Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th office in the United States based in Boston, 15 new employees, and a world-class set of premium publisher brands, including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more. The acquisition extends PubMatic’s U.S. reach to 218 million unique users, or 95% of the U.S. Internet population, and over 400 million globally.

The new group of 57 premium publishers will become PubMatic customers and will benefit from PubMatic’s industry-leading technology, including advanced Real-Time Bidding, Brand Control products, and audience targeting products previously unavailable through ReviNet. The ReviNet team members will help PubMatic achieve its hiring goals of doubling in 2011, bringing its current employee base to over 200.

“From day one PubMatic has been squarely focused on helping publishers sell their inventory more efficiently while earning more revenue, and so has ReviNet,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Together we will continue to grow in order to meet the increasing advertiser demand for high-quality advertising inventory, while our publishers will benefit from the white glove service and technology PubMatic is known for.”

“Online advertising is evolving rapidly and today’s publishers need an expansive Sell Side Platform (SSP) that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, Co-Founder and COO of ReviNet. “Our entire team is excited to join PubMatic and remain focused on the needs of the publisher, only now we will be able to offer them access to new and greater revenue opportunities via PubMatic’s advanced platform. It’s a win for us and our publishers alike.”

The acquisition will give PubMatic a strong competitive advantage in the marketplace from which everyone involved will benefit. PubMatic’s expanded reach and premium publisher base will provide demand partners with streamlined access to media and audience at scale, while publishers will benefit from increased revenue.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

“We are very excited about the spin-off of ReviNet and our ability to build upon the positive results we have driven for premium publishers to-date. Our team is 100% focused on driving revenue, enhancing ad quality, and managing sales channel issues to ensure that advertising networks and premium publishers enjoy a mutually beneficial partnership,” said Sean McDonnell, ReviNet’s President. “Our history includes many years spent working directly in the publishing space, which gives us a unique perspective on balancing direct and non-direct sales. This experience has proven invaluable as we partner with online publishers across the industry.”

“ReviNet is entirely focused on network optimization and creating this separate division will allow us to accelerate the growth of our staff. We will continue to work closely with advertising networks on behalf of our clients, respond to changing circumstances, and create greater efficiencies in this rapidly expanding industry,” said Michael Moreau, ReviNet’s Chief Operating Officer.

About ReviNet:

ReviNet maximizes ad network revenue for publishers. ReviNet utilizes proven technology to manage and optimize multiple ad network relationships, which significantly increases revenue and reduces administrative costs. ReviNet effectively manages the ad network relationship on behalf of publishers to improve CPM rates and total revenue while protecting the premium publisher’s brand. ReviNet works with multiple premium publishers across all verticals of the online marketplace. ReviNet is a service mark of Media Management Technologies, Inc.

About AdPerfect:

AdPerfect specializes in creating innovative advertising solutions designed to provide publishers with performance-driven and revenue-generating ads across online and integrated media platforms. AdPerfect’s clients include over 100 top online and multi-channel publishers with offices located in Boston, Vancouver, and Australia. AdPerfect is a service mark of Media Management Technologies, Inc.