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Category: PubMatic
PubMatic Named as Leading Sell-Side Platform
Excellent Yield Optimization and Data Management Capabilities Fuel PubMatic’s Competitive Edge NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.
PubMatic Adds Steve Pantelick as CFO to Support Record Revenue Growth
Seasoned Industry Veteran Delivers IPO Experience to Guide Company’s Acquisition and Expansion Strategy in 2012 New York – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Steve Pantelick has been appointed to the position of Chief Financial Officer. He brings [...]
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing [...]
PubMatic Adds Kirk McDonald as President
Digital Publishing Veteran and Former President of Digital, Time Inc. Bolsters Leadership Team as PubMatic Recognizes Record Revenue Growth New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company [...]
PubMatic’s Ad Revenue 4 Speaker Lineup Announced
Doug Weaver, Wenda Harris Millard, Peter Naylor, and Rajeev Goel to speak at PubMatic’s 4th Annual Premium Publisher Conference in New York on October 13th NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue [...]
PubMatic Announces Ad Revenue 4 – October 13, 2011
PubMatic’s Ad Revenue 4 Premium Publisher Conference to be Held October 13th at New York City’s Times Center Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC
PubMatic Acquires Publisher Revenue Optimizer ReviNet
ReviNet Adds to Expansive List of Premium Publishers Using PubMatic’s Sell Side Platform Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th [...]
PubMatic Appoints Online Publishing Veteran Gianluca Carrera as Vice President of International Sales and Business Operations
Newest Executive Focused on Expanding PubMatic’s Growth in Key UK and European Markets London, UK & Palo Alto, CA – PubMatic (http://www.PubMatic.com ), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that online publishing veteran Gianluca Carrera will lead international sales, operations, [...]
PubMatic Enables Publishers to Meet Advertiser Needs for Audience Targeted Campaigns via Direct Sales
PubMatic’s Audience Data on Demand Gives Publishers Direct Access to Leading Data Providers eXelate, Quantcast & Proximic Through One Platform, Enabling Access to $2.9B in Audience Targeted Advertising in 2011 Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad [...]
PubMatic Study Indicates Brand Advertisers Ready for Real-Time Bidding (RTB) through Private Marketplaces
Buyers Want RTB Directly Sold by Publisher to Combine Powerful Audience Targeting with Guaranteed Brand Safe Environments Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, revealed the results of an online study showing that Real-Time Bidding (RTB) [...]
PubMatic: Internet Users Are More Accepting of Anonymous Data Collection When They Understand How It Is Used
Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today [...]
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
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