Category Page for: Reporting

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

» by Otilia Otlacan December 29th, 2008 at 10:07 am » Comments (0)

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK - AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage ...more »

the Rubicon Project Celebrates Its Web Publisher Customers’ Massive Growth in 2008

» by Otilia Otlacan December 26th, 2008 at 12:18 pm » Comments (0)

November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month in new revenue for the 13,000 sites it serves. Customers include top names from the Comscore 500, many of which are running tens to hundreds of individual sites with the Rubicon Project to make more money from their ad space while protecting their brands and saving ...more »

Mediaplex Releases Dynamic Behavioral Targeting Suite

» by Otilia Otlacan December 18th, 2008 at 10:00 am » Comments (0)

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs. A prominent application ...more »

Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal

» by Otilia Otlacan December 17th, 2008 at 9:00 am » Comments (0)

Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most promising technologies developed in the central Texas region in 2008. Click Forensics was recognized in the Internet Award category for its market leadership in helping to quantify the size of the industry click fraud problem and for developing breakthrough technologies that help to mitigate the impact ...more »

GlanceGuide Joins the Brightcove Alliance to Deliver Comprehensive Video Analytics for Brightcove Customers

» by Otilia Otlacan December 15th, 2008 at 9:15 am » Comments (0)

Partnership Continues to Expand Solutions Offerings for Video Publishers PALO ALTO, Calif. - GlanceGuide, a leading provider of comprehensive analytics for measuring video effectiveness, announced it has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services for the Brightcove online video platform. Every Brightcove customer will instantly be able to take advantage of GlanceGuide’s powerful video analytics to precisely measure video and ad effectiveness. GlanceGuide offers a hosted service that integrates directly with the Brightcove online video platform, capturing data from the moment a viewer presses “PLAY.” A patent-pending statistical engine produces highly visual real-time reports and charts ...more »

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

» by Otilia Otlacan December 9th, 2008 at 10:20 am » Comments (0)

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign. Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In ...more »

Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers Who Use Pay-Per-Click Advertising

» by Otilia Otlacan December 9th, 2008 at 10:00 am » Comments (0)

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing, Inc. in a joint effort to reduce pay-per-click fraud against online advertisers. Pay-per-click fraud, otherwise known as click-fraud, is an internet crime. It occurs anytime an individual, automated script, or computer program clicks on a business’s ad multiple times for the purpose of generating a charge per click. Click-fraud allows competitors to prevent their competition from making sales online, thereby significantly reducing a business’s profit and potentially running their competitors out of business altogether. Due to the ...more »

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the Mobile Ecosystem

» by Otilia Otlacan November 17th, 2008 at 9:00 am » Comments (0)

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI while Enhancing the Mobile User Experience NEW YORK - Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media Stamp technology provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to ...more »

TRAFFIQ Announces Next Generation Advertising Marketplace

» by Otilia Otlacan November 14th, 2008 at 10:00 am » Comments (0)

Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns: * A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease. * Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion. more »

Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness

» by Otilia Otlacan November 10th, 2008 at 9:30 am » Comments (0)

Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New York NEW YORK - Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units for the social web that will measure brand perception and ad effectiveness. The company made the announcement at the ad:tech digital marketing conference in New York. The move expands the value of the social web for advertisers, by harnessing Sometrics’ targeting and measurement capabilities to turn highly engaging ...more »