LOS ANGELES – the Rubicon Project, the online advertising technology company, reveals details for its Real Time Trading Summit (#RTTS12) in New York City. On February 15th at 8:00 a.m. EST at the Hudson Hotel, the Real Time Trading Summit will convene leaders from across the advertising ecosystem to discuss and reveal the opportunity of automated ad trading for comScore 500 publishers and their advertisers.

Attendees will include executives from top media companies, agencies and leaders in the advertising technology ecosystem. With a stellar speaker lineup delivering actionable insights, the Real Time Trading Summit will bring attendees and their business into the new world of Real Time Trading. The Summit will feature “The End of Advertising,” a conversation between Michael Wolff, contributing editor for Vanity Fair, Wired and British GQ and Jay Sears of Rubicon Project.

The Real Time Trading Summit will feature visionaries, industry experts and advertising leaders including:

Michael Wolff, author of Burn Rate & contributing editor, Vanity Fair, Wired and British GQ
Joanna O’Connell, Senior Analyst, Forrester Research
Tim Gentry, Head of Optimisation & Effectiveness, Guardian News & Media
Frank Addante, CEO & Founder, Rubicon Project
Randall Rothenberg, President & CEO, IAB
Vikram Somaya, VP, Global Operations and Audience at Thomas Reuters
Roland Cozzolino, CTO, MediaMath
JT Batson, President, DDS Digital
And more to be announced.

Real Time Trading Summit is an invite-only event. The content will be focused on helping educate and facilitate conversations among the comScore 500 publishers. To request an invitation or find out more information, please visit: http://www.regonline.com/realtimetradingsummit

About the Rubicon Project

the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $80 billion global online advertising industry. REVV, the company’s real-time trading platform, has executed nearly two trillion trades for more than 450 of the largest properties on the Internet. REVV helps Comscore 500 publishers like Time Inc., News International and CareerBuilder make more money by optimizing their ad revenue, eliminating unnecessary ad operations costs, protecting and growing their direct sales channel and ensuring their sites’ visitors are safe. Today, REVV analyzes more than 1 trillion bids resulting in more than 100 billion successful and protected trades each month from more than 52,000 advertisers using 700 buying channels (ad networks, exchanges and DSPs). Ad buyers turn to REVV for single point real-time access to the #1 network reach of users (650 million uniques as ranked by Quantcast) across premium inventory and audiences. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

LOS ANGELES – the Rubicon Project, the online advertising technology company, today welcomes Brian Barnum to the team as Chief Financial Officer and Chief Operating Officer and Mark Torres as Senior Vice President of People and Culture. Barnum will be responsible for the successful implementation and over-achievement of the company’s operating plan. In addition, along with the current leadership team, Barnum will drive strategic execution for providing a real time trading platform for publishers who aim to capture the most revenue and the highest possible price for their inventory. Torres will be tasked with maintaining and growing the company’s innovative culture – ensuring the Rubicon Project continues to attract the brightest and most talented industry veterans and technologists.

“The growth of premium real-time enabled inventory available on REVV exploded in 2011 with number of monthly bids growing from 15 billion to more than 1 trillion and impressions traded growing 60% to now more than 120 billion monthly,” said Frank Addante, CEO and Founder of the Rubicon Project. “We believe this growth is a clear indicator of the massive opportunity for the industry in 2012. Brian’s repeated experience in preparing technology companies for the public markets will be valuable in helping us successfully scale and further our commitment to innovate for the industry.”

Barnum’s experience expands across several successful technology businesses, including Transaction Network Services (NYSE:TNS), Rent.com (NASDAQ:EBAY), Business.com (NASDAQ: DEXO) and Dex One Digital, the interactive division of Dex One Corporation. As the Chief Financial Officer, Barnum took TNS through an IPO and secondary offering. At Rent.com, Barnum prepared the company for an IPO while managing an M&A process that culminated in an acquisition by eBay valued at approximately $415 million. While serving as Chief Operating Officer and Chief Financial Officer at Business.com, Brian prepared the company for the public markets, while orchestrating an acquisition for $350M M&A offer by Dex One Corporation. Later he joined the executive team as the President of Dex One Digital, a division which encompasses all of the digital business lines for the publicly traded Yellow Pages publisher.

“I am extremely excited to be a part of this team. Not many companies have the potential, assets and talent to shape the future of what is fast becoming an enormous industry – but Rubicon does,” said Barnum. “I will be focused on applying my experience in taking companies public and driving a crisp operational execution. I’ll be working with our team to help Rubicon evolve beyond its startup roots and continue to innovate and provide publishers the technology they need to successfully compete in today’s market.”

Also joining the team, Mark Torres comes to the Rubicon Project after nine years with Reed Business Information, the world leading business to business publisher. While at Reed, Torres oversaw the Human Resources function as Corporate Vice President, Human Resources supporting titles such as Variety, Broadcast & Cable, Interior Design and Publishers Weekly. Prior to his tenure at Reed, Torres was Vice President of Human Resources at Ticketmaster and prior to Ticketmaster held senior management Human Resources positions at Sony Pictures Entertainment where he oversaw the Television Division.

“Our team is what makes the Rubicon Project so unique. When we started this company, people and culture were the top priority,” adds Addante. “Growing a motivating culture remains a top priority today. The people of Rubicon are the most integral asset of the company, and therefore I’m excited to have Mark on board to ensure we continue to cultivate a culture that inspires, rewards and attracts the industry’s best innovators.”

About the Rubicon Project

the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $80 billion global online advertising industry. REVV, the company’s real-time trading platform, has executed nearly two trillion trades for more than 450 of the largest properties on the Internet. REVV helps Comscore 500 publishers like Time Inc., News International and CareerBuilder make more money by optimizing their ad revenue, eliminating unnecessary ad operations costs, protecting and growing their direct sales channel and ensuring their sites’ visitors are safe. Today, REVV analyzes more than 1 trillion bids resulting in more than 1 billion successful and protected trades each month from more than 52,000 advertisers using 700 buying channels (ad networks, exchanges and DSPs). Ad buyers turn to REVV for single point real-time access to the #1 network reach of users (650 million uniques as ranked by Quantcast) across premium inventory and audiences. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.

PubMatic’s recognition was published in “The Forrester Wave: Sell-Side Platforms, Q4 2011,” which evaluated companies based on 34 criteria including the platform’s current offering, strategy and market presence.

“PubMatic has been leading the way for helping publishers maximize revenue for nearly five years and we’re delighted that our technology, innovation and commitment to service have been recognized by both Forrester and our clients,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “In the coming months, we will continue to deliver industry-leading products and services that help publishers navigate the increasing complexity of the digital marketplace.”

The analysts noted that while all leading sell-side platforms offer strong publisher controls and deep levels of reporting, PubMatic specifically “excels at yield optimization and serving publisher needs like audience data management.” The company stood out as the only technology provider whose data management capabilities were cited in the report.

“Leading publishers are increasingly adopting sales platforms that enable them to gain new insights into their media and audience to identify new sales opportunities,” said Kirk McDonald, President of PubMatic. “PubMatic provides one complete solution to meet these publishers’ needs and we will continue to lead this category by offering publishers even more ways to grow their businesses.”

About PubMatic

PubMatic’s (www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

New York – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Steve Pantelick has been appointed to the position of Chief Financial Officer. He brings more than 20 years of experience in driving growth, strategy and operations for leading brands such as Kodak Gallery, Blockbuster, Cadbury Schweppes and Aggregate Knowledge.

As CFO of Ofoto/Kodak Gallery, Pantelick helped build one of the world’s leading online digital imaging companies. In addition to finance, he was also responsible for overseeing the Company’s printing and customer service operations. Earlier in his career, Pantelick held numerous senior executive positions at Blockbuster, helping take the company public in 1999. He served as COO of Blockbuster’s New Media Division, Senior Vice President of Strategic Planning, and Senior Vice President of Finance among other roles. Prior to Blockbuster, Pantelick spent seven years with Cadbury Schweppes in a variety of senior finance roles in Europe and the United States. Pantelick earned an MBA from the Tuck School of Business at Dartmouth and an A.B. degree from Harvard College.

“We are delighted to have Steve join our team.  His deep leadership experience with fast-growth companies, both in the United States and in Europe, will help maintain PubMatic’s rapid growth trajectory as we expand into new territories, launch new products and services, and secure more premium customers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.

Pantelick joins PubMatic at an important time for the online advertising and publishing industries.  As the media ecosystem continues to expand, more digital publishers are turning to PubMatic to manage real-time bids, audiences and data. As publishers’ go-to partner for greater revenue and control, PubMatic maintains a brisk pace ofinnovation and expansion of services including the establishment of European offices, the acquisition of ReviNet and the release of state-of-the-art data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“PubMatic is entering an exciting phase in its life that resembles other high-growth companies that I’ve worked with. My experience helping innovative companies expand their global footprints and build  IPO ready businesses fits well with what PubMatic is doing as it moves into Europe, Asia, and delivers leading edge technology to its rapidly expanding group of publishers,” said Steve Pantelick.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

LAS VEGAS – CPAlead, a premier online marketing company that specializes in digital content monetization, today announced the launch of The Spotlight Tool, a first-of-its-kind digital content monetization tool that provides content owners with a monetization solution that captures the attention of the audience, unlike traditional display advertisements that are often seen as background noise. It is the first solution to allow for the combination of cost per click, cost per mille, cost per action and cost per view models in an effort to generate the highest revenue possible without having to select one method over another. The solution aggregates all existing monetization models into one tool, giving content owners the ability to generate optimal revenue.

The Spotlight Tool suits both publishers and users, as it allows publishers to deliver premium content to users without charging them directly, which yields substantially higher conversion rates given the integration of all traditional monetization models. Users are presented with advertisements in a unique, non-intrusive fashion, which they are able to either interact with or bypass until arriving at the content of their choice. The publisher has full control over how many advertisements will appear, types of advertisements, and design to ensure it is as targeted and relevant to their user as possible.

Unlike other display advertisements that act as background noise on a page and may not garner attention, The Spotlight Tool guarantees increased user attention by placing a virtual spotlight on the advertisement. Because it is fully customizable and able to match the look and feel of the content owner’s website, it ensures a streamlined user experience.

“CPAlead is at the forefront of content monetization innovation, and The Spotlight Tool is no exception,” said Peter Tarr, chief global strategist for CPAlead. “Never before has a publisher been able to use all existing methods of content monetization in one tool. We are confident that The Spotlight Tool will bring our publishers great success, as well as ensure they are retaining users because they are not charged for the content they wish to view. We look forward to our continued collaboration with publishers and advertisers to bring the most innovative tools to market.”

About CPAlead

Founded in 2006, CPAlead is a premier online marketing company that specializes in digital content monetization. CPAlead’s flagship solution is The Content Locker, which delivers advertiser-sponsored content such as surveys, quizzes, games or purchase offers that can be completed by a consumer in exchange for premium content as opposed to traditional payment methods. On a lead to lead basis, the CPAlead platform generates exponentially greater revenues for publishers than industry leading cost per click, pay per click or cost per mille models.

A longstanding player in the content monetization market, CPAlead created the online virtual currency monetization space, where end-users interact with offerings to earn virtual currency. Today, with more than 150,000 publishers globally, CPAlead continues to reshape the digital marketing space by innovating and delivering new solutions to both web publishers and advertisers alike.

In 2011, CPAlead was ranked 40th on Inc. Magazine’s Inc. 500/5000 list. Follow CPAlead on Twitter (@CPAlead) and view the company blog.

LOS ANGELES – Online publishing is thriving according to global research by Econsultancy and the Rubicon Project published today, with 73% of publishers saying online display advertising revenue has gone up in last year. Nearly half of publishers (44%) now sell their online display advertising via real-time bidding (RTB), which itself is delivering twenty percent more revenue to publishers. The research also found that two thirds (66%) of publishers sell inventory through online advertising networks.

the Rubicon Project, the US-based advertising technology company, commissioned Econsultancy to survey more than 1,000 internet advertising professionals, including nearly 500 online publishers, sales houses and rep firms, in August and September 2011. The survey follows the publication of a companion report which delivered analysis of similar questions to advertisers and agencies.

Increasing Revenue for Publishers

- The vast majority of publishers surveyed say that their rate card prices have either gone up since last year (40%) or stayed the same (46%). Only 14% of respondents say pricing has decreased. Direct-sold premium inventory accounts for 55% of sales volume, delivering 67% of revenue for publishers (this number is somewhat lower in the US, where 50% of inventory is sold by direct sales team and accounts for 62% of revenue).
- Publishers in the United States are more likely than their European counterparts to say that rate card prices have gone up in the last year (46% of US respondents compared to 36% in Europe).

A similar survey in 2009 found that only 53% of publishers had enjoyed increased display advertising revenues over the previous year. The research shows that supply-side platforms are playing a prominent role in the online advertising ecosystem where real-time bidding is becoming increasingly prevalent. Publishers cite the main benefits of working with supply-side platforms as the ability to open up inventory to RTB (58%), incremental revenue (54%) and extraction of greater value from inventory (48%).

Impact of RTB; growth of Private Marketplaces

- On average, real-time bidding has given publishers 20% uplift on their remnant display ad revenue.
- One in 10 publishers say they have established a private marketplace, and further 35% say they are planning to.
- More than three quarters (78%) of publishers with private exchanges say that this has resulted in demonstrable revenue and a positive lift on yield.

“The truth is in the data, and this report shows that RTB represents a watershed moment for publishers around the globe. RTB is having a positive impact on publishers’ cross-channel monetization strategy, and aligns squarely with the value advertisers are gaining,” said Kara Weber, SVP of Marketing at the Rubicon Project. “We predict that 2012 will mark the confluence of two key trends: a massive influx of new dollars coming online, accompanied and powered by RTB and the broader burst of innovation around the automation of digital ad buying and selling. And most importantly, publishers who leverage a single platform to control access to their inventory, and monetize that asset across all buying channels, can ensure that every impression is sold for the highest possible price.”

The Role of Online Advertising Networks

Econsultancy also surveyed online advertising networks around the world and discovered that 37% of online advertising networks are using RTB for both buying and selling inventory. Around a third (31%) are using RTB just for buying, while 7% are using real-time bidding just for selling. 60% of the ad networks surveyed revealed they buy inventory from other ad networks and 60% buy from online advertising exchanges.

For publishers working with ad networks:

- Three-quarters (74%) of US publishers sell through ad networks, compared to 61% in Europe.
A third (33%) of publishers say they work with more ad networks than a year ago, but 28% work with fewer ad networks.
- On average, globally, 42% of display inventory goes to ad networks, increasing to 51% for the US but decreasing to 34% for Europe.
- On average, globally, 35% of display advertising revenue comes from ad networks (42% in North America and 27% in Europe), up from 33% in 2009.
- One third of pubs do not work with advertising nets and the challenges faced when working with them have increased. One third of all publishers consider channel conflict and data leakage as problems.

Linus Gregoriadis, Econsultancy’s Research Director, added, “This research shows a positive commercial environment for publishers globally, with rate card prices holding steady or increasing for the vast majority of responding companies. Real-time bidding is creating opportunities for publishers who are having to adapt quickly to a fast-changing environment. Ad networks and exchanges continue to play an important role, while supply-side platforms are becoming increasingly influential in the marketplace.”

“The research also looks at how publishers are reacting to data privacy legislation, with half of respondents saying they are worried about changes relating to the use of cookies. Worryingly, a significant proportion of publishers (21%) have a poor understanding of data privacy law and its implications.”

This is Econsultancy’s second Online Publishers Survey Report, produced in association with the Rubicon Project. The study, supported by the IAB UK, IAB France, IAB Europe and AOP, follows a similar piece of research carried out in 2009 and is based on a survey of over 1,000 online advertising professionals carried out in August and September 2011. This report is specifically focused on results from almost 500 publishers around the world. A copy of the full report is available for download from here.

About the Rubicon Project

the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized nearly two trillion ad transactions for more than 450 of the largest properties on the Internet. REVV helps premium Web publishers like Time Inc., News International and CareerBuilder make more money by optimizing their ad space, eliminating unnecessary ad operations costs and protecting their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 650 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 575 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 Internet professionals every month. Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world’s most famous brands use Econsultancy to educate and train their staff.

New York – PubMatic (www.PubMatic.com),  a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. The IDC findings, led by Karsten Weide, Program Vice President, Digital Media and Entertainment, have been published in PubMatic’s Ad Revenue Report, which published in conjunction with the Ad Revenue 4 conference taking place today in New York City.

PubMatic’s Ad Revenue Report is available here: www.pubmatic.com/adrevenuereport

The IDC research analyzes the state of RTB across the United States and in Western European nations France, Germany and the United Kingdom. The report estimates the current and past spending on RTB-based display ad sales and forecasts yearly growth until 2015. Highlights from the research include:

·      RTB-Based Spending: By 2015, RTB-based spending will stand for 27% in the United States (up from 10% in 2011), 25% in the UK (up from 6%), 21% in France (upfrom 4%) and 20% in Germany (up from 4%). Total spending on RTB in the US will reach $5.1 billion; $680 MM for the UK; $219 MM for France; and $495 MM forGermany.
·      Expected Growth: Display advertising sales based on RTB will experience strong growth until 2015 in the US (71% from 2010-2015), the UK (114%), France (103%) and Germany (99%).
·      Direct vs. Indirect Sales Related to RTB: By 2015, the majority of indirect ad revenue volume will be traded using RTB in the US and the most developed European markets. By 2015, RTB-based direct sales will contribute to 15% of total RTB sales in the US, 7% in the UK, 14% in Germany, and 13% in France.

“Real-Time Bidding is rapidly penetrating the display ad market, with spending nearly doubling in 2011. Furthermore, we expect it to double again in 2012. The value it brings to both publishers and marketers is undeniable,” said Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC.

“Spending on RTB will grow not just for indirectly sold inventory – premium inventory will also be sold via RTB on a much greater scale in the near future,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The benefits of automation are clear for all parties in the display ecosystem.”

Catalysts for RTB
RTB has been growing due to its promise of improving return on investment for publishers, agencies and advertisers. Through RTB, publishers stand to improve yield, automate sales processes, and reduce costs. Agencies and advertisers benefit because RTB trading improves campaign efficiency and return on ad spend.

The Future: Automating Direct Sales
The mounting pressure to improve profitability will compel more and more publishers to transition into RTB-based trading of directly sold inventory. As advertisers become more comfortable with the process for indirect ad sales, they will demand more ways of incorporating it with ad buys, which will include media bought directly from publishers.

Methodology
Information for the Ad Revenue Report was gathered by IDC through multiple sources including in depth interviews with senior online advertising industry executives in the US, UK, France and Germany as well as IDC’s own proprietary research. IDC uses a predictive model to forecast RTB data.

The full IDC report is available here: www.pubmatic.com/idc

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

The Deloitte Technology Fast 50 Rising Star awards programme is open to companies that are five years old or less.  It is part of the Deloitte Technology Fast 50, an annual selection by an independent judging panel of the fastest-growing technology companies in the Benelux , based on percentage revenue growth over the past five years combined with future potential.

Commenting on the win, Improve Digital’s chief innovation officer, Janneke Niessen, says: “This award is a huge achievement for the company.  It is also a well-deserved recognition of the efforts of the entire Improve Digital team, and it’s passion for providing European publishers with the best technology solution and outstanding service.”

Improve Digital is the European Sell Side Platform. Founded in 2008 in Amsterdam the company provides advertising technology to large publishers allowing them to build their own Private Ad Exchange and or Private Ad Market and generate revenues from RTB. The company’s mission is to automate the selling of digital media and maximise revenues for publisher through unlocking the value of their content and audiences whilst providing the best technology and service. Improve Digital is headquartered in Amsterdam and has sales offices in Paris, Munich, London and Madrid.

New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company in the newly created position of President. With more than two decades spent at premier media brands such as Time Inc., CNET, Ziff Davis and Conde Nast, McDonald brings proven leadership experience to drive PubMatic’s next stage of growth.

Most recently serving as President of Digital for Time Inc., McDonald was responsible for bringing together the company’s digital assets to deliver audience and brand solutions to clients. Before that he held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the Senior Vice President of Sales, Marketing and Client Services for DRIVEpm and Atlas, key units ofMicrosoft’s advertising business.

“We are excited to add Kirk to our team. His extensive leadership experience as a publisher gives us tremendous confidence in taking on the major challenges that publishers face in the digital world,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “PubMatic’s mission is to deliver great service and technology to help the publisher.  We are committed to applying the strengths of our leadership team to create the right solutions that help our customers tackle the digital ecosystem.”

McDonald joins PubMatic at an important time for the online advertising and publishing industries. With the expansion of the ecosystem where publishers need to manage real-time bids, audiences, and data, PubMatic has emerged as the go-to partner for monetization and control. The company has taken major strides to expand its services for premier publishers. This includes the expansion of its European offices, the acquisition of ReviNet and its premium publisher customers, and the release of data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“My professional experiences as a publishing media executive have made me a passionate advocate for the publishing industry, and a believer in the importance of transparent controls,” said Kirk McDonald, President of PubMatic. “Media now requires automation of data, advertising inventory, and dynamic content to achieve success.  PubMatic’s platform is clearly geared to bring these automated solutions to the broad universe of publishers seeking a publisher-centric platform partner.”

McDonald will provide the closing keynote at Ad Revenue 4 (http://www.AdRevenueConference.com), PubMatic’s annual premier publisher conference focused on helping online publishers develop strategies to improve their advertising revenue.  Ad Revenue 4 will be held on October 13th at The Times Center in New York City.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

LOS ANGELES – Online advertising is growing around the world according to research conducted by Econsultancy. Sponsored by the Rubicon Project, the advertising technology company, two thirds of the advertisers and agencies polled in the US (68%) and 57% of those in Europe (including the UK) said they had increased their investment in online display advertising in the last year. Nearly a quarter (23%) of the advertisers say they have moved budgets from search to display advertising in the past year.

The growth of Real-Time Bidding and the rise of the Demand-Side Platform (DSP)

- The research, which questioned over 400 advertisers and agencies globally, reveals that over a fifth (23%) of the advertisers and agencies surveyed say they use a demand-side platform (DSP) which takes an average of 32% of the media plan.
- This is highest in the US, where 39% of the advertiser and agency respondents surveyed say they buy display advertising through DSPs.
- An average of 34% of trading desk spend goes to real-time bidding (RTB): 41% in US and 34% in Europe.
- However, the survey also reveals that 37% of responding companies say their trading desks spend less than 20% on RTB and that 17% of advertisers and agencies do not allocate any display advertising budget to their trading desks.

“The shift in dollars from search to display comes as no surprise; we’ve seen this trend rapidly increase over the last year with the increased availability of automated, easy-to-use buying tools that make spending in display as easy as search. The rise in RTB spend represents another milestone in this trend toward more programmatic buying, as the overall buying strategies of agencies and trading desk gravitate in that direction,” said Kara Weber, SVP of Marketing at the Rubicon Project. “Yet, it’s not all about RTB. The research also shows that ad networks play a predominant role – clearly illustrating that the buyers are using multiple channels to maximize ROI, not yet placing all bets on the RTB marketplace. We’ll be watching this trend carefully through 2011; we predict the shift to automated buying channels, including but not limited to RTB, will be dramatic in 2012.”

Performance and audience targeting remain key concerns

- Of those advertisers using demand-side platforms, 82% use more than one DSP and 15% say they use more than four.
- When rating a DSP ‘performance’ is viewed as one of the three most important criteria by 75% of the advertisers surveyed, followed by technology (51%), audience (46%) and reach (35%), and improved targeting is seen as a key benefit of working with a DSP by 64% of advertisers.
- This is followed by real time understanding of campaign performance at 60% and the ability to buy at impression level for 53% of advertisers, with liquidity (lack of available inventory), cited as a challenge for over half of those surveyed (54%) and service levels an issue for 51%.

Linus Gregoriadis, Research Director at Econsultancy, notes, “The survey results reflect the huge transformation of the online display advertising environment since we last carried out this research two years ago. Advertisers and agencies have more opportunities than ever to target the right audience. Ad networks and exchanges continue to prosper, while real-time bidding is having a major impact on the industry and is fueling the growth of demand-side and supply-side platforms.”

Online advertising networks continue to command significant spend

- The research also reveals online advertising networks are receiving an average of 55% of the average media plan, up from 31% in 2009, when Econsultancy conducted similar research.
- Evidently, online advertising networks are seen as an important part of the media mix. Of those advertisers working with ad networks, 43% say they work with at least five different ad networks compared to 30% two years ago.
- Over a third of advertisers (34%) buy from between five and ten online advertising networks – up from a quarter (23%) in 2009 – and 46% of advertisers say they are dealing with more networks than they were a year ago. This is particularly high in the US with 53% of advertisers and agencies dealing with more ad networks than they were a year ago.

The main advantages of RTB are listed as improved performance, reduced media wastage, better targeting capabilities, and lower cost per acquisition. Performance is also seen as the main advantage of ad networks with 79% of advertisers citing this as one of their top three criteria for rating an online ad network. The importance of reach has declined since 2009 however, when 67% of survey respondents highlighted it, which could be because of the growth of DSPs providing near total reach of the available inventory in key markets.

This is Econsultancy’s second Online Advertisers Survey Report, produced in association with the Rubicon Project. The study, supported by the IAB UK, IAB France, IAB Europe and AOP, follows a similar piece of research carried out in 2009 and is based on a survey of over 1,000 online advertising professionals carried out in August and September 2011. This report is specifically focused on results from more than 400 advertiser and agency respondents. A copy of the full report can be downloaded here.

About the Rubicon Project

the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized nearly two trillion ad transactions for more than 450 of the largest properties on the Internet. REVV helps premium Web publishers like Time Inc., News International and CareerBuilder make more money by optimizing their ad space, eliminating unnecessary ad operations costs and protecting their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 650 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 575 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue Conference. Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s leading innovators to discuss the future of advertising for premium publishers.

“The speaker lineup demonstrates that Ad Revenue 4 will be our best conference to date, bringing together the online advertising industry’s thought leaders and veterans in one room, to engage in what will be a thought provoking day. This year’s conference will be sold out just as last year’s was,” says Co-Founder & CEO, Rajeev Goel.

Speakers at Ad Revenue 4 will include:

Rajeev Goel, Co-Founder & CEO, PubMatic
Wenda Harris Millard, President & COO, MediaLink, LLC
Peter Naylor, EVP Digital Media Sales, NBCUniversal
Andrew McLean, CEO, PHD
Wayne Gattinella, President & CEO, WebMD
Robert Tas, Managing Director – Digital Marketing Group, JP Morgan Chase & Co.
Ari Bluman, President, North American Sales & Operations, 24/7 Real Media, Inc.
Roy Schwartz, CRO, Politico
Brian Morrissey, Editor in Chief, Digiday
Don Scott, Director of National Digital Media Sales, Media General, Inc.
Moritz Loew, Chief Agency Officer, GM of Sales, MSNBC.com
Mario Diez, CEO, quadrantONE
Teri Gallo, VP of Marketplace Development, Cadreon
Martin Gilliard, VP of Platform Services, The MIG – WPP Group
Jeanne Houweling, CRO, PubMatic
Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC
Rob Beeler, VP of Content & Media, AdMonsters
To see a full list of speakers, please visit http://www.AdRevenueConference.com.

Topics at Ad Revenue 4 will include:

Right Brain, Left Brain: A Balanced Look at Publisher Control
Steering the Evolution of Media Selling
Brand Value vs. Audience Targeting
US and European Real-Time Bidding
Ad Operations at the Center of Future Revenue Generation
Using Big Data for Smarter Selling
Aligning Your Mobile & Online Audiences
Private Marketplaces
Coming Up Next: Your Brand’s Future

At this year’s conference PubMatic will release the first International RTB Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers. To submit a registration request or find out more visit the conference website. (http://www.AdRevenueConference.com).

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC

New York, NY – PubMatic (http://www.PubMatic.com), which provides digital publishers a comprehensive selling platform to increase ad revenue across multiple platforms, today announced details for its annual Ad Revenue Conference.  Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s cutting edge innovators to discuss the future of advertising for premium publishers.

“Publishers have more opportunity than ever before to capitalize on the latest advertising innovations, the challenge is understanding what opportunities are right for them and how to create the right strategy for their future success,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Obtaining a strong understanding of the opportunities that exist and how to utilize and align them properly for the publisher’s brand and future growth of that brand is the insight and instruction that Ad Revenue 4 will provide to publishers.”

Topics at Ad Revenue 4 Will Include:

Controlling Your Brand’s Future
Steering the Evolution of Media Selling
Global Trends & Expectations for Real-Time Bidding
Aligning Mobile & Online Revenue Strategies
Ad Operations at the Center of Future Revenue Generation
What Big Data Means for Premium Publishers
Brand Value vs. Audience Targeting
Agency Perspectives on Publishers
The Future of RTB & Private Marketplaces for Publishers

At this year’s conference PubMatic will release the first RTB Global Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at (http://www.AdRevenueConference.com).

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

European Sell Side Platform (SSP) Improve Digital (www.improvedigital.com) has hired Chris Goodier as partnership development manager in the UK.

Chris will be responsible for further strengthening the technical integration with the various data and buying partners, both global and local. This is essential to UK and European publishers to further drive up their revenues from automated trading.

Chris has in-depth knowledge of publishers’ requirements, having worked at publishing houses throughout his career to date. He joins Improve Digital from Trinity Mirror PLC, where he was head of online operations at MGN.  Previously, Chris spent eight years at Hachette Filipacchi (UK) Ltd in a variety of roles in the ad operations and classified advertising departments.  He has also worked for Attic Futura and IPC Media.

“With the launch of its 360Yield platform, Improve Digital is equipped to make significant new waves in the European online display advertising sector. When an opportunity to work at the company arose, I didn’t hesitate,” explains Chris.  “European publishers face specific challenges of scale and defragmentation and  Improve’s 360Yield platform is made to address these needs. I relish the prospect of playing a part in this and working at the cutting edge of the industry.”

Joëlle Frijters, CEO of Improve Digital, explains: “Attracting people of Chris’ calibre and with his extensive experience is a firm endorsement of what we set out to achieve with the launch of Improve Digital’s 360Yield platform.  In particular, it ensures that we can provide publishers with the opportunity and the technology to let them build their own Private Ad Markets and Private Ad Exchanges.”

About Improve Digital:
Improve Digital, the European Sell Side Platform (SSP), enables premium web publishers to control and maximise revenues from the ‘Automated Channel’ by enabling them to build, control and manage their own Private Ad Market and / or Private Ad Exchange. The company’s head office is in Amsterdam and it has sales offices in London, Madrid, Munich and Paris. The company is a member of the IAB, VDZ, BVDW, EBG and AOP. www.improvedigital.com

With the upcoming agency trading desk, DSPs and further automation of the demand side, the most astute European publishers are now asking for a sell side technology that enables them to build their own Exchange.

The platform provides large premium publishers with the opportunity and technology to build and manage their own Exchange. This offers the ability to optimise negotiated CPA, CPC and CPM campaigns alongside all major third party demand partners including RTB buyers.

“With 360Yield we provide the solution that premium European publishers are looking for today. Our platform introduces several innovative concepts for publishers to maximise their revenues and be in control,” comments Janneke Niessen, COO and co-founder of Improve Digital. “Our roadmap is ambitious and the launch of our 360Yield platform furthers Improve Digital’s business growth strategy.”

About Improve Digital
Improve Digital, the European Sell Side Platform (SSP), enables premium web publishers to control and maximise revenues from the ‘Automated Channel’ by enabling them to build, control and manage their own Exchange. The company’s head office is in Amsterdam and it has sales offices in London, Madrid, Munich and Paris. The company is a member of the IAB, VDZ, BVDW, EBG and AOP. www.improvedigital.com.

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th office in the United States based in Boston, 15 new employees, and a world-class set of premium publisher brands, including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more. The acquisition extends PubMatic’s U.S. reach to 218 million unique users, or 95% of the U.S. Internet population, and over 400 million globally.

The new group of 57 premium publishers will become PubMatic customers and will benefit from PubMatic’s industry-leading technology, including advanced Real-Time Bidding, Brand Control products, and audience targeting products previously unavailable through ReviNet. The ReviNet team members will help PubMatic achieve its hiring goals of doubling in 2011, bringing its current employee base to over 200.

“From day one PubMatic has been squarely focused on helping publishers sell their inventory more efficiently while earning more revenue, and so has ReviNet,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Together we will continue to grow in order to meet the increasing advertiser demand for high-quality advertising inventory, while our publishers will benefit from the white glove service and technology PubMatic is known for.”

“Online advertising is evolving rapidly and today’s publishers need an expansive Sell Side Platform (SSP) that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, Co-Founder and COO of ReviNet. “Our entire team is excited to join PubMatic and remain focused on the needs of the publisher, only now we will be able to offer them access to new and greater revenue opportunities via PubMatic’s advanced platform. It’s a win for us and our publishers alike.”

The acquisition will give PubMatic a strong competitive advantage in the marketplace from which everyone involved will benefit. PubMatic’s expanded reach and premium publisher base will provide demand partners with streamlined access to media and audience at scale, while publishers will benefit from increased revenue.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

London, UK & Palo Alto, CA – PubMatic (http://www.PubMatic.com ), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that online publishing veteran Gianluca Carrera will lead international sales, operations, and expansion for PubMatic. Carrera comes to PubMatic with more than 10 years of experience in online advertising and new media in the UK and across Europe. He brings a unique skillset as a result of having founded the first  pan-European sponsored search engine, and having held senior positions at Overture Europe and Yahoo Europe, where he was VP Operational Strategy.

Already the most widely adopted in Europe, PubMatic’s Sell-Side Platform reaches over 30 million monthly unique users in the UK alone, and is adopted by a majority of the comScore top 20 publishers in France.   The addition of Carrera to lead PubMatic’s London office will allow European publishers to take advantage of PubMatic’s real-time bidding (RTB), audience targeting, and creative control product suite with enterprise-class local service.  To help international publishers significantly increase their advertising revenue in the UK and Europe, PubMatic works with every major Demand Side Platform (DSP) and programmatic buyer – such as AppNexus, Criteo, DataXu, Invite Media, MediaMath, and Turn – as well as all major ad networks such as Adconion, AdJug, AdPepper, Advertising.com, AppNexus, BannerConnect, and Microsoft Media Network.

“The UK and European online advertising industry is adopting real-time bidding at a rapid pace, and PubMatic will help European publishers capture the most revenue possible from the growing advertiser demand for programmatic ad buying,” said PubMatic’s Chief Revenue Officer, Jeanne Houweling.  “We are very excited to have Gianluca leading our European presence in order to provide publishers the technology and the expert, high-touch service that each local market requires.”

Multiple European offices will be opening in the coming months and PubMatic’s European headquarters in London is actively recruiting at all levels.  Interested parties should email jobs@pubmatic.com.

About PubMatic
PubMatic’s ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK – May 17, 2011 – Catchpoint Systems, Inc., a new provider of Web performance monitoring solutions for Internet-dependent businesses, today announced significant customer and product milestones for the first year since the launch of its offerings. Catchpoint added 30 new clients in the last quarter including Business Insider, Collective, CSN Stores, Meebo, OpenDNS , the Rubicon Project, Viddler, and [ x+1]. In addition, 24/7 Real Media, one of Catchpoint’s founding customers, recently moved all external performance monitoring from a mix of providers solely to Catchpoint. Catchpoint also expanded global coverage and continued to develop and advance its solutions, delivering first-of-their-kind product features to customers every month.

“We couldn’t be more proud of what we’ve accomplished in the first year since our product launched. We saw and seized on a huge opportunity in the traditional performance monitoring market to not only create a superior solution from the ground up, but also offer unprecedented client support and frequent product releases to meet our clients’ increasingly complex Web monitoring needs,” said Mehdi Daoudi, Catchpoint Chief Executive and Founder. “Based on the positive feedback, our solid client relationships, and our penetration into the ad delivery, publishing, ecommerce, and infrastructure markets, it’s clear we’re succeeding.”

In response to the industry’s need for more robust Web Performance Optimization (WPO) solutions, Catchpoint recently released the following product features:

- Real-Time Push APIs: A first in the industry, Real-Time Push APIs enable data to be sent directly from the monitoring agent the moment the test completes it run. Data arrives in real time and can be integrated into customers’ monitoring dashboards so they can quickly and easily identify and resolve problems.
- Integrated Page Speed Score: Catchpoint’s website performance monitoring solution calculates and records the Google Page Speed score on every test run. With this feature, clients have a historical view of the Page Speed score which helps them determine what impacted their score over time and find solutions to make their sites faster.
- Dynamic Host Replacement: Users now have the ability to dynamically test domain sharding, new applications or service releases, DNS providers, and CDNs with no coding efforts. The Catchpoint tool allows them to perform “what if” scenarios in real time without having to waste valuable time and resources to program or simulate situations.
- Other monthly releases last quarter included support for Selenium Transaction Scripts, JavaScript/HTML5.0-based advanced charting capabilities, and customizable scheduled reports to distribute performance data to the organization.

“Catchpoint’s founders have been in the forefront of external Internet monitoring for almost a decade, so we were confident that their solution would meet our rigorous demands. After experiencing first-hand their unparalleled commitment to customer service and rapid product innovation over the last year, we decided to move to their platform for external monitoring,” said Christopher Chatterton, Senior Vice President, Global Technical Operations, 24/7 Real Media, Inc., a WPP Company. “Reliability, availability and speed are absolutely critical to our business. We leverage the external view monitoring to spot and resolve potential issues, ensuring the highest quality service for our customers across our Open AdStream® ad management and Global Web Alliance media network offerings.”

With the latest addition of nodes in Singapore and Spain, Catchpoint now monitors all major metropolises worldwide through best-in-class Tier 1 data centers and backbone ISPs. The system has also grown from running 50,000 performance tests daily to more than three million tests monitoring Web, DNS, FTP, TCP, and Selenium scripts.

About Catchpoint Systems, Inc.
Catchpoint provides Web performance monitoring solutions to Internet-dependent businesses, which allow them to quickly analyze and improve speed, reliability and availability of their Internet services and applications. Catchpoint’s solutions give companies a unique purview into their end-users’ online experiences, allowing them to anticipate, detect, identify the source of – and then solve – performance problems before customers experience them. By working with Catchpoint to ensure a fast, glitch-free online environment for their customers, Catchpoint’s ad delivery, publishing, ecommerce, and infrastructure clients increase profits and protect their brand integrity. Catchpoint was founded in September 2008 by former DoubleClick (a division of Google) veterans experienced in designing, building, operating, scaling, and monitoring high transactional Internet services utilized by thousands of companies and impacting the experience of millions of users. Catchpoint launched its solution publicly in April 2010. For more information, http://www.catchpoint.com.

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, unveiled its new Audience Data on Demand product which allows publishers to leverage 3rd party audience data from multiple companies and make that data actionable for direct sales packaging.  Armed with robust and anonymous interest and demographic 3rd party data about their audience, publishers will be able to respond to more advertiser and agency Requests for Proposals (RFPs), expand their advertiser base, and sell higher priced campaigns all while increasing the relevancy of ads for their users.  Audience Data on Demand is part of PubMatic’s Sell Side Platform for Premium Publishers.

PubMatic’s Audience Data on Demand will be adding more leading data providers to the collection of initial launch partners, eXelate, Quantcast, and Proximic.   According to a Think Equity report online advertising spending for audience targeted campaigns in 2011 will be $2.9 billion and Audience Data on Demand will allow publishers to capture a bigger piece of part of those budgets.

“We’re excited to use Audience data to glean new insights about our users,” said Ian Wallin, SVP, Digital Advertising Sales at TV Guide.  “This will help us better monetize our inventory and better serve our advertisers.”

PubMatic’s Audience Data on Demand enables premium publishers to:
- Gain Greater Insights into their Audience: Through PubMatic publishers can see how multiple 3rd party data providers view their audience so that publishers know who is on their site.
- Expand Access to New Advertiser Categories:  Publisher that traditionally sold only to advertiser categories that were a contextual match for their content can now sell to entirely new sets of advertisers based on new information they have about their audience.
- Respond to Advertiser RFPs that Include Audience Targeting:  A recent PubMatic and Digiday study found that 47% of publishers have had to turn down an RFP due to an inability to provide audience targeting as required.  Audience Data on Demand gives publisher direct, immediate access to robust data sets so they will not have to turn down RFPs and capture a greater share of the exploding $2B category of audience targeted media campaigns.

“Advertiser demand for granular audience targeting is exploding,” said Rajeev Goel, Co-Founder and CEO of PubMatic.  “As part of our commitment to empower publishers to meet the ever-evolving demand from advertisers without having to work with dozens of different companies to do so, Audience Data on Demand serves as a natural extension of our robust Sell Side Platform for Premium Publishers.  We want to make the publishers of today be the smartest sellers of tomorrow, while making it as simple as possible for them to accomplish that.”

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia

About eXelate
eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month.  We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management.  Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy friendly, advertising experience.  For more information, please visit http://www.exelate.com.

About Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company’s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at http://www.quantcast.com.

About Proximic
Proximic is a leading provider of Contextual Data, Brand Protection Data, and Audience Interest Data Services for online advertising and publisher networks. By combining powerful non-linguistic contextual profiling technologies, Proximic’s unique page-level technology platform, enables publisher networks to safely and confidently identify ad matches across highly granular topical interests in real-time. http://www.proximic.com

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, revealed the results of an online study showing that Real-Time Bidding (RTB) campaigns sold directly by publishers are in very high demand. Facilitated by a third party company, Digiday, the PubMatic study was conducted in March, 2011 and included over 640 online advertising executives – 71% online media buyers, 29% publishers.

The findings of the study indicate that publishers that open up Private Marketplaces – which provide advertisers private access to premium RTB inventory and give publishers much greater transparency, control, and revenue – have a unique opportunity to capitalize on high market demand for RTB inventory sold directly by publishers.

Study Findings, which can be found at http://www.PubMatic.com/Private_Marketplaces, include:

- Audience Targeting continues to grow:  97% of advertisers will leverage anonymous audience targeting in 2011, and 47% will have more than half of their online advertising budgets dedicated to campaigns that include audience targeting with user level attributes

- Demand for RTB is greater than the supply:  Only 20% of publishers have opened up inventory to RTB, while 62% of advertisers have leveraged RTB for their campaigns

- Private Marketplaces will increase RTB budgets for Brands:  74% of brand advertisers would likely increase their RTB budgets if they could buy directly from a publisher

“Advertisers and agencies were very clear about wanting the ability to buy RTB campaigns directly from premium publishers because they get a guaranteed brand safe environment with the targeting sophistication of RTB,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Private Marketplaces are changing the way that display advertising is purchased – the precision targeting of RTB coupled with the transparency of direct publisher sales will significantly increase the size of the display advertising market.”

Results of the study can be found at http://www.PubMatic.com/Private_Marketplaces.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell-Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

LOS ANGELES – the Rubicon Project, the advertising technology company, welcomes three seasoned business leaders to its fast-growing global team. New additions include Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations and Bill McHargue as Vice President of North American Sales. Supporting the company’s momentum, Hulse, Harries and McHargue will join the current sales leadership team to ensure the Rubicon Project’s continued success on behalf of Web publishers and their advertisers.

“We’re focused on building a scalable global business. To do this, we need the right team in place,” said Frank Addante, CEO and Founder of the Rubicon Project. “We already have many of the best-respected minds in the digital media industry leading our efforts, but needed to add depth with executives who have taken fast-growing businesses and scaled them globally with great success. With their combined years of extensive experience doing just that, and doing it very well, I’m confident that Nick Hulse, Bill Harries and Bill McHargue, alongside the rest of our leadership team, will ensure the Rubicon Project continues to lead the digital advertising ecosystem with innovation and vision, driving both our business and the industry forward.”

Nick Hulse will lead the customer-facing teams during an exciting time of publisher adoption and platform innovation. He comes to the Rubicon Project from iPass, a market leader in the SaaS mobility space where he managed a team of more than 100 sales and customer support professionals in 11 countries and was responsible for $170MM in annual revenue. A native of the United Kingdom, Hulse has spent the last 20 years leading both domestic and international sales for US-based technology and telecommunications companies. His winning track record is marked not only by significant sales achievements but also leadership through successful liquidity events including Frontbridge’s acquisition by Microsoft and Tumbleweed’s acquisition by Axway.

“I am delighted to be joining the Rubicon Project team. I come to this role with a deep appreciation of the work that the team has done to evolve the company into a market leader and I’m truly excited to be part of an organization that has a very promising future,” said Hulse. “I will be focused on enhancing an already customer-centric organization with a strategy for increased support, service and innovation for our premium publishers, enabling them to grow their businesses as a result of using the REVV platform.”

Bill Harries will be responsible for sales operations, including sales enablement, systems and processes, and training for the teams responsible for adoption of the REVV yield optimization platform and ongoing growth of the REVV Marketplace, the world’s largest display advertising marketplace. Harries brings 26 years of experience in sales and sales operations in the information technology space. He most recently held the position as director of field enablement for Oracle.

Bill McHargue’s 16-year long sales background launched at the pioneering auto-buying and information publisher Autoweb.com. As National Sales Director, he built Autoweb’s sales and account management team, helping the company grow to $20M in annual revenues and going public with a market cap of $1.2B. Previous to the Rubicon Project, McHargue ran North America sales at StrongMail, where he oversaw 92% of the company’s new direct sales revenue. McHargue will be charged with driving the adoption of the Rubicon Project’s yield optimization platform for premium web publishers in the U.S. and Canada.

In addition to these new hires, internal promotions will give greater responsibility to long-time publisher and digital media industry leaders who have been critical in the growth of the Rubicon Project to date. These include the appointment of company founder, Craig Roah, to the role of President; Josh Wexler, who will continue to oversee publisher success in both North America and EMEA, to Senior Vice President, Market Development; and Seizo Welch, who joined the company in 2008 from Experian Interactive, to Senior Vice President of Finance.

“Josh and Seizo’s experience, knowledge and success in this space have been instrumental in developing a baseline of innovation and rapid growth for our business. Craig’s market vision and strong leadership skills have been the driving force behind how we define our company, team culture and product,” said Addante. “Craig’s commitment to building a strong and successful organization will continue to be one of the key drivers in our success. And now, with a full team in place, our management team will be best enabled to focus on taking our company to great heights.”

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,200,000,000,000 (one point two trillion) ad transactions for more than 350 of the largest properties on the Internet and processed 500 billion RTB transactions in Q4 2010. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

LOS ANGELES & NEW YORK – the Rubicon Project, the advertising technology company, and Donovan Data Systems (DDS), the acknowledged leader in systems and software for advertising agencies, have entered a partnership to automate the display advertising transactions that are not executed through real time bidding (RTB). The program will offer a new source of revenue for publishers who monetize their premium display advertising inventory on the REVV for publishers™ platform, and enable agencies to trade directly with premium web publishers through iDesk, the DDS digital campaign management tool, stripping out transaction cost and waste on both sides.

The integration of the Rubicon Project’s REVV yield optimization platform for publishers and Direct Publisher Gateway (DPG), offered to agencies by DDS, will be rolled out in a pilot program that includes a select group of media agencies and premium publishers.

“We’ve engineered REVV to provide publishers with the tools they need to compete effectively in today’s market, and to deliver access to the most possible demand for their inventory,” said Frank Addante, CEO and Founder of the Rubicon Project. “Our partnership with DDS and the integration of DPG with the REVV platform will bring publishers a new source of demand for their inventory, while guarding against sales channel conflict and protecting premium publishing brands. By automating each transaction on both the buy and sell side, we get closer to our goal of shifting balance in the ecosystem more equally between buyers and sellers – ultimately lifting revenue for our customers.”

“Our track record proves our commitment to direct and efficient trading for agencies and media owners. We’re excited about the partnership with the Rubicon Project,” said JT Batson, President, DDS Digital. “With the release of DPG, we’re focused on enabling agencies to trade directly with publishers, stripping out unnecessary transaction cost and waste.”

the Rubicon Project’s REVV yield optimization platform, which process 250 billion real-time bid transactions per month, is engineered to empower publishers to monetize digital content and data. The integration of DPG with REVV accelerates the liquidity of publisher inventory in the REVV Marketplace, which monetizes more than 70 billion ad impressions each month across more than 550 million unique users around the globe.

DPG is the first project to come from the newly formed DDS Labs, a technology incubator for advertising. “DDS Labs is the latest in a series of investments we’re making to advance the growth and profit-making capabilities of our agency partners,” says Batson. For more on DDS Labs, visit www.donovandata.com/labs/.

About Donovan Data Systems

Donovan Data Systems (DDS) is the advertising industry’s leading systems and software provider. It offers an exceptional range of business solutions that bring operating efficiencies to clients working in advertising agencies. In the rapidly evolving world of media, DDS is working in collaboration with clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution, efficiency and interoperability with all industry players. For more information about DDS, visit www.donovandata.com.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,200,000,000,000 (one point two trillion) ad transactions for more than 350 of the largest properties on the Internet and processed 500 billion RTB transactions in Q4 2010. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

Seattle, WA – Mpire,the market-leading verification and optimization technology company, today announced the expansion of its award winning AdXpose Analytics® suite to address the fast growing mobile advertising marketplace, making it the first ad verification provider to audit and report against mobile ad campaign compliance, and protect brands from exposure to inappropriate content.

The new feature set, currently in beta testing, allows customers to view all existing AdXpose metrics, including placement,impressions, time in-view, geography, category, demographic, and brand safety metrics, as well as device type, operating system, and browser, through a mobile-only lens.

“Digital advertising is rapidly evolving into a multi-screen model, where a single creative type may be delivered across display, mobile, and video vehicles,” said Ryan Polley, SVP Strategic Development at Mpire.  “AdXpose is the only service provider that can monitor, report on, and optimize campaigns across all of these types of media.”

As the fastest growing marketing medium, U.S. spending on mobile advertising increased 79 percent over the last year and promises to eclipse $1 billion by the end of 2011, according to IDC Research.

AdXpose customers may now verify that their mobile campaigns are adhering to their brand safety standards as well as optimizing the performance of these campaigns by using AdXpose’s proprietary InView technology to maximize the number of ads seen by mobile users.

“Ad verification is every bit as critical on mobile as it is online,” said Ben Barokas, Co-Founder & CRO, Admeld. “Our clients expect a high level of transparency and control across all their inventory, and mobile verification has been elusive up to this point. We think that AdXpose is an important part of moving that goal forward.”

With the vast majority of ad inventory purchased indirectly through networks and exchanges, one of the biggest challenges for marketers is understanding where the ads actually appeared, whether they were viewed by the intended audience, and on what medium they were viewed. Through Mpire’s new mobile ad solution, marketers will now be able to apply the same verification and optimization technologies for both their mobile and display campaigns, giving them greater insight into the effectiveness of their multi-channel campaigns.

About AdXpose®
AdXpose® Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties currently use AdXpose® technology.

About Mpire
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending and award-winning AdXpose® is the first and only verification and optimization technology suite that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.

Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced that a study contained in a new white paper, Audience Selling for Publishers reveals that when consumers are presented with a more comprehensive explanation of advertising-based data tracking, they are less concerned about targeted advertising using their anonymous data.  The white paper, which is one of a two-part series, helps publishers better sell audience-based advertising.

After observing that other studies with user opinions about anonymous data being used for online advertising were incomplete at best and misleading at worst, PubMatic commissioned an independent online research firm, Knowledge Networks, to conduct a survey of 500 U.S. Internet users.  The users were asked their opinions about audience-based online advertising in three key stages:  before understanding how anonymous data is collected, after understanding how anonymous data is collected, and after understanding the benefits for that anonymous data collection.  The study was conducted in early 2011 and included a representative, random sample of individuals that categorized themselves as “Internet users.”

Among the study findings in the white paper, Audience Selling for Publishers:

Unless you tell them, users don’t understand that the 3rd party data used for interest-based advertising is anonymous. For example, when the survey participants were asked if they knew that some of their online behavior might be tracked about them for the purpose of advertising, 71% acknowledged they knew. But when asked if they knew the online data collected about them for the purpose of advertising was anonymous, only 40% understood it was anonymous.

Users are far more accepting of interest-based advertising when they understand that 3rd party data is anonymous. The more users understand the benefits associated with audience-based advertising, the more they are supportive of it. When asked without an understanding that only anonymous data is used for audience-based advertising, 64% disapproved. However, when asked after understanding that only anonymous data is used for interest-based advertising, 40% of those who had disapproved changed their mind and approved.

When the survey participants understood that the data collection was anonymous  they understood the benefits included more relevant advertising AND that it helped subsidize free content, 53% changed their minds and approved.

According to the PubMatic / Knowledge Networks study, when U.S. Internet users understand the value trade-offs for anonymous browsing behavior tracking – specifically more relevant advertising and access to free content – they are much more supportive of it.

“The Internet user, the online publisher audience, is the center of our data-driven advertising ecosystem  and their privacy is paramount.  Whether it is through self-regulation or legislation, when given a choice about anonymous tracking, Internet users deserve to have all the facts about how it works and the benefits they derive from it before making a decision,” says PubMatic CEO Rajeev Goel. “Once they are appropriately armed with this information, they should have the means at their disposal to easily implement a ‘do-not-track’ option if they prefer to, or not to.”

The full study within Audience Selling for Publishers can be downloaded at http://www.PubMatic.com/AudienceSelling.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK & RESTON, Va. – Epic Media Group (www.theepicmediagroup.com), the preeminent privately-held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia (www.lucidmedia.com), a leading digital advertising management platform, that will allow Epic Media Group to deploy interactive advertising campaigns leveraging the LucidMedia demand-side digital advertising management platform. This announcement comes on the heels of months of collaboration between the two companies.

The new partnership will allow Epic to add LucidMedia’s Real Time Bidding (RTB) technology and advanced semantic contextual targeting to its suite of services and capabilities. Leveraging LucidMedia’s proven platform, Epic will immediately bolster its ability to help agencies and advertisers more intelligently and cost effectively reach consumers across multiple pools of inventory via Real Time Bidding. Epic will also utilize RTB and semantic contextual targeting capabilities both within its own network of premium inventory, as well as across every major exchange and Supply-Side Optimizer such as AdMeld, PubMatic and Rubicon, in a fully integrated approach to campaign delivery. Combining LucidMedia’s capabilities with Epic’s existing ad platform, sophisticated campaign analytics, and integrity assurance capabilities will allow Epic to continue to solidify its position as the market leader in offering the most advanced integrated digital marketing services available today.

“Epic’s deep expertise in managing a full spectrum of advertising services, combined with LucidMedia’s transparent and comprehensive demand-side RTB management platform as well as its advanced semantic-based contextual targeting engine, is a powerful combination,” said Don Mathis, President and Co-CEO of Epic Media Group. “This technology partnership will further unlock massive scale, allowing Epic to enhance our suite of services and improve the performance and efficiency of our interactive solutions on behalf of our clients.”

“After extensive testing on both sides, Epic has recognized that the depth and breadth of LucidMedia’s platform capabilities can significantly advance their ability to get maximum value for their clients. Epic has confirmed that our platform will not only complement but also enhance its existing platform,” said Ajay Sravanapudi, President and CEO of LucidMedia Networks, Inc. “We have spent a decade building and fine-tuning our demand-side platform for scalable ad operations and we have been working closely with Epic to integrate our capabilities in a way that will give their clients the flexibility and access they need to succeed online.”

About Epic Media Group

Epic Media Group (www.theepicmediagroup.com) is the preeminent privately-held global digital marketing solutions company, with deep expertise in managing a full spectrum of advertising services, from brand-building and engagement to performance-based customer acquisition solutions. The company relentlessly focuses on delivering the most comprehensive and cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all industries and around the world. Epic Media Group intelligently and cost effectively accesses consumers across multiple traffic distribution channels through integrated campaigns which include display, search, social media, rich media, mobile, video and more.

About LucidMedia

LucidMedia (www.lucidmedia.com) is the most comprehensive and transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia demand-side platform (DSP) with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMedia’s platform employs an easy-to-use interface to deliver proprietary optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes more than one billion impressions daily for hundreds of major brand advertisers.

“This is the third paid search spend modeler released by AdGooroo, following up on the 2009 release of Budget Analyzer U.S., now widely used by agencies, researchers and others to better understand the search advertising landscape,” said AdGooroo Founder and CEO Richard Stokes. “Now users can discover the same type of digital marketing insights in the U.K. paid search market and precisely pinpoint the brands, industries and budget figures needed to bolster their Digital Marketing Intelligence or target offers to appropriate advertisers.”

As a Digital Marketing Intelligence tool, Budget Analyzer U.K. tracks entire industries to report spending insights and trends. Users can model an entire industry’s search advertising spending activity, determine which advertisers have boosted or scaled back search spending, or track a wide range of variables by advertiser or industry.

As a prospecting tool, it uses filtering technology to pinpoint companies by estimated pay per click (PPC) spend, recent changes to paid search spending, changes in click volume, minimum/maximum monthly paid search click levels, organic traffic, industry vertical and other criteria. When used in conjunction with Industry Insight, Budget Analyzer U.K. also provides users with names and contact information that correspond with top advertisers in its database.

Budget Analyzer U.K. includes a currency converter, enabling analysis in dollars or pounds. Currently, AdGooroo has three Budget Analyzer patents pending.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand Digital Marketing Intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides Digital Marketing Intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Industry Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies, brand advertisers and researchers leverage AdGooroo Digital Marketing Intelligence tools. For more information, visit AdGooroo.com.

PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:

“We are very familiar with the technology that Rubicon Project has acquired.  It will be a monumentally difficult task for Rubicon to successfully integrate it with their own systems and could take up to a year.  In that time frame, it will be extremely challenging for them to innovate on behalf of publishers.  This deal smacks of desperation rather than innovation.  Integration of FAN technologies and employees will be challenging and there is no guarantee that it will work.  This is a huge gamble on Rubicon’s part to try and catch up with the technology leaders in the space and it will be at least a year before anyone will know if the deal was even worth it.”

Ad Operations Online will be seeking a response from the Rubicon Project – more to follow!

About PubMatic

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 900 billion ad transactions for more than 350 of the largest properties on the Internet and is forecasted to reach 500 billion RTB transactions by Q4 2010.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett  and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

LOS ANGELES – the Rubicon Project, the advertising technology company, has acquired Fox Audience Network (FAN), one of the Web’s most advanced advertising technology platforms, to significantly expand its team and continue driving rapid revenue growth. The acquisition accelerates the Rubicon Project’s plan to deliver premium Web publishers the most complete, end-to-end display advertising platform.  As part of the deal, News Corporation will receive a non-controlling minority equity stake in the new combined entity.
Separately, the Rubicon Project also announced an $18 million round of funding, bringing total financial investments to $60 million. The current financing round included funding from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal’s Peacock Equity Fund and Jarl Mohn.  the Rubicon Project reached profitability in October 2010, ahead of plan and excluding any revenue from the FAN acquisition,  it will generate more than $100 million in revenue in 2010.

“There is great synergy across the technology and market vision of the two companies and teams. Backed by News Corporation’s support, FAN’s talented engineering team has developed unique, industry-leading display advertising technologies,” said Frank Addante, CEO and Founder of the Rubicon Project. “the Rubicon Project’s REVV platform is the number one yield optimization platform in the industry, powering more than 60 billion ad transactions each month and will process 500 billion real-time bidding (RTB) transactions in Q4. REVV fuels the industry’s largest display advertising marketplace, where 600+ ad networks, exchanges and DSPs from around the world reach 550+ million unique users. The addition of FAN’s technology assets positions us to provide a complete platform 18-24 months ahead of schedule.  Combining the technology with our market share and financial strength – we now have everything we need to successfully execute our vision.”

As part of the acquisition, more than 100 FAN employees will be joining the Rubicon Project team – a majority in engineering and product. the Rubicon Project does not sell its technology to advertisers; therefore it did not  acquire FAN’s direct ad sales team.

Key assets and highlights of the FAN transaction include:

MyAds self-service ad buying platform
FAN’s SDC publisher ad server
Audience hypertargeting and insights technology
Real-time bidding algorithms
100+ FAN technology employees
Former CTO and EVP of Product, Technology and Operations at FAN, John Carnahan, joins the Rubicon Project’s leadership team as CTO. Carnahan will be responsible for overseeing all product development activities, and formulating long-term vision and strategy for the REVV platform. Prior to FAN, Carnahan was Lead Developer at Yahoo! Research.

About the Rubicon Project
the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 900 billion ad transactions for more than 350 of the largest properties on the Internet and is forecasted to reach 500 billion RTB transactions by Q4 2010.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

Who: Frank Addante, CEO and Founder of the Rubicon Project

When: Monday, November 1, 2010 at 11:00am Eastern / 8:00am Pacific. A brief question and answer session will follow the press conference.

Where: Live presentation via WebEx. To register, send name and email address to press@rubiconproject.com. Participants can also follow the event on twitter and submit questions via hashtag #REVV.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 900 billion ad transactions for more than 350 of the largest properties on the Internet and is expected to reach 500 billion RTB bids by the end of Q4 2010. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia and GE/NBC Universal’s Peacock Equity Fund.

NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, officially released the Ad Revenue 2010 Report to the public. Printed copies of the report were distributed to attendees of PubMatic’s 3rd Annual Premium Publisher Conference, Ad Revenue 2010, on Oct 7th. The Ad Revenue 2010 Report serves as a supplemental guide for the conference and includes current and relevant topics that help publishers better navigate the complex online advertising ecosystem.

The Ad Revenue 2010 Report is now available for download at: http://www.PubMatic.com/Ad-Revenue-2010-Report

PubMatic’s Ad Revenue 2010 Report Identifies the Five Biggest Ad Revenue Opportunities For Publishers in 2011:

- Taking Advantage of Real-Time Bidding: Real-Time Bidding will account for 20% of all non-guaranteed advertising by the end of 2011
- Direct Selling of Audience Targeted Campaigns: 85% of advertisers buy at least a third of their inventory from publishers by audience segment
- Monetizing Video: By 2014, the online video advertising spend will top $5.5 billion
- Going Mobile: Mobile advertising spend will be $5.7 billion by 2014
- Improving Cross Channel Sales Management: Publishers that can successfully manage their inventory holistically across guaranteed and non-guaranteed channels will dramatically increase profitability

“Online advertising is on the brink of becoming a seller’s market for the first time in a decade,” says PubMatic’s Co-Founder and CEO, Rajeev Goel. “We hope that the Ad Revenue 2010 Report will help inspire publishers to take advantage of the favorable market opportunities and innovate on their digital revenue models to make them more profitable entities in the short and long term.”

Publishers that are interested in receiving print editions of the Ad Revenue 2010 Report can email insights@pubmatic.com.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced the results of the first multi-party real-time bidding (RTB) case study. The multi-party effort demonstrates how RTB performance compares to other types of digital advertising methods across multiple advertiser categories. The study involved four Demand Side Platforms (DSPs) – MediaMath, [x+1], Turn, and DataXu – which accessed premium publisher inventory through PubMatic’s Sell Side Platform.

The detailed results were unveiled at Ad Revenue 2010, PubMatic’s 3rd Annual Premium Publisher conference, and were outlined in the Ad Revenue 2010 Report distributed to all conference attendees.

Key Takeaways from the collaborative RTB case study include:

- Publishers generated significantly higher revenue from RTB campaigns in comparison to Non-RTB campaigns, across all advertising verticals, by an average of 64%
- RTB outperformed traditional run-of-network non-RTB media buying methods by an average of 749%
- Audience targeted non-RTB campaigns outperformed run-of-network Non-RTB campaigns by an average of 324%
- Based on cost-per-success metric as outlined by the advertisers for each campaign, RTB provided better ROI than non-RTB audience targeted campaigns by 101% on average

A collaborative effort to compare audience targeting methods for publishers and advertisers

In this collaborative effort to help further educate the online advertising industry about RTB, each DSP focused on a specific advertising vertical. Because each DSP works with multiple verticals, the vertical studied is not indicative of any DSP specialization. Each DSP also focused on a specific campaign with very different campaign objectives; therefore it would be impossible to compare performance from one DSP to another.

Study objectives:

1. Track RTB Performance vs. Non-RTB Performance For Each Advertising Campaign

2. Track Similarities in RTB vs. Non-RTB Campaign Performances Across Multiple Advertising Verticals

3. Track Publisher Ad Revenue Lift (eCPM) From RTB Campaigns vs. Non-RTB Campaigns

Study methodology:

During the same 30 day time period in August and September of 2010, each DSP tracked performance of their advertising campaigns by three types of audience targeting methods:

1. Non-RTB: Run of Network

2. Non-RTB: Audience Targeting

3. RTB: Impression-Level Optimization

Each DSP focused on a specific advertising vertical for this study:

Automotive: DataXu
Consumer Packaged Goods (CPG): MediaMath
Finance: [x+1]
Telecommunications: Turn
Parties interested in getting copies of PubMatic’s Ad Revenue 2010 Report, which contains the full details of the study, can contact PubMatic at AdRevenueReport@PubMatic.com or visit http://www.PubMatic.com after Oct 18th to download an electronic version.

About DataXu: (http://www.dataxu.com) DataXu is the leading media management platform for online display advertisers. Combining media buying, optimization and analytics, DataXu has a transformative approach to digital advertising, helping brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and audience insights.

Contact DataXu: (857) 244-6200

About MediaMath: (http://wwwmediamath.com) MediaMath’s TerminalOne™ platform powers the new marketing professional by integrating media, data, optimization, analytics, and workflow automation to return focus to marketing strategy rather than media execution. MediaMath’s technology has driven breakthrough results for dozens of agencies representing the world’s leading brands on thousands of campaigns.

Contact MediaMath: (646) 840-4200

About Turn: (http://www.turn.com) Turn was founded to bring the efficiencies of search advertising to online display and empower the world’s premier advertising agencies and brands to reach custom audiences at scale. We are a software and services company with the industry’s only end-to-end platform for delivering the most effective data-driven digital advertising in the world. Our self-service interface, optimization algorithms, real-time analytics, interoperability, and scalable infrastructure represent the future of media and data management.

Contact Turn: (650) 353-4399

About [x+1]: (http://www.xplusone.com)

[x+1] helps brands, agencies and media companies connect with consumers in more meaningful, actionable ways, delivering offers where they’re most relevant. [x+1] uses its Predictive Optimization Engine (POETM) to enable automated, real-time decision making to ensure that the right message is delivered to the right person at the right time.

Contact [x+1]: (212) 741-4222

PubMatic: (http://www.pubmatic.com) PubMatic’s ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers will get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.

Data leakage occurs when 3rd parties track a publisher’s audience without the knowledge of the publisher, a problem that has grown considerably in the past year. PubMatic estimates that data leakage is costing publishers up to $1 billion annually in lost revenue.

PubMatic’s Data Firewall is unique in that it is the first product in the market that gives publishers transparency into data leakage and at the same time allows them to see which 3rd parties are producing the highest ad revenue for the publishers. This will allow publishers to evaluate the value of those 3rd party relationships.

The use of publisher data by 3rd parties in order to increase the value of the media they are selling independently of the publisher is a fast-growing practice and can cost the publisher significant revenue losses. Data Firewall will help publishers decide how much data collection from 3rd parties is too much.

“Data Firewall is another impressive step toward giving publishers more control over their advertising inventory,” says Jared Friedman, CTO at Scribd, a publisher partner of PubMatic. “With Data Firewall we can take our industry leading stance on consumer privacy to the next level by ensuring our users’ privacy is protected while continuing to allow many advertisers to run ads on our site.”

“Privacy is not only important to consumers, but it is also of paramount importance to publishers,” says Rajeev Goel, Co-Founder and CEO of PubMatic. “Data Firewall is the world’s first publisher-centric tool that provides publishers with the ability to clearly see who is dropping pixels on their websites, and take appropriate action.”

As part of the Premier platform, PubMatic’s large base of premium publishers will be able to leverage Data Firewall through PubMatic’s consolidated dashboard.

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Tickets are $799. A portion of the proceeds from Ad Revenue 2010 ticket sales will be donated to the IAB Consumer Privacy Protection and Education Campaign.

The A-list lineup of speakers includes (just to name a few):

Randall Rothenberg – President & CEO, IAB
Jeff Jarvis – Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Rajeev Goel – Co-Founder & CEO, PubMatic
Doug Weaver – Founder & CEO, Upstream Group
Terence Kawaja – President & CEO, LUMA Partners LLC.
Denise Colella – CRO, Audience Science
Bennett Zucker – SVP/GM, Data Solutions at Ziff Davis, Inc.
David Moore – IAB Chairman and Chairman & Founder, 24/7 Real Media
Kyoo Kim – VP of Sales, MSNBC.com
For more information and to request an invite, please visit the official Ad Revenue 2010 website at www.AdRevenueConference.com.

If you have specific questions, please contact us directly at events@pubmatic.com.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

“The mobile space is expanding rapidly and creating new revenue opportunities for premium publishers,” says Rajeev Goel, Co-Founder and CEO of PubMatic. “We selected Smaato as a business partner because they are not only the biggest ad network optimizer for mobile, but they also have the best technology. We have seen that having the best technology remains a critical part of being able to provide the biggest ad revenue improvement for our publishers.”

The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic’s Premier platform. Similar to how PubMatic can decide in real-time which ad network, Demand Side Platform (DSP), or Real-Time Bidding (RTB) partner is willing to pay the most for a publisher’s ad space, the partnership will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers’ mobile ad space in real-time. PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.

“We are very pleased to be working with PubMatic to increase mobile ad revenue for their publishers,” says Smaato CEO & Co-Founder, Ragnar Kruse. “Spending on mobile advertising is expected to jump 60% from 2010 to 2011, according to JP Morgan, and publishers that have the ability to easily work with multiple mobile ad networks will participate in that growth.”

Smaato (http://www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with publishers, developers, ad networks and operators. More than 7,000 publishers have signed up with Smaato as a partner to monetize their content in 220+ countries and Smaato is managing 16 billion ad requests per month.

SOMA’s unique feature is the aggregation of more than 50 ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

The privately held company was founded in 2005 and is headquartered in Redwood Shores, California with further offices in Hamburg and Singapore.

PubMatic (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

LOS ANGELES – the Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.

Included within the report is the latest update on the Rubicon 20 Index, a measure of performance across a number of factors (including CPM, revenue and traffic volume) on a roster of twenty of the Web’s most heavily-trafficked properties. At the beginning of Q2, CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2010. Overall, the Index has grown 47 percent, on a trend line basis, from the start of 2010 to the midpoint of the year.

Additional key forecasts and trends addressed in this report include:

- Growing online audiences beyond U.S. borders, and the correlating increase in advertisers’ digital budgets, led by significant growth in China and the Middle East;
- The evolving role of Google in the online display advertising market, from the perspective of publishers, agencies, and demand-side platforms (DSPs);
- Real-time bidding (RTB) and DSPs as means to increase efficiency of media spend, and the growing share of inventory flowing through non-direct channels;
- Privacy serving as a source of tension throughout the Internet ecosystem;
- Yield optimization as a result of data, science, network effect and automation.

“Ad spend and revenue have both been strong and growing in 2010. Given the proliferation of solution providers and industry players to the market, all working to increase the overall flow of revenue from offline to online, this increase is no surprise,” said Kara Weber, Vice President of Marketing at the Rubicon Project. “That said, it’s more important than ever for publishers to define their strategies to compete in a challenging market, taking advantage of new opportunities like RTB while fighting to protect the value they’ve created with high-quality content, well developed audiences and a carefully cultivated advertiser base.”

Also included in this report is market insight from industry leaders including Brian Morrissey, Digital Editor at Adweek; Marta Martinez, SVP of Operations and Business Development at MediaMath; Jon Beck, VP of Online Advertising and Business Development at the New York Daily News Online; Jason Kelly, VP Digital Strategy & Revenue Management at Time Inc. Digital; Bill Todd, GM of ValueClick; and Sean Kegelman, SVP of partnerships at VivaKi.

To access the full Q2 2010 Online Advertising Market Report, as well as past published reports for free, visit: http://www.rubiconproject.com/market-intelligence.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 750 billion ad transactions for more than 340 of the largest properties on the Internet. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 500 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund.

MENLO PARK, Calif. – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced that Adchemy selected its AppBeat DC application delivery controller to scale their ad optimization platform.

Adchemy is a digital marketing technology company with roots in algorithm-based performance marketing. Using their search engine marketing software, interactive marketers can deliver highly relevant advertising experiences to online audiences across search, display, social and mobile channels at an unprecedented scale. Adchemy offers an enterprise-scale technology platform combined with best-practice methodologies and a range of digital consulting services. Adchemy’s more than 300 customers include: Hotels.com, Nationwide Insurance, Protection One, TransUnion Interactive, and University of Phoenix.

“Crescendo Networks is the only solution we tested that can handle our expected threshold of traffic — and then some. This replacement of our current solution allows us to provide the SSL support needed to process over a billion hits per day. We have high expectations and we’re confident that AppBeat DC will exceed them. Crescendo is a key component in my plan to build our next generation IT infrastructure,” said Otieno Ododa, Sr. Manager, Technical Operations for Adchemy. “In addition, AppBeat DC easily integrates into our environment and is easy to manage. That makes my life a bit easier.”

AppBeat DC delivers optimal application performance while increasing server efficiency. Deployed on a purpose-built platform using dedicated hardware engines with parallel processors, AppBeat DC offloads processing-intensive tasks from servers and combines multiple acceleration features in one highly scalable appliance. Its unique distributed architecture outperforms other solutions that experience performance degradation and resource contention when multiple features are enabled.

“To support and optimize the traffic levels Adchemy reaches each day, you really need an appliance that doesn’t require a babysitter,” said Adoram Gaash, CEO for Crescendo Networks. “Adchemy selected AppBeat DC for the ability to accelerate traffic during growth and provide the reliability they need to support their sophisticated science and data models, and deliver customer expectations. Adchemy is our sweet spot of customers – where revenue ties directly to performance and predictability.”

About Crescendo Networks

Crescendo Networks offers the industry’s only “future-proof” application delivery solution to support business growth in today’s volatile online world. Our unified application delivery solution offers innovative HyperScale technology, cloud intelligence, and massively scalable processing for performance that knows no boundaries. The company’s products are used by many of the world’s most sophisticated and fastest-growing Web properties to ensure usability, facilitate rapid business growth, lower IT costs and capture additional revenue. For more information, visit www.crescendonetworks.com.

Crescendo Networks, the Crescendo Networks Logo and AppBeat are trademarks or registered trademarks of Crescendo Networks in the U.S. and other countries. Other names may be trademarks of their respective owners.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced details of its 3rd annual premium publisher conference, Ad Revenue 2010 (http://www.AdRevenueConference.com). The conference, which has sold out for the past two years, will be held at The Times Center in New York City on October 7th. The conference will bring together 400 of the online advertising industry’s most recognized thought leaders to discuss how the online advertising ecosystem is, for the first time in a decade, becoming a seller’s market where publishers have the advantage over advertisers.

“Publishers are extremely well positioned to take full advantage of the demand for audience based online advertising, whether it is happening via real-time bidding (RTB), or whether they are selling that audience directly with premium CPMs,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The challenge for the publisher is putting the right strategic and operational plans in place, and that can only happen with a strong understanding of the opportunities the exist for them – and that is the education Ad Revenue 2010 will provide.”

Speakers at Ad Revenue 2010 include:

Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)
Terence Kawaja, President and CEO, LUMA Partners LLC
Jeff Jarvis, Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Doug Weaver, Founder & CEO, Upstream Group
David Moore, IAB Chairman and Chairman & Founder of 24/7 Real Media
Kyoo Kim, VP of Sales at MSNBC.com
Rajeev Goel, Co-Founder & CEO, PubMatic
Bennett Zucker, SVP/GM, Data Solutions at Ziff Davis, Inc.
Denise Colella, CRO, Audience Science

See full list of speakers at http://www.AdRevenueConference.com

Topics at Ad Revenue 2010 Will Include:

Why the Online Advertising Industry is on the Brink of Becoming a Seller’s Market
Equipping Publishers to Sell Audience Effectively Through Both Direct & Indirect Channels
Protecting The Publisher’s Audience Data In The Age of 3rd Party Audience Targeting
How Will the Advancement of Agency Trading Desks & Programmatic Ad Buying Impact the Publishers’ Direct Sales?
Display Advertising Ecosystem Revisited: A Prospective Look

See full list of topics at http://www.AdRevenueConference.com
PubMatic will also release The Ad Revenue 2010 Report at the conference, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 2010 Report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 2010 is an invite-only event. While Ad Revenue 2010 is focused on helping online publishers improve their advertising revenue by discussing the very latest advertising strategies and technologies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at http://www.AdRevenueConference.com.

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PubMatic enables United Online’s ad operations team to better manage ad revenue generated from United Online’s display ad impressions. The PubMatic platform helps maximize the value of United Online’s non-guaranteed inventory by providing optimization systems for non-guaranteed ad campaigns. PubMatic accomplishes this through advanced integrations with third party ad providers that allow for more efficient and effective use of ad impressions. This approach also helps connect United Online inventory to real-time bidding systems employed by demand-side platforms and ad agencies.

“Considering our extensive reach and scale and the efficiency of our existing operations, PubMatic’s optimization technology and client services team offers a great fit for us in a quickly evolving market so that we can also focus on building the other aspects of our ad business, like our verified audience platform, Adcurate,” said Jeremy E. Helfand, President of United Online’s Media Group.

PubMatic’s real-time technology decides which sales channel can best monetize every ad impression for the Web’s premium publishers and then dynamically routes those impressions to the highest paying source, whether it is an ad network, an ad exchange, a demand-side platform, or an ad sold by the publisher directly.

United Online’s brands have attracted a large online audience that includes more than 60 million registered accounts. The company’s offerings include its online social networking service, Classmates®, its online loyalty marketing service, MyPoints®, Internet access and email services under the NetZero® and Juno® brands, FTD®, a leading provider of floral related products and services, and Adcurate, a verified audience platform.

“The online publishing community is undergoing major changes in business models but one thing that remains constant is the significance of online advertising revenue in supporting the publishing industry. Whether it’s premium sponsorship, video, or non-guaranteed display, smart publishers are applying strategy and technology to maximize ad revenue,” said Rajeev Goel, PubMatic Co-Founder and CEO. “Publishers need a trusted partner that they can rely on to serve their needs and invest in technology on their behalf.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic is backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About United Online

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company’s floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD (www.ftd.com) and Interflora (www.interflora.co.uk) brands, both supported by the Mercury Man logo that is displayed in more than 40,000 retail floral shops worldwide. The company’s Classmates Media services include online social networking (www.classmates.com) and online loyalty marketing (www.mypoints.com) in North America. Classmates Media also operates online social networking Web sites in a number of European countries. The company’s Communications services include value-priced Internet access and email provided by NetZero (www.netzero.com) and Juno (www.juno.com).

Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Canada, the United Kingdom, Germany, and India. More information about United Online is available on the company’s Web site located at: (www.unitedonline.com).

TORRANCE, Calif. – Media Innovations Summit, the premier event dedicated to addressing the issues around better monetizing media content creation and digital multiplatform delivery, has engaged Bob Gold & Associates, Inc., a leading boutique marketing and public relations agency for the communications industries, to lead public relations efforts around the conference taking place in Los Angeles at the Director’s Guild of America headquarters on Sept. 27 – 28, 2010.

Packed with thought-provoking speakers and top executives from the content creation, advertising and delivery realms, the summit will directly address the toughest issues facing today’s industry. In a dramatic departure from other industry events, new applications and technologies will be vividly displayed over the theater-quality production facilities that film directors use to screen their entries for Academy Award nominations.

Fred Dawson, CEO and editor of ScreenPlays Magazine is producing the event.

Speakers include Dallas Mavericks owner and HD Net chairman Mark Cuban; Disney-ABC digital media EVP Albert Cheng, Starcom MediaVest Group SVP Tracey Sheppach, Canoe Ventures CTO Arthur Orduna, Sony Entertainment Pictures CTO Mitch Singer, and dozens more, including senior programming executives from Starz, Epix, and Walt Disney Company, service provider executives from Verizon, Comcast and Cox Communications; and technology innovators from Technicolor, Intel, Microsoft, Canoe Ventures, thePlatform, among others. These industry leaders will address issues around new technologies and user experience, keys to monetization and how the pace of innovation is transforming business relationships.

Bob Gold, principal of Bob Gold & Associates said, “This is a must-attend event for anyone seeking to network with top media executives and gain valuable industry insight.”

Bob Gold & Associates maintains close, personal relationships with media and executives across TV network programming and operations communities. The agency specializes in packaging and positioning client communications to effectively engage and motivate target audiences. More information about Bob Gold & Associates is available online at www.bobgoldpr.com.

For more information about ScreenPlays Magazine and the Media Innovations Summit, visit www.screenplaysmag.com.

For more information about Bob Gold & Associates, visit www.bobgoldpr.com.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that Scribd, McGraw-Hill Broadcasting, Publishers Clearing House, and many other premium publishers have deployed PubMatic’s new Premier platform, which launched in February. As a result, PubMatic is experiencing significant growth across all company metrics, and now provides ad networks, exchanges, and Demand Side Platforms (DSPs) with access to over 360 million unique global users across its publisher base.

PubMatic Premier includes an impression-level ad auction; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. PubMatic is the only Sell Side Platform to date that provides an integrated auction of real-time bidding and non-real-time bidding in order to maximize publisher yield for each individual ad impression. This technology allows publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“We have continued to maintain our focus on our core principles – providing top publishers with premium service, the most advanced technology, and the highest degree of brand control,” says Rajeev Goel, Co-founder and CEO of PubMatic. “We have many upcoming features, as well as a mobile offering, set to launch that will further serve to enhance the publisher experience for our new and existing premium publisher partners.”

PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to over 360 million. PubMatic’s global team has nearly doubled from 55 employees to over one hundred employees and has expanded operations to 7 countries serving clients in over a dozen languages.

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will bring its acclaimed Fixing Advertising series to Los Angeles on July 19. Co-hosted by the Rubicon Project, Fixing Advertising Los Angeles will explore the tremendous changes and opportunities in display advertising today as innovations in user data, intelligent media buying, and dynamic creative drive new efficiencies and performance gains – at a remarkable scale. The panel will also take a deep dive into the ways that the new data-driven ecosystem is affecting publishers, including insights into which data is owned by publishers, how well they are represented by supply-side platforms and whether or not they are capturing enough of the value chain.

Fixing Advertising Los Angeles will be moderated by Yahoo! SmartAds General Manager, Peter Kim and features Amy Lehman of United Online; Frank Addante of the Rubicon Project; Zack Coelius of Triggit; Michael Baker of DataXu; and, Jon Aizen of Dapper. The event kicks off at 7:00 p.m. PDT on Monday, July 19 at the Rubicon Project Headquarters in Los Angeles, located at 1925 S. Bundy Drive, Los Angeles, CA. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and a registration form are available at www.fixingadvertising.com.

“New ways to use data and technology are driving huge performance gains in display today,” said James Beriker, CEO of Dapper. “The tools and approaches that are being pioneered right now are the ones that will deliver long-terms gains in other channels, including social, mobile and video. Every performance marketer should be closely watching – and applying – the developments in this space. We’re very pleased to bring together a stellar group of speakers to provide a catalyst for discussion and exploration, as well as provide practical guidance to help advertisers, agencies and publishers.”

Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of discussion. Over the past year, the event has brought together the best and brightest in this developing space in cities from New York to Seattle to San Francisco. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.

About Dapper

Dapper (Dapper.net) is leading a movement to fix online advertising by changing display ads from generic, broadcast messages to intelligent units that are personalized, relevant and interactive. Dapper’s proven IntentMatch technology unites the stack of services that advertisers need to transform display into an efficient and predictable performance marketing channel that scales. This proven approach integrates real-time bidding, user intent, and dynamic creative into a single, fully optimized platform for driving efficiency in display marketing. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net), view a demo (http://bit.ly/cpKma), or subscribe to Dapper’s blog at blog.dapper.net.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s yield optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

LONDON – 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award for Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted at the Association of Online Publishers’ (AOP’s) ninth Digital Publishing Awards on June 10.

The new category was introduced this year to recognize the crucial role played by ad technology providers in driving digital publishers’ revenue forward.

Open AdStream Optimization, powered by Maxifier, provides clients with heightened capabilities to increase revenue and performance from inventory and prioritize online advertising campaigns. This seamless integration of Open AdStream and Maxifier provides publishers with actionable insight into current and forecasted performance, driving increased profits and online advertising results.

The panel of judges stated that the offering is “an innovative new product bringing standout results, and providing media owners with a high level of clarity and precise executions.”

“Publishers need the most advanced tools to drive revenue by managing individual campaigns in tandem with the entire campaign portfolio across all of their websites. The strength of Open AdStream Optimization, powered by Maxifier, greatly enhances and prioritizes their decision-making capabilities,” said Nicolle Pangis, Senior Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This furthers our objective of providing customers with the most innovative technology so they can yield the most revenue from their Web properties.”

“Maxifier increases the value and optimizes the performance of publishers’ premium and Tier 2 inventory, covering all campaigns sold on a CPM, CPC and CPA basis. It is unique in providing new levels of optimization across an entire network. Maxifier empowers ad operations to make critical business decisions and enhances the value of inventory for both the publisher and the advertiser. It increases a publisher’s visibility and control over their own data, protecting Tier 1 and Tier 2 revenues, editorial content and their brand,” said Frank Lee, CEO of Maxifier.

For more information on 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About Maxifier, a division of Magenta Technology Ltd.

Maxifier is a leading provider of optimization and business intelligence technology for premium publishers and vertical ad-networks. Maxifier increases on-line advertising revenues through optimizing all Tier 1 and Tier 2 inventory and providing enhanced visibility and reporting of current and future ad performance. Maxifier is a wholly owned division of Magenta Corporation, a UK based company and forms part of the Eurovestech (EVT) portfolio of companies, world leaders in optimization technology.

For more information on Maxifier please visit www.maxifier.com

About AOP

The AOP represents and champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting and pure online media – and the annual awards recognize and reward those businesses that strive further to grow and develop the sector.

For more information on AOP please visit www.ukaop.org.uk

Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.

“The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is”, stated Rich Wong, VC partner at Accel.

“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, stated Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).

“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community:

Andy Favell, mobiThinking
Bena Roberts, GoMo News
Carlo Longino, WIP
David Murphy, MobileMarketing
Derek Kerton, KertonGroup
Frederic Lardinois, ReadWriteWeb
Giselle Tsirulnik, MobileMarketer
Heike Scholz, mobile zeitgeist
James Cameron, Camerjam
Jim Cook, MobiAdNews
Kei Shimada, Infinita
Lubna Dajani, MoMo NYC
Mark Wächter, MoMo GER & MMA
Matthäus Krzykowski, VentureBeat
Matthew Snyder, ADObjects
Michelle Sklar, bnetTV
Peggy Anne Salz, MSearchGroove
Ragnar Kruse, Smaato
Rudy De Waele, dotopen/m-Trends
Tim Green, Mobile Industry Review

NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced a series of initiatives that create open and transparent ways for online ad networks and publishers to work with one another.

First, ContextWeb is introducing PubVantage, (www.PubVantage.com), a new destination integrated into ADSDAQ, that enables Internet publishers to research, rate and review any ad network and connect to them via ADSDAQ. Second, ContextWeb is announcing the PerformancePrice which auctions each and every publisher ad impression to all advertisers and networks trading on ADSDAQ, creating a level playing field for buyers to compete for publishers’ inventory.

”PubVantage makes the ad network selection and integration process transparent and breaks down the barriers that have inhibited small & mid-sized publishers and ad networks from working together,” said Anand Subramanian, ContextWeb’s Founder and President of the ADSDAQ Ad Exchange. “Publishers are able to choose those networks that are most appropriate for them to use and connect to them via our exchange. The PerformancePrice then ensures that publishers get the best price for their inventory by having multiple networks and advertisers compete for each impression on the exchange.”

Networks have indicated that finding, vetting, managing and paying small publishers is typically a hassle. As a result, millions of small publishers that reach highly-desired audiences are not always able to participate in networks. With these new offerings from ContextWeb, all that is changed.

“The goal of providing advertisers with virtually unlimited access to online inventory lies at the core of our business model,” explains CPX Interactive Pres. & COO, Rob Rasko. “We are excited to be able to work with ContextWeb and seamlessly plug into the ADSDAQ Ad Exchange in order to add that valuable inventory to our offering of proprietary relationships and 3rd party partners.”

“The power of the ADSDAQ Ad Exchange comes from being able to connect to multiple ad networks effortlessly with just a few clicks. This ensures that I maximize revenue for every impression that I sell from our site. It also eliminates the need to create a long daisy chain of ad networks which speeds up loading. In addition I can maintain fewer business relationships and get a single payment from ContextWeb covering all network providers working through ADSDAQ,” said Rick Jaworski, Co-owner of Joyofbaking.com. “Using the exchange, I am also able to learn from other publishers what their experiences are with the various ad networks and share my thoughts on them to help my peers in the publishing community.”

For publishers, the PerformancePrice works by automatically monitoring what a publisher earns from its back-up ad networks and lets other buyers compete for that inventory. As a result, the PerformancePrice can deliver higher eCPMs than publishers get from their back-up ad networks. Ad Networks benefit from getting access to publishers’ inventory that they would not otherwise have been able to bid upon.

PubVantage is the largest single source for publishers to research, rate and review more than 450 different ad networks. In the future, the exchange will give networks a similar ability to research, rate and review their experiences with publishers.

There is no fee for networks or publishers to join ADSDAQ or to participate in any of these programs.

About ContextWeb, Inc.

ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange works with more than 12,000 ad buyers and ad sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy.

The ADSDAQ Ad Exchange ranks among the top 20 ad-supported properties according to comScore. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.

SAN FRANCISCO – Dapper, a pioneer in building a predictable and scalable growth channel in display advertising, announced that it will continue its popular Fixing Advertising panel series during Internet Week New York 2010 next month.

Fixing Advertising IWNY will drill into the massive changes and opportunities in display advertising today as advances in intelligent media buying, user data, and dynamic creative dramatically increase the value of display for brands, marketers, and consumers. Moderated by noted analyst Linda Gridley, the panel features Travelocity CMO Victoria Treyger and Kayak.com’s Emily Scott alongside the technologists and innovators driving the industry forward: Ramsey McGrory of Yahoo!; Michael Rubenstein of AppNexus; Alex Hooshmand of BlueKai; and Jon Aizen of Dapper.

“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation”
Fixing Advertising IWNY will kick off at 7:00 p.m. EDT on Tuesday, June 8 at the Nest Event Loft in New York City. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and sign-up forms are available at www.fixingadvertising.com.

“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation,” said James Beriker, CEO of Dapper. “New technologies and approaches are radically improving the performance of display advertising by making it more relevant to consumers. We’re very excited to assemble a top-notch group of speakers at Internet Week to explore the new landscape and guide advertisers on the best ways to leverage display advertising today.”

Dapper’s acclaimed Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of discussion. Over the past year, the event has brought together the best and brightest in this developing space in cities from Chicago to Seattle to San Francisco. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, PubMatic, Catalyst S+F, Travelocity, Turn, Yahoo! and others.

About Internet Week New York

Presented by the International Academy of Digital Arts & Sciences, in cooperation with the Mayor’s Office of Film, Theater and Broadcasting, Internet Week New York is a week-long festival of events celebrating New York’s thriving Internet industry and the many companies, organizations and innovators driving the future of media, technology and business online. From June 7th – 14th, thousands of guests will attend an eclectic roster of events, including major conferences and expositions, industry keynotes and panels, special events and parties that celebrate technology and Internet culture. Internet Week New York 2010 Sponsors include: Yahoo!, Pepsico, HP, Microsoft Expression Studio, IAC, Corbis Images, and Aquent.

About Dapper

Dapper (Dapper.net) is leading a movement to fix online advertising by changing display ads from generic, broadcast messages to intelligent units that are personalized, relevant and interactive. Dapper’s approach and patent-pending technology transforms the web experience for consumers and creates a predictable and scalable growth channel for marketers. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please see our demo (http://bit.ly/cpKma) or subscribe to Dapper’s blog at blog.dapper.net.

Contacts
For Dapper

NEW YORK – [x+1], the online targeting platform leader, announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB environments, all through an intuitive user interface (UI) on the [x+1] platform. This capability will be available June 15 with the launch of [x+1]’s upgraded platform.

The new version of POE has been re-engineered by [x+1] from the ground up to maximize ad performance and optimization in RTB environments, such as major ad exchanges like Google and AdECN and publisher optimizers like Pubmatic and AdMeld. Using both contextual and audience data, it determines in real time the optimal price to bid for each impression and does this at massive scale, eliminating any pricing inefficiencies.

Providing complete visibility into the bidding process, a campaign manager can automatically see what POE is doing and adjust the marketing strategy accordingly. For example, POE has a pre-targeting function that selects audience profiles in advance, accelerating the time to positive ROI for most campaigns. Plus, a manager can combine RTB-based bidding with customized insertion orders for traditional buys, while also controlling for placement context and media sources.

At the same time, marketers and agencies gain greater control and flexibility over campaigns with the ability to use both POE’s powerful predictive algorithms and in-house business rules and logic. This allows them to identify the most likely-to-buy audience segments and deliver against them to boost campaign performance and ROI.

“We’re excited about this greatly enhanced version of POE and how its powerful tools and capabilities can be easily accessed by non-technical users,” said Leon Zemel, Executive Vice President of Optimization for [x+1]. “Because we have pioneered the application of algorithmic-based optimization for digital media, and we continually refine the core POE technology ourselves, we’re able to rapidly add new features and RTB sources as they come online. This gives our Fortune 500 clients a future-proofed, top-of-the-line system with the speed, flexibility and ease of integration needed to cost-effectively ramp up their marketing performance now and down the road.”

About [x+1]

[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. You can follow us on Twitter @xplusone.

LOS ANGELES – the Rubicon Project, the digital advertising technology company, has acquired SiteScout, the malware security technology provider, to build upon the technology that drives the brand protection and security layer of its REVV for publishers™ platform. The acquisition is part of the Rubicon Project’s commitment to engineering comprehensive technology that ensures premium Web publishers a safe, efficient and profitable platform through which they can transact with all demand channels for their audience and ad inventory.

Recent malware attacks on popular sites and apps have reduced site traffic by as much as ten percent in a single month, and with that, a parallel reduction in revenue. Across the industry, this represents a net monthly risk of nearly $600 MM, as publishers across the Internet, from Twitter to Facebook to the New York Times, are falling victim to a massive influx and growing complexity of threats related to malware or “malvertising.” Since most malware is distributed through advertisements and content served through legitimate websites, it falls on publishers to protect their brand, revenue, and customers (consumers and advertisers) from these malicious attacks. Publishers who are not proactively protecting their sites create the risk of customers becoming infected through an attack initiated on their site, spend a lot of time and money trying to chase down problems when they occur, and create a bad reputation.

There is currently almost nothing – technology or otherwise – within legacy ad server products that protects publishers, their visitors or their advertisers from malware attacks. As detailed in the Rubicon Project’s manifesto, “Principles of a REVVolution, or the ad server is dead,” the company is committed to offering publishers technology that counteracts these risks, delivering efficient and safe to all sources of demand, and providing protection to consumers. This commitment drove the company’s decision to acquire SiteScout.

“We began to look for the right security partner to help address this growing issue for publishers in 2009, evaluating several solutions in this space to complement our industry-leading brand protection technology,” said Craig Roah, COO and Founder of the Rubicon Project. “In side-by-side tests, in a live production environment with real ad tags on premium websites, SiteScout was hands-down the most effective technology. In addition, the technology is easily integrated with our platform, and the SiteScout team is a perfect fit with our strong company culture. This acquisition will enable us to protect premium publishers with the most effective and highly scalable technology solution to address the very real, very dangerous and fast-growing problem of malvertising.”

“The threats are transient, the bad guys are smart. Solving the problem of malvertising requires serious technology engineered by security experts that runs in the background to protect websites 24 hours per day, 7 days a week,” said Rob Lipschutz, CEO of SiteScout and who is now tasked with leading the Rubicon Project’s Brand Protection offering. “We are excited to integrate our team’s combined 40 years of security experience and SiteScout’s proprietary technology with the Rubicon Project and its digital advertising technology platform, REVV, to ensure publishers have a complete technology solution that enables them to keep digital media free for consumers.”

There are unique risks to publishers, advertisers and consumers from malvertising attacks:

Publisher risks include: Revenue loss, customer loss, damage or loss of advertiser relationships, negative publicity, damage to brand, lower product sales
Consumer risks include: Virus-infected computers, compromised privacy, decreased willingness to spend online, financial info theft, identity theft
Advertiser risks include: Legitimate ads ‘hijacked’ for ill-intended purposes, loss of brand reputation, damage to the very consumers they’re trying to target
The new comprehensive malware protection powered by SiteScout security is available exclusively to REVV for publishers customers as an extension of the Rubicon Project ad technology platform; the SiteScout malware reporting and other product tools are slated to be available within the REVV platform in the third quarter of 2010.

Lipschutz will be tasked with leading the security and brand protection team to continue building technology innovations for the REVV platform. In addition, the Rubicon Project will open a Seattle office in the Pioneer Square district directly across from Qwest Field. The company will take advantage of the rich engineering talent in Seattle, with plans to hire in the areas of engineering, product and security.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology & data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

LOS ANGELES – the Rubicon Project, the digital advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the first quarter of 2010, along with insights into what’s next for the digital ad landscape, in the ninth installment of its Online Advertising Market Report series.

Included within the report is the latest update on the Rubicon 20 Index, a measure of performance across a number of factors (including CPM, revenue and traffic volume) on a roster of twenty of the Web’s most heavily-trafficked properties. CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2009; in addition, the highs on the index in the latter part of the first quarter of the year outperformed nearly all of 2009.

“Everything we saw in the beginning of the year indicates that 2010 is going to be strong for revenue growth and continued, rapid innovation in the digital advertising industry. Our index showed that March spending on average was 38 percent stronger than January 2010,” said Craig Roah, COO and Founder of the Rubicon Project. “It’s no longer about proving the value of display market, it’s now about making it efficient and safe for publishers to transact with all demand channels available in order to monetize their inventory. With that goal in mind, we will continue to build and provide the digital ecosystem with technology that accelerates revenue for the publisher.”

Additional key forecasts and trends addressed in this report include:

Google’s relaunch of DART for Publishers (DFP), the forced integration of AdExchange and DFP for publishers, and the impact of the release in the marketplace;
Audience targeting, an opportunity for publishers to regain relevance with advertisers as publishers find targeting an effective way to drive recurring revenue from repeat business from advertisers;
The need for publisher-facing technology that addresses all the risks of real-time bidding (RTB) to publishers, as RTB continues to drive a shift in current digital ad spending;
A rise in interest for self-service display advertising for publishers, specifically as the local market ripens;
Increasing security risks via malware or “malvertising” driving the need for automation and technology innovation that assures publishers, consumers and advertisers protection against attacks and direct loss of revenue;
The Congressional privacy bill, issued by Rep Rick Boucher, expected to continue industry debate on expected requirements from advertisers and publishers.
Also included in this report is market insight from industry leaders including Jay Sears, GM of ContextWeb’s ADSDAQ; Andy McLennan, Inventory Analytics Manager at Time Inc.; Mark Rose, VP of Interactive Sales for MediaNews Group; Patrick Mersinger, Sr. Interactive Director of Creative Loafing; Andy Fisher, EVP of Global Data & Analytics Director at Starcom MediaVest; Anthony Katsur, GM of MediaMath and Zach Weinberg, Founder and President of Invite Media.

To access the full Q1 2010 Online Advertising Market Report, as well as past published reports for free, visit: http://www.rubiconproject.com/market-intelligence.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology & data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced today plans to host the online advertising industry’s first event focused on improving brand control for online publishers. The special event, Blueprint for Publisher Brand Control, will address and offer publisher solutions for issues including creative control, channel conflict, ad loading speed, audience data leakage, and other problems that can result in a negative experience for the publisher’s audience.

Schedule and Details for Blueprint for Publisher Brand Control (http://www.PubMatic.com/control):

What: Blueprint for Publisher Brand Control
Where: Helen Mills Theater, 137-139 West 26th St, NYC
When: Wednesday, May 26
Time: 2:00 – 5:30pm

Program:

Opening Remarks
Rob Beeler, VP Content & Media, AdMonsters
How Brand Control Affects Revenue and Operations
Q&A by Rob Beeler, VP Content & Media, AdMonsters with
Greg Coleman, President and CRO, Huffington Post
Blueprint for Publisher Brand Control: Current Solutions & Developing the Industry Roadmap
Rajeev Goel, Co-Founder & CEO, PubMatic
Networking Happy Hour with Hors D’ Oeuvres and Cocktails
Theater seating is very limited. Publishers can request an invite by visiting http://www.PubMatic.com/control.

“We take protecting the publisher’s brand very seriously because it affects publishers on several major fronts – revenue, operations, and end user experience,” said Rajeev Goel, Co-founder and CEO of PubMatic. “Brand Control is a major part of the PubMatic Premier ad management and monetization platform for publishers, and we’ve developed the industry’s most advanced suite of brand control solutions for publishers. This event is a chance for publishers to understand what solutions are available to help them and how PubMatic will continue to lead the industry on brand control innovation.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that it has closed a $7.5 million up round led by existing investor Helion Venture Partners. Existing partners Draper Fisher Jurvetson and Nexus Venture Partners also participated. In all, the Sell Side Platform for premium publishers has raised $18 million.

The new funding will be used to accelerate the adoption of PubMatic’s recently announced set of new offerings, including: an impression-level ad auction with real-time bidding; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“PubMatic has consistently surpassed its growth objectives and has a fast growing roster of ComScore top 250 publishers,” says Ashish Gupta, Managing Director of Helion Advisors. “With portals, ad networks and Demand Side Platforms evolving to maximize advertiser ROI, we are very excited about PubMatic’s singular focus on building the most advanced Sell Side Platform for publishers in the market.”

“We pride ourselves on our innovation and scale at PubMatic. No other company has come to market with so many tools to make certain premium publishers earn the most revenue while ensuring control over their brand, which has allowed us to grow revenue over 700% since a year ago,” says Rajeev Goel, Co-founder and CEO of PubMatic. “This new injection of capital will accelerate the pace of adoption and development of revenue maximizing and brand control tools for publishers.”

Helion Venture Partners (www.helionvc.com ) is a multi-stage venture fund with $350 million under management. The fund invests in businesses that are either technology-powered or catering to the consumer services space. The focus sectors of investment include – outsourcing, internet, mobile, technology products, retail services, education and financial services. The fund’s investors are well-respected global institutions including top tier university endowment funds, foundations and family offices.

PubMatic’s (http://www.PubMatic.com) and management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including IAC, The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Helion Ventures, Draper Fisher Jurvetson, and Nexus Venture Partners, has seven offices around the world in the US, Europe, and Asia.

LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Permission Control 2.0, within the Rubicon Project’s REVV for publishers™ advertising technology platform, is the infrastructure that gives premium publishers complete visibility and control over which demand partners can sell their inventory, at what level of transparency and at what price. With Permission Control 2.0 now in place, the company is also launching its real-time bidding (RTB) beta program with a limited number of industry-leading partners, designed to ensure publishers will be able to safely capture all potential ad revenue, from all buying methods.

By leveraging the Permission Control 2.0 platform, publishers can view and manage sales rights and transparency across all demand sources (such as ad networks, exchanges, rep firms, other publishers, agency exchanges, DSPs) by geographic region, partner, site and most critically, price. By giving publishers complete control over how their inventory can be sold, and by whom, Permission Control 2.0 also empowers demand partners to gain transparent information about how they can access premium Web inventory on behalf of their advertisers.

By setting Permission Control 2.0 technology in place, publishers are assured they can safely capture money spent through all industry buying methods – including real-time bidding (RTB), cookies, audience segments, content/contextual segments and site buys – without putting their pricing and direct sales efforts at risk.

“The market currently lacks rules around transactions between publishers, demand partners and their advertisers. This lack of clarity around the rules of engagement has led to price erosion, data leakage and channel conflict within the market,” said Craig Roah, COO and Founder of the Rubicon Project. “As we work to create a fair marketplace, we are committed to providing publishers with transparent, efficient and safe access to all sources of demand to best monetize their ad inventory. Our team has dedicated thousands of hours developing the market’s first and only technology platform that ensures pricing protected by publisher-assigned sales rights, which gives publishers power and control over who’s allowed to sell their inventory, and how, around the world.”

Permission Control 2.0 delivers complete transparency, with features for publishers including:

Global Rights Management: Control how inventory is sold all over the world by assigning sales rights, in addition to protecting pricing by country and region (for domestic and international territories);
Transparency Settings: Manage the level of transparency at which each demand partner can sell inventory, by geography, site and ad size;
Pricing Controls: Unlock revenue potential and control the price at which demand partners can sell inventory, by geography, site and ad size;
Command Central Dashboard: View and manage permissions for all global sales partners and all the ways they can buy in a single dashboard.
Demand-side platforms (DSPs), ad network and exchange partners who have agreed to the unique rules that protect publishers in the Rubicon Project’s RTB beta program include AppNexus, Brandscreen Inc., ContextWeb’s ADSDAQ Ad Exchange, CPX Interactive, DataXu, Invite Media, Infectious Media, LucidMedia, MediaMath, Triggit and Turn Inc. In concert with Permission Control 2.0, the RTB beta program makes REVV the only technology solution on that market that facilitates connection with such a large number of partners while ensuring the highest level of publisher protections, driven both by strict business rules and unparalleled technology.

For publishers interested in learning more about Permission Control 2.0, please send an email to events@rubiconproject.com to request an invite for a webinar on April 29 at 10am ET or 10am PT.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology & data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.