NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com.

Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.
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Leading Technology, Distribution and Solution Providers Join Brightcove Alliance

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
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NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards.

Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.

“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges — trusted and respected digital marketing professionals — for diligently selecting this year’s winners. The competition is more intense every year.”

The ClickZ 2008 Marketing Excellence Awards winners are as follows:
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NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation, a global provider of real estate and relocation services, to provide advertisement management for Realogy’s participating network of residential real estate Web sites. The network includes premier brands in the real estate industry including CENTURY 21, Coldwell Banker, ERA, and OpenHouse.com, among others.

Realogy is now able to serve targeted ads and online displays to valuable home buying and selling audiences, and enable each participating site to view measurable analytics around the success of campaigns. The advanced targeting capabilities of 24/7 Real Media will enable advertising agencies and advertisers to reach specific targets among Realogy’s over 5 million monthly unique users for the first time.

“We chose 24/7 to deliver this new advertising capability for our Web sites because of its proven experience and targeting capabilities,” said Cathy Hoag, Realogy vice president of marketing. “This partnership combines our leading online real estate destination sites, with 24/7’s reach and digital marketing expertise, to provide advertisers and agencies with a powerful marketing vehicle.”

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New York – April 15, 2008 – Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization Platform.

Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Acudeo allows publishers to schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources through one central console, maximizing ad delivery opportunities and revenue.

Acudeo is built to allow publishers to leverage their existing ad operations and technology infrastructure with minimal operational effort. The Acudeo platform integrates with content management systems and playlists as well as multiple ad servers, giving publishers the power to implement the optimal video monetization strategy and user experience. Acudeo’s support for multiple ad formats and sources enables publishers to easily add additional sources of revenue as their needs grow, extending their own ad sales efforts through Tremor Media as well as additional ad networks and sources.

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