TagMan Study Finds That Problems With Ad Pixel/Tag Implementation and Management Plague Nearly All Sites Causing Loss of Traffic and Sales. Other Negative Consequences Include: Loss of Campaign Performance Data;…
Ad Operations Solutions Leader Shortlisted by Prestigious Industry Organization NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it was recognized as a finalist…
Top-Tier Interactive Training Delivered Anytime, Anywhere NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational program for both seasoned advertising…
PubMatic Ad Inspector Offers One‐Click Analysis to Identify, Adjust or Block Improper, Faulty or Malicious Ads Served on Their Sites PALO ALTO, Calif. – (June 3, 2009) – PubMatic (www.pubmatic.com),…
New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization…
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement…
Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the…
Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not…
Although not widely used (yet), Tristitials may be something you’re bound to bump into if you spend enough time in an Ad Ops position. We’ve previously discussed what Tristitials are…
CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York, NY. Akamai announced a definitive agreement…
