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Ad Ops Daily Bits: April 9 2009
- Why Turner Entertainment Dumped Third-Party Ad Networks Watch the rather entertaining video from AdAge, here. – Liberty Mutual Launches New Advertising Campaign Highlighting Personal Responsibility in Daily Life Liberty Mutual announced the launch of its 2009 advertising campaign and newest edition to the popular “Responsibility. What’s your policy?” themed advertisements. Through a series of [...]
Ad Ops Daily Bits: April 8 2009
- UPS Reveals New NASCAR Ad Campaign NASCAR rising star David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be a UPS driver in a humorous new television advertising campaign UPS launches this weekend as part of its revamped racing program. The four-spot series, [...]
Ad Ops Daily Briefs: April 7 2009
- YouCity Inc Announces Launch of Next Generation Hyper Local Social Network Website Based on a Unique 3D Virtual New York City Platform at the 2009 Web 2.0 Expo YouCity Inc, a global leader in developing premium quality large scale 3D city map and highly interactive and user-friendly consumer-based virtual reality applications,announced the company will [...]
Ad Ops Daily Bits: April 3 2009
- ABI Research Forecasts: For Wireless Handsets, 2010 Will Be the Year the Bleeding Stops No matter who you ask, the assessment is the same: 2009 will be a bad year for cellular handset sales worldwide. However ABI Research’s current forecasts for 2010 are cautiously optimistic – if by optimism you mean that we may [...]
Ad Ops Daily Bits: April 2 2009
- Auto Manufacturers Continue to Advertise SUVs Online over More Fuel-Efficient Models, according to comScore Ad Metrix comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s [...]
Ad Ops Daily Bits: April 1 2009
- Ringleader Digital Shifts Focus From Ad Network To Technology Mark Walsh explains how the NY-based company is concentrating their efforts on technology rather than advertising – read it all on MediaPost here. – Wendy Goldberg Named Vice President of Business Development and Strategy for Hearst Entertainment & Syndication Goldberg has more than 15 years [...]
Ad Ops Daily Bits: March 31 2009
- Hydrogen Advertising Wins Seattle Show Award Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More [...]
Ad Ops Daily Bits: March 30 2009
- 12 Tips for More Effective Email Marketing Read them all on the Sazbean blog: http://sazbean.com/2009/03/30/12-tips-for-more-effective-email-marketing/ – Private Jet Terminal Advertising Takes off with Roaring Thunder Media Roaring Thunder Media is the premier provider of display advertising opportunities in private jet terminals. As more individuals opt to fly private – the FAA projects that private [...]
Ad Ops Daily Bits: March 27 2009
- Amazon Sued for Trademark Infringement over PPC Ads on Google According to Wendy Davis for MediaPost, “A company that sells instructional videos and CD-ROMs has sued e-commerce giant Amazon for trademark infringement stemming from ads on Google. The complaint, filed this week by Lakewood, Colo.-based Video Professor, alleges that Amazon uses the phrase “video [...]
Ad Ops Daily Bits: March 26 2009
- Yahoo’s Carol Bartz Looks Into Mobile Opportunities Dan Frommer brings to surface an interesting observation as to where Yahoo’s focus may be. Read it on AdAge Digital. – Ifbyphone Launches First BlackBerry Application Ifbyphone today announced its first BlackBerry® application—conference calling and voice-broadcast messaging combined in a free download—enhancing the functionality of the popular [...]
Ad Ops Daily Bits: March 25 2009
- Facebook Co-founder and My.BarackObama.com New Media Strategist Chris Hughes Joins General Catalyst Partners as Entrepreneur-in-Residence General Catalyst Partners, a venture capital and private equity firm that invests in exceptional entrepreneurs building technology-focused companies, announced that Chris Hughes has joined the firm as an Entrepreneur in Residence. The co-founder of Facebook, the largest social networking [...]
Ad Ops Daily Bits: March 24 2009
- Why Is Online Video Advertising Dying? Benjamin Wayne raises the questions and tries to answer it on the Online Video Insider blog. The article has also received great comments and insights from the industry’s players – well worth reading it all here. – Incisive Media Announces Plans to Merge The National Law Journal and [...]
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