comScore Reports Global Search Market Growth of 46 Percent in 2009


Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
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Posted in Ad Metrics, Ad Operations, Ads by Pricing, CPC, Digital Marketing, Google, Internet Marketing Services, Online Media, Reports and Studies, Search Marketing (SEM), comScoreComments (1)

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for December 2009


Holiday Festivities Drive Traffic to Retail and Greetings Sites

Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December 2009 based on data from the comScore Media Metrix service. Americans continued to flock to Retail sites in December as the online holiday shopping season reached a crescendo, while holiday festivities caused a surge in traffic to Flowers/Gifts/Greetings and e-Card sites. As many Americans raced to ensure delivery of their holiday gifts in time, shipping sites climbed to a 2009 high in visitation.
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Posted in Ad Metrics, Ad Operations, Audience Measurement, Digital Marketing, Internet Marketing Services, Internet Strategy, Online Advertising Challenges, Online Media, Reports and Studies, comScoreComments (1)

comScore Releases December 2009 US Search Engine Rankings


RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.
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Posted in Ad Operations, Google, Internet Marketing Services, Microsoft, Online Media, Reports and Studies, Search Marketing (SEM), Yahoo, comScoreComments (0)

comScore Releases December 2009 Ranking of Top Ad Networks


AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Adconion, Collective Media, Google AdSense, Internet Marketing Services, Online Media, Reports and Studies, Specific Media, Tribal Fusion, Yahoo APT, comScore, interCLICKComments (1)

November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record


Hulu Extends All-Time High to 924 Million Videos Viewed

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.
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Posted in Ad Networks and Platforms, Ad Operations, Ads by Creative, Ads by Display, BrightRoll, Facebook, In-Stream Ads, Internet Strategy, Online Media, Pre-roll Ads, Reports and Studies, Rich Media Ads, Social Networks, SpotXchange, Tremor Media, Video Ads, Video Platforms, YuMe, comScoreComments (2)

Wintry Weekend Boosts Online Holiday Sales in Final Shopping Weekend of the Season


Strong Weekend Helps Recent Week Post Highest Online Spending Total on Record

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 50 days of the November – December 2009 holiday season. For the holiday season-to-date, $25.5 billion has been spent online, marking a 4-percent increase versus the corresponding days last year.
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comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels


Solution Uses IRI’s National Consumer Network Panel and will be Integrated into comScore’s AdEffxTM Digital Advertising Effectiveness Platform
RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other retail channels that are important to the CPG industry.
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Posted in Ad Groups & Agencies, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Media Planning, Online Advertising Challenges, Online Media, ROI Measurement, comScoreComments (2)

comScore Media Metrix Ranks Top Growing Properties and Site Categories for November 2009


Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for November 2009 based on data from the comScore Media Metrix service. Retail sites experienced a surge in activity as Americans began their holiday shopping. Free shipping, price cuts, and discounts drove traffic to online Coupon and Incentive sites as shoppers scoured the Web for money-saving opportunities.
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Posted in Ad Operations, Digital Marketing, Internet Marketing Services, Internet Strategy, Online Advertising Challenges, Online Media, ROI Measurement, Reports and Studies, comScoreComments (4)

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