Category: PubMatic
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
Real-Time Bidding, Audience Targeting, and Video Among Five Key Opportunities For Improving Online Publisher Ad Sales According to PubMatic
PubMatic’s Ad Revenue 2010 Report Highlights Areas For Publishers To Increase Ad Revenue And Sell Through Rates for Both Direct and Indirect Sales Channels NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their [...]
![Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=/wp-content/aoostock/conference.jpg&w=150&h=150&zc=1 "Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers")
Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers
Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement for Advertisers NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better [...]
PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage
First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers [...]
Ad Revenue 2010 is Coming Up
PubMatic is hosting its 3rd Annual Premium Publisher Conference – Ad Revenue 2010 – on October 7 at the Times Center in New York City. Space is limited and tickets are issued on a first come first serve basis. This is an invitation only event, but a very limited number of tickets are available to [...]
PubMatic Teams With Smaato to Include Mobile Ad Network Optimization for Premium Publishers
PubMatic Will Increase Publishers’ Mobile Inventory Ad Revenue as Mobile Ad Spending Skyrockets PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s [...]
PubMatic’s Ad Revenue 2010 Conference to Explore if Online Advertising Is On Brink Of Becoming A Seller’s Market
Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising [...]
PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
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