Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the…
Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not…
Although not widely used (yet), Tristitials may be something you’re bound to bump into if you spend enough time in an Ad Ops position. We’ve previously discussed what Tristitials are…
Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick’s knowledge base, they’re nothing too difficult to work with and pose little to no issues….
Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure…
When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: – simple redirects for image…
Trafficking Google ads (through Google’s AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant inventory or as normal priority ads….
