Category Page for: comScore

Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories

» by Otilia Otlacan January 6th, 2009 at 10:15 am » Comments (0)

Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors’ SpendingPulse Unit for the period of Nov. 1 – Dec. 24 vs. year ago. SpendingPulse is an information service provided by MasterCard Advisors, a subsidiary of MasterCard Worldwide. A macro-economic indicator, SpendingPulse ...more »

AOL Sites Reach 22 Months of Consecutive Year-Over-Year Growth in November

» by Otilia Otlacan December 30th, 2008 at 9:15 am » Comments (0)

Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008 NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests. Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page ...more »

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

» by Otilia Otlacan December 29th, 2008 at 10:07 am » Comments (0)

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK - AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage ...more »

ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings

» by Otilia Otlacan December 22nd, 2008 at 1:00 pm » Comments (0)

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that ...more »

Holiday E-Commerce Season Sales Finally Match Last Year as Two Workdays this Past Week Each Surpass $800 Million in Online Spending

» by Otilia Otlacan December 15th, 2008 at 9:00 am » Comments (0)

Sales Since Cyber Monday Up 9 Percent Versus Year Ago RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. ...more »

European Online Retail Traffic picks-up in Recent Weeks but Remains Below Year-Ago Levels

» by Otilia Otlacan December 8th, 2008 at 9:00 am » Comments (0)

comScore Releases Review of Holiday Retail Traffic Trends in U.K., France and Germany LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current ...more »

Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search

» by Otilia Otlacan December 4th, 2008 at 11:15 am » Comments (0)

Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search. The benchmark study provides brand advertisers with unique, measurable insights into the effectiveness of their display advertising campaigns. more »

comScore Releases First Whitepaper Examining PC & Mobile Internet Usage in the U.K.

» by Otilia Otlacan December 3rd, 2008 at 3:28 pm » Comments (1)

25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across the country’s mobile and PC Internet screens. The U.K. paper, which is comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry, providing: more »

Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

» by Otilia Otlacan December 1st, 2008 at 9:00 am » Comments (0)

Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative ...more »

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008

» by Otilia Otlacan November 25th, 2008 at 9:30 am » Comments (0)

U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month. “The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of ...more »