Demand Side Channels Must Innovate and Differentiate In Order to Thrive

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment of its Online Advertising Market Report series.
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Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.
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NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
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Recognized for creating new opportunities in marketing, branding, advertising, and publishing

SAN MATEO, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Tumri was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
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Ad-Juster, Inc. and Solbright, Inc., have signed a partnership agreement that will provide Solbright clients with the ability to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.
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SEATTLE – Those familiar with online advertising know how much technology it takes to support successful advertising campaigns. In 2009, HasOffers quickly became a major supplier of this technology by releasing a faster, simpler, and less expensive solution for tracking large referral advertising campaigns. Today, HasOffers has raised the bar again, combining a full-scale ad management solution with their industry acclaimed performance tracking platform.
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Ground-breaking Technology Companies of 2010 Recognized for their Contributions to Marketing, Branding, Advertising, and Publishing

Winners to be Honored at OnMedia Conference February 1-3 in NYC
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Combined Company to Be World’s Largest Mobile Advertising Exchange

REDWOOD CITY, Calif. – Amobee Media Systems (www.amobee.com), the world leader in advertising solutions for mobile operators, announced that it has entered into an agreement to acquire the world’s largest mobile advertising agency, RingRing Media (www.ringringmedia.com). The acquisition brings Amobee one step closer to fulfilling its long-term vision aimed at creating the industry’s largest mobile advertising exchange dedicated to connecting publishers, advertising agencies and brands to premium inventory in real-time, on a global scale. Amobee’s customers include some of the largest mobile operator networks, including Telefonica SA (NYSE: TEF) and Vodafone Group PLC (NASDAQ: VOD).
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