Category: Ad Trafficking

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

Otilia Otlacan | August 8, 2008 | 0 Comments

I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]

Jivox Shares Five Tips for Creating High-Impact Online Video Ads

Otilia Otlacan | August 6, 2008 | 1 Comment

Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6, 2008 – Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small [...]

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment

Otilia Otlacan | August 1, 2008 | 1 Comment

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due [...]

OpenX 2.6 is Launched, Including Really Cool New Features

Otilia Otlacan | July 22, 2008 | 0 Comments

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: – OpenX API – Save time by automating common tasks and linking OpenX with other systems. – Faster ad tag – Deliver ads faster and reduce your server load using the single page call. [...]

Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

Otilia Otlacan | July 2, 2008 | 1 Comment

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced. Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then [...]

Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP

Otilia Otlacan | June 23, 2008 | 1 Comment

When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: – simple redirects for image and click only To traffic these in DART, treat them as Redirect creatives. – IFRAME tags for Rich Media creatives. To traffic these, treat them [...]

24/7 Real Media Adds MultiSite Functionality to Open AdStream for Enhanced Management and Flexibility

Otilia Otlacan | June 20, 2008 | 0 Comments

NEW YORK – June 17, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open AdStream® that delivers easier trafficking, reporting and inventory access to publishers operating multiple Web sites. This enhanced platform enables Web publishers with multiple sites and accounts to simplify management and increase [...]

Tumri’s Customers Are Smarter Than Yours

Otilia Otlacan | June 16, 2008 | 0 Comments

If you ever wondered how intelligent your customers are and concluded they are, of course, the brightest bunnies in the pack, you may want to re-think that and lower your head in shame. Tumri, an ad serving company located in Mountain View (*cough*) is out there to shame us all and prove that mere knowledge [...]

Trafficking 101: How to Traffic Google AdSense ads in DoubleClick DFP

Otilia Otlacan | June 10, 2008 | 1 Comment

Trafficking Google ads (through Google’s AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant inventory or as normal priority ads. The lack of integration between DoubleClick and Google, which I briefly touched in a previous post, makes trafficking Google ads a little difficult but not [...]

Collective Media Launches Ad Network Management Platform (AMP)

Otilia Otlacan | March 24, 2008 | 0 Comments

AMP empowers the world’s most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. [...]

DoubleClick Launches Widget Advertising Through Rich Media

Otilia Otlacan | March 17, 2008 | 0 Comments

Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]