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Ad-Juster, Inc. and Solbright, Inc., have signed a partnership agreement that will provide Solbright clients with the ability to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.
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Yesmail Awarded Highest Score in Current Offering Category by Independent Research Firm OMAHA, Neb. – Yesmail (an infoGROUP company, NASDAQ:IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced it was named a Leader in “The Forrester Wave: E-mail Marketing Service Providers, Q4 2009” (Forrester Research, Inc., December 2009).
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New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based Location Targeting NEW YORK – To help fuel growth in a challenging economic environment, marketers are investing more in performance-based search advertising. As a result, pay-per-click (PPC) campaigns are growing increasingly complex. To simplify marketers’ lives while delivering greater return on [...]
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comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s Footprint in Latin America RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced entry into a definitive agreement for the acquisition of Certifica, a leader [...]
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Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control RESTON, Va. – LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that its auditing service is now available at no cost to agencies. Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the [...]
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Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers Increase Revenue PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis [...]
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Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document for Immediate Adjustment as Needed SAN MATEO, Calif. – SearchForce, a SEM and bid optimization platform company, announced it has launched an auto-generated, overall performance summary that will significantly aid search engine marketers and agencies with a simpler workflow [...]
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Ringleader to Offer Medialets Rich Media Ad Units to Optimize Mobile Application Monetization NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, and Medialets, the leader in rich media advertising and analytics for mobile applications, announced that the two companies are integrating their best in class advertising and analytics technology [...]
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SAN JOSE, Calif. & BANGALORE, India – 24/7 Customer, the leading integrated Customer Lifecycle Management (CLM) solutions provider, has launched 24/7tweetview™, a Twitter-based social media research and strategy tool. 24/7tweetview™ offers a comprehensive view of trends while providing actionable solutions using advanced text mining, sentiment analysis and data analysis. These solutions enable businesses to effectively [...]
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Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the Globe NEW YORK & LONDON – The Nielsen Company announced that it has been appointed by UKOM, the U.K. Online Measurement body, as its official partner to create the country’s first currency for planning advertising campaigns on the Internet. Nielsen’s selection [...]
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New Platform Allows Ad Providers to Instantly Identify Good and Bad Traffic AUSTIN, Texas – Click Forensics, Inc., announced the release of an enhanced version of its online audience quality monitoring platform that for the first time allows ad networks and publishers to instantly identify good and bad advertising traffic in the real-time click stream. [...]
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Reporting Solution Provides Industry-First Metrics and Measurement Capabilities to Increase Ad Effectiveness and ROI LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the general availability of Panache Ad IQ™, real-time video ad effectiveness reporting for major online video publishers. Panache Ad IQ gives publishers a competitive edge by [...]
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