Younger adults more likely to say they are interesting and influential

ROCHESTER, N.Y. - Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting.
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Top Applications in the Apple App Store Had More Than 1 Million Users

SAN MATEO, Calif. & LONDON - AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more than 50,000 applications and given consumers access to applications with broad consumer appeal as well as a long tail of niche applications that serve specific segments.
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Mother’s Day and Graduation Provide Boosts to Flowers, Gifts and Greetings Sites in May
Coupon Sites Surge as Americans Continue to Shop for Bargains Online

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for May 2009 based on data from the comScore Media Metrix service. May saw online visitation surge at gift- related sites as Mother’s Day and other seasonal events prompted many to search for gifts online. Coupon sites also witnessed strong growth as bargain-hunting remained a top priority for many Americans.
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WPP agencies to conduct research with assistance of Microsoft Advertising

LONDON - WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
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Global Digital Media Growth Slowed to 0.9% in Q1 2009

BOSTON - The Q1 2009 Global Digital Media Index (DMI) from the Strategy Analytics Digital Media Strategies Service, which analyzes quarterly revenue growth trends for leading digital media companies across advertising, video, music, games, social media and content delivery networks, and measures growth for the digital media sector on a quarterly and annual trailing twelve months (TTM) basis, shows that along with the worsened economic environment, digital media revenue growth continues to drop since Q1 2008.
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NEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled during the “Eyes on the Internet” tour kicking off in San Francisco on June 18th. Throughout the tour, the OPA will address the findings and host panel discussions with senior agency and marketing executives about effective ways to measure the impact of branding campaigns beyond the click.

The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time analyzing consumer behaviors of those Internet users who were exposed to display advertising. “The Silent Click” measured three consumer actions: 1) searches conducted related to the advertisers’ brands; 2) site visitation, the traffic driven to the advertisers’ site and 3) consumer spending, the e-commerce transactions related to the advertisers’ brands. For consumers exposed to brand display ad campaigns, the research found that:
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Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile

BOSTON - Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations during the economic downturn. The survey polled 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.
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Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market.

New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe.
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