Category Page for: Ad Serving

RGB Networks and TANDBERG Television Enable Telecom Carriers to Seamlessly Insert Local Ads into High Definition MPEG-4 AVC Video Programs

» by Otilia Otlacan November 18th, 2008 at 9:15 am » Comments (0)

Partner Companies Demonstrate Integrated Solution at TelcoTV 2008 TelcoTV 2008 ANAHEIM, Calif. - At the TelcoTV 2008 conference, RGB Networks, the leader in network video processing, and TANDBERG Television, part of the Ericsson Group (NASDAQ: ERIC), are demonstrating their advanced integrated ad insertion solution for telecom carriers, which enables them to earn additional advertising revenue by inserting local ads into MPEG-4 AVC High Definition (HD) programming. The demonstration in the RGB booth (565) shows RGB’s carrier-class Modular Video Processor (MVP) performing frame-accurate ad splicing into MPEG-4 AVC streams encoded by the market-leading TANDBERG EN8090 Series MPEG-4 AVC HD encoder. more »

Ad Ops Daily Briefs: November 17 2008

» by Otilia Otlacan November 17th, 2008 at 11:00 pm » Comments (0)

- George P. Johnson Acquires Online Marketing Agency and Mobile Device Platform In a bold move that acknowledges the unprecedented convergence of live events and digital marketing – and that brand marketers demand a one-stop agency for developing and executing these campaigns – experience marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing agency JUXT Interactive and mobile device platform MobilePromote. JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients. - ValueClick to Present ...more »

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the Mobile Ecosystem

» by Otilia Otlacan November 17th, 2008 at 9:00 am » Comments (0)

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI while Enhancing the Mobile User Experience NEW YORK - Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media Stamp technology provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to ...more »

AdRevenue ’08 Explores Online Ad Strategies for New Economic Reality

» by Otilia Otlacan November 14th, 2008 at 9:30 am » Comments (0)

PubMatic-Sponsored Summit Assembles Media and Advertising Thought Leaders to Address How to Maximize Ad Revenue PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco. What: AdRevenue ’08 (www.adrevenue08.com) is a one-day summit that brings together leading media executives, analysts, and other innovators in the media and online advertising industry to deliver insight and proven strategies to help publishers, ad networks, and ad exchanges increase ad revenue. Forrester Research analyst Barry Parr jump starts the event with a keynote ...more »

Ad Quality: the Multi-Million Dollar “Hidden Risk” for Publishers and Ad Networks

» by Otilia Otlacan November 12th, 2008 at 10:30 am » Comments (0)

the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers ad:tech New York NEW YORK - Amidst overall economic mayhem, the advertising industry is undergoing a massive shake-up. Shrinking traditional media budgets appear to be making way for an increase in online marketing dollars, as Internet advertising is a potent alternative for advertisers seeking clear, measurable return on their ad spend. The influx of dollars and advertisers brings great opportunity to Web sites, but also exacerbates a long-standing problem for top-tier publishers: the risk of inappropriate ads showing up ...more »

Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

» by Otilia Otlacan November 11th, 2008 at 6:13 pm » Comments (0)

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with and pose little to no issues. The agency or the advertiser using Flashtalking will be giving you an URL with a structure similar to this: www.flashtalking.net/tag/xxxx/xx/?AgencyName/AdvertiserName/CampaignName/ PublisherName/AdName/AdSize To traffic such ads in DoubleClick DFP, follow these steps: more »

Adknowledge Acquires Lookery Ads

» by Otilia Otlacan November 7th, 2008 at 3:55 pm » Comments (1)

A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here's the deal: "Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics. The good news is ...more »

Best of 2008’s Digital Campaigns Announced at Eyeblaster Awards

» by Otilia Otlacan November 7th, 2008 at 11:14 am » Comments (0)

Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation. Agencies and campaigns receiving this year’s top honors include: North America People’s Choice HP TouchSmart by Goodby Silverstein & Partners International ...more »

PubMatic Expands Advisory Board and Management Team

» by Otilia Otlacan November 7th, 2008 at 9:45 am » Comments (0)

PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced the appointment of two new advisory board members, Greg Coleman, CEO of NetSeer and Justin Kuykendall, founder and CEO of Pulpo Media. Mr. Coleman and Mr. Kuykendall will join current advisory board members Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB), and Munjal Shah, serial entrepreneur and CEO of Like.com. Mr. Coleman possesses 25 years of experience in the media and publishing industries. Before joining the executive team at NetSeer, he served as Executive Vice President of Global Sales at Yahoo!, where he ...more »

Ad Ops Daily Briefs: November 6 2008

» by Otilia Otlacan November 6th, 2008 at 11:00 pm » Comments (0)

- ValueClick Announces Third Quarter 2008 Results Board of Directors Authorizes $100 Million Increase to Stock Repurchase Program ValueClick, Inc. (Nasdaq: VCLK) today reported financial results for the third quarter ended September 30, 2008. Revenue and adjusted-EBITDA1 were within their respective previously-issued guidance ranges. “We stated in mid-July that increasing economic uncertainty would impact the second half of the year, and our third quarter results were in-line with this revised outlook,” said Tom Vadnais, chief executive officer of ValueClick. “While the industry’s growth outlook for the rest of the year is more cautious, we have the experience and management team depth to continue ...more »