Launches Open Access Project with Data on +100 National TV Ad Campaigns NEW YORK – Simulmedia, a pioneer in audience-based television ad targeting, today at the ANA Financial Management annual…
New Partnership Enables Marketers with a Data Activation System to Target Audiences Across Mobile SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology,…
Audience Targeting Budgets to Increase by an Average of 38% as the Influence of the 3rd Party Data Ecosystem Grows New York, NY – eXelate, the leading smart data and…
Expanded platform from business audience leader enables brands to power top marketing technologies with business demographic data SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced…
Acxiom’s interest and behavior data help ads be more relevant to actual consumer needs LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics, and software-as-a-service company, and Facebook,…
Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an average 85% more on display,…
PHILADELPHIA – Monetate, a leading technology solution provider that allows online marketers to leverage big data to create personalized online customer experiences, announced that LivePredict, it’s customer segment discovery tool,…
New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across the entire marketing funnel SAN FRANCISCO…
Helps to tackle online video advertising industry issues of price, quality and measurement Adap.tv is addressing the key online video advertising industry issues of measurement, the quality of websites on…
Vaughn and Miller to Present CMO Council Report as Part of an Influential Panel at Top Digital Marketing Conference ad:tech San Francisco 2013 BOISE, Idaho – Balihoo (www.balihoo.com), the premier…
