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	<title>Ad Operations Online &#187; Reports and Studies</title>
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	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
	<lastBuildDate>Mon, 15 Mar 2010 07:45:43 +0000</lastBuildDate>
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		<title>Marketers&#8217; Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.</title>
		<link>http://www.adoperationsonline.com/2010/03/15/marketers-digital-spending-to-overtake-print-for-first-time-ever-according-to-outsell-inc/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/15/marketers-digital-spending-to-overtake-print-for-first-time-ever-according-to-outsell-inc/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 07:45:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[advertising spending forecast]]></category>
		<category><![CDATA[b2b roi]]></category>
		<category><![CDATA[chuck richard]]></category>
		<category><![CDATA[cross-media marketing;]]></category>
		<category><![CDATA[facebook advertising effectiveness]]></category>
		<category><![CDATA[linkedin advertising effectiveness]]></category>
		<category><![CDATA[marketing ad spending study]]></category>
		<category><![CDATA[myspace advertising]]></category>
		<category><![CDATA[online advertising spend]]></category>
		<category><![CDATA[Outsell Inc]]></category>
		<category><![CDATA[print magazine advertising]]></category>
		<category><![CDATA[search engine advertising]]></category>
		<category><![CDATA[twitter advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6846</guid>
		<description><![CDATA[Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent
BURLINGAME, Calif. and LONDON &#8211; For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/15/marketers-digital-spending-to-overtake-print-for-first-time-ever-according-to-outsell-inc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009</title>
		<link>http://www.adoperationsonline.com/2010/03/12/top-10-companies-in-spain-media-industry-it-spending-predictor-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/12/top-10-companies-in-spain-media-industry-it-spending-predictor-2009/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 07:00:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[research markets]]></category>
		<category><![CDATA[spain it spending]]></category>
		<category><![CDATA[spain media industry]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6830</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009&#8221; report to their offering.
This databook provides insight into the top 10 companies in Spain media industry in terms of their estimated IT spend.

Scope



The view of the top 10 companies in this sector and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategy Analytics: Global Online Ad Market Rejuvenated</title>
		<link>http://www.adoperationsonline.com/2010/03/10/strategy-analytics-global-online-ad-market-rejuvenated/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/10/strategy-analytics-global-online-ad-market-rejuvenated/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:30:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[global online advertising market]]></category>
		<category><![CDATA[jia wu]]></category>
		<category><![CDATA[Martin Olausson]]></category>
		<category><![CDATA[q4 holiday ad spend]]></category>
		<category><![CDATA[service online advertising index]]></category>
		<category><![CDATA[strategy analytics]]></category>
		<category><![CDATA[Strategy Analytics Digital Media Strategies]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6822</guid>
		<description><![CDATA[Google, Baidu and NHN Gain Market Share
BOSTON &#8211; The global online advertising market expanded by 8.5% in the 4th quarter 2009, growing to $17.2 billion from $15.9 billion one year ago. Recent Strategy Analytics research, “Global Online Advertising Market Returns to Growth in Q4 09,” suggests that due to massive Q4 holiday season ad spend [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Reports December 2009 U.S. Mobile Subscriber Market Share</title>
		<link>http://www.adoperationsonline.com/2010/03/09/comscore-reports-december-2009-u-s-mobile-subscriber-market-share/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/09/comscore-reports-december-2009-u-s-mobile-subscriber-market-share/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:45:09 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore mobilens]]></category>
		<category><![CDATA[mobile content usage]]></category>
		<category><![CDATA[mobile oem]]></category>
		<category><![CDATA[mobile original equipment manufacturers]]></category>
		<category><![CDATA[mobile phone industry]]></category>
		<category><![CDATA[oem market share]]></category>
		<category><![CDATA[smartphone operating system]]></category>
		<category><![CDATA[top smartphone platforms]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6816</guid>
		<description><![CDATA[Nearly Two-Thirds of America’s 234 Million Mobile Subscribers used Text Messaging in December 2009
RESTON, VA &#8211; comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The report [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/09/comscore-reports-december-2009-u-s-mobile-subscriber-market-share/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights</title>
		<link>http://www.adoperationsonline.com/2010/03/09/advertising-agency-clients-most-frustrated-by-lack-of-communication-industry-knowledge-and-insights/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/09/advertising-agency-clients-most-frustrated-by-lack-of-communication-industry-knowledge-and-insights/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:15:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Media Sales Management]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[aaaa transformation conference]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[ad-ology research attitudes agencies]]></category>
		<category><![CDATA[american association advertising agencies]]></category>
		<category><![CDATA[C. Lee Smith;]]></category>
		<category><![CDATA[marketing budgets]]></category>
		<category><![CDATA[sales development services]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6808</guid>
		<description><![CDATA[New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference
SAN FRANCISCO &#8211; Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.

According to the 2010 Ad-ology Research Attitudes on Agencies [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Sales Are the Brightest Spot in Retailing Says Plunkett Research</title>
		<link>http://www.adoperationsonline.com/2010/03/08/online-sales-are-the-brightest-spot-in-retailing-says-plunkett-research/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/08/online-sales-are-the-brightest-spot-in-retailing-says-plunkett-research/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:30:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ecommerce industry almanac]]></category>
		<category><![CDATA[jack w plunkett]]></category>
		<category><![CDATA[online marketing competitive intelligence]]></category>
		<category><![CDATA[online retail sector report]]></category>
		<category><![CDATA[plunkett research]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6804</guid>
		<description><![CDATA[HOUSTON &#8211; Plunkett Research, Ltd. has released its newest market research and competitive analysis report, Plunkett’s E-Commerce and Internet Business Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the internet business and e-commerce industry.

According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., “The online retail sector is perfectly positioned to grow [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/08/online-sales-are-the-brightest-spot-in-retailing-says-plunkett-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the Rubicon Project Declares the Ad Server Dead</title>
		<link>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:30:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rubicon Project]]></category>
		<category><![CDATA[ad campaign management]]></category>
		<category><![CDATA[ad channel management]]></category>
		<category><![CDATA[ad pricing intelligence]]></category>
		<category><![CDATA[ad server is dead]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[ad yield management]]></category>
		<category><![CDATA[automated demand access]]></category>
		<category><![CDATA[digital ad platform]]></category>
		<category><![CDATA[Frank Addante]]></category>
		<category><![CDATA[paidcontent conference]]></category>
		<category><![CDATA[premium ad inventory]]></category>
		<category><![CDATA[publisher data platform]]></category>
		<category><![CDATA[revv for publishers]]></category>
		<category><![CDATA[rubicon project manifesto]]></category>
		<category><![CDATA[self service ad sales]]></category>
		<category><![CDATA[yield management optimization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6752</guid>
		<description><![CDATA[Allen &#38; Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform
LOS ANGELES &#8211; the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Openwave Unveils New Edition of Mobile Insights Report Uncovering Mobile Internet Trends and Opportunities in Emerging Markets</title>
		<link>http://www.adoperationsonline.com/2010/02/24/openwave-unveils-new-edition-of-mobile-insights-report-uncovering-mobile-internet-trends-and-opportunities-in-emerging-markets/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/24/openwave-unveils-new-edition-of-mobile-insights-report-uncovering-mobile-internet-trends-and-opportunities-in-emerging-markets/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:15:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[john giere]]></category>
		<category><![CDATA[key mobile internet usage]]></category>
		<category><![CDATA[mobile ad inventory]]></category>
		<category><![CDATA[mobile internet trends]]></category>
		<category><![CDATA[mobile search trends]]></category>
		<category><![CDATA[mobile usage behavior data]]></category>
		<category><![CDATA[mxit]]></category>
		<category><![CDATA[openwave analytics]]></category>
		<category><![CDATA[openwave systems]]></category>
		<category><![CDATA[search ad revenue]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6749</guid>
		<description><![CDATA[Openwave® Mobile Analytics Suggests New Revenue Opportunities for Operators; Mobile World Congress 2010
BARCELONA, Spain &#8211; Openwave Systems Inc. (Nasdaq:OPWV), a global software innovator delivering context-aware mediation and messaging solutions, published a Winter 2010 report highlighting key mobile internet usage trends in Africa. The findings are the result of Openwave® Analytics collecting and interpreting traffic and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/24/openwave-unveils-new-edition-of-mobile-insights-report-uncovering-mobile-internet-trends-and-opportunities-in-emerging-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Kicks off Members Only Online Resource with New Seller&#8217;s Guide Series</title>
		<link>http://www.adoperationsonline.com/2010/02/18/iab-kicks-off-members-only-online-resource-with-new-sellers-guide-series/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/iab-kicks-off-members-only-online-resource-with-new-sellers-guide-series/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:45:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[advertising sales strategies]]></category>
		<category><![CDATA[iab annual leadership meeting]]></category>
		<category><![CDATA[iab sellers gudie]]></category>
		<category><![CDATA[IAB's Mobile Advertising Committee]]></category>
		<category><![CDATA[interactive ad campaigns]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[interactive insider]]></category>
		<category><![CDATA[mixx conference]]></category>
		<category><![CDATA[online advertising trends]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6725</guid>
		<description><![CDATA[“Interactive Insider” Will Provide Sales Tools and Thought Leadership Exclusively to IAB Members
NEW YORK &#8211; The Interactive Advertising Bureau (IAB) announced the launch of “Interactive Insider,” a specialized area of iab.net available only to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry,” the first in a series [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/18/iab-kicks-off-members-only-online-resource-with-new-sellers-guide-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Doritos Had the Most Talked About Super Bowl Ad on Twitter, According to Squawq</title>
		<link>http://www.adoperationsonline.com/2010/02/16/doritos-had-the-most-talked-about-super-bowl-ad-on-twitter-according-to-squawq/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/16/doritos-had-the-most-talked-about-super-bowl-ad-on-twitter-according-to-squawq/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 07:00:14 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[doritos house rules]]></category>
		<category><![CDATA[mike caguin]]></category>
		<category><![CDATA[squawq]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[super bowl advertising]]></category>
		<category><![CDATA[twitter analytics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6707</guid>
		<description><![CDATA[Squawq provides immediate feedback from Twittersphere on America’s discussions about ads, brands and teams
MINNEAPOLIS &#8211; The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according to Squawq, a Web tool created by ad agency Colle+McVoy that tracks and analyzes conversations on Twitter. The Doritos brand [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/16/doritos-had-the-most-talked-about-super-bowl-ad-on-twitter-according-to-squawq/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New InsightExpress Research Reveals Impact of Mobile Advertising</title>
		<link>http://www.adoperationsonline.com/2010/02/12/new-insightexpress-research-reveals-impact-of-mobile-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/12/new-insightexpress-research-reveals-impact-of-mobile-advertising/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 07:15:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[digital marketing research]]></category>
		<category><![CDATA[InsightExpress]]></category>
		<category><![CDATA[Joy Liuzzo;]]></category>
		<category><![CDATA[mobile automotive purchase]]></category>
		<category><![CDATA[mobile entertainment purchase]]></category>
		<category><![CDATA[mobile insightnorms]]></category>
		<category><![CDATA[mobile media types]]></category>
		<category><![CDATA[mobile retail purchase]]></category>
		<category><![CDATA[mobile technology purchase]]></category>
		<category><![CDATA[mobile travel purchase]]></category>
		<category><![CDATA[online ad testing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online and mobile advertising inventory]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6696</guid>
		<description><![CDATA[STAMFORD, Conn. &#8211; InsightExpress, a leading digital marketing research firm, released Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.

The study used norms developed in online ad testing as a [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/12/new-insightexpress-research-reveals-impact-of-mobile-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It</title>
		<link>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 07:45:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad auction engine]]></category>
		<category><![CDATA[ad impressions]]></category>
		<category><![CDATA[ad operations support]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[pubmatic ecpm]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[realtime bidding]]></category>
		<category><![CDATA[realtime bidding whitepaper]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[rtb ad network]]></category>
		<category><![CDATA[us online advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6684</guid>
		<description><![CDATA[PALO ALTO, Calif. &#8211; PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the industry’s first white paper exclusively focused on Real-Time Bidding (RTB) (http://www.PubMatic.com/real-time-bidding). Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Kantar Launches Kantar Media</title>
		<link>http://www.adoperationsonline.com/2010/02/04/kantar-launches-kantar-media/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/04/kantar-launches-kantar-media/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 20:48:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[andy brown]]></category>
		<category><![CDATA[bevahioral analytics]]></category>
		<category><![CDATA[compete cymfony]]></category>
		<category><![CDATA[consultancy networks;]]></category>
		<category><![CDATA[jean michel portier]]></category>
		<category><![CDATA[kantar media]]></category>
		<category><![CDATA[kmr group]]></category>
		<category><![CDATA[marketing media studies]]></category>
		<category><![CDATA[media insights]]></category>
		<category><![CDATA[terry kent]]></category>
		<category><![CDATA[TNS Media Intelligence;]]></category>
		<category><![CDATA[TNS Media;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6660</guid>
		<description><![CDATA[Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries
NEW YORK &#8211; Kantar, one of the world&#8217;s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in 2009 [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/04/kantar-launches-kantar-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australia Digital Economy: Advertising, Statistics, Revenues, Forecasts</title>
		<link>http://www.adoperationsonline.com/2010/02/04/australia-digital-economy-advertising-statistics-revenues-forecasts/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/04/australia-digital-economy-advertising-statistics-revenues-forecasts/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 07:15:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[australia advertising report]]></category>
		<category><![CDATA[digital economy australia]]></category>
		<category><![CDATA[online search advertising]]></category>
		<category><![CDATA[PricewaterhouseCoopers;]]></category>
		<category><![CDATA[pwc]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6650</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Australia &#8211; Digital Economy &#8211; Advertising, Statistics, Revenues, Forecasts&#8221; report to their offering.
Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial year [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/04/australia-digital-economy-advertising-statistics-revenues-forecasts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>the Rubicon Project&#8217;s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs</title>
		<link>http://www.adoperationsonline.com/2010/02/02/the-rubicon-projects-q4-market-report-finds-shift-to-online-spending-drives-34-increase-in-cpms/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/02/the-rubicon-projects-q4-market-report-finds-shift-to-online-spending-drives-34-increase-in-cpms/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 07:45:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Publicis Groupe]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rubicon Project]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[ad network market]]></category>
		<category><![CDATA[admonsters]]></category>
		<category><![CDATA[andrea kerr redniss]]></category>
		<category><![CDATA[average cpm]]></category>
		<category><![CDATA[ben abbatiello]]></category>
		<category><![CDATA[charles curran]]></category>
		<category><![CDATA[cpm report]]></category>
		<category><![CDATA[craig roah]]></category>
		<category><![CDATA[creativeloafing]]></category>
		<category><![CDATA[dan greenberg]]></category>
		<category><![CDATA[eric franchi]]></category>
		<category><![CDATA[glenroe group]]></category>
		<category><![CDATA[internet advertising infrastructure]]></category>
		<category><![CDATA[jaan janes]]></category>
		<category><![CDATA[maureen little]]></category>
		<category><![CDATA[NAI]]></category>
		<category><![CDATA[online ad retargeting]]></category>
		<category><![CDATA[Online Advertising Market Report;]]></category>
		<category><![CDATA[online audience segmentation]]></category>
		<category><![CDATA[online spending]]></category>
		<category><![CDATA[online video ad market]]></category>
		<category><![CDATA[patrick mersigner]]></category>
		<category><![CDATA[publicis optimedi]]></category>
		<category><![CDATA[pulse 360]]></category>
		<category><![CDATA[revv marketplace]]></category>
		<category><![CDATA[rob beeler]]></category>
		<category><![CDATA[rubicon 20 index]]></category>
		<category><![CDATA[sharethrough]]></category>
		<category><![CDATA[standard ad formats]]></category>
		<category><![CDATA[targeted online ad inventory]]></category>
		<category><![CDATA[tommy moreno]]></category>
		<category><![CDATA[undertone]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6636</guid>
		<description><![CDATA[Demand Side Channels Must Innovate and Differentiate In Order to Thrive
LOS ANGELES &#8211; the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/02/the-rubicon-projects-q4-market-report-finds-shift-to-online-spending-drives-34-increase-in-cpms/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents</title>
		<link>http://www.adoperationsonline.com/2010/02/01/tv-ads-integrated-within-an-interactive-social-tv-environment-outperform-broadcast-tv-equivalents/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/01/tv-ads-integrated-within-an-interactive-social-tv-environment-outperform-broadcast-tv-equivalents/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 07:45:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[advertising effectiveness study]]></category>
		<category><![CDATA[akoo]]></category>
		<category><![CDATA[arbitron]]></category>
		<category><![CDATA[average brand aided recall]]></category>
		<category><![CDATA[brand metrics]]></category>
		<category><![CDATA[interactive programming environment]]></category>
		<category><![CDATA[ip based television]]></category>
		<category><![CDATA[iptv advertising]]></category>
		<category><![CDATA[niko drakoulis]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[social media apps]]></category>
		<category><![CDATA[social music television network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6627</guid>
		<description><![CDATA[First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment
CHICAGO &#8211; Akoo, the world’s largest social music television network, announced the results of the first major Advertising Effectiveness study [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/01/tv-ads-integrated-within-an-interactive-social-tv-environment-outperform-broadcast-tv-equivalents/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>comScore Reports Global Search Market Growth of 46 Percent in 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 08:00:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[comscore qsearch]]></category>
		<category><![CDATA[global search market]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[top search markets]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6616</guid>
		<description><![CDATA[Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year
Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bango Reports That 83% of Brands Remain in the Dark about Mobile Campaign Performance</title>
		<link>http://www.adoperationsonline.com/2010/01/29/bango-reports-that-83-of-brands-remain-in-the-dark-about-mobile-campaign-performance/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/29/bango-reports-that-83-of-brands-remain-in-the-dark-about-mobile-campaign-performance/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 07:45:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[bango]]></category>
		<category><![CDATA[juniper research]]></category>
		<category><![CDATA[mobile advertising space]]></category>
		<category><![CDATA[mobile analytics]]></category>
		<category><![CDATA[mobile campaign performance]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[ray anderson]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6614</guid>
		<description><![CDATA[And 27% use no analytics to measure their mobile campaigns
NEW YORK &#8211; According to statistics released by Bango Inc (LSE:BGO), the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/29/bango-reports-that-83-of-brands-remain-in-the-dark-about-mobile-campaign-performance/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top-Growing Properties and Site Categories for December 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/28/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-december-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/28/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-december-2009/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 07:45:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad focus ranking]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[internet audience measurement]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[top online properties]]></category>
		<category><![CDATA[top site categories]]></category>
		<category><![CDATA[us web activity]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6602</guid>
		<description><![CDATA[Holiday Festivities Drive Traffic to Retail and Greetings Sites
Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/28/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-december-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Ads That Keep on Giving: Sponsored Forum Posts Increase Response by More Than 100%</title>
		<link>http://www.adoperationsonline.com/2010/01/28/online-ads-that-keep-on-giving-sponsored-forum-posts-increase-response-by-more-than-100/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/28/online-ads-that-keep-on-giving-sponsored-forum-posts-increase-response-by-more-than-100/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 07:30:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ctr forums]]></category>
		<category><![CDATA[forum advertising]]></category>
		<category><![CDATA[justin choi]]></category>
		<category><![CDATA[postrelease]]></category>
		<category><![CDATA[targeted forum ads]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6600</guid>
		<description><![CDATA[Advertising in Forums Helps Companies Build Repository of Online Content That Increases SEO and Drives Traffic – Indefinitely
LONG BEACH, Calif. &#8211; Sponsored forum posts, clearly marked as advertisements, increase in ability to drive response over time – by more than 100 percent one year after a paid campaign has ended, according to an analysis released [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/28/online-ads-that-keep-on-giving-sponsored-forum-posts-increase-response-by-more-than-100/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>BIA/Kelsey Analysts Identify Key Local Media Trends to Watch in 2010</title>
		<link>http://www.adoperationsonline.com/2010/01/28/biakelsey-analysts-identify-key-local-media-trends-to-watch-in-2010/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/28/biakelsey-analysts-identify-key-local-media-trends-to-watch-in-2010/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 07:00:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[bia kelsey]]></category>
		<category><![CDATA[broadcasting digital strategies]]></category>
		<category><![CDATA[digital media consulting]]></category>
		<category><![CDATA[interactive local media]]></category>
		<category><![CDATA[local media trends]]></category>
		<category><![CDATA[mobile local media]]></category>
		<category><![CDATA[mobile monetization]]></category>
		<category><![CDATA[neal polacheck]]></category>
		<category><![CDATA[the kelsey report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6596</guid>
		<description><![CDATA[CHANTILLY, Va. &#8211; BIA/Kelsey has released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media. These predictions were drawn from analysis of more than three-dozen anticipated developments the firm provided to clients of its Continuous Advisory [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/28/biakelsey-analysts-identify-key-local-media-trends-to-watch-in-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Anchor Intelligence Reports One out of Every Four Ad Clicks was an Attempt at Click Fraud</title>
		<link>http://www.adoperationsonline.com/2010/01/27/anchor-intelligence-reports-one-out-of-every-four-ad-clicks-was-an-attempt-at-click-fraud/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/27/anchor-intelligence-reports-one-out-of-every-four-ad-clicks-was-an-attempt-at-click-fraud/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 08:15:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[ad botnets]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[anchor intelligence]]></category>
		<category><![CDATA[clearmark]]></category>
		<category><![CDATA[click fraud rate]]></category>
		<category><![CDATA[click rings]]></category>
		<category><![CDATA[double clicks]]></category>
		<category><![CDATA[internal clicks]]></category>
		<category><![CDATA[invalid clicks]]></category>
		<category><![CDATA[invalid traffic]]></category>
		<category><![CDATA[ken miller]]></category>
		<category><![CDATA[online traffic quality report]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[traffic quality report]]></category>
		<category><![CDATA[traffic scoring system]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6594</guid>
		<description><![CDATA[Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009
MOUNTAIN VIEW, Calif. &#8211; Anchor Intelligence, the leading provider of traffic quality solutions, released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review. The Anchor Intelligence network saw the average attempted click fraud rate jump [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/27/anchor-intelligence-reports-one-out-of-every-four-ad-clicks-was-an-attempt-at-click-fraud/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Marketing Sector Rebounds After Positive Holiday Season Led By Retail</title>
		<link>http://www.adoperationsonline.com/2010/01/27/search-marketing-sector-rebounds-after-positive-holiday-season-led-by-retail/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/27/search-marketing-sector-rebounds-after-positive-holiday-season-led-by-retail/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:30:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[cpc advertising]]></category>
		<category><![CDATA[david karnstedt]]></category>
		<category><![CDATA[display ad optimization]]></category>
		<category><![CDATA[Efficient Frontier]]></category>
		<category><![CDATA[microsofy yahoo deal impact]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine performance report]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[sem growth rate]]></category>
		<category><![CDATA[sem spend growth]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6588</guid>
		<description><![CDATA[Spend Expected to Grow by More Than 15 Percent in 2010; Data Based on Efficient Frontier’s Q4 2009 U.S. Search Engine Performance Report
SUNNYVALE, Calif. &#8211; The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/27/search-marketing-sector-rebounds-after-positive-holiday-season-led-by-retail/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PubMatic&#8217;s Ad Price Index Reveals Premium Publisher Ad Pricing From Ad Networks Up 111% In Past Year</title>
		<link>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:39:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad monetization platform]]></category>
		<category><![CDATA[ad network performance]]></category>
		<category><![CDATA[ad networks ecpm]]></category>
		<category><![CDATA[ad optimization]]></category>
		<category><![CDATA[ad price index]]></category>
		<category><![CDATA[ad pricing data]]></category>
		<category><![CDATA[Albert Madansky]]></category>
		<category><![CDATA[display advertising prices]]></category>
		<category><![CDATA[Michele Madansky]]></category>
		<category><![CDATA[non guaranteed ad inventory]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[rtb]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6581</guid>
		<description><![CDATA[2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers
PALO ALTO, Calif. &#8211; PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Industry Click Fraud Rate at 15.3 Percent for Q4 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/26/industry-click-fraud-rate-at-15-3-percent-for-q4-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/industry-click-fraud-rate-at-15-3-percent-for-q4-2009/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:33:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[advertising audience quality]]></category>
		<category><![CDATA[average click fraud rate]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[comparison shopping engines]]></category>
		<category><![CDATA[cost-per-click advertising;]]></category>
		<category><![CDATA[cpc advertising]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6579</guid>
		<description><![CDATA[Rate Lowest in Three Years for Busy Holiday Shopping Season
AUSTIN, Texas &#8211; Click Forensics, Inc. released advertising audience quality figures for the fourth quarter 2009 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/industry-click-fraud-rate-at-15-3-percent-for-q4-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Releases December 2009 US Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2010/01/26/comscore-releases-december-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/comscore-releases-december-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:10:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[aol network]]></category>
		<category><![CDATA[Ask Network]]></category>
		<category><![CDATA[comscore qsearch analysis]]></category>
		<category><![CDATA[cross channel searches]]></category>
		<category><![CDATA[expanded search rankings]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[search market share]]></category>
		<category><![CDATA[us search marketplace]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6577</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/comscore-releases-december-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>US Advertising Value for Online Video Services Will Be US$1.9 Billion By 2013</title>
		<link>http://www.adoperationsonline.com/2010/01/25/us-advertising-value-for-online-video-services-will-be-us1-9-billion-by-2013/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/25/us-advertising-value-for-online-video-services-will-be-us1-9-billion-by-2013/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:45:37 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[ad supported video]]></category>
		<category><![CDATA[broadband vod]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[online video services;]]></category>
		<category><![CDATA[paytv vod]]></category>
		<category><![CDATA[subscriber information system]]></category>
		<category><![CDATA[us advanced advertising]]></category>
		<category><![CDATA[video on demand]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6567</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;US Advanced Advertising&#8221; report to their offering.
Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD).

The current growth of Ad-supported online video services has [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/25/us-advertising-value-for-online-video-services-will-be-us1-9-billion-by-2013/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google</title>
		<link>http://www.adoperationsonline.com/2010/01/25/adgooroo-report-shows-q4-gains-a-decrease-in-active-advertisers-for-google/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/25/adgooroo-report-shows-q4-gains-a-decrease-in-active-advertisers-for-google/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:30:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[ad placement competition]]></category>
		<category><![CDATA[AdGooroo]]></category>
		<category><![CDATA[most expensive keywords]]></category>
		<category><![CDATA[most expensive keywords ppc]]></category>
		<category><![CDATA[online ad placement]]></category>
		<category><![CDATA[online marketing intelligence]]></category>
		<category><![CDATA[rich stokes]]></category>
		<category><![CDATA[search engine advertiser update]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6565</guid>
		<description><![CDATA[Quarterly Search Engine Advertiser Update shows a 12.5 percent increase in Google ad spend across top retailers and other data on Q4 performance at the big 3 engines
CHICAGO &#8211; AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Post-Mortem Holiday Survey: Retailers Succeed When Customers Experience Mix of in-Store, Online &amp; Catalog Shopping</title>
		<link>http://www.adoperationsonline.com/2010/01/22/post-mortem-holiday-survey-retailers-succeed-when-customers-experience-mix-of-in-store-online-catalog-shopping/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/22/post-mortem-holiday-survey-retailers-succeed-when-customers-experience-mix-of-in-store-online-catalog-shopping/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 07:30:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[allen gerritsen study]]></category>
		<category><![CDATA[andrew graff]]></category>
		<category><![CDATA[interactive online shopping service]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[retail stores online]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6544</guid>
		<description><![CDATA[Insight into Consumer Wish Lists, Budgets &#38; Satisfaction Level with the 2009 Holiday Season; Lessons for Retailers for 2010
WATERTOWN, Mass. &#8211; Retail stores still trump online stores as the go-to holiday destination, but online retailers are delivering higher customer satisfaction, according to a post-holiday survey of 400 people conducted by advertising agency Allen &#38; Gerritsen [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/22/post-mortem-holiday-survey-retailers-succeed-when-customers-experience-mix-of-in-store-online-catalog-shopping/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Akamai Announces Third Quarter 2009 State of the Internet Report</title>
		<link>http://www.adoperationsonline.com/2010/01/20/akamai-announces-third-quarter-2009-state-of-the-internet-report/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/20/akamai-announces-third-quarter-2009-state-of-the-internet-report/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 08:15:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Akamai]]></category>
		<category><![CDATA[broadband adoption trends]]></category>
		<category><![CDATA[broadband connectivity levels]]></category>
		<category><![CDATA[internet attack traffic]]></category>
		<category><![CDATA[network outages]]></category>
		<category><![CDATA[state of the internet report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6528</guid>
		<description><![CDATA[For the first time, report examines average measured connection speeds of the top 10 fastest cities per continent/region &#8211; Sandy, Utah; Beersheva, Israel; Wellington, New Zealand; and Lausanne, Switzerland among the cities that possess the top average connection speeds in their respective regions.
State of the Internet report to begin to measure connection speeds from major [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/20/akamai-announces-third-quarter-2009-state-of-the-internet-report/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Smaato releases the first Smaato Mobile Advertising Metrics</title>
		<link>http://www.adoperationsonline.com/2010/01/20/smaato-releases-the-first-smaato-mobile-advertising-metrics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/20/smaato-releases-the-first-smaato-mobile-advertising-metrics/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 08:00:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Quattro Wireless]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[android advertising]]></category>
		<category><![CDATA[Apple;]]></category>
		<category><![CDATA[ctr index by mobile handset]]></category>
		<category><![CDATA[iPhone advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[mobile ad networks]]></category>
		<category><![CDATA[mobile fill rate]]></category>
		<category><![CDATA[mobile publishers]]></category>
		<category><![CDATA[Ragnar Kruse;]]></category>
		<category><![CDATA[smaato]]></category>
		<category><![CDATA[smaato mobile advertising metrics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6526</guid>
		<description><![CDATA[Quattro Wireless &#38; Millennial Media are Top Performers with 83% Fillrate; iPhone performs two times better than Android handset CTR
REDWOOD SHORES, Calif. &#8211; Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/20/smaato-releases-the-first-smaato-mobile-advertising-metrics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>TNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over the Past 20 Years</title>
		<link>http://www.adoperationsonline.com/2010/01/20/tns-media-intelligence-reports-super-bowl-spending-reached-2-17-billion-over-the-past-20-years/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/20/tns-media-intelligence-reports-super-bowl-spending-reached-2-17-billion-over-the-past-20-years/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 07:30:37 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[jon swallen]]></category>
		<category><![CDATA[mark nesbitt]]></category>
		<category><![CDATA[network tv ad revenue]]></category>
		<category><![CDATA[super bowl ad rates]]></category>
		<category><![CDATA[super bowl advertising]]></category>
		<category><![CDATA[super bowl commercials]]></category>
		<category><![CDATA[TNS Media Intelligence;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6522</guid>
		<description><![CDATA[Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time
NEW YORK &#8211; The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And participating [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mediabistro.com Releases First Ever &#8220;Media Jobs Report&#8221;, Culling Data From Media Industry&#8217;s Largest Jobs Board</title>
		<link>http://www.adoperationsonline.com/2010/01/19/mediabistro-com-releases-first-ever-media-jobs-report-culling-data-from-media-industrys-largest-jobs-board/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/19/mediabistro-com-releases-first-ever-media-jobs-report-culling-data-from-media-industrys-largest-jobs-board/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 08:15:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Alan Meckler]]></category>
		<category><![CDATA[job source trends]]></category>
		<category><![CDATA[media industry jobs]]></category>
		<category><![CDATA[media jobs report]]></category>
		<category><![CDATA[mediabistro]]></category>
		<category><![CDATA[most desired trends]]></category>
		<category><![CDATA[webmediabrands]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6516</guid>
		<description><![CDATA[2009 Trends: PR &#38; Editorial Jobs Increase Share, TV &#38; Academia Decline
NEW YORK &#8211; Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) released its 2009 “Media Jobs Report,” an inside look at job trends in the media industry culled from mediabistro.com’s industry-leading job board (http://www.mediabistro.com/joblistings).

Competition for jobs in the media sector was intense, with many [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/19/mediabistro-com-releases-first-ever-media-jobs-report-culling-data-from-media-industrys-largest-jobs-board/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>comScore Releases December 2009 Ranking of Top Ad Networks</title>
		<link>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:30:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Collective Media]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Tribal Fusion]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[adconion media]]></category>
		<category><![CDATA[aol advertising]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[collective network]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[Jeff Hackett]]></category>
		<category><![CDATA[microsoft media network]]></category>
		<category><![CDATA[targeted advertising]]></category>
		<category><![CDATA[top ad networks]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[ValueClick Networks]]></category>
		<category><![CDATA[www.247realmedia.com]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6552</guid>
		<description><![CDATA[AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record</title>
		<link>http://www.adoperationsonline.com/2010/01/14/november-sees-number-of-u-s-videos-viewed-online-surpass-30-billion-for-first-time-on-record/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/14/november-sees-number-of-u-s-videos-viewed-online-surpass-30-billion-for-first-time-on-record/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 08:15:48 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[BrightRoll]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[SpotXchange]]></category>
		<category><![CDATA[Tremor Media]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[YuMe]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Advertising.com]]></category>
		<category><![CDATA[amazon sites]]></category>
		<category><![CDATA[bbe]]></category>
		<category><![CDATA[brightroll video network]]></category>
		<category><![CDATA[CBS Interactive;]]></category>
		<category><![CDATA[comscore video metrix]]></category>
		<category><![CDATA[digital broadcasting group]]></category>
		<category><![CDATA[Fox Interactive Media]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[megavideo.com]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[nabbr]]></category>
		<category><![CDATA[online video report]]></category>
		<category><![CDATA[scanscout network]]></category>
		<category><![CDATA[spotxchange video ad network]]></category>
		<category><![CDATA[tidaltv]]></category>
		<category><![CDATA[top 10 video content]]></category>
		<category><![CDATA[turner network]]></category>
		<category><![CDATA[viacom digital]]></category>
		<category><![CDATA[video ad networks]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[yume video network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6492</guid>
		<description><![CDATA[Hulu Extends All-Time High to 924 Million Videos Viewed
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/14/november-sees-number-of-u-s-videos-viewed-online-surpass-30-billion-for-first-time-on-record/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Internet Advertising Market Assessment 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/14/internet-advertising-market-assessment-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/14/internet-advertising-market-assessment-2009/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 08:00:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[User Privacy]]></category>
		<category><![CDATA[eu online privac]]></category>
		<category><![CDATA[internet advertising market]]></category>
		<category><![CDATA[internet advertising mix]]></category>
		<category><![CDATA[misleading online advertising]]></category>
		<category><![CDATA[office fair trading]]></category>
		<category><![CDATA[online ad campaigns]]></category>
		<category><![CDATA[online advertising efficacy]]></category>
		<category><![CDATA[online advertising market dynamics]]></category>
		<category><![CDATA[online advertising market forecast]]></category>
		<category><![CDATA[personal data protection europe]]></category>
		<category><![CDATA[solus email advertising]]></category>
		<category><![CDATA[uk advertising market]]></category>
		<category><![CDATA[uk expenditure online advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6484</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Internet Advertising Market Assessment 2009&#8221; report to their offering.
In 2008, UK expenditure on Internet advertising was valued at £3.35bn. The Internet is the UK&#8217;s fastest-growing advertising medium and, in the first half of 2009, the UK became the first major European market in which [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/14/internet-advertising-market-assessment-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Weight Loss Products Advertised in Spam E-Mail Are Purchased by Young Adults with Weight Problems</title>
		<link>http://www.adoperationsonline.com/2010/01/14/weight-loss-products-advertised-in-spam-e-mail-are-purchased-by-young-adults-with-weight-problems/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/14/weight-loss-products-advertised-in-spam-e-mail-are-purchased-by-young-adults-with-weight-problems/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 07:30:12 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[joshua fogel]]></category>
		<category><![CDATA[perceived stress scale]]></category>
		<category><![CDATA[sam shlivko]]></category>
		<category><![CDATA[spam email advertising]]></category>
		<category><![CDATA[spam reply rate weightloss]]></category>
		<category><![CDATA[weightloss email ads]]></category>
		<category><![CDATA[weightloss spam ads]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6480</guid>
		<description><![CDATA[Research Shows That Weight Loss Products Advertised in Spam E-Mail Are Purchased by Young Adults with Weight Problems: Psychological Stress Implicated
BROOKLYN, N.Y. &#8211; Forty-one percent of college students with weight problems opened and read spam e-mail advertising weight loss products and 18.5 percent bought these weight loss products, according to a new study published in [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/14/weight-loss-products-advertised-in-spam-e-mail-are-purchased-by-young-adults-with-weight-problems/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>US Advertising Spending Report Reveals Spending for US Online Advertising to Decrease by 4.6% for 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/12/us-advertising-spending-report-reveals-spending-for-us-online-advertising-to-decrease-by-4-6-for-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/12/us-advertising-spending-report-reveals-spending-for-us-online-advertising-to-decrease-by-4-6-for-2009/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:00:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad market decline]]></category>
		<category><![CDATA[emarketer ad spending report]]></category>
		<category><![CDATA[emarketer advertising report]]></category>
		<category><![CDATA[iab research]]></category>
		<category><![CDATA[internet ad formats]]></category>
		<category><![CDATA[internet advertising forecast]]></category>
		<category><![CDATA[online media budgets]]></category>
		<category><![CDATA[pwc advertising research]]></category>
		<category><![CDATA[us advertising spending]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6469</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of eMarketer&#8217;s new report &#8220;US Advertising Spending&#8221; to their offering.
Spending for US online advertising will have decreased in 2009 by 4.6% &#8211; the first drop since 2002. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/12/us-advertising-spending-report-reveals-spending-for-us-online-advertising-to-decrease-by-4-6-for-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AdGooroo Launches Trademark Insight Hijacking Report</title>
		<link>http://www.adoperationsonline.com/2010/01/11/adgooroo-launches-trademark-insight-hijacking-report/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/11/adgooroo-launches-trademark-insight-hijacking-report/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 08:15:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[AdGooroo]]></category>
		<category><![CDATA[black hat affiliates]]></category>
		<category><![CDATA[hijacking report]]></category>
		<category><![CDATA[illegal use domain names]]></category>
		<category><![CDATA[online keyword tools]]></category>
		<category><![CDATA[online marketing intelligence]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[rich stokes]]></category>
		<category><![CDATA[search ad copy]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[trademark ad bidding]]></category>
		<category><![CDATA[trademark insight report]]></category>
		<category><![CDATA[trademark terms advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6463</guid>
		<description><![CDATA[New report helps marketers protect their domains and brands in the New Year
CHICAGO &#8211; AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, unveiled its Hijacking Report, an advanced feature of Trademark Insight, which enables search marketers to identify and take action against other advertisers illegally using their domain name in [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/11/adgooroo-launches-trademark-insight-hijacking-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monster Employment Index Europe Data for December to be released Tuesday, January 12</title>
		<link>http://www.adoperationsonline.com/2010/01/11/monster-employment-index-europe-data-for-december-to-be-released-tuesday-january-12/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/11/monster-employment-index-europe-data-for-december-to-be-released-tuesday-january-12/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 07:30:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[employment index europe]]></category>
		<category><![CDATA[european union employment]]></category>
		<category><![CDATA[jonathan der]]></category>
		<category><![CDATA[monster employment index]]></category>
		<category><![CDATA[research america inc]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6451</guid>
		<description><![CDATA[Monthly analysis of online job demand across European Union to be made available by Monster
LONDON &#8211; The Monster Employment Index Europe tracks online recruitment across the European Union, revealing worker demand across industry sectors, occupation groups and key countries. Launched in June 2005 with data from December 2004, the Index is based on a review [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wintry Weekend Boosts Online Holiday Sales in Final Shopping Weekend of the Season</title>
		<link>http://www.adoperationsonline.com/2010/01/08/wintry-weekend-boosts-online-holiday-sales-in-final-shopping-weekend-of-the-season/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/08/wintry-weekend-boosts-online-holiday-sales-in-final-shopping-weekend-of-the-season/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 08:00:39 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[black friday spending]]></category>
		<category><![CDATA[cyber monday spending]]></category>
		<category><![CDATA[ecommerce spending report]]></category>
		<category><![CDATA[final shopping weekend]]></category>
		<category><![CDATA[Gian Fulgoni]]></category>
		<category><![CDATA[green monday spending]]></category>
		<category><![CDATA[holiday season ecommerce]]></category>
		<category><![CDATA[online spending report]]></category>
		<category><![CDATA[thanksgiving day spending]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6445</guid>
		<description><![CDATA[Strong Weekend Helps Recent Week Post Highest Online Spending Total on Record
RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 50 days of the November – December 2009 holiday season. For the holiday season-to-date, $25.5 billion has been spent online, marking [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/08/wintry-weekend-boosts-online-holiday-sales-in-final-shopping-weekend-of-the-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Poll: Media Landscape Shifting</title>
		<link>http://www.adoperationsonline.com/2010/01/07/new-poll-media-landscape-shifting/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/07/new-poll-media-landscape-shifting/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 08:15:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[media landscape florida]]></category>
		<category><![CDATA[michelle ubben]]></category>
		<category><![CDATA[ron sachs communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[television growth report]]></category>
		<category><![CDATA[traditional print media]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6311</guid>
		<description><![CDATA[Print In Decline, Web Growing, but TV Still on Top
TALLAHASSEE, Fla. &#8211; A newly released poll conducted for Ron Sachs Communications depicts a shifting media environment with traditional print media in decline, online media growing, and with television sitting atop the media heap as Florida’s most influential news source.

“This blurring of the lines between personal [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/07/new-poll-media-landscape-shifting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top Growing Properties and Site Categories for November 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/06/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-november-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/06/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-november-2009/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 08:15:47 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[americangirl.com]]></category>
		<category><![CDATA[Ask Network]]></category>
		<category><![CDATA[blackfriday.info]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[consumer electronics shopping]]></category>
		<category><![CDATA[cyber monday shopping report]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[gottadeal.com]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[jcpennet sites]]></category>
		<category><![CDATA[lego group]]></category>
		<category><![CDATA[Macy's Inc.;]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[november 2009 core search rankings]]></category>
		<category><![CDATA[online holiday shopping;]]></category>
		<category><![CDATA[online incentives]]></category>
		<category><![CDATA[sears.com]]></category>
		<category><![CDATA[toysrus]]></category>
		<category><![CDATA[us web activity]]></category>
		<category><![CDATA[walmart.com]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6426</guid>
		<description><![CDATA[Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for November 2009 based on data from the comScore Media [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/06/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-november-2009/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Customer Satisfaction with E-Retail Rebounds, Sets New High for Online Holiday Shopping</title>
		<link>http://www.adoperationsonline.com/2010/01/06/customer-satisfaction-with-e-retail-rebounds-sets-new-high-for-online-holiday-shopping/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/06/customer-satisfaction-with-e-retail-rebounds-sets-new-high-for-online-holiday-shopping/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 07:45:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
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		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[american customer satisfaction index]]></category>
		<category><![CDATA[eretail satisfaction index]]></category>
		<category><![CDATA[fgi research]]></category>
		<category><![CDATA[foresee results]]></category>
		<category><![CDATA[holiday shoppers]]></category>
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		<category><![CDATA[kevin ertell]]></category>
		<category><![CDATA[larry freed]]></category>
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		<category><![CDATA[online retailers]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6301</guid>
		<description><![CDATA[Amazon Raises the Bar; Macys.com, Gap.com, Overstock.com Most Improved, According to ForeSee Results
ANN ARBOR, Mich. &#8211; Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers. The ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition) surged 7 percent to 79 on the Index’s 100-point scale, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Green Tuesday? Tuesday, December 15 Reaches Record $913 Million in Online Spending</title>
		<link>http://www.adoperationsonline.com/2010/01/04/green-tuesday-tuesday-december-15-reaches-record-913-million-in-online-spending/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/04/green-tuesday-tuesday-december-15-reaches-record-913-million-in-online-spending/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:00:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[black friday total spending]]></category>
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		<category><![CDATA[holiday ecommerce spending]]></category>
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		<category><![CDATA[online game]]></category>
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		<category><![CDATA[thanksgiving total spending]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6411</guid>
		<description><![CDATA[Strong Spending Continues Through Most Recent Work Week to Maintain 4-Percent Growth Rate for Season, Despite Slightly Disappointing Sales on Green Monday
RESTON – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 48 days of the November – December 2009 holiday season. For the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>ExactTarget Named A Leader in Email Marketing by Independent Research Firm</title>
		<link>http://www.adoperationsonline.com/2010/01/04/exacttarget-named-a-leader-in-email-marketing-by-independent-research-firm/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/04/exacttarget-named-a-leader-in-email-marketing-by-independent-research-firm/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:15:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
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		<category><![CDATA[3sixty]]></category>
		<category><![CDATA[email marketing providers]]></category>
		<category><![CDATA[enterprise level twitter integration]]></category>
		<category><![CDATA[exact target]]></category>
		<category><![CDATA[Forrester Research]]></category>
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		<category><![CDATA[marketing solutions]]></category>
		<category><![CDATA[on demand email marketing]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6289</guid>
		<description><![CDATA[ExactTarget Earns Perfect Scores for Product Roadmap, Vertical Strategy, Strength of Management, Executive Vision, Employees, Campaign Automation and Customers
INDIANAPOLIS &#8211; On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced that Forrester Research, Inc. named the company a leader among email marketing service providers.

Featured in The “Forrester Wave™: Email Marketing Service Providers Q4 2009” (December [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Advertising: Better Targeted, but Not Always Profitable, Says MIT Sloan Professor</title>
		<link>http://www.adoperationsonline.com/2009/12/30/online-advertising-better-targeted-but-not-always-profitable-says-mit-sloan-professor/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/30/online-advertising-better-targeted-but-not-always-profitable-says-mit-sloan-professor/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 08:30:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
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		<category><![CDATA[alessandro bonatti]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6278</guid>
		<description><![CDATA[As technology improves, competition increases for niche market ad revenues
CAMBRIDGE, Mass. &#8211; An MIT Sloan School of Management professor offers a cautionary note to merchants and others who think they can get better results at a lower cost by advertising on the Internet instead of through more traditional media: Be careful what you click for.

According [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Recent Week of Online Holiday Shopping Boasts Record $4.7B in Spending as Nov-Dec Total Approaches $21B</title>
		<link>http://www.adoperationsonline.com/2009/12/28/recent-week-of-online-holiday-shopping-boasts-record-4-7b-in-spending-as-november-december-total-approaches-21b/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/28/recent-week-of-online-holiday-shopping-boasts-record-4-7b-in-spending-as-november-december-total-approaches-21b/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 08:45:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
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		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ecommerce spending]]></category>
		<category><![CDATA[Gian Fulgoni]]></category>
		<category><![CDATA[holiday ecommerce spending]]></category>
		<category><![CDATA[holiday shopping report]]></category>
		<category><![CDATA[holiday shopping season]]></category>
		<category><![CDATA[online retailers promotion]]></category>
		<category><![CDATA[online shopping report]]></category>
		<category><![CDATA[retail online spending]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6263</guid>
		<description><![CDATA[Holiday Season Spending Up 4 Percent for Season-to-Date, Slightly Outpacing comScore Forecast
RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 43 days of the November – December 2009 holiday season. For the holiday season-to-date, nearly $21 billion has been spent online, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Predictions for 2010 From Leading Experts Offered For Free</title>
		<link>http://www.adoperationsonline.com/2009/12/28/marketing-predictions-for-2010-from-leading-experts-offered-for-free/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/28/marketing-predictions-for-2010-from-leading-experts-offered-for-free/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 08:15:14 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[dan london]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6258</guid>
		<description><![CDATA[eWayDirect, Inc., offers free ebook with social media, search, and emarketing predictions for the new year
SOUTHPORT, Conn. &#8211; Leading emarketer eWayDirect, Inc. (www.ewaydirect.com; 203-254-0404, info@ewaydirect.com) is distributing a free ebook that includes predictions for 2010 from leading experts in social media, search marketing, and emarketing via its website at www.ewaydirect.com.

“Experts in the fields of email, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Spending On Advertising Will Decline 7.5 Percent to $245 Billion by 2014</title>
		<link>http://www.adoperationsonline.com/2009/12/24/spending-on-advertising-will-decline-7-5-percent-to-245-billion-by-2014/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/24/spending-on-advertising-will-decline-7-5-percent-to-245-billion-by-2014/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 09:15:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
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		<category><![CDATA[ad spending forecast]]></category>
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		<category><![CDATA[Borrell Associates Inc.;]]></category>
		<category><![CDATA[online coupons]]></category>
		<category><![CDATA[promotions spending]]></category>
		<category><![CDATA[whats on sale report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6254</guid>
		<description><![CDATA[By 2014 It Is Expected That Spending On Advertising Will Decline 7.5 Percent to $245 Billion, While Spending On Promotions Will Rise 24.0 Percent, To $430 Billion
DUBLIN &#8211; Research and Markets has announced the addition of Borrell Associates Inc.&#8217;s new report &#8220;What&#8217;s On Sale?: Coupons and Sales Circulars Move Online&#8221; to their offering.

“What&#8217;s On Sale?: [...]]]></description>
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		<slash:comments>1</slash:comments>
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