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Category: Ad Revenue Optimization
Rubicon Project Hosts the Real Time Trading Summit in NYC on February 15th
#RTTS12: The Future Is Happening Now LOS ANGELES – the Rubicon Project, the online advertising technology company, reveals details for its Real Time Trading Summit (#RTTS12) in New York City. On February 15th at 8:00 a.m. EST at the Hudson Hotel, the Real Time Trading Summit will convene leaders from across the advertising ecosystem to [...]
the Rubicon Project Hires Brian Barnum as COO and CFO
Mark Torres Joins as SVP of People and Culture to Further Support Company Growth LOS ANGELES – the Rubicon Project, the online advertising technology company, today welcomes Brian Barnum to the team as Chief Financial Officer and Chief Operating Officer and Mark Torres as Senior Vice President of People and Culture. Barnum will be responsible [...]
PubMatic Named as Leading Sell-Side Platform
Excellent Yield Optimization and Data Management Capabilities Fuel PubMatic’s Competitive Edge NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.
PubMatic Adds Steve Pantelick as CFO to Support Record Revenue Growth
Seasoned Industry Veteran Delivers IPO Experience to Guide Company’s Acquisition and Expansion Strategy in 2012 New York – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Steve Pantelick has been appointed to the position of Chief Financial Officer. He brings [...]
CPAlead Releases The Spotlight Tool for Optimizing Digital Content Monetization
Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation LAS VEGAS – CPAlead, a premier online marketing company that specializes in digital content monetization, today announced the launch of The Spotlight Tool, a first-of-its-kind digital content monetization tool that provides content owners with a monetization solution that captures the attention of the audience, [...]
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Nearly half of digital publishers sell inventory via RTB and two thirds through advertising networks; 40% of publishers report higher rate card prices vs. 2009 LOS ANGELES – Online publishing is thriving according to global research by Econsultancy and the Rubicon Project published today, with 73% of publishers saying online display advertising revenue has gone [...]
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing [...]
Improve Digital wins the Deloitte Rising Star Award 2011
Amsterdam – Following companies such as TomTom, Intelius and Pinnacle, Dutch founded company Improve Digital (www.improvedigital.com), has been awarded last night the Deloitte Rising Star 2011. The technology company helps web publishers to generate more revenues from online advertising.
PubMatic Adds Kirk McDonald as President
Digital Publishing Veteran and Former President of Digital, Time Inc. Bolsters Leadership Team as PubMatic Recognizes Record Revenue Growth New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company [...]
the Rubicon Project Reveals Global Research into the Online Advertising Market
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans; Ad networks remain critical in overall digital strategy, taking an average 55% of online display advertising budgets from buyers across US and Europe LOS ANGELES – Online advertising is growing around the world according to research conducted [...]
PubMatic’s Ad Revenue 4 Speaker Lineup Announced
Doug Weaver, Wenda Harris Millard, Peter Naylor, and Rajeev Goel to speak at PubMatic’s 4th Annual Premium Publisher Conference in New York on October 13th NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue [...]
PubMatic Announces Ad Revenue 4 – October 13, 2011
PubMatic’s Ad Revenue 4 Premium Publisher Conference to be Held October 13th at New York City’s Times Center Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC
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