Category Page for: Ad Targeting

the Rubicon Project Celebrates Its Web Publisher Customers’ Massive Growth in 2008

» by Otilia Otlacan December 26th, 2008 at 12:18 pm » Comments (0)

November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month in new revenue for the 13,000 sites it serves. Customers include top names from the Comscore 500, many of which are running tens to hundreds of individual sites with the Rubicon Project to make more money from their ad space while protecting their brands and saving ...more »

Hill Holliday Includes Lotame’s Time Spent Technology in Online Ad Campaign for Liberty Mutual’s “Responsibility Project”

» by Otilia Otlacan December 24th, 2008 at 9:15 am » Comments (0)

Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a study of the results provided by Lotame’s Time Spent technology, designed to measure the length of exposure that provides the greatest impact for Liberty Mutual’s Responsibility Project messaging (www.ResponsibilityProject.com). In order to accurately measure the impact of the time spent with the ad, Lotame’s Exposure Tracker technology ...more »

Placecast Identifies the Top Digital Advertising Trends in 2009

» by Otilia Otlacan December 23rd, 2008 at 9:31 pm » Comments (1)

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch include better metrics to understand effectiveness, increased concerns about user privacy and mainstream video adoption by online advertisers. Looking back, 2008 marked a turning point in online advertising. Despite the slowing of growth in overall advertising spending, online has finally achieved its place at the table in ...more »

Burst Media Launches the Kiwibox Teen Network

» by Otilia Otlacan December 18th, 2008 at 10:15 am » Comments (0)

Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. - Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the ...more »

Mediaplex Releases Dynamic Behavioral Targeting Suite

» by Otilia Otlacan December 18th, 2008 at 10:00 am » Comments (0)

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs. A prominent application ...more »

ValueClick Media Releases Retargeting Enhancements, White Paper

» by Otilia Otlacan December 18th, 2008 at 9:00 am » Comments (0)

Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com. Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand. more »

Despite Being Over-Hyped, Location-Based Advertising Offers Opportunities, Says ABI Research

» by Otilia Otlacan December 16th, 2008 at 9:00 am » Comments (1)

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents an additional revenue source for LBS (location based services) vendors, allowing them to offer free ad-funded navigation and LBS services that stimulate uptake and/or increase their profitability. “While the relevance of location-based advertising for the location industry is huge, the hype is never far away,” says ABI Research director Dominique Bonte. “Too many location based services (LBS) providers see advertising as the cornerstone of their business plans. The reality is a nascent industry with many barriers still ...more »

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

» by Otilia Otlacan December 9th, 2008 at 10:20 am » Comments (0)

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign. Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In ...more »

Trulia.com and Placecast Partner to Increase Relevance of Ads With Audience Targeting and Dynamic Messaging

» by Otilia Otlacan November 28th, 2008 at 10:15 am » Comments (0)

Real Estate Site Offers Advertisers Specifically Targeted Placements and Valuable Returns Using Placecast’s Location-Based Ad Targeting SAN FRANCISCO - As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive media company, 1020 Placecast, have announced their partnership, using location information to target specific audiences for advertisers and deliver more relevant messages to them on Trulia.com. Placecast adds a new dimension to audience targeting by using location information as the key to relevance. In Trulia’s case, the ...more »

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »