Category: Behavioral Targeting
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are Split
More Than One-Third of Men Wouldn’t Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading seller of targeted Internet audiences to brand and performance advertisers, released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual [...]
Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data
Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data NEW YORK – The Better Advertising Project, Inc. (Better Advertising) announced an unprecedented partnership toward launching a program that extends consumer notice and choice deep beyond the browser to companies [...]
Better Advertising and Digital Advertising Alliance to Conduct Free Webinar on Privacy Self-Regulation
“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA) announced that they will conduct a free webinar for the industry and interested parties on the ongoing [...]
Better Advertising Raises $9.5M In Growth Capital
Warburg Pincus Leads Round with Broad Management Participation NEW YORK – The Better Advertising Project, Inc. (Better Advertising) announced that Warburg Pincus has led a $9.5 million investment in the company. Every member of Better Advertising’s management team also participated in the investment round. The company will utilize its investment capital as it continues to [...]
Attitudinal Targeting Leveraged by 43 Winning Political Campaigns
Adoption of Resonate’s Unique Online Ad Targeting and Audience Delivery Solution Validates the Importance of Connecting with Voters Based on Values, Beliefs and Attitudes RESTON, VA (November 4, 2010) – Resonate Networks, the Attitudinal Targeting™ company, today announced 81 percent of their client campaigns defeated their opponents in Tuesday’s historical ‘earthquake’ election. 43 winning candidates [...]
Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad Platform
Magnetic and Tumri’s Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting With Search Re-Targeting NEW YORK, NY – Magnetic (www.magnetic.is), the leader in search re-targeting, announced a joint marketing solution with Tumri to help find potential high intent customers who are generally [...]
LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers and Agencies
RESTON, Va. & NEW YORK – LucidMedia (www.lucidmedia.com), a leading digital advertising management platform and Milabra (www.milabra.com), the leader in online visual intelligence for media, announced a partnership to provide visual data and brand-safe online advertising inventory featuring images and visual media for advertisers and interactive advertising agencies using LucidMedia’s demand-side platform (DSP).
Netmining Audience Network Broadens Global Reach with European Expansion
Company Hires Industry Veteran Tom Van Halteren to Lead European Expansion Efforts NEW YORK, NY AND BRUSSELS, BELGIUM – Netmining, a leading provider of audience targeting solutions, announced the expansion of its Netmining Audience Network into Europe, enabling European companies to leverage Netmining’s industry-leading audience targeting network to more effectively reach their customers online. The [...]
LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform
RESTON, Va. – As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of [...]
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