White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position…
Offers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in a privacy-friendly process SAN MATEO,…
Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the…
NEW YORK – TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use its tag management system to manage…
First to offer insight into companies, advertisers and products running on ad networks Analysis finds more than 7,000 companies advertising on ad networks New York, NY, April 28 – Kantar…
NEW YORK – ADTECH, AOL Advertising’s global ad serving solution provider has launched its proprietary, advanced ADTECH Analytics solution. This new product offering provides publishers, advertisers, agencies and ad networks…
New Tool Provides Marketers with Transparency into the Audience Data Powering Their Targeting Campaigns NEW YORK – Netmining, a leading provider of audience targeting solutions, announced the release of SiteInsights,…
PoachMark’s AdSense Monitoring Gives Marketers an Unprecedented Ability to Monitor Affiliate Use of Their Trademarks in the Largest Contextual Advertising Network SEATTLE – BrandVerity (www.brandverity.com) announced that PoachMark, BrandVerity’s pay-per-click…
MediaCorp Signs as First Client in Asia to Implement Media Metrix 360 – comScore’s Solution for 100 Percent Measurement of a Site’s Audience, Including Usage from Internet Cafes and Mobile…
Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY – Omniture Summit 2010
