Time Warner and Silicon Valley Bank Join Impressive Investor Syndicate to Help Fuel Tumri’s Growth and Extend Leadership in the Dynamic Display Advertising Space

MOUNTAIN VIEW, Calif. - Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has added over $15 million in new capital. The capital investment includes over $10 million in equity from Time Warner Investments and existing investors Accel Partners, Shasta Ventures and Tenaya Capital, as well as $5 million in debt commitment from Silicon Valley Bank.
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Collaboration to Provide Enhanced Targeting Advertising Capabilities for Customers

NEW YORK - Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ PlaceWhere™ Platform which reduces costs, time to market and complexity in launching location-aware products.
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Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients

NEW YORK - MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to ensure the delivery of digital advertising inventory across channels, and bring better accountability and scalability to integrated campaigns.
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The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives - and what they should be doing now to take advantage.
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A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online.

The survey polled 400 senior marketing executives across the globe citing that marketers are indeed looking for cross channel data and reporting. Evidence also points out that marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%. Highlights include:
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AdMob Is Helping Application Developers Get Ready for the iPhone 3.0 Operating System

SAN MATEO, Calif. - AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.
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Joint Offering to Resolve Challenges Inherent in Asset- and Campaign-Management to Accelerate Deployment of Dynamic VOD Advertising

LOS ANGELES & SAN MATEO, Calif. - TVN, the world’s largest television on-demand company, and BlackArrow, the independent provider of advanced advertising solutions for new television platforms, announced an integrated solution to address and overcome the obstacles inherent in today’s video-on-demand (VOD) advertising workflows. Specifically, this new partnership will leverage TVN’s efficient ad distribution process and BlackArrow’s dynamic VOD advertising platform to enable customized metadata for advertising assets and a seamless methodology for rapid transfer of metadata between the two systems.
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Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
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