Category: comScore
comScore Reports $44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending, Up 17 Percent vs. Year Ago
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth.
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
comScore Introduces Innovation to Validate Online Campaign Delivery in the UK
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety.
comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem.
LiveRail Integrates comScore vCE for Improved Brand Safety
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.
Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials™ (vCE)
Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative offering from Forbes leverages comScore validated Campaign Essentials™ (vCE) to validate that ad impressions delivered as part of an advertiser’s vBIG program are in-view, providing the assurance that advertisers will only be charged for ads that have had an opportunity to deliver the desired advertising effect. This program is consistent with the principles addressed as part of Making Measurement Make Sense (3MS), an industry-wide initiative led by the ANA, IAB and 4A’s, which called for a set of standards across the industry and the need for a true measure of ‘viewable impressions’.
comScore Releases February 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
64 Percent of UK Online Video Audience Exposed to Video Ads in January
omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.
comScore Releases the “2012 Canada Digital Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace and provides insight into what these trends mean for the year ahead.
comScore Releases the “2012 Mobile Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada.
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