Category Page for: Behavioral Targeting

Sales During Online Holiday Shopping Season Decline by 3 Percent

» by Otilia Otlacan January 5th, 2009 at 1:23 pm » Comments (0)

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007. more »

Mediaplex Releases Dynamic Behavioral Targeting Suite

» by Otilia Otlacan December 18th, 2008 at 10:00 am » Comments (0)

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs. A prominent application ...more »

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »

Burst Media Launches New Behavioral Targeting Program for Automotive Advertisers

» by Otilia Otlacan November 19th, 2008 at 9:30 am » Comments (0)

Program Pairs Auto and Lifestyle Content with Behavioral Targeting to Reach In-Market Auto Buyers BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst ...more »

This 2009-2014 World Outlook for Behavioral Marketing and Targeting Report is Now Available

» by Otilia Otlacan November 18th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the "The 2009-2014 World Outlook for Behavioral Marketing and Targeting" report to their offering. WHAT IS LATENT DEMAND AND THE P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes ...more »

Branding the Holidays: Eyeblaster Analytics Bulletin Issue 2

» by Otilia Otlacan October 24th, 2008 at 10:27 am » Comments (0)

Now available, the second issue of the Eyeblaster Analytics Bulletin sharing statistics, metrics and data on branding over the holidays, online shopping and tips on how to measure impact and ROI. There are many interesting findings, and metrics that you wouldn't find anywhere else but in the Eyeblaster's Analytics Bulletin - we will discuss them over the next week in details, but for now let's see the key findings and highlights: more »

Akamai Introduces Advertising Decision Solutions; Announces Agreement to Acquire acerno

» by Otilia Otlacan October 21st, 2008 at 4:02 pm » Comments (0)

Akamai to offer enhanced solutions for enabling more precise and efficient online advertising decisions CAMBRIDGE, MA and NEW YORK, NY - October 21, 2008 - Akamai Technologies, Inc. (NASDAQ: AKAM) and acerno announced today that the two companies have signed a definitive agreement for Akamai to acquire acerno in a merger transaction. The transaction, which is subject to customary closing conditions, including the approval of acerno's stockholders, is anticipated to close later this quarter. The acquisition is not expected to have a material impact on Akamai's normalized earnings* in 2008. The acquisition of acerno, a unique online co-operative of shopping and purchase ...more »

PubMatic Launches Campaign Fulfillment Service for Ad Networks

» by Otilia Otlacan October 7th, 2008 at 9:00 am » Comments (0)

AdFlex Delivers on Demand Publisher Inventory in a Flexible Way PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex (www.pubmatic.com/adflex), the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from certified inventory provided by online publishers using PubMatic’s ad optimization platform. The AdFlex fulfillment service is built for ad networks to instantly deliver inventory based on specific targeting requirements such as contextual, geographic, demographic, frequency, or ...more »

Buddy Media Sets Standard for Monitoring Social Media App-vertisements

» by Otilia Otlacan September 16th, 2008 at 9:00 am » Comments (1)

- BuddyBrain to provide advertisers & brand marketers accessible and accountable data to gauge social success - initial BuddyBrain data reveals top social media app-vertisements average over 2.5 minutes of interaction per visit - engagement rates 75x’s greater than time consumers spend interacting with banner ads NEW YORK - Buddy Media, helping the world’s largest and most trusted brands advertise within the social media world, today launched the beta version of the BuddyBrain (www.buddybrain.com). Buddy Media’s BuddyBrain will serve as the social control center for all app-vertising campaigns, including communication and analytic tools, reference materials and cutting edge social media trends and research. ...more »

YuMe Launches Behavioral Targeting for Online Video Ads to High Quality Intent–Based Audiences

» by Otilia Otlacan September 11th, 2008 at 11:51 am » Comments (0)

Redwood City, CA — YuMe, the largest dedicated video ad network on the Web, announced the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers’ video consumption habits, online search histories, and browsing behaviors to deliver highly relevant ads to consumers who have demonstrated their intent to buy a particular type of good or service. “YuMe’s behavioral targeting allows advertisers to reach highly qualified audiences while they are engaged with premium video content, and ...more »