Category: Ad Targeting
Dedicated Media Selects Aggregate Knowledge as Its Media Intelligence Platform
Dedicated Media, a customer acquisition platform listed among comScore’s Media Metrix Top 50 U.S. web properties, and Aggregate Knowledge, a media intelligence company delivering the predictive analytics on which the world’s largest advertisers make their digital media decisions, announced a partnership that includes integration of Dedicated’s SMARTstack technology with the patent-pending AK Media Intelligence Platform. As the media intelligence platform of record for Dedicated Media, the AK Platform will enhance targeting, audience analytics, media buying, and third-party data scorecarding.
React2Media, ad pepper media U.S. Display Unit Merge to Create RTB Video Advertising Platform with Semantic Targeting
Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and the RTB platform adEXplorer – will now be represented in the U.S. by React2Media.
Survey Shows Many Marketers Are Behind In Use of Data, Targeting and Measurement
New research from Crain’s BtoB Magazine underscores significant opportunities for B2B marketers to expand their marketing mix and more effectively leverage data and emerging channels in changing digital media environment
Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution
Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.
LiveRail Integrates TRUSTe for Online Behavioral Advertising (OBA) Privacy Services
LiveRail, provider of the world’s largest real-time online video ad platform, announced today that if has formed a partnership with TRUSTe, the leading online privacy solutions provider, to help video advertisers achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising.
DataXu Report: Prospecting Increases Scale and Effectiveness of Retargeting
DataXu (www.dataxu.com), provider of the industry’s only fully-integrated enterprise digital marketing management (DMM) platform, today released its latest MarketPulse report that examines the effects of online Prospecting techniques when used in concert with retargeting to increase conversion volume. The report analyzed data from digital marketing campaigns across the automotive, telecom, consumer services, and financial services verticals.
DoubleVerify Powers Brand Safety Targeting at Scale for Advertisers in Real-Time Bidding Environments
DoubleVerify, the pioneer and worldwide leader in online media verification and real-timedecisioning, today announced the availability of its brand-safety targeting and advertiser brand profiles for real-time bidding (RTB) exchange environments. The company’s technology brings more transparency and accountability for RTB impressions, providing ad buyers with increased protection and improvedtargeting in ad exchanges. CPX and Dedicated Media are the first to benefit from this differentiator through AppNexus, the world leader in real-time advertising technology.
Interview: Swoop CEO Ron Elwell Introduces Swoop’s Ad Platform Focused on Deep Web Content Integration
Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop’s CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.
Twelvefold Media Appoints Jenny Brodowsky as Vice President of Sales, East
Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has appointed Jenny Brodowsky as Vice President of Sales, East.
ChoiceStream Launches CRUNCH™ Active Audience Targeting Solution Developed with Hill Holliday’s Platform Media Practice
ChoiceStream, a leading innovator in targeted advertising and marketing solutions, announced the launch of CRUNCH Active Audience, a solution developed with advertising agency Hill Holliday that enables marketers to target hard-to-qualify audiences based on shared attitudes, psychographic profiles, or affinities towards specific brands or products.
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