New video capability is powered by unique retailer, manufacturer and e-commerce data BOSTON - OwnerIQ, the inventor of Path to Purchase Media, has announced the launch of its new pre-roll product,…
Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or…
Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire marketing funnel. Can you tell us…
NEW YORK - Precision Health Media, the leading source for digital health media with 61 million users a month (comScore) and Spongecell, a leader in interactive advertising solutions, have partnered to…
Data Management Company Rolls Out Premium Demographic Data Using “Wisdom of the Data Experts” Validation Approach Cupertino, Calif. – BlueKai, the only end-to-end SaaS solution for data management, analysis and…
FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption SAN MATEO, Calif. - AOL, FreeWheel, and Mediaocean announced a partnership which,…
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000…
Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties TORONTO - Xaxis, the world’s largest audience buying company, announced the…
Hispanic-targeted marketing is the “Electric Car” of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in our case, to a seismic…
SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today released its Q1 Global Media Intelligence Report….
