- Why Turner Entertainment Dumped Third-Party Ad Networks
Watch the rather entertaining video from AdAge, here.

- Liberty Mutual Launches New Advertising Campaign Highlighting Personal Responsibility in Daily Life
Liberty Mutual announced the launch of its 2009 advertising campaign and newest edition to the popular “Responsibility. What’s your policy?” themed advertisements. Through a series of television and online advertisements that follow the lives of a “typical” American family, Liberty Mutual hopes to spark discussion and reflection on the topic of personal responsibility. The estimated $60 million campaign will air on major network and cable television including CBS, NBC and ABC.

- UPS Reveals New NASCAR Ad Campaign
NASCAR rising star David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be a UPS driver in a humorous new television advertising campaign UPS launches this weekend as part of its revamped racing program.
The four-spot series, which was produced by The Martin Agency, will feature Ragan competing with UPS drivers in various extreme physical challenges to determine who will earn the title of “Maximum Driver.” The first spot has been broadcast on FOX on Sunday, April 5, during the Samsung 500 at Texas Motor Speedway, but a special preview was available on Friday afternoon, April 3, at www.racing.ups.com.
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-  YouCity Inc Announces Launch of Next Generation Hyper Local Social Network Website Based on a Unique 3D Virtual New York City Platform at the 2009 Web 2.0 Expo
YouCity Inc, a global leader in developing premium quality large scale 3D city map and highly interactive and user-friendly consumer-based virtual reality applications,announced the company will be launching the open beta of its local-community focused social network website built on an immersive 3D virtual reality platform at the Web 2.0 Expo San Francisco, March 31 - April 3, 2009. YouCity.com helps users connect with local people sharing the same interests, and discover the city hotspots and exciting local events through the eyes of their friends or people they trust on a fun 3D city map.
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- ABI Research Forecasts: For Wireless Handsets, 2010 Will Be the Year the Bleeding Stops
No matter who you ask, the assessment is the same: 2009 will be a bad year for cellular handset sales worldwide. However ABI Research’s current forecasts for 2010 are cautiously optimistic – if by optimism you mean that we may see shipment numbers stabilize and maintain an essentially flat growth rate rather than falling further.
“ABI Research estimates that worldwide handset shipments will fall by at least 8% in 2009,” says practice director Kevin Burden, “and we believe that flat growth in 2010 is the best the market will deliver. We will see neither significant growth nor decline in shipments, and that would actually be a good outcome: the beginning of the upswing back to a more stable growth pattern.”
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- Auto Manufacturers Continue to Advertise SUVs Online over More Fuel-Efficient Models, according to comScore Ad Metrix
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s new product-level dictionary.
The study revealed that Ford Motor Company was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the “Big Three” U.S. automakers  (Ford, GM and Chrysler) accounting for 26 percent.
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- Ringleader Digital Shifts Focus From Ad Network To Technology
Mark Walsh explains how the NY-based company is concentrating their efforts on technology rather than advertising - read it all on MediaPost here.

- Wendy Goldberg Named Vice President of Business Development and Strategy for Hearst Entertainment & Syndication
Goldberg has more than 15 years of experience in providing management and strategic counsel to companies and executives, including America Online and AOL Time Warner, Six Flags and the Pilot Group, a New York-based private equity firm. In this new role she will be involved in all aspects of developing and expanding new and existing business within Hearst Entertainment & Syndication, the operating group responsible for Hearst’s interests in cable television networks, including ESPN, Lifetime, A&E and History; television production and distribution; newspaper syndication; and merchandise licensing.

- Hydrogen Advertising Wins Seattle Show Award
Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More that $455,000 was raised through the campaign.

- 12 Tips for More Effective Email Marketing

Read them all on the Sazbean blog: http://sazbean.com/2009/03/30/12-tips-for-more-effective-email-marketing/

- Private Jet Terminal Advertising Takes off with Roaring Thunder Media
Roaring Thunder Media is the premier provider of display advertising opportunities in private jet terminals. As more individuals opt to fly private - the FAA projects that private flight jet hours will increase 300% over the next decade - savvy luxury marketers have tapped into this growing industry and found that it is the ideal avenue to target ultra high net worth consumers with less waste than traditional media. Roaring Thunder Media is at the forefront of this rapidly expanding industry with impactful interior and exterior static advertising displays as well as custom- tailored marketing programs.