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the Rubicon Project Acquires Seattle-Based Malware Security Company SiteScout

Otilia Otlacan | June 1, 2010 | 5 Comments

Malvertising Attacks Put as Much as $600 Million in Digital Advertising Revenue at Risk in A Single Month; Technology Developed By Internet Security Experts Helps Publishers Fight Back LOS ANGELES – the Rubicon Project, the digital advertising technology company, has acquired SiteScout, the malware security technology provider, to build upon the technology that drives the [...]

Q1 2010 Online Advertising Market Report from the Rubicon Project Finds 25% YOY Growth In Online Ad Spending

Otilia Otlacan | May 20, 2010 | 1 Comment

Malvertising Attacks Continue to Rise, Threatening Brand Safety and Loss of Revenue for Publishers and Safe Internet Consumption for Consumers LOS ANGELES – the Rubicon Project, the digital advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the first quarter of 2010, along with insights into what’s next [...]

the Rubicon Project Launches Permission Control 2.0 to Empower Publishers to Regain Balance in the Digital Advertising Ecosystem

Otilia Otlacan | April 21, 2010 | 0 Comments

Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Permission Control [...]

Digital Technology Veterans to Drive Partner Relations and Product Marketing

Otilia Otlacan | April 12, 2010 | 0 Comments

LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, welcomes Ben Trenda, formerly VP of Global Partnerships at AOL, as Vice President of U.S. Demand and Eric Matza, former Vice President of Product Management at Experian, as Director of Product Marketing. Trenda will lead the company’s efforts building and growing relationships [...]

the Rubicon Project Launches REVV for mobile

Otilia Otlacan | March 22, 2010 | 0 Comments

the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad Optimization LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile [...]

the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space

Otilia Otlacan | February 25, 2010 | 0 Comments

VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for [...]

the Rubicon Project Declares the Ad Server Dead

Otilia Otlacan | February 24, 2010 | 0 Comments

Allen & Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the [...]

LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency, Insight, and Agency Control

Otilia Otlacan | February 3, 2010 | 1 Comment

RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline [...]

the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs

Otilia Otlacan | February 2, 2010 | 2 Comments

Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment [...]

the Rubicon Project Fights Malvertising with the Launch of Rubicon Security

Otilia Otlacan | January 21, 2010 | 1 Comment

Partners with ClickFacts to Protect Web Publishers and Demand Partners from Malvertising Attacks LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, is coming to the aid of premium Web publishers and their sales channel partners in their fight against malvertising, a top online security threat in 2010. Through the integration of automated [...]

the Rubicon Project Celebrates 270% Year over Year Growth in 2009

Otilia Otlacan | December 22, 2009 | 0 Comments

Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, extends a thank you to its premium publisher customers and demand partners for making 2009 a year full of innovation, growth and success. This year alone, more than 350 billion ads were [...]

Audience-Based Sales Now Drive 10% of Online Advertising Revenue for Web’s Premium Publishers

Otilia Otlacan | December 17, 2009 | 0 Comments

the Rubicon Project’s Targeted Audience Program empowers Web publishers and sales channel partners to build customized audiences and sell more secondary premium inventory to clients LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has engineered technology and tools for premium Web publishers and their sales channel partners to make the most of [...]