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Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth
Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth.
LiveRail Launches Advertiser-Focused Technology Platform to Deliver Efficient Video Advertising
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
Frannie Danzinger Joins Bizo to Further Fuel the Company’s Growth
Ad industry veteran to lead strategic account development and media strategies for the world’s largest business audience marketing platform, joins company during a period of triple-digit run-rate growth SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced that Frannie Danzinger has joined the company as director of marketplace development. A well-known [...]
Jumptap Appoints Bob Hammond Chief Technology Officer
Veteran Ad Network Leader Adds Technical Depth CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in [...]
CPX Interactive Launches Cookie-Free Targeting Product
NEW YORK – Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage its unparalleled online reach and a previously announced partnership with predictive data solutions company Semcasting to create a powerful new offering that plugs seamlessly into [...]
New IAB Study Reveals ‘Data Divide’
Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption
YuMe and Samsung Electronics Team to Bring Advertising and Audience Insight to the Samsung Smart TV Platform; Announce Charter Advertiser State Farm
Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected [...]
Brand.net Expands In-Stream Video Offering for Brand Advertisers
Pioneering MFP™ advertising platform’s expanded solutions maintain full guarantees of reach and frequency, audience composition, media delivery and pricing in quality environments up to a year in advance for every campaign SAN MATEO, Calif. – Brand.net, the company that connects the world’s biggest brands to their customers across digital media, announced a major expansion of [...]
Adcloud Amps up Online Advertising Performance across Europe with Hyperlocal Geolocation Data from Digital Element
Addition of Postcode-Level Targeting Benefits Both Buyers and Sellers within the Adcloud Advertising Marketplace ATLANTA – Digital Element, the leading provider of geolocation and IP Intelligence technology, announced that Adcloud, an independent technology and service provider for the optimized exchange of online advertising, has deployed its NetAcuity Edge global, hyperlocal geolocation data to accurately target [...]
[x+1]‘s Digital Marketing Hub Component Named As a Leader in Demand-Side Platform Category in Report by Independent Research Firm
Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced that the DSP component of its digital marketing hub was named a leader in the Demand-Side Platform (DSP) category in a new report from Forrester Research, Inc.
Cross Pixel Media Raises Strategic Round Led By KBS+ Ventures
First Outside Funding for Transparent Data Supplier NEW YORK – Cross Pixel Media, the first and only fully transparent audience marketplace that provides buyers with superior audience data, today announced the completion of its first round of funding, led by kbs+ Ventures, the venture arm of Kirshenbaum Bond Senecal + Partners (“kbs+”), a leading full-service [...]
ChoiceStream Announces Audience Intelligence Reports for CRUNCH Customers
Gives Brand Marketers the Ability to Impact All Advertising and Marketing Functions Using Real-Time Actionable Customer Information NEW YORK – ChoiceStream(R) an innovator in online personalized marketing solutions for major brands, today announced Audience Intelligence Reports as part of its CRUNCH Audience Targeting Platform. CRUNCH uses proprietary intent data to predict how audiences will react [...]
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