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National Brands Failing to Capitalize on Growth of Local Digital Advertising in 2012, Research from GMS Local Reveals
Study reveals gap in brands’ perceptions of local digital advertising activity compared to reality of implementation; calls attention to need for education and assessment of localized business strategies ST. LOUIS – GMS Local, a service of GroupM and provider of local online services for national brands, announced research revealing a gap in the perceived local [...]
MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
MADE and Sonic Notify Give Fashion Week a Makeover; Debut App That Promotes Designers Looks to Mobile Phones and Beyond
MADE FASHION WEEK MADE to showcase design innovation MADE to partner art and commerce MADE to promote creativity across established and emerging platforms MADE to support the growth of New York’s fashion community New York, NY – When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile [...]
Millennial Media Announces New Solution to Drive Engagement within Branded Apps
Innovative “App Engagement Program” Allows Brands to Reach Consumers Who Have Previously Downloaded Their Apps and Drive Sustained Usage BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users [...]
LiveRail Launches Advertiser-Focused Technology Platform to Deliver Efficient Video Advertising
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]
OBJE: Crowd-Sourcing Could Change Online Advertising Forever
SARASOTA, Fla. – Could the click-ad era be drawing to a close? It certainly could be, if Obscene Jeans Corp. (OTCBB:OBJE) has its way. The company is exploring the development of new crowd-sourcing ad software and online technology platforms that could make online ads generate cash for both clients and consumers.
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
Jun Group Puts Value on Earned Media, Study Finds Average Social Video Campaign Earns More Than 30% Additional Media Value-to-Spend
NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Hipcricket Named “Mobile Marketing & Advertising Agency of the Year” Finalist in the GSMA’s Annual Global Mobile Awards
Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry Mobile World Congress 2012 KIRKLAND, Wash. – Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that it has been named a finalist in the GSM Association’s (GSMA) 17th Annual [...]
Balihoo Releases Top-10 Local Marketing Trends, Forecasts Successful Strategies in 2012
As Local Marketing Automation Goes Mainstream, ‘Local Web’ Needs National Brand Attention BOISE, Idaho – Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced the most significant local marketing trends and related key strategic initiatives for national brands in 2012. The insights [...]
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