Category Page for: Ad Ops: Daily Briefs

Ad Ops Daily Briefs: November 19 2008

» by Otilia Otlacan November 19th, 2008 at 11:00 pm » Comments (0)

- Zoombak Launches Multi-Million Dollar TV Ad Campaign to Establish Leadership in the Personal GPS Locator Category Zoombak (www.Zoombak.com) today announced the launch of a nationwide television advertising campaign to build brand awareness and educate consumers on the valuable benefits of its Personal GPS Locators. The campaign, titled “Imagine”, demonstrates the broad range of product uses for Zoombak Locators, including keeping track of teen drivers, recovering stolen vehicles, and finding lost pets. The campaign’s strong emotional appeal highlights the peace-of-mind that consumers gain by knowing the location of what matters most. “As the industry leader, it is up to Zoombak to begin ...more »

Ad Ops Daily Briefs: November 18 2008

» by Otilia Otlacan November 18th, 2008 at 11:00 pm » Comments (0)

- MySpace Globally Launches Profile 2.0 MySpace, the world’s premiere social network, today announced the launch of Profile 2.0, the next step in the iterative global site redesign, enabling millions of users to opt-in and customize the appearance of their profiles using an innovative new drag-and-drop user interface. Profile 2.0 builds on MySpace’s existing framework and integrates a new friend categorization functionality to offer even deeper levels of creativity and control for users. “Profile 2.0 is everything users have been asking for,” said Tom Anderson, President and co-founder of MySpace. “You can now make your profile look different to different groups of ...more »

Ad Ops Daily Briefs: November 17 2008

» by Otilia Otlacan November 17th, 2008 at 11:00 pm » Comments (0)

- George P. Johnson Acquires Online Marketing Agency and Mobile Device Platform In a bold move that acknowledges the unprecedented convergence of live events and digital marketing – and that brand marketers demand a one-stop agency for developing and executing these campaigns – experience marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing agency JUXT Interactive and mobile device platform MobilePromote. JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients. - ValueClick to Present ...more »

Ad Ops Daily Briefs: November 14 2008

» by Otilia Otlacan November 14th, 2008 at 11:00 pm » Comments (0)

- Integrated Marketing - How to Get Past the Competitive Clutter From brainstorming to execution, integrating all aspects of your marketing campaigns is key to increasing your sales. Enter B2B expert Julia Pitlik, Senior Director Marketing Communications at Fujitsu, who will share her successes in getting past the clutter at the D/FW American Marketing Association’s Executive Luncheon, held Wednesday, Nov. 19th, 2008. At this event, Pitlik will discuss segmentation and consistent messaging across all mediums such as: media analyst relations, advertising, e-media programs, trade shows, lead generation programs, competitive analysis, RFP responses, and direct sales. She will also provide concrete examples and ...more »

Ad Ops Briefs Daily: November 13 2008

» by Otilia Otlacan November 13th, 2008 at 11:00 pm » Comments (0)

- Salesgenie.com Demonstrates Salesgenie on Force.com at Dreamforce 2008 Salesgenie.com® (an infoGROUP™ company) (NASDAQ: IUSA), the leading provider of online solutions for sales effectiveness management announced today the availability of direct sales lead delivery from its online service, Salesgenie, into Salesforce CRM through the Force.com platform. The resulting solution helps sales professionals more quickly zero in on new prospects that are just like their best customers to spend less time prospecting and more time selling. By leveraging the Force.com platform, sales leads can be automatically loaded from Salesgenie into Salesforce CRM, feeding new prospects directly into the sales funnel. - From Print ...more »

Ad Ops Daily Briefs: November 12 2008

» by Otilia Otlacan November 12th, 2008 at 11:00 pm » Comments (0)

- Age is a Primary Factor in How Americans Consume Video Entertainment, Says ABI Research When it comes to viewing TV and video, growth in consumer markets is more limited by consumers’ ability to absorb new usage models and new applications than by limitations of technology, according to a new US consumer survey from ABI Research. “The willingness to adopt new forms of entertainment delivery is in many cases determined by the age of the consumer,” says ABI Research principal analyst Steve Wilson. “That means that market growth is simply a matter of time.” - High Growth Reported for the Digital Signage in ...more »

Ad Ops Daily Briefs: November 11 2008

» by Otilia Otlacan November 11th, 2008 at 11:00 pm » Comments (0)

- Economy: #1 of 5 Fast Fixes for new President: "Spread the wealth around" to Bloggers: New way to Monetize Content A new approach to content monetization is in order--one that doesn't find all information wanting to be free after all. Here's how the have-nots can share in the wealth they actually create. The plan and its advantages are discussed in detail at the web site http://www.InformationJustWantsToBePaid.com. - Staggering Economy Topples 2009 Salary Increases Business & Legal Reports (BLR) announced survey data today that shows a significant change in the plans of US employers for salary increases in 2009. "The current economic turmoil appears ...more »

Ad Ops Daily Briefs: November 10 2008

» by Otilia Otlacan November 10th, 2008 at 11:00 pm » Comments (0)

- ExactTarget Launches New Salesforce.com Integrated Capabilities for Advanced Marketing Automation at Dreamforce ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today launches new marketing automation solutions to help marketers increase their influence on lead nurturing by cultivating deeper relationships with existing customers and new business prospects. With new capabilities that are tightly integrated with Salesforce CRM, the new solutions also minimize the level of interaction that is needed by marketers – saving time and money, and allowing them to focus on nurturing prospects to become converted customers. more »

Ad Ops Daily Briefs: November 7 2008

» by Otilia Otlacan November 7th, 2008 at 11:00 pm » Comments (0)

- AOL Launches Access to Social Networks from New AOL.com AOL announced a brand new homepage available at http://www.aol.com/newhomepage that will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.com site, and is part of AOL’s ongoing strategy to open its homepage, http://www.aol.com, to outside services and content – offering consumers more customization options. - interCLICK Provides 2008 Fourth Quarter Guidance For Revenue Growth and Gross Margin Expansion interCLICK, Inc. ...more »

Ad Ops Daily Briefs: November 6 2008

» by Otilia Otlacan November 6th, 2008 at 11:00 pm » Comments (0)

- ValueClick Announces Third Quarter 2008 Results Board of Directors Authorizes $100 Million Increase to Stock Repurchase Program ValueClick, Inc. (Nasdaq: VCLK) today reported financial results for the third quarter ended September 30, 2008. Revenue and adjusted-EBITDA1 were within their respective previously-issued guidance ranges. “We stated in mid-July that increasing economic uncertainty would impact the second half of the year, and our third quarter results were in-line with this revised outlook,” said Tom Vadnais, chief executive officer of ValueClick. “While the industry’s growth outlook for the rest of the year is more cautious, we have the experience and management team depth to continue ...more »