo is a tremendous benefit to publishers using our core video streaming and YouNewsTV™ services,” said Timur Yarnall, CEO, Broadcast Interactive Media. “The platform gives us a new level of control over our ad delivery and guarantees our partners high quality video advertising revenue.”</p>
<p>Acudeo launch partner Dragonfly is an Internet video delivery solution provider that enables businesses to build new revenue and retention programs around picture perfect, full screen video with up to HD quality and advanced analytics. &#8220;In addition to providing our publishers with a high-definition capable player, Tremor&#8217;s Acudeo brings ROI through advertising to our publishers from day one,&#8221; said Guy Nouri, Dragonfly CEO. The Acudeo platform incorporates a number of innovative features developed specifically to help publishers maximize revenue from their video content. The Acudeo ad component provides an alternative to the full platform for publishers who want to integrate Acudeo’s monetization functionality into their existing video applications. Acudeo also features advanced ad rotation and cascading ad tag capabilities that allow publishers to define an unlimited number of failover tags. As previously announced, Tremor Media has incorporated Google’s AdSense for Video into the Acudeo platform and has recently added a number of other revenue sources for publishers.</p>
<p>Tremor Media’s network is comprised of over 800 top- and mid-tier publishers and content producers, and reaches more than 101 million unique users every month. Tremor Media also ranked #6 in comScore’s February VideoMetrix Ad-Focus report. For the beta launch of Acudeo, announced partners include Broadcast Interactive Media, Dragonfly, TopTVBytes, and The Enthusiast Network.</p>
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