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Category: Ad Revenue Optimization
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Nearly half of digital publishers sell inventory via RTB and two thirds through advertising networks; 40% of publishers report higher rate card prices vs. 2009 LOS ANGELES – Online publishing is thriving according to global research by Econsultancy and the Rubicon Project published today, with 73% of publishers saying online display advertising revenue has gone [...]
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing [...]
Improve Digital wins the Deloitte Rising Star Award 2011
Amsterdam – Following companies such as TomTom, Intelius and Pinnacle, Dutch founded company Improve Digital (www.improvedigital.com), has been awarded last night the Deloitte Rising Star 2011. The technology company helps web publishers to generate more revenues from online advertising.
PubMatic Adds Kirk McDonald as President
Digital Publishing Veteran and Former President of Digital, Time Inc. Bolsters Leadership Team as PubMatic Recognizes Record Revenue Growth New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company [...]
the Rubicon Project Reveals Global Research into the Online Advertising Market
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans; Ad networks remain critical in overall digital strategy, taking an average 55% of online display advertising budgets from buyers across US and Europe LOS ANGELES – Online advertising is growing around the world according to research conducted [...]
PubMatic’s Ad Revenue 4 Speaker Lineup Announced
Doug Weaver, Wenda Harris Millard, Peter Naylor, and Rajeev Goel to speak at PubMatic’s 4th Annual Premium Publisher Conference in New York on October 13th NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue [...]
PubMatic Announces Ad Revenue 4 – October 13, 2011
PubMatic’s Ad Revenue 4 Premium Publisher Conference to be Held October 13th at New York City’s Times Center Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC
Improve Digital Expands UK Team with New Hire from Trinity Mirror
Chris Goodier joins the European SSP to further expand Improve Digital’s integration with (local) DSPs, RTB partners and data suppliers in UK and Europe European Sell Side Platform (SSP) Improve Digital (www.improvedigital.com) has hired Chris Goodier as partnership development manager in the UK.
Improve Digital Launches ‘360Yield’ Enabling Premium Publishers to Build Their Own Exchange
London – Improve Digital (www.improvedigital.com), Europe’s Sell Side Platform (SSP), is launching its 360Yield platform. The technology is tailored for the needs of European publishers and designed for the challenges of the fragmented European market where each territory has its own local publishers, languages, business culture, laws and currency.
PubMatic Acquires Publisher Revenue Optimizer ReviNet
ReviNet Adds to Expansive List of Premium Publishers Using PubMatic’s Sell Side Platform Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th [...]
PubMatic Appoints Online Publishing Veteran Gianluca Carrera as Vice President of International Sales and Business Operations
Newest Executive Focused on Expanding PubMatic’s Growth in Key UK and European Markets London, UK & Palo Alto, CA – PubMatic (http://www.PubMatic.com ), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that online publishing veteran Gianluca Carrera will lead international sales, operations, [...]
Catchpoint Announces 30 New Customers and First-to-Market Product Features for Web Performance Monitoring Solution
Rapid Customer Growth and Product Innovation Mark First Year since Solution Debut NEW YORK – May 17, 2011 – Catchpoint Systems, Inc., a new provider of Web performance monitoring solutions for Internet-dependent businesses, today announced significant customer and product milestones for the first year since the launch of its offerings. Catchpoint added 30 new clients [...]
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