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Rubicon Project Hosts the Real Time Trading Summit in NYC on February 15th
#RTTS12: The Future Is Happening Now LOS ANGELES – the Rubicon Project, the online advertising technology company, reveals details for its Real Time Trading Summit (#RTTS12) in New York City. On February 15th at 8:00 a.m. EST at the Hudson Hotel, the Real Time Trading Summit will convene leaders from across the advertising ecosystem to [...]
the Rubicon Project Hires Brian Barnum as COO and CFO
Mark Torres Joins as SVP of People and Culture to Further Support Company Growth LOS ANGELES – the Rubicon Project, the online advertising technology company, today welcomes Brian Barnum to the team as Chief Financial Officer and Chief Operating Officer and Mark Torres as Senior Vice President of People and Culture. Barnum will be responsible [...]
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Nearly half of digital publishers sell inventory via RTB and two thirds through advertising networks; 40% of publishers report higher rate card prices vs. 2009 LOS ANGELES – Online publishing is thriving according to global research by Econsultancy and the Rubicon Project published today, with 73% of publishers saying online display advertising revenue has gone [...]
the Rubicon Project Reveals Global Research into the Online Advertising Market
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans; Ad networks remain critical in overall digital strategy, taking an average 55% of online display advertising budgets from buyers across US and Europe LOS ANGELES – Online advertising is growing around the world according to research conducted [...]
the Rubicon Project Expands Executive Team with New Chief Revenue Officer, VP of Sales Operations & VP of North America Sales
Internal Executive Appointments of Digital Media Industry Vets Further Advance Company Growth LOS ANGELES – the Rubicon Project, the advertising technology company, welcomes three seasoned business leaders to its fast-growing global team. New additions include Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations and Bill McHargue as Vice President [...]
Donovan Data Systems & the Rubicon Project Launch Pilot Program to Automate non-RTB Display Ads
Program Brings Publishers Directly to Media Buyers Making Decisions on 80% US Display Advertising Spend Donovan Data Systems’ Direct Publisher Gateway Integrates with Rubicon Project’s REVV Platform API; First Project from Newly Created DDS Labs LOS ANGELES & NEW YORK – the Rubicon Project, the advertising technology company, and Donovan Data Systems (DDS), the acknowledged [...]
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
the Rubicon Project Acquires Fox Audience Network (FAN) for Technology Assets and Team
Company Announces $18 Million Growth Financing and Reaches Profitability Ahead of Plan LOS ANGELES – the Rubicon Project, the advertising technology company, has acquired Fox Audience Network (FAN), one of the Web’s most advanced advertising technology platforms, to significantly expand its team and continue driving rapid revenue growth. The acquisition accelerates the Rubicon Project’s plan [...]
the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante
LOS ANGELES – the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project When: Monday, November 1, 2010 at 11:00am Eastern / 8:00am Pacific. A brief question and answer session will follow the press conference.
Digital Ad Spend Grows 47% in First Half of Year, According to the Q2 2010 Online Advertising Market Report from the Rubicon Project
Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth LOS ANGELES – the Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s [...]
Dapper’s Acclaimed Fixing Advertising Panel Series Comes to Los Angeles
Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic creative and consumer data to understand user intent – and unearth new opportunities for publishers, agencies and advertisers SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable [...]
the Rubicon Project Acquires Seattle-Based Malware Security Company SiteScout
Malvertising Attacks Put as Much as $600 Million in Digital Advertising Revenue at Risk in A Single Month; Technology Developed By Internet Security Experts Helps Publishers Fight Back LOS ANGELES – the Rubicon Project, the digital advertising technology company, has acquired SiteScout, the malware security technology provider, to build upon the technology that drives the [...]
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