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Category: Behavioral Targeting
LiveIntent Announces Support for Ad Choices; Incorporates Consumer Notification into Banner Ads Served in Email
New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, [...]
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS – Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates’ new report Trends in Behavioral and Contextual-based Advertising.
The True Meaning of DNT
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we [...]
Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice
-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested parties can participate NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video [...]
Evidon Launches Ad Campaign to Support DAA’s Industry Self-Regulatory Program
- “Doing it Now” Campaign Promotes Adoption of Industry Self Regulatory Effort and Applauds the Leading Brands and Agencies Proactively Championing Transparency – Company “Walking the Talk” by Leveraging the “Ad Choices” Icon to Demonstrate Increased Efficacy through Transparency in Behavioral Campaign
Undertone Teams with Evidon for Digital Privacy Compliance
Digital Media Campaigns Adhere to Industry Self-Regulatory Principles with Undertone Digital Advertising Suite NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Evidon to ensure full compliance of its Digital Advertising Suite with the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral [...]
DoubleVerify Global Privacy Manager Tool Helps Consumers Customize & Control Behavioral Advertising
Allows Site Owners to Tailor User Experiences to Their Brands & Streamline the Privacy Process NEW YORK, NY – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, introduced a new version of its Privacy Manager as part of its OBA Compliance solution. The Privacy Manager allows consumers to set preferences for [...]
MediaMath Names Evidon Preferred Provider of Compliance Services
DSP Opts for Evidon InForm – Industry’s Top Assurance Platform NEW YORK – As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). The agreement brings Evidon’s Assurance [...]
ad pepper media Releases Semantic Behavioral & Retargeting Platform
Online ad campaigns optimized with combination of page-level semantic analysis and behavioral/retargeting data NEW YORK – ad pepper media, the international online advertising network, announced the launch of its “Semantic Behavioral & Retargeting Platform.” The fully managed solution offers advertisers an exciting new approach in utilizing behavioral/retargeting data linked with ad pepper media’s proprietary, award-winning [...]
Incisive Media’s ClickZ Offers Comments on the Federal Trade Commission’s Proposal
Do-Not-Track Mechanism Proposed by the FTC Affects the Online Ad Industry NEW YORK – ClickZ, Incisive Media’s resource for digital marketing news, information, commentary, advice, opinion and research, offered comments on the Federal Trade Commission’s (FTC) proposal to establish a do-not-track mechanism. FTC’s proposal would give consumers more control over the advertising they see, but [...]
Industry Self-Regulation is Starting to Solve the Do Not Track Problem
- Evidon, the Only Company Deploying Industry-Wide Compliance Solutions at Scale, Demonstrates Leadership Role in Comments to FTC and Thought Leadership IAB’s Blog – Call to Action Highlights Key Advantages for Companies Employing OBA to “Get with the Program” as Brands begin to Realize Benefits from Closer Consumer Engagements NEW YORK – As confusion reigns [...]
PubMatic: Internet Users Are More Accepting of Anonymous Data Collection When They Understand How It Is Used
Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today [...]
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