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Category: Ad Serving
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
ValueClick’s Mobile Advertising Unit Greystripe Announces Four Global Office Openings, Nine Executive Hires and a Doubling of Headcount in 2011
Brand-focused mobile ad network experiencing tremendous growth with plans for global scale SAN FRANCISCO – Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is announcing impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team [...]
ZEDO’s New InView Slider Runs on Any Ad Server
For a newspaper publisher, everything starts and ends with revenue. As print has moved online, more and more of that revenue has had to come from online display advertising. Yet advertisers are reluctant to spend money on media buys they can’t measure. This has produced a problem at both ends of the equation: newspapers have [...]
YuMe and Samsung Electronics Team to Bring Advertising and Audience Insight to the Samsung Smart TV Platform; Announce Charter Advertiser State Farm
Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected [...]
24/7 Real Media Acquires Digital Video Advertising Company, Panache
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
LiveRail Named Video Ad Server for MediaMath
Video Technology Company Powers Industry Move Toward Real-Time Video Buying SAN FRANCISCO – LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, and MediaMath, the first and only enterprise-class DSP, announced that LiveRail will serve MediaMath as a video ad serving partner.
China’s Leading Mobile Ad Platform Guohe Ad Partners with Starbucks to Deliver an Innovative Mobile Ad Campaign for a Massive Christmas Promotion
BEIJING – China’s leading mobile ad management platform Guohe Ad is working with Starbucks to place highly functional HTML5 ads in a select three premium mobile apps to create awareness for a massive Starbucks Christmas promotion.
ValueClick’s Greystripe Reports a 300% Boost in Click-Through Rates with its Newest Mobile Advertising Format
New units go beyond static banners and allow brands to build industry-centric ads that incorporate social media, local content and deals into ad copy SAN FRANCISCO – Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), announced impressive results from its new mobile advertising units known as Ad Boosters, [...]
Nicolle Pangis Named President, 24/7 Real Media, Europe
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
Krux Releases Research Insights on Tag Proliferation and Website Performance
Study Also Highlights Data Security Risks and Lack of Standards Across the Web San Francisco, CA – Krux (KruxDigital.com), the technology leader in audience data control solutions, released research findings (http://bit.ly/kruxtags) on tag proliferation and its implications for web performance and website data security. The report reviews the state of the market; highlighting the business [...]
24/7 Real Media Announces Real-Time Bidding Capabilities
Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding [...]
Largest Brand-Focused Mobile Advertising Network, Greystripe, Reporting 300% Increase in Bookings for Mobile Video Ads for Q4
Greystripe reports over 30 major brands now running mobile video ad campaigns on the Greystripe network SAN FRANCISCO – Since launching its mobile video ad format earlier this year, Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), has seen an increasing number of brand advertisers flock to video.
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