Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick’s knowledge base, they’re nothing too difficult to work with and pose little to no issues….
Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK – The Interactive Advertising Bureau (IAB) today announced…
I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players,…
Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6, 2008 – Smaller advertisers are…
Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half…
A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: – OpenX API – Save time by automating common…
Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure…
When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: – simple redirects for image…
NEW YORK – June 17, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open AdStream® that delivers easier trafficking, reporting…
If you ever wondered how intelligent your customers are and concluded they are, of course, the brightest bunnies in the pack, you may want to re-think that and lower your…
