Category Page for: 24/7 Real Media

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

» by Otilia Otlacan December 4th, 2008 at 9:00 am » Comments (0)

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace. On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories ...more »

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

» by Otilia Otlacan October 28th, 2008 at 10:15 am » Comments (0)

NEW YORK - The ClickZ Network (www.ClickZ.com), the world's largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising. “In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, ...more »

24/7 Real Media Launches Open AdStream 7.0 for Comprehensive Ad Management

» by Otilia Otlacan October 3rd, 2008 at 10:04 am » Comments (2)

Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.0 includes a completely re-engineered user interface and variety of new applications, delivering a powerful and comprehensive solution for publishers to easily maximize the value of their ad inventory. Open AdStream 7.0 combines the powerful business intelligence of Web analytics with robust targeting options and a ...more »

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »

24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting

» by Otilia Otlacan September 23rd, 2008 at 10:55 am » Comments (0)

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting capabilities. Marketers have long used the customer lifecycle, or purchase funnel, in order to understand and segment customers and position advertising accordingly. 24/7 Real Media incorporates this approach to provide strategic guidance on which online ad targeting methods are most effective to reach and engage customers as ...more »

24/7 Real Media Adds Performance Tracking Functionality to Open AdStream

» by Otilia Otlacan September 19th, 2008 at 11:30 am » Comments (0)

Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue. With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser’s site to browse or purchase. Open AdStream allows publishers to ...more »

Brian Fitzpatrick Joins 24/7 Real Media as Managing Director of Media, UK

» by Otilia Otlacan September 5th, 2008 at 10:28 am » Comments (0)

Seasoned Digital Executive to Expand Media Business and Lead Recruitment throughout UK LONDON – September 3, 2008 – 24/7 Real UK Ltd., the leading global digital marketing company, today announced that it has appointed Brian Fitzpatrick as Managing Director of Media UK. In this capacity, he will manage the company’s UK media business including publisher representation and digital advertising sales. He will also lead the recruitment of top talent for the expanding UK media team. Over the course of his distinguished career, Mr. Fitzpatrick has created business strategies, managed online marketing campaigns and formulated successful business development initiatives in the digital ...more »

24/7 Real Media Introduces Open AdStream for Vertical Network Management

» by Otilia Otlacan August 28th, 2008 at 10:19 am » Comments (0)

NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and features needed to enable strong network and revenue growth. Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. ...more »

David J. Moore Steps into Enhanced Chairman Role and Appoints Jonathan K. Hsu Chief Executive Officer of 24/7 Real Media

» by Otilia Otlacan July 29th, 2008 at 12:51 pm » Comments (0)

NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately. After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a larger role in strategy and business development. Mr. Hsu, 36, previously served as 24/7 Real Media’s Executive Vice President and Chief Operating Officer, where he was responsible for its global operations, including Technology Development, Technology Operations, Corporate Development, Finance, Marketing, Product Management, Human Resources and ...more »

24/7 Real Media Announces Agreement with Realogy to Deliver New Advertising Offering Across Its Real Estate Networks

» by Otilia Otlacan July 22nd, 2008 at 2:46 pm » Comments (1)

NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation, a global provider of real estate and relocation services, to provide advertisement management for Realogy’s participating network of residential real estate Web sites. The network includes premier brands in the real estate industry including CENTURY 21, Coldwell Banker, ERA, and OpenHouse.com, among others. Realogy is now able to serve targeted ads and online displays to valuable home buying and selling audiences, and enable each participating site to view measurable analytics around the success of campaigns. The advanced ...more »