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mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
Aggregate Knowledge DMP Integrates TARGUSinfo AdAdvisor Data and Services
Offers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in a privacy-friendly process SAN MATEO, Calif. – Aggregate Knowledge, the leading data management platform (DMP) on which the world’s largest advertisers make their digital data and media decisions, and TARGUSinfo, [...]
Seed Corn Advertising Network Selects adConductor to Power Premium Vertical Ad Network
Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently [...]
Subaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management
NEW YORK – TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use its tag management system to manage and track online marketing and advertising campaigns running across its main website (www.subaru.com) and dealer network of 550 websites across the US.
Kantar Media Introduces Internet Ad Network Reporting
First to offer insight into companies, advertisers and products running on ad networks Analysis finds more than 7,000 companies advertising on ad networks New York, NY, April 28 – Kantar Media, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, is introducing Internet ad network competitive tracking reporting.
Global Launch for ADTECH’s Analytics Solution
NEW YORK – ADTECH, AOL Advertising’s global ad serving solution provider has launched its proprietary, advanced ADTECH Analytics solution. This new product offering provides publishers, advertisers, agencies and ad networks with detailed insight into the performance of ad campaigns, beyond those typically found in standard ad measurement tools.
Netmining Unveils SiteInsightsSM Analytics Dashboard for Advertisers
New Tool Provides Marketers with Transparency into the Audience Data Powering Their Targeting Campaigns NEW YORK – Netmining, a leading provider of audience targeting solutions, announced the release of SiteInsights, a powerful dashboard that provides advertisers with real-time access to insights on their website audience and the key marketing analytics that can enhance their conversion [...]
BrandVerity Unveils AdSense Ad Monitoring Service
PoachMark’s AdSense Monitoring Gives Marketers an Unprecedented Ability to Monitor Affiliate Use of Their Trademarks in the Largest Contextual Advertising Network SEATTLE – BrandVerity (www.brandverity.com) announced that PoachMark, BrandVerity’s pay-per-click (PPC) ad monitoring service, now monitors PPC ads run on the AdSense network.
comScore Announces Availability of Media Metrix 360 Reporting Methodology for Markets in Asia-Pacific Region
MediaCorp Signs as First Client in Asia to Implement Media Metrix 360 – comScore’s Solution for 100 Percent Measurement of a Site’s Audience, Including Usage from Internet Cafes and Mobile Devices Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Media Metrix 360 unified [...]
Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend
Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY – Omniture Summit 2010
Click Forensics Launches Beta Version of Display Ad Verification Platform
Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. [...]
AdMob’s December 2009 Metrics Report Highlights Changing Mobile Device Manufacturer Fortunes in 2009
Apple and Nokia Leading Manufacturers in Different Regions SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, focused its December 2009 AdMob Mobile Metrics Report on regional changes in manufacturer and smartphone Operating System (OS) share. The report found that Apple and the iPhone OS leads in Western [...]
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