Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers

SALT LAKE CITY – Omniture Summit 2010
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NEEDHAM, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the release of Phase 2 of the Google/TechTarget Behavioral Research Project, mapping IT buyer’s search behavior to their online research process. This behavioral phase of the Research Project was designed to track the differences between what buyers said they do in our first study, versus what they actually do when presented with live SERPs (search engine rendered pages). The Google/TechTarget Behavioral Research Project: Phase 2, is available online at, www.TechTarget.com/ForMarketers
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Available to Share Insights About Casual Game Monetization, Virtual Currency, Optimizing and Measuring Success

2010 International CES: “Advertising Analytics and Social Media, Search, Video Search and HyperTargeting”
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SAN FRANCISCO – ZEDO Inc., the largest privately held ad server in the US, announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.

ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built-in ad network optimization, behavioral targeting data and a self-service platform.
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http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/

By Scott Meyer, CEO, Better Advertising

Fitting The Pieces of Self-Regulation Together

WASHINGTON – At Better Advertising, we believe that industry self-regulation is the key to more transparent ads that produce better results. How our industry fits the pieces of Self-Regulation together will be a major topic of conversation at the FTC’s Exploring Privacy Roundtables. The first is Monday, December 7th. Better Advertising will be there, actively tweeting and blogging. Keep an eye out for me, Colin O’Malley and Sim Simeonov. And, Better Advertising will be filing a request to participate at the next one on January 28th in Berkley.
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ST. THOMAS, U.S. Virgin Islands – Kitara Media invites Right Media DMX publishers to join the Kitara Media Publisher eXchange and enjoy superior benefits never offered by DMX including reward and referral points.

Publishers will experience superior service and solutions enabling them to monetize their entire inventory at the highest ecpm levels. Current DMX publishers will simply need to contact Michelle Collins (michelle@kitaramedia.com) to seamlessly transfer their account.
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Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools

NEW YORK – To educate consumers and provide them with the resources to help them manage their privacy online, the Interactive Advertising Bureau (IAB) announced the launch of “Privacy Matters,” its first-ever consumer education campaign that will run across a broad cross section of top-tier online media outlets. While the digital media industry has done an extraordinary job of transforming the way consumers experience entertainment and information, it hasn’t been as effective at explaining how it all works to the average person.
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Proprietary Tool Reduces Rate of Fraud

SHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers against click fraud, Advertise.com announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com’s search advertising already benefits from this anti-fraud technology to protect against click fraud.
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