Category: Ad Operations
Symphony Advanced Media Launches Analytics Insights Portal for Agency, Advertiser and Media Clients
Symphony Advanced Media (SAM), a provider of cross-media advertising effectiveness measurement solutions, announced the launch of SAM BrandInsights, their new data visualization and automated data analytics platform. Built upon enterprise-level technology, SAM BrandInsights is a Software as a Service (SaaS) solution to support the scale, reliability, speed and performance of SAM’s real-time cross-media campaign performance data.
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technology
Greystripe, a mobile ad network delivering brand focused results and a division of ValueClick Inc. (Nasdaq: VCLK), is announcing ValueClick Audience Mapping. This new proprietary targeting technology bridges ValueClick’s expansive anonymous online tracking data to the mobile sphere allowing brands to easily reach their target audience across multiple platforms.
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
Demandbase Launches Strategic Services Program for Easy Integration of Real Time Identification Platform
Demandbase, the real-time personalization and targeting platform for B2B, launched its Strategic Services group, a new arm of the organization that enables Demandbase customers to implement Real-Time Identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts. To lead this charge, Demandbase has brought on Amit Varshneya as Vice President of Strategic Services. In this role, Amit manages the customer consulting and support services, and drives new strategies tailored to each customer to help them drive the best results from their sales and marketing programs.
RichRelevance Introduces RichPromo™: Dynamic Campaign Targeting for Retailers
RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today launched RichPromo to provide state-of-the-art dynamic content targeting for retailers. The newest addition to the company’s integrated personalization suite, RichPromo, combines real-time consumer behavior analysis with a retailer’s existing customer segments to deliver the most relevant, appealing campaign content to online shoppers. Now, retailers can optimize their valuable web real- estate for overall engagement, revenue and conversions, while delivering a highly personalized and engaging shopping experience that respects consumers’ real-time behavior and past history with the brand.
Samsung Electronics and OpenX Announce Partnership to Launch Samsung AdHub Global Private Mobile Ad Exchange
Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange – the Samsung AdHub Market, Powered by OpenX – will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers. The Samsung AdHub Market is expected to launch in the second half of 2012. The announcement was made at the ad:tech conference in San Francisco.
24/7 Real Media Re-Brands as 24/7 Media
24/7 Real Media Inc., WPP’s digital marketing technology company, today announced a new name and brand: 24/7 Media, Inc. In addition, the company also announced the launch of a new business unit: Real Media Group. Effective today, these changes underscore the company’s unique position in the digital marketplace and emphasize the vital role of technology in solving the most complex challenges faced by today’s digital marketers.
ValueClick Names John Giuliani Chief Operating Officer
ValueClick, Inc. (Nasdaq: VCLK) announced that John Giuliani has accepted the role of chief operating officer, effective immediately. Prior to his promotion, Mr. Giuliani held the title of president of ValueClick’s Dotomi division and was Dotomi’s chief executive officer at the time of its acquisition by ValueClick in August, 2011. Mr. Giuliani is also a member of ValueClick’s board of directors.
Jumptap and i360 Partner to Leverage Data and Targeting for Mobile
Jumptap, the leader in targeted mobile advertising, announced an exclusive partnership with i360, the conservative political and advocacy communities’ most trusted data resource. The relationship will help public affairs, political and corporate clients connect with voters and consumers. It combines i360’s industry-leading data with Jumptap’s unique targeting and network reach of more than 107 million U.S. monthly mobile users.
React2Media, ad pepper media U.S. Display Unit Merge to Create RTB Video Advertising Platform with Semantic Targeting
Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and the RTB platform adEXplorer – will now be represented in the U.S. by React2Media.
Demandbase Real-Time Targeting and Personalization Platform Now Enhanced Through Addition of D&B D-U-N-S Number
Demandbase Real-Time Identification Service Now Leverages D&B D-U-N-S Numbers to Deliver Better Insights for Optimizing Web Experiences SAN FRANCISCO - Demandbase, Inc., the real-time personalization and targeting platform for B2B, announced the availability of D&B D-U-N-S® Numbers in the Demandbase Real-Time Identification Service. The Demandbase offering, which enables marketers to identify business web traffic and personalize web experiences [...]
BlueKai and Datalogix Partner to Expand Purchase-Based Modeled Audiences for Brand Advertisers
Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai and Datalogix. BlueKai provides the world’s most complete platform for data management, analysis and acquisition; Datalogix is the leader in building purchase-based digital audiences and predictive consumer data models. Together they will offer marketers in leading verticals such as Automotive, CPG, Retail and Travel reliable high-propensity audience reach at unmatched scale by marrying BlueKai’s valuable audience assets with Datalogix’s modeling capabilities.
4,143 Fans Like
13,172 Followers Follow
479 Subscribers Subscribe
