- Liberty Mutual Launches New Advertising Campaign Highlighting Personal Responsibility in Daily Life
Liberty Mutual announced the launch of its 2009 advertising campaign and newest edition to the popular “Responsibility. What’s your policy?” themed advertisements. Through a series of television and online advertisements that follow the lives of a “typical” American family, Liberty Mutual hopes to spark discussion and reflection on the topic of personal responsibility. The estimated $60 million campaign will air on major network and cable television including CBS, NBC and ABC.

-  Gannett names Tara Connell Vice President of ContentOne
Gannett Co., Inc. (NYSE: GCI) named Tara Connell vice president of ContentOne, a new company-wide initiative to enhance and improve the way Gannett gathers and delivers the news and information customers want.
Connell, who was a reporter and editor for 27 years before joining the corporate staff, currently is vice president of Corporate Communications. A successor will be named shortly.

-  Jennifer Carroll named vice president and senior editor for Gannett’s ContentOne initiative
Gannett Co., Inc. (NYSE:GCI) today named Jennifer Carroll as vice president and senior editor/ContentOne, a new company-wide initiative to enhance and improve the way Gannett gathers and delivers the news and information customers want.
Carroll, currently VP/Content for Gannett Digital, expands her role and moves with her content and audience team to ContentOne.

- Singapore Internet Users Spend Half of Online Time on Social and Entertainment Sites
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,  released its first overview of Web usage in Singapore. The report includes a ranking of the most engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. In February 2009, more than 2.5 million people in Singapore age 15 and older accessed the Internet from home and work locations, consuming an average of 1,785 pages of content and accessing the Internet an average of 21 hours per person.

- Incisive Media Names Brian Hunt as Publisher of The Recorder

Incisive Media, a global leader in specialized business news and information, announced the appointment of Brian Hunt as the publisher of The Recorder, Northern California’s leading news source and CalLaw, the state’s leading legal Web site. Hunt replaces Chris Braun who will head Incisive’s online recruitment businesses across North America. Hunt joins the company from Dolan Media Company, where he served as publisher of the Daily Journal of Commerce in Portland, Oregon. He will oversee all print and online programs for The Recorder, GC California and CalLaw, and will report to George Dillehay, senior vice president – legal for Incisive.
Previously, Hunt was publisher of the Idaho Business Review in Boise, Idaho and served as marketing manager for the Thomson Chesapeake newspaper group in Maryland. Hunt was group publisher for Atlantic Publications’ community newspapers in Delaware, where he began his career as a reporter. He received his bachelor’s degree from Lock Haven University of Pennsylvania.

- Wendy Goldberg Named Vice President of Business Development and Strategy for Hearst Entertainment & Syndication
Goldberg has more than 15 years of experience in providing management and strategic counsel to companies and executives, including America Online and AOL Time Warner, Six Flags and the Pilot Group, a New York-based private equity firm. In this new role she will be involved in all aspects of developing and expanding new and existing business within Hearst Entertainment & Syndication, the operating group responsible for Hearst’s interests in cable television networks, including ESPN, Lifetime, A&E and History; television production and distribution; newspaper syndication; and merchandise licensing.

Read them all on the Sazbean blog: http://sazbean.com/2009/03/30/12-tips-for-more-effective-email-marketing/

- Private Jet Terminal Advertising Takes off with Roaring Thunder Media
Roaring Thunder Media is the premier provider of display advertising opportunities in private jet terminals. As more individuals opt to fly private – the FAA projects that private flight jet hours will increase 300% over the next decade – savvy luxury marketers have tapped into this growing industry and found that it is the ideal avenue to target ultra high net worth consumers with less waste than traditional media. Roaring Thunder Media is at the forefront of this rapidly expanding industry with impactful interior and exterior static advertising displays as well as custom- tailored marketing programs.

- Lamar Advertising Company Announces Proposed Private Offering of Senior Notes
Lamar Advertising Company (Nasdaq: LAMR) announced that it is seeking to raise approximately $250 million of gross proceeds through an institutional private placement of senior notes due 2014 by its wholly owned subsidiary, Lamar Media Corp.

- Ifbyphone Launches First BlackBerry Application
Ifbyphone today announced its first BlackBerry® application—conference calling and voice-broadcast messaging combined in a free download—enhancing the functionality of the popular communications devices from Research In Motion (RIM).
“We are thrilled to deliver Ifbyphone for the BlackBerry, giving millions of BlackBerry users a simple and free conference and broadcasting tool,” said Irv Shapiro, CEO of Ifbyphone. “This is the first application of its kind and another example of Ifbyphone’s continued innovation in the wireless space.”

General Catalyst Partners, a venture capital and private equity firm that invests in exceptional entrepreneurs building technology-focused companies, announced that Chris Hughes has joined the firm as an Entrepreneur in Residence. The co-founder of Facebook, the largest social networking site in the world with more than 175 million active users, Hughes most recently served as Director of Online Organizing for President Barack Obama’s presidential campaign and pioneered the most successful use of online campaigning through the political social networking site My.BarackObama.com.

- Incisive Media Announces Plans to Merge The National Law Journal and Legal Times

Incisive Media, a global leader in specialized business news and information, announced plans to merge two of the nation’s most respected legal publications, The National Law Journal and Legal Times. The combined organization, which will operate under The National Law Journal brand, will offer print and online national legal news and analysis from an award-winning team of journalists in seven bureaus around the country. The new publication will continue to deliver insider coverage of Washington, D.C. news, commentary and legal analysis to readers within the Beltway and across the country, including front-page news from the capital and a weekly Washington section. The first print edition of the expanded National Law Journal will be available in May.

Fantastic insight into where display ads are now and where they’re headed to- get the whole article here.

- Sun-Times Media Group Announces Executive Changes

Sun-Times Media Group, Inc. (Pink Sheets: SUTM) announced the appointments of Thomas L. Kram as Senior Vice President, Finance, and Chief Financial Officer, and David C. Martin as Senior Vice President, Business Development, effective immediately. Mr. Kram will report to Jeremy L. Halbreich, Chairman of the Board and Interim Chief Executive Officer. Mr. Martin will report to Rick Surkamer, President and Chief Operating Officer.

- Google’s Head of North American Sales Moves to AOL

Tim Armstrong, Google’s now former head of sales for North America, and the developer behind Google’s AdSense and AdWords advertising products, is heading to AOL. As Brand Republic puts it, the move is caused by the “managerial shake-up” in Google. Armstrong will serve as chief executive at AOL and will be the driving force behind AOL’s presence in the online advertising arena.

- Razorfish Launches scatter|gather Blog

The new blog from Razorfish “covers the intersection of pop culture, consumer behavior & digital content”. Contributors are all practicing Content Strategists: Adam Gottlieb, Bob Maynard, Dawn Bovasso, Doug Bolin, Jared Keleher, Ruth Kaufman, Robert Stribley, Rachel Lovinger, Michael Barnwell, Matt Geraghty, Mary S. Butler, Lynn Leitte

- Lenco Mobile Inc. (LNCM.PK) Completes the Purchase of Online Marketing Assets from Superfly Advertising, Inc. (SPFL.PK)
Lenco Mobile Inc. announced that it had completed the previously announced purchase of the online advertising arm of Superfly Advertising Inc. (Pink Sheets: SPFL). Announcing the transaction, Michael Levinsohn, CEO of Lenco Mobile Inc., said that the newly acquired business would be rebranded under the Lenco name and housed in a wholly owned subsidiary of Lenco Mobile Inc., to be known as Lenco Media.
Less than a month ago, Lenco Mobile Inc. announced that it was to acquire the online arm of Superfly Advertising Inc. The transaction was subject to the renegotiation of certain financing arrangements with Superfly Advertising Inc. “The newly acquired business is strategic and complements our mobile marketing platforms,” said Levinsohn. Lenco Media will offer clients a full range of software and network infrastructure related to the operation and management of online affiliate advertising networks and online lead generation. The products offered by Lenco Media also include search marketing, list management and online brand building platforms which are used by advertisers to enhance their online marketing activities.

- Acacia Subsidiary Enters into a License Agreement with LookSmart
Acacia Research Corporation (Nasdaq: ACTG) announced today that its subsidiary, Performance Pricing, Inc., has entered into a license agreement with LookSmart, Ltd. covering a patent portfolio that relates to e-commerce pricing.

- Lamar Advertising Company Announces Fourth Quarter and Year End 2008 Operating Results
Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the fourth quarter and the year ended December 31, 2008.
aLamar reported net revenues of $279.3 million for the fourth quarter of 2008 versus $304.9 million for the fourth quarter of 2007, an 8.4% decrease. Operating income for the fourth quarter of 2008 was $23.8 million as compared to $51.3 million for the same period in 2007. There was a net loss of $6.8 million for the fourth quarter of 2008 compared to net earnings of $4.5 million for the fourth quarter of 2007.

- Gannett Co., Inc. Announces Quarterly Dividend
Gannett’s Board of Directors declared a quarterly dividend of 4 cents per share, payable on April 1, 2009 to shareholders of record as of the close of business March 6, 2009. This is a reduction from the first quarter dividend rate of 40 cents per share.
“Today’s action by the Board is another prudent response to the full-fledged recessions in the U.S. and UK and the continuing difficulties in the credit markets,” said Craig A. Dubow, chairman, president and chief executive officer.
“The reallocation of more than $325 million of free cash flow annually to pay down debt will further strengthen our balance sheet, provide us with even more financial flexibility and position us well to continue to seize opportunities for growth. This dividend represents the 163rd consecutive dividend paid by the company since 1967.”

In connection with the Sale, Jupitermedia terminated its Credit Agreement with KeyBank National Association (“KeyBank) and applied approximately $82 million of the proceeds from the Sale to repay all outstanding indebtedness. Jupitermedia’s existing interest rate swap arrangement with KeyBank will remain outstanding.

- Alliance for the Arts Integrates Online Marketing Campaigns with Lyris
Lyris, Inc., the online marketing expert, announced that Alliance for the Arts is using Lyris HQ to better manage, track and interact with their diverse audiences through targeted email communications.

Alliance for the Arts serves the New York cultural community through research and advocacy and issues cultural guides and calendars for the public. With limited resources spread across the management of three separate online properties (NYC-ARTS.org, NYCkidsARTS.org and AllianceforArts.org), Alliance for the Arts needed a solution that could maximize the reach and effectiveness of each site with the most efficient investment of time and money. Lyris HQ provided the right solution for the organization to better manage and cleanse email lists and send and track weekly email communications to its diverse audiences. They also have future plans to utilize the mobile and social media enhancement features of Lyris HQ.

- Online Marketing Connect Institute Offers New Webinar for Marketers Who Need to Improve Usability and Conversion Rates
iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, has teamed up with the Online Marketing Connect Institute to offer a new webinar to help marketers increase the effectiveness and efficiency of their online properties. The webinar, titled “A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Website and Make Sure They’re Happy Once They Get There,” will spotlight the most common user experience pitfalls as determined by feedback from visitors to thousands of sites worldwide—and offer easy fixes that will increase conversions and sales. The free webinar takes place on Wednesday, March 4, at 2:00 pm EST, and registration is now open at www.bulldogsolutions.net/OMC/OMC03042009/frmRegistration.aspx?bdls=18325.

- Engauge Digital Names Chad Israel Director of Social Marketing
Engauge, a total marketing solutions agency, has tapped digital pioneer Chad Israel as the agency’s Director of Social Marketing. Israel will lead the social and emerging marketing initiatives for Engauge Digital in Atlanta, Georgia.

“Chad is a unique talent who brings a deep understanding of how brands can connect with their customers using social media and move them to action,” said Melissa Read, Ph.D., Engauge Digital’s Vice President of Research and Innovation. “He’ll oversee our strategic social marketing initiatives, with offerings that include social media outreach, viral marketing campaigns and social media measurement and analysis.”

“Today’s decision provides the Company with additional financial flexibility given the current economic environment and the uncertain business outlook,” said Arthur Sulzberger, Jr., chairman of the Company. “We have taken decisive steps to reduce capital spending, lower operating costs and re-evaluate our assets. Last month we announced a private financing transaction for $250 million in senior unsecured notes and warrants. We also recently announced that we are exploring the possible sale of our ownership interest in New England Sports Ventures, LLC. We expect the suspension of the dividend, coupled with our other actions, will help us decrease debt and improve the liquidity of the Company, a difficult but prudent measure in this operating environment.”

- Visible Technologies Launches TruCast 2.5 Social Media Management Platform

Visible Technologies today announced availability of TruCast® 2.5, the next generation of its pioneering social media monitoring and engagement software platform. TruCast 2.5’s enhancements deliver richer data faster, enabling organizations to glean better insight and engage directly in the online social conversations that increasingly affect their brand’s reputation and customer experience perceptions.

- Wizzard Media Signs Content Distribution Agreement with Leading Publisher Guideposts

Wizzard Media (NYSE Alternext: WZE), the world’s largest podcasting network announced that it has signed an agreement with Guideposts, the foremost source for inspiration and personal change in print, on the Internet, and now as downloadable podcasts. Guideposts was founded in 1945 by the renowned Dr. Norman Vincent Peale and his wife, Ruth Stafford Peale, and is dedicated to helping people from all walks of life achieve their maximum personal and spiritual potential. The organization shares principles and means that support successful daily living for people everywhere.

The first audio and video podcasts to be made available under this agreement will be “Mysterious Ways.” The series is available in iTunes, Zune Marketplace and in a Wizzard Media player on the Guideposts website at http://www.guideposts.com/mwvideos/mwvideos. Hosted and narrated by Guideposts editor in chief Edward Grinnan, “Mysterious Ways” are true personal tales of wonderment and inspiration about real people experiencing moments when God’s presence unexpectedly reveals itself in their lives.

The advertising portion of the Villeroy & Boch Bath and Wellness Division was awarded to Rieches Baird www.riechesbaird.com. Rieches Baird is based in Irvine, CA, and is well recognized as one of the premium Business to Business Advertising agencies. The agency has a long history of building brands in the homebuilding products arena.

- Premiere Online Wholesaler DollarDays Chooses Didit as Search Marketing Agency of Record
Didit, the Inc 500 / Deloitte Fast 500 leader in search engine marketing, is pleased to announce that DollarDays International (www.DollarDays.com)—the premiere online wholesaler and closeout company—has become the newest member of Didit’s client roster.

DollarDays cites Didit’s expertise in driving efficiencies at even the most granular levels as a critical factor in its transition to Didit. Didit’s emphasis on efficiency, explains Marc Joseph, President and CEO of DollarDays, fits with DollarDays’ own approach to business.

- Vontoo Voice Marketing Secures $2 Million in Funding Led by EDF Ventures
Vontoo, Inc., a world-class voice marketing provider, announced it received $2 million in funding; a half million dollars more than subscribed. Venture capital firm EDF Ventures led the round of funding, more than doubling their original investment.
The company’s impressive growth comes at what might seem like an unlikely time, during an economic downturn. But Vontoo is proving that when voice marketing is done properly, it can take 80-90% off a company’s traditional marketing expenditure and improve marketing results.

- Research and Markets: Strategy in Context Is Available Now
The arrival of the standardized three year bachelor degree as the European undergraduate norm, the outcome of the Bologna Agreement, has widened the scope for textbooks which deal with European business issues. There is consequently a wider spread of demand, beyond the traditional Anglo-Saxon countries, for English language business and case books. The target market is therefore undergraduate students completing a course in strategic management or international strategic management. The undergraduate students will probably be in the final year of a bachelor in business degree in a European university. This book is a standard strategic management text and case book, with the accent on the cases.

- Skimlinks Gets $1m To Give Publishers Control Of Affilate Ads

“While macroeconomic headwinds clearly impacted the quarter, ValueClick’s focus on execution allowed us to exceed our revenue and adjusted-EBITDA guidance for the quarter, and expand adjusted-EBITDA margin year-over-year,” said Tom Vadnais, chief executive officer of ValueClick. “In the fourth quarter, we generated $30 million in free cash flow, bringing the full year total free cash flow generation to over $120 million. Our performance-based offerings, strong balance sheet and relentless focus on driving margins make us a formidable competitor in this challenged environment.”

- GinkoMedia, Inc. Announces Product Launch
GinkoMedia, Inc. has announced they may be the first to release web based software giving users a brand new “do it yourself” approach to creating and delivering rich media messaging. The user combines video, images, text and more to easily construct more than a message; it becomes a visual and sensory-filled experience. Whether the goal is to effectively generate leads, educate an audience, or make corporate announcements, GinkoMedia delivers with impact. Messages can be launched from email, newsletters, and web sites. Viewed messages are tracked and statistics reported with comprehensive analytics.

GinkoMedia enters the on-demand rich media presentation market with three key ‘Software as a Service’ (SaaS) components:

* An online authoring tool allowing users to combine their videos with content to create rich media messages without the need of a creative department or Flash® developer
* Message content delivery via a customizable and brand-able player
* Reporting and analytics detailing viewing statistics for messages

Lijit created the Content Networks offering in response to publishers’ requests for a way to build dynamic topical communities that would promote their content and drive traffic to their individual sites. Lijit powers the infrastructure for the offering, which includes destination sites featuring the aggregation of content feeds, networked search, and display and search advertising. The offering also includes Content Network search widgets for network members to install on their sites, which provide not only excellent site-search capabilities, but also surface results from across the associated Content Network. This gives readers access to a wealth of information about a topic from the people who know it best – the influencers and trusted experts in that field.

- Rockport Launches Its ‘Choose to Walk’ Global Advertising Campaign
The Rockport® Company (www.rockport.com) announced the launch of a new global advertising campaign – called “Choose to Walk” – to promote its spring 2009 collection.
The new campaign features four authentic individuals who have chosen interesting and often unexpected paths to success and personal fulfillment. The eco-designer team of Matthew Berman and Andrew Kotchen create sustainable homes that are better for the environment. Theater Producer Marc Falato left the lucrative world of Wall Street for the bright lights of Broadway, and within four years his production company won two Tony Awards®. And Celine Cousteau, Ocean Adventurer, has dedicated her life to exploring and protecting the planet’s marine life.

- interCLICK Announces Record Fourth Quarter Results; Reports First Quarter of Positive EBITDA and Positive Free Cash Flow
interCLICK, Inc. (OTCBB: ICLK), a leading behavioral targeting company, announced record revenues for the fourth quarter and year ended December 31, 2008. Fourth quarter revenues of $8.4 million increased 46% sequentially compared to 2008 third quarter revenues of $5.8 million. Revenues exceeded the Company’s previously announced guidance of $7.0 million. interCLICK’s 2008 fourth quarter revenues increased 54% compared to revenue of $5.5 million for the prior year period. Advertiser spending rose significantly across multiple industry segments during the fourth quarter including but not limited to CPG, electronics, entertainment, retail and telco.

- Google to Present at the Goldman Sachs Technology and Internet Conference
Google Inc. (NASDAQ:GOOG) announced that Alan Eustace, Senior Vice President, Engineering and Research, and Patrick Pichette, Senior Vice President and Chief Financial Officer, will participate in a question-and-answer session at the Goldman Sachs Technology and Internet Conference in San Francisco. The session is scheduled for 8:20 p.m. Eastern Time / 5:20 p.m. Pacific Time on Wednesday, February 25, 2009.
To access the live audio webcast of the session, please visit http://investor.google.com/webcast.html.

- President and CEO of Sun-Times Media Group Resigns
Sun-Times Media Group, Inc. (Pink Sheets: SUTM) President and Chief Executive Officer Cyrus Freidheim announced his resignation. The resignation is effective February 28, 2009 to allow for an orderly transition. No replacement has been named.
As previously reported, Davidson Kempner (DK), a large shareholder of the Company, recently succeeded in a consent solicitation that removed from the Company’s Board of Directors Mr. Freidheim and all but one of the previous Board members and elected three new members to the Board.
Mr. Freidheim joined the Board in October 2005 and became CEO in November 2006. He saw the Company through a number of crises and one of the worst print advertising markets in memory. During the past two years, the Company has downsized dramatically, successfully outsourced a number of functions, consolidated plants and departments, and significantly improved financial reporting and controls. Over the past year, the Company improved its advertising market share, and the Chicago Sun-Times and several community papers stabilized and grew circulation in a declining but intensely competitive market.

- GreenChek Commences Internet Marketing Campaign for Distribution Network
GreenChek Technology Inc. (OTCBB:GCHK), a leading globally focused provider of hydrogen fuel cell technology reports that they are implementing a new Internet marketing campaign designed to develop a North American distribution partner network. GreenChek has entered into exclusive discussions with CyberMesh Systems Inc, regarding the implementation of this campaign. Modeled after Barack Obama’s successful grassroots Internet presidential campaign, the initial goal is to establish 30 regional distribution partners in 2009, growing by 30 distributors annually to 90 regional distribution partners by the end of 2011. The estimated potential gross revenue from this project for 2009-2011 is $76.8M.

- Jack in the Box Launched Multi-Week Campaign with Super Bowl Ad
Jack in the Box®, one of the nation’s largest hamburger chains, kicked off a multi-week marketing campaign during the Super Bowl with a cliffhanger ad that left the fate of famed Jack in the Box founder, Jack, up in the air.
While the Super Bowl ad promoted the expansive menu at Jack in the Box and that guests can order anything on the menu, anytime of day or night, it culminated with Jack being seriously injured by a bus and left Jack’s fans wondering what would become of the company’s beloved icon. Within minutes of the ad airing, a special website created to provide updates and news on Jack’s condition – www.hangintherejack.com – crashed for a few minutes when thousands and thousands of people flooded the website.

- Warner Bros. Home Entertainment Group Names Jim Wuthrich President, International Home Video and Digital Distribution
Thomas Gewecke, President, Warner Bros. Digital Distribution and Ron Sanders, President, Warner Home Video announced the promotion of Jim Wuthrich to President, International Home Video and Digital Distribution.
Warner Bros. created the Home Entertainment Group in 2005 to bring together the complementary home entertainment businesses under one unified strategy. This newly created position furthers those efforts by bringing closer alignment to the Studio’s packaged goods and digital businesses globally.
In this newly created post, Wuthrich will report to both Sanders and Gewecke, working closely with the international territories to identify strategic opportunities for the Home Entertainment Group abroad while implementing the Company’s current growth priorities. Marc Gareton, currently serving as Executive Vice President, International, Warner Bros. Digital Distribution, Yves Caillaud, Warner Home Video’s current Senior Vice President, International, and Chris Dyde, Senior Vice President, International Licensee will now report to Wuthrich in the consolidated structure with Caillaud overseeing EMEA, Gareton overseeing Asia and Pacific, and Dyde coordinating international licensees.

- N.C. Ad Agency Launches Website to Celebrate This Year’s Best Super Bowl Ads
Super Bowl Ad Fans Can Follow Coverage Live at SuperBowlTalkies.com

Talk, Inc., a Wilmington, N.C.-based company, created the Talkies in 2008 to judge the creativity, innovation and effectiveness of the industry’s most expensive-and most watched-ads.
This year’s event kicked off with the launch of SuperBowlTalkies.com, a website that includes video commentary and favorite ads from past games, a blog feed tracking the agency’s ongoing Super Bowl ad reporting from TalkIncBlog.com, polls for readers to weigh in on their favorite ads and a live chat feature that allows visitors to comment before and during the game. Super Bowl ad fans can join the festivities by logging on to SuperBowlTalkies.com anytime through game day to chat live and follow the action.

Trinity Mirror, whose portfolio includes five national newspapers, over 150 regional newspapers and 400 plus websites, is using Pluck social media tools to build accessible online communities that are engaging and easy to use.

- iWebTrack™ Launches Blackberry™ and Windows Mobile Applications
iWebTrack Holdings, Inc. has recently launched improved mobile applications of their web analytics tool iWebTrack™, www.iwebtrack.com, for both Blackberry™ and Windows Mobile™ platforms. iWebTrack™ once again leads the way in innovation as the first web analytics provider to offer mobile tracking applications.

iWebTrack™ customers can now access their iWebTrack™ account both in the office and on the road thanks to these mobile tracking applications. iWebTrack™ customers can download the free web tracking application for their Blackberry™ or Windows Mobile™ device directly from http://iwebtrack.com/downloads.asp, enabling them to access their web statistics from anywhere in the world. Customers are no longer restricted by geography, and can now gauge site visitors, search engine traffic, ad campaigns, as well as conversions directly from their PDA. iWebTrack™ also offers a level of customization customers can’t find with competitors such as ClickTracks™, IndexTools™, WebTrends™, or even Google Analytics™.

Most email marketers are being faced with acquisition budget cuts, but they still need to grow their lists aggressively year over year. Tanya Hyde, vice president of Yesmail professional services together with Dan Babb, senior director of append solutions at Walter Karl, will present to marketing professionals, an overview of organic and paid list growth tactics that work to successfully convert prospects to new customers. Attendees will learn why there has never been a more important time to focus on acquiring new customers.

- Local.com to Announce Fourth Quarter and Full Year 2008 Financial Results
Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, will conduct a conference call with analysts and investors at 5:00 p.m. ET on Thursday, February 19, 2009, following the release of its fourth quarter and full year 2008 financial results at approximately 4:30 p.m. ET on the same date. Heath Clarke, chairman and chief executive officer, Bruce Crair, president and chief operating officer, and Doug Norman, chief financial officer, will host the call and discuss the company’s results and outlook.

-  Digital Agency The Visionaire Group Continues Record Growth in 2008 Despite Recession
The Visionaire Group, an award-winning digital agency, announced record year-over-year earnings growth of 46% in fiscal 2008. Hybrid Studio, the website design division, and Media Banners, the digital banner division which specializes in Rich Media, both posted significant double-digit gains while Xtreme Widgets, the company’s branded viral widget/application division, closed out 2008 with astounding earnings growth of 160%.
“We feel very fortunate to celebrate our best year ever during this economic downturn,” says Dimitry Ioffe, CEO of The Visionaire Group. “We attribute our success to following our core values of Creative Commitment and consistent Innovation.”

- Samsung and NFL Announce Winner of “That’s How I See It” Super Ad
With more than one million votes cast, Samsung and the NFL have announced the winner of this year’s fan Super Ad contest. Reginald Castilla, from Ridgeland, Miss., will have his story turned into a commercial that will air during the Super Bowl XLIII pregame show on Feb. 1, 2009, on NBC.
Castilla, a life-long Dallas Cowboys fan, told his story of “That’s How I See It” at a Best Buy in Alexandria, Va., while in town for a conference. Castilla told the story of how he would sneak a black and white portable TV into his dad’s car every Sunday morning before church so he could watch the Cowboys play.

HubSpot’s tool tracks detailed information about every visitor to a website. This information turns into valuable intelligence when visitors convert to leads. For each potential lead, HubSpot tracks the number of visits, the referring source and details about activities such as commenting and watching webinars. When an individual fills out a form on a user’s website, all of this intelligence is captured in the HubSpot lead tracker.

- AOL Launches New Version of Web Mail
AOL’s Products and Technologies Group announced the launch of an enhanced version of AOL Web Mail that offers users one-click access to Gmail, Yahoo! Mail and a variety of third-party sites and destinations directly from the AOL Web Mail page, http://mail.aol.com. Over the past year, AOL has added more than 30 new features and a variety of new functionality to Web Mail in an effort to make it more open to third-party content and to offer more monetization opportunities to advertisers. The new version is being released globally, making it available in more than 38 countries and locales around the world.

- Reprise Media’s Campaign Planning and Social Media Among Top Ranked in U.S. Search Marketing Agencies by Third-Party Independent Research Firm
Reprise Media, an award-winning search and social media marketing agency, has been named a “Strong Performer” in the January 2009 report The Forrester Wave™: US Search Marketing Agencies, Q1 2009. The Forrester Wave Report is an evaluation of leading SEM firms with a detailed analysis of vendors’ products and services based on transparent, fully accessible criteria.

- MoCo Marketing Agency Continues International Expansion with Australian Office
MoCo (www.bigideas.com) announced today the opening of a new office in Brisbane, Australia, which will allow the company to better serve its clients in the Pacific region.
The new MoCo Pacific office comes six months after the company expanded to Hong Kong, to better serve its U.S. customers through the sourcing and production of a wide variety of marketing materials at highly competitive prices.

-  Local Online Advertising Leader Yodle Announces Completion of $10 Million Series C Financing
Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series C funding. The round was led by JAFCO Ventures, joined by Draper Fisher Jurvetson Growth and existing investors Draper Fisher Jurvetson and Bessemer Venture Partners. The funds will be used to double investment in product and technology innovation as well as to continue a national sales expansion.

- Marchex Announces Regular Quarterly Dividend for Common Stock
Marchex, Inc. (NASDAQ: MCHX), a local search and advertising company, announced that the company’s Board of Directors has declared a regular quarterly dividend in the amount of $0.02 per share on its common stock. Marchex will pay these dividends on February 17, 2009 to the holders of record as of the close of business on February 6, 2009. As of January 15, 2009, 10,959,216 shares of Class A common stock and 26,093,851 shares of Class B common stock are outstanding.