WHERE Ads™ Connects Consumers and Merchants

BOSTON – WHERE®, North America’s leading local search and recommendation service in mobile, announced the launch of WHERE Ads™, a hyper-local advertising network. With millions of users, WHERE is a top ranked service on all major smart phones. WHERE Ads was initially built to deliver local ads to the WHERE audience, and has been opened to and is now running on a dozen leading mobile services including Geocade, Jambase, MocoSpace and Superpages.com®.
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More Than 100 Campaigns for Brands Including Gap, Ben & Jerry’s and Time Warner Cable See Click-through Rates Over 2 Percent

BURLINGAME, Calif. – Brightkite, the Social Discovery Network, is finding its users respond well to local promotions, with many campaigns seeing response rates of more than two percent with the best campaigns achieving five to 10 percent response rates. So far in 2010, Brightkite users have benefited from a range of incentives offered by brands including free and discounted:
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NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising.
Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, AdCloud plans to extend that targeting even further to the zip code level.
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Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers

SALT LAKE CITY – Omniture Summit 2010
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New Platform Abandons Traditional Post-Click-Through Method

SALT LAKE CITY – Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units allow personalized content delivery with ads designed, built and optimized for engagement.
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New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities.

NAPERVILLE, Ill. – AmericanListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines of their neighborhoods. AmericanListed.com is the only free site offering a highly localized or hyperlocal approach to buying and selling products and services online today that offers a user-friendly experience when viewing or posting an ad. Additionally, AmericanListed is committed to providing a family-friendly online selling arena.
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NEEDHAM, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the release of Phase 2 of the Google/TechTarget Behavioral Research Project, mapping IT buyer’s search behavior to their online research process. This behavioral phase of the Research Project was designed to track the differences between what buyers said they do in our first study, versus what they actually do when presented with live SERPs (search engine rendered pages). The Google/TechTarget Behavioral Research Project: Phase 2, is available online at, www.TechTarget.com/ForMarketers
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Demand Side Channels Must Innovate and Differentiate In Order to Thrive

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment of its Online Advertising Market Report series.
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